In "Inside the Mind of the Shopper: The Science of Retailing," world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Sorensen analyzes consumer behavior how shoppers make buying decisions as they move through supermarkets and other retail stores and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper; make the most of all three "moments of truth"; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities."

    Gilbert offers insights into the mysterious nature of inspiration. She asks us to embrace our curiosity and let go of needless suffering. She shows us how to tackle what we most love, and how to face down what we most fear. She discusses the attitudes, approaches, and habits we need in order to live our most creative lives. Balancing between soulful spirituality and cheerful pragmatism, Gilbert encourages us to uncover the “strange jewels” that are hidden within each of us. Whether we are looking to write a book, make art, find new ways to address challenges in our work, embark on a dream long deferred, or simply infuse our everyday lives with more mindfulness and passion, Big Magic cracks open a world of wonder and joy.

    Publish. Repeat., Fiction Unboxed offers something that’s never been offered before: a naked look into two writer’s process, as they wrote and published a book in 30 days, from scratch, in front of the world.In 2013 Sean Platt & Johnny B. Truant wrote and published 1.5 million words (a Harry Potter series and a half worth of fiction). The next year they showed the world how they did it.In May 2014, Johnny and Sean, along with their third partner David Wright, launched a Kickstarter campaign to see if their fans wanted to see how they wrote behind closed doors. They promised to start their newest project without knowing their story, characters, or even their genre, and publish the final draft before their 30 days were up. They promised to capture every email, every story meeting, and every word from every draft. They promised to show every molecule of their process, warts and all.They had 30 days for their fans to green light the campaign. It fully funded in 11 hours. Fiction Unboxed is as revealing as it is inspiring, empowering readers and writers as much as it will entertain them. With actionable advice that will benefit any writer, this book is a true gem for anyone who loves a well told story.

    

    His designation grants him sweeping powers over the Indian security and intelligence apparatuses, and a say in foreign relations that he has exercised vigorously, particularly when it comes to the country’s neighbours. His outlook combines strident Hindu nationalism with habits learnt over his decades in the Intelligence Bureau. The results have been far from extraordinary—yet large sections of the media continue to laud him. Doval’s public persona as a super-spy and statesman may be too good to be true. The Caravan -India's finest magazine of politics, culture and business. Since its relaunch in 2010, The Caravan has earned a reputation as one of South Asia's most sophisticated publications, a showcase of the region's finest writers, with a distinctive blend of masterful reporting, unique criticism and stunning photo essays.

    What's holding you back? Successful and authentically happy people have one thing in common: Personal responsibility. Based on the blockbuster TEDxPasadenaWomen talk ... Do you want to be happy, but just don’t know how? Are you trapped by the people, events, or attitudes of your past? Are you “stuck” at work or school? Do you look at the mirror and wonder, “Why do I sabotage my chances for success?” It's time to do something drastic: put aside every other self-help or business book you own and read this book. Whether the other personal development books you’re reading are about finding wealth, defeating depression, flipping houses, succeeding as a woman in business, doing well in college, seeking inspiration, making money on the Internet, or coping with addiction, all of these books are USELESS until you learn the power of responsibility. In this book, you will learn the six simple decisions that will help you: Take control of your career Rebuild damaged relationships Let go of the toxic people in your life Find joy in the people and events around you Let go of co-dependency  Become stronger, happier, and more successful This fast-track plan for success has worked for thousands—from Fortune 500 executives to parents to college students. It WILL work for you. The six decisions are your key to unlimited success. If you are ready to change your life for the better, scroll up and click "Buy Now." Why wait any longer? For free child safety materials and to learn when books are free, visit www.casteix.com

    Pills’ Pharmacy Hub comes a book about some of the wildest customers that pharmacists have dealt with in retail pharmacy. Journey into the world of retail pharmacy with 80 hilarious short stories: a world where people are not that bright but always think they are right, and where the word patience doesn’t exist. A world with druggies coming up with some not-so-clever schemes to get their fix. A world where people think throwing ice cream in your face is an acceptable way to get your attention. A world with a new twist at every turn--just when you think you’ve seen everything, someone always finds a way to surprise you.

    From her long experience working with successful writers and discovering new voices, Lerner looks at different writer personality types and addresses the concerns of writers just getting started as well as those stalled mid-career.

    Nancy worked for Elvis from 1967 until his untimely death in 1977. Read her stories of what those years were like, of what the routines were at Graceland, and what it meant to be close to Elvis and his family on a daily basis. Read the sad account of her rushing upstairs, after a frantic call from Ginger Alden, and finding him on the bathroom floor. This book presents that picture, one that every Elvis fan will want to see."

     You've heard the term "Rapid Release" and you're wondering if it's a viable strategy for you. This book has everything you need to get started writing and releasing quicker, as well as half a dozen case studies outlining 6 different Rapid Release Launches Elana has tried for herself. There's something for every Indie author, in every stage of their self-publishing career, though this isn't a how-to book on self-publishing. You'll get tips and tricks to organize a Rapid Release, as well as an entire chapter dedicated to the how-to of writing faster. Elana is transparent with her numbers, and she outlines many marketing strategies while detailing her thoughts behind her Rapid Release strategies that can be applied to any launch, regardless of how quickly the books come out. Get inspired in your Indie career with Elana!

    Does yours stand out from the crowd? After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience. Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about new product development and business model generation. With undeniable, well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want. • Learn how to build a unique selling proposition for your product • Learn the best methods for how to sell a product to customers, no matter what you offer. • Overcome the sales learning curve, and sell products in both physical and online marketplaces. Table of Contents Section I: Why Identity Matters This section will help you learn to see your own value, the value of your business, and the value of your products or services from the perspective of your customers. Only then can you begin to fashion your identity appropriately. If you can train yourself to think like your customers, you can get a much better idea of what value you should be focused on creating. 1. Can You Tell a Good Story? 2. When Good Ideas Fail 3. Why Entrepreneurs Fail to See Their Own Value 4. Why Others Fail to See Your Value Section II: Creating Your Brand Identity We don’t always know what makes our own ideas valuable. Failed entrepreneurs are often very close to getting the results they want. In being so close to your own business, you forget what things look like to an outsider, and you can’t present your business in a way which will appeal to what they are specifically looking for. Time to move beyond functional descriptions of your business, and focus on profound change. 5. Uncovering Your Core Values 6. Developing a Unique Selling Proposition 7. Crafting Your Personality Profile 8. Knowing Your Target Audience Section III: Telling Your Story to the World Communication is happening in every shared moment, and in ways that are not always obvious. There are so many other things we take for granted about the messages we send out to the world. By learning how to be a better communicator, you will gain access to a wide new world of opportunities which are only available if you know how to talk in a way that makes others want to listen. 9. How to Sell Who You Are 10. How to Speak with Clarity, Authority, & Authenticity 11. How to Display Your Character Through Writing 12. How to Educate Your Audience Section IV: Brand Identity Case Studies Case Study #1: From Consultant to Concierge with Productized Services Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch Case Study #3: Turning a Charitable Project into a Profitable Movement Case Study #4: Skyrocketing a Personal Brand through Narrative Focus Case Study #5: Embracing Personality in a Technical Niche Section V: Resources for Prospective Entrepreneurs Appendix 1: Entrepreneurial Terms Defined Appendix 2: 50 Useful Starting Questions for New EntrepreneursAppendix 3: Making Money Online ask them to buy copies as well!"

    Set after a bank begins implementing a new retail banking strategy, we follow Teresa García Ramírez de Arroyo, a director general in the Mexican government, who has received some disturbing news.A whistleblower has emailed Teresa with troubling news about a mistake in the loan default calculations and reserve ratios. The numbers do not add up.The book loosely uses the logic and financial analyses in A Typical McKinsey Engagement.Our business books are different.Most people learn business because they are forced to, for their careers or to earn a larger salary. Most business books are, consequently, boring and dense. They have little incentive to be interesting because they have a captive market. Many avoid a business career because the books are presented as a hurdle to be overcome. We wondered what would happen if we made business books interesting, so people chose to read them? Would we draw more people into business? Would we generate more enthusiasm and excitement for business at a younger age?This book teaches advanced business concepts through a compelling storyline. This new genre of our books is written not only for people already interested in business but also for people who may not realize they have an interest or talent for business. Clients always request gift ideas for their children, spouses, friends, and families to get them interested in business and critical thinking. In part, this is our response to those requests.We want you to learn advanced critical thinking without realizing you are learning. We hope you will enjoy it, too.We believe the more people who find business interesting and choose to learn business, the better it is for everyone. Businesses will have a larger pool of employees from whom to select and more of the right people will be choosing the discipline to improve humanity versus simply to make more money.Imagine the advantage your children will have if they learned critical thinking in high school, or even before high school? Imagine if you had that advantage? Imagine if you had learned strategy alongside science and math in high school? The possibilities would be endless. It all starts with the right books. And it’s never too late to start.If learning is engaging, it will stop being a chore.

    4 Sugar Detox Options. 1 Life-Changing Experience. Live healthier. Lose weight. Cut carbs. Gain energy. Sleep better. Most people who choose to do a sugar detox have similar goals. But just because you want to achieve the same things doesn't mean you're starting from the same place. 10-Day Sugar Detox takes into account the real eating habits of aspiring sugar detoxers. It offers four different detoxes, each of which can be undertaken to end sugar addiction safely and successfully. Which sugar detox is right for you? Orange Plan: Vegetarian Yellow Plan: Carnivorous Green Plan: Grain-free, legume-free Blue Plan: Grain-free, legume-free, dairy-free Each sugar detox includes its own shopping list and meal plan for the 10-day period-so the only thing you have to think about is how good you're going to feel by the end. Recipes include: Cheesy Bacon Breakfast Casserole, Steak Salad with Goat Cheese, Curried Carrot Soup with Basil, Sesame-Ginger Soba Noodles, Spicy Salmon Burgers, Grilled Garlic-Rosemary Pork Tenderloin, Chocolate-Almond Fondue, and more!"

    Elizabeth is forced to become estranged from her father and struggles alone to create hope and meaning for her life while serving her mother like a slave. This book is a true account of a daughter's struggle to survive a mother with paranoia, schizophrenia, and manic depression.

    You'll learn how to:- Increase your book sales by driving readers to bookstores and online retailers- Build a brand that makes your books stand out from the crowd- Secure more media interviews and speaking engagements- Connect with key influencers who spread word of mouth- Create raving fans who buzz about your book on social media- Ignite your confidence to sell more books and make more money as an author. Whether you're a first-timer or an old-hand, self-published or traditionally published, a novelist or non-fiction writer, this is the only marketing guide you'll ever need.