"Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! The is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work.

    Routledge is an imprint of Taylor & Francis, an informa company.

    Tedford have spent the past 20 years studying the evolutionary history of the family Canidae. Both are well known for having established the modern framework for the evolutionary relationship of canids. Combining their research with Mauricio Ant�n's impeccable reconstructions of both extinct and extant species, Wang and Tedford present a remarkably detailed and nuanced portrait of the origin and evolution of canids over the past 40 million years.The authors cull their history from the most recent scientific research conducted on the vast collections of the American Museum of Natural History and other leading institutions. The fossil record of the Canidae, particularly those from their birth place in North America, are the strongest of their kind among known groups of carnivorans. Such a wonderfully detailed evolutionary history provides access to a natural history that is not possible with many other groups of carnivorans.With their rich fossil record, diverse adaptations to various environments, and different predatory specializations, canids are an ideal model organism for the mapping of predator behavior and morphological specializations. They also offer an excellent contrast to felids, which remain entrenched in extreme predatory specializations. The innovative illustrated approach in this book is the perfect accompaniment to an extremely important branch of animal and fossil study. It transforms the science of paleontology into a thrilling visual experience and provides an unprecedented reference for anyone fascinated by dogs.

    Skillfully blending intellectual, political, and cultural history, Jan-Werner Müller elucidates the ideas that shaped the period of ideological extremes before 1945 and the liberalization of West European politics after the Second World War. He also offers vivid portraits of famous as well as unjustly forgotten political thinkers and the movements and institutions they inspired.Müller pays particular attention to ideas advanced to justify fascism and how they relate to the special kind of liberal democracy that was created in postwar Western Europe. He also explains the impact of the 1960s and neoliberalism, ending with a critical assessment of today's self-consciously post-ideological age.

    Block analyzes the legal, social, and cultural implications of more than nine hundred documented incidents of sexual coercion and hundreds more extralegal commentaries found in almanacs, newspapers, broadsides, and other print and manuscript sources. Highlighting the gap between reports of coerced sex and incidents that were publicly classified as rape, Block demonstrates that public definitions of rape were based less on what actually happened than on who was involved. She challenges conventional narratives that claim sexual relations between white women and black men became racially charged only in the late nineteenth century. Her analysis extends racial ties to rape back into the colonial period and beyond the boundaries of the southern slave-labor system. Early Americans' treatment of rape, Block argues, both enacted and helped to sustain the social, racial, gender, and political hierarchies of a New World and a new nation.

    Tracing the emergence of populist campaigns from the 19th century to the present day, he looks at such movements as the labor movement, the prohibitionist crusade, Catholic radio populist Father Coughlin, the New Left, and the recent advance of conservative populism, as identified with such figures as George Wallace and Ronald Reagan. Kazin opens by saying, 'I began to write this book as a way of making sense of a painful experience: the decline of the American Left, including its liberal component, and the rise of the Right.' Anyone interested in either political tendency will find this book both informative and engaging. It is a powerful, elegantly written, and observant study that never fails to retain the reader's interest."--Library JournalFor the revised Cornell edition, Michael Kazin has rewritten the final chapter, bringing his coverage of populism up to the 1996 presidential election and added a new conclusion.

    When high oil prices and economic competition from Japan and Germany battered the American economy, new policies—both international and domestic—became necessary. But war was waged against inflation, rather than against unemployment, and the government promoted a balanced budget instead of growth. This, says Stein, marked the beginning of the age of finance and subsequent deregulation, free trade, low taxation, and weak unions that has fostered inequality and now the worst recession in sixty years.Drawing on extensive archival research and covering the economic, intellectual, political, and labor history of the decade, Stein provides a wealth of information on the 1970s. She also shows that to restore prosperity today, America needs a new model: more factories and fewer financial houses.

    Ever since, postmodernism has been haunted by the specter of a compromised past. In this intellectual genealogy of the postmodern spirit, Richard Wolin shows that postmodernism's infatuation with fascism has been widespread and not incidental. He calls into question postmodernism's claim to have inherited the mantle of the left--and suggests that postmodern thought has long been smitten with the opposite end of the political spectrum.In probing chapters on C. G. Jung, Hans-Georg Gadamer, Georges Bataille, and Maurice Blanchot, Wolin discovers an unsettling commonality: during the 1930s, these thinkers leaned to the right and were tainted by a proverbial "fascination with fascism." Frustrated by democracy's shortcomings, they were seduced by fascism's grandiose promises of political regeneration. The dictatorships in Italy and Germany promised redemption from the uncertainties of political liberalism. But, from the beginning, there could be no doubting their brutal methods of racism, violence, and imperial conquest.Postmodernism's origins among the profascist literati of the 1930s reveal a dark political patrimony. The unspoken affinities between Counter-Enlightenment and postmodernism constitute the guiding thread of Wolin's suggestive narrative. In their mutual hostility toward reason and democracy, postmodernists and the advocates of Counter-Enlightenment betray a telltale strategic alliance--they cohabit the fraught terrain where far left and far right intersect.Those who take Wolin's conclusions to heart will never view the history of modern thought in quite the same way."For anyone who has passed through the academic humanities in the last quarter-century and has been exposed to the dubious legacy of postmodernism, The Seduction of Unreason is an indispensable book. It is another important installment in what has become one of the major intellectual enterprises of our time: Richard Wolin's principled defense of liberalism against its most sophisticated enemies."--Adam Kirsch, New York Sun"In this impressive book Wolin does for the Left what Bloom did for the Right; he makes a powerful case for a return to moral seriousness."--Daniel P. Murphy, Magill's Literary Annual 2005"The topic of Richard Wolin's book is the nexus between postmodernism and politics. . . . Wolin's book raises the right questions at the right time. He forces us to think critically about the deepest philosophical underpinnings of our moral and political ideals. We simply cannot rest content with an unmeasured assault on reason."--Andy Wallace,Ethics

    Following this model, there would have been one religion known as Judaism before the birth of Christ, which then took on a hybrid identity. Even before its subsequent division, certain beliefs and practices of this composite would have been identifiable as Christian or Jewish.In Border Lines, however, Daniel Boyarin makes a striking case for a very different way of thinking about the historical development that is the partition of Judaeo-Christianity.There were no characteristics or features that could be described as uniquely Jewish or Christian in late antiquity, Boyarin argues. Rather, Jesus-following Jews and Jews who did not follow Jesus lived on a cultural map in which beliefs, such as that in a second divine being, and practices, such as keeping kosher or maintaining the Sabbath, were widely and variably distributed. The ultimate distinctions between Judaism and Christianity were imposed from above by border-makers, heresiologists anxious to construct a discrete identity for Christianity. By defining some beliefs and practices as Christian and others as Jewish or heretical, they moved ideas, behaviors, and people to one side or another of an artificial border--and, Boyarin significantly contends, invented the very notion of religion.

    Its result is now often called the knowledge economy. But what are the historical origins of this revolution and what have been its mechanisms? In The Gifts of Athena, Joel Mokyr constructs an original framework to analyze the concept of useful knowledge. He argues that the growth explosion in the modern West in the past two centuries was driven not just by the appearance of new technological ideas but also by the improved access to these ideas in society at large--as made possible by social networks comprising universities, publishers, professional sciences, and kindred institutions. Through a wealth of historical evidence set in clear and lively prose, he shows that changes in the intellectual and social environment and the institutional background in which knowledge was generated and disseminated brought about the Industrial Revolution, followed by sustained economic growth and continuing technological change.Mokyr draws a link between intellectual forces such as the European enlightenment and subsequent economic changes of the nineteenth century, and follows their development into the twentieth century. He further explores some of the key implications of the knowledge revolution. Among these is the rise and fall of the factory system as an organizing principle of modern economic organization. He analyzes the impact of this revolution on information technology and communications as well as on the public's state of health and the structure of households. By examining the social and political roots of resistance to new knowledge, Mokyr also links growth in knowledge to political economy and connects the economic history of technology to the New Institutional Economics. The Gifts of Athena provides crucial insights into a matter of fundamental concern to a range of disciplines including economics, economic history, political economy, the history of technology, and the history of science.

    Using the latest discoveries from the geological record, he argues that life might be its own worst enemy. This stands in stark contrast to James Lovelock's Gaia hypothesis--the idea that life sustains habitable conditions on Earth. In answer to Gaia, which draws on the idea of the good mother who nurtures life, Ward invokes Medea, the mythical mother who killed her own children. Could life by its very nature threaten its own existence?According to the Medea hypothesis, it does. Ward demonstrates that all but one of the mass extinctions that have struck Earth were caused by life itself. He looks at our planet's history in a new way, revealing an Earth that is witnessing an alarming decline of diversity and biomass--a decline brought on by life's own biocidal tendencies. And the Medea hypothesis applies not just to our planet--its dire prognosis extends to all potential life in the universe. Yet life on Earth doesn't have to be lethal. Ward shows why, but warns that our time is running out.Breathtaking in scope, The Medea Hypothesis is certain to arouse fierce debate and radically transform our worldview. It serves as an urgent challenge to all of us to think in new ways if we hope to save ourselves from ourselves.

    

    This connectedness is found in many incarnations: in the rapid growth of the Internet, in the ease with which global communication takes place, and in the ability of news and information as well as epidemics and financial crises to spread with surprising speed and intensity. These are phenomena that involve networks, incentives, and the aggregate behavior of groups of people; they are based on the links that connect us and the ways in which our decisions can have subtle consequences for others. This introductory undergraduate textbook takes an interdisciplinary look at economics, sociology, computing and information science, and applied mathematics to understand networks and behavior. It describes the emerging field of study that is growing at the interface of these areas, addressing fundamental questions about how the social, economic, and technological worlds are connected.

    Dahl . . . is about as covered in honors as a scholar can be. . . . He knows what he is talking about. And he thinks that the Constitution has something the matter with it.”—Hendrik Hertzberg, New Yorker  “A devastating attack on the undemocratic character of the American Constitution.”—Gordon S. Wood, New York Review of Books   In this provocative book, one of our most eminent political scientists poses the question, “Why should Americans uphold their constitution?” The vast majority of Americans venerate the Constitution and the democratic principles it embodies, but many also worry that the United States has fallen behind other nations on crucial issues, including economic equality, racial integration, and women’s rights. Robert Dahl explores this vital tension between the Americans’ belief in the legitimacy of their constitution and their belief in the principles of democracy. Dahl starts with the assumption that the legitimacy of the American Constitution derives solely fromits utility as an instrument of democratic governance. Dahl demonstrates that, due to the context in which it was conceived, our constitution came to incorporate significant antidemocratic elements. Because the Framers of the Constitution had no relevant example of a democratic political system on which to model the American government, many defining aspects of our political system were implemented as a result of short-sightedness or last-minute compromise. Dahl highlights those elements of the American system that are most unusual and potentially antidemocratic: the federal system, the bicameral legislature, judicial review, presidentialism, and the electoral college system. The political system that emerged from the world’s first great democratic experiment is unique—no other well-established democracy has copied it. How does the American constitutional system function in comparison to other democratic systems? How could our political system be altered to achieve more democratic ends? To what extent did the Framers of the Constitution build features into our political system that militate against significant democratic reform? Refusing to accept the status of the American Constitution as a sacred text, Dahl challenges us all to think critically about the origins of our political system and to consider the opportunities for creating a more democratic society.

    Failing to gain recognition for his music in his native United States, he achieved celebrity in South America in the early 1960s and then, unbelievably, became the biggest rock star in the Soviet Union, where he was awarded the Lenin Prize and his icons were sold alongside those of Josef Stalin. His albums went gold from Bulgaria to Berlin. He made highly successful movies and, naively earnest, was an unwitting acolyte for socialism; everywhere he went, he was mobbed by his fans. And then, in 1986, at the height of his fame, right after 60 Minutes had devoted a segment to him, finally giving him the recognition he had never attained at home, he drowned in mysterious circumstances in East Berlin.Drawn magnetically to his story, Reggie Nadelson pursued the mystery of Dean Reed's life and death across America and Eastern Europe, her own journey mirroring his. As she traveled, the Berlin Wall came down, the Soviet Union crumbled, and Reed became an increasingly alluring figure, his life an unrepeatable tale of the Cold War world. Encountering the characters— musicians and DJs, politicians and public figures, lovers and wives—who peopled Reed's life, Nadelson was drawn further and further into a seedy, often hilarious subculture of sex, politics, and rock 'n' roll. Part biography, part memoir and personal journey, Comrade Rockstar is an unforgettable chronicle of an utterly improbable life