In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

    For each question, there is a concise explanation of how to apply it in the evaluation of research reports.Numerous examples from journals in the social and behavioral sciences illustrate the application of the evaluation questions. Students see actual examples of strong and weak features of published reports.Commonsense models for evaluation combined with a lack of jargon make it possible for students to start evaluating research articles the first week of class.The structure of this book enables students to work with confidence while evaluating articles for homework.Avoids oversimplification in the evaluation process by describing the nuances that may make an article publishable even though it has serious methodological flaws. Students learn when and why certain types of flaws may be tolerated. They learn why evaluation should not be performed mechanically.This book received very high student evaluations when field-tested with students just beginning their study of research methods.Contains more than 60 new examples from recently published research. In addition, minor changes have been made throughout for consistency with the latest edition of the Publication Manual of the American Psychological Association."

    This edition retains the scope and emphasis that have made the book very successful while adding over twenty new numerical examples and over 550 new end-of-chapter problems.

    Through his transition, he has remained untainted by the popularity and money, and is the same man he was before stardom—generous, kind, compassionate, and a little bit crazy. Beginning where Si-cology 1 ended, Uncle Si gets much more personal as he talks about his life on the road as one of the show’s favorites, and how he feels about life after the show. Si-renity will be full of Si-style, hilarious stories, as well as an up-close look inside the heart and faith of this loveable fan favorite.This new book shines a light on the kindness and compassion Si has for children, the military, and the less fortunate. Full of zany, yet honest stories about his day-to-day life on the road, Si narrates the lessons he’s learned about living life courageously and joyfully, and shares his personal source of peace and love for others—both originating directly from his faith in God.

    It's a once-in-a-lifetime chance and provides a steady paycheck.But when Alex inadvertently violates the confidentiality clause of her contract, her dream opportunity turns to dust: She's on the hook for a million bucks--unless she can squash the problem within 72 hours. With help from a Hollywood heartthrob, Alex concocts an elaborate scheme that just might get her off the hook. But everything will have to run precisely to plan, and the clock is already ticking.

    David Jobber’s clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your course.This sixth edition is fully updated to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasised throughout. You’ll find this book packed with examples of marketing practice in well-known companies, brought to life through real print, video and online advertising examples.

    Worried that Snorkmaiden will no longer love him if his tail goes bald, he consults the family doctor and several tail specialists, and even gets an X-ray. Nothing helps! Finally Moominmamma cooks up a magic potion, and it works like a charm, but now Moomin's lustrous new tail is, well, solid gold! Moomin becomes the toast of society, and the target of numerous journalists and money-making schemes. Moomin and the Golden Tail takes a long hard look at the consequences of fame. Tove Jansson's flawless cartooning is brought to life in a whole new way within these pages. A delight for the whole family!

    The mind of a pedophile who confessed to sexually abusing more than one thousand boys is revealed in a series of letters to the author, a music therapist he met while incarcerated and a victim of childhood sexual abuse herself.

    With poems in the leading journals of the day -- American Poetry Review, Grand Street, Conjunctions, The Boston Review, to name just a few -- Gander plumbs the erotic depths of human interaction with the land. The poems in Science Steepleflower test this relationship with what Publisher's Weekly has called "an inbred (and often haunting) spirituality", bringing us to new vistas of linguistic and perceptive grace.

    It also covers he nature of policy analysis and its practice, and gives students practical ways to think about public problems.

    This book offers grace for grieving the end of hoped-for deams, and guidance for moving towards future possibilities.When the best option is to let go of the life you planned for yourself and find a new path, a world of possibilities can surprisingly open up. Learn whether it is time to let go, and if so, how to move through your grief and find your way forward in The Next Happy. If you believe, you can do anything. Although well-meaning, these intended words of inspiration can make us feel like failures. The reality is that no matter how positive our outlook or how tenacious our approach, our dreams simply do not always come true--and there is nothing we can do about it. After multiple fertility treatments and years of hardship in her pursuit to have a child, Tracey Cleantis was forced to face this reality head-on. Yet, through this process and her work counseling hundreds of clients through the loss of their goals and aspirations, she discovered one simple truth: Sometimes there comes a time when the smartest, healthiest, and sanest thing to do is to let go of the original plan in order to find a new way forward toward happiness. And with this critical shift, a world of possibilities opens up to us. New, tangible dreams take shape. In The Next Happy, Cleantis offers a roadmap for that journey, teaching you how to: face the possibility of letting go of a dream that isn’t working; accept and face sadness, anger, and shame; understand the true reasons why you wanted what you wanted and the real-life causes for why you didn’t get it; and ask the questions that will let you move on and set realistic goals for finding a new way forward. With down-to-earth wisdom and humor, this enlightening counterpoint to the popular self-help notion to “follow your dream, no matter what it takes” provides the guidance and support to help you make the decision of whether it is time to give up an impossible dream, and if so, move through your grief, and discover the next happy.

    Thus, seminal theories representing the psychoanalytic, sociocultural, trait, learning, sociological and existential-humanistic paradigms are offered as different - yet equally valid - ways of approaching the study of personality. This approach - together with student-tested experiential exercises - not only introduces students to the rich history of psychology but to practical information that helps them understand theier own lives and their relationships with other people.

    His newspaper column was read daily by 40 million people, and as radio entertainer, lecturer, movies star, and homespun sage, he was one of our most popular entertainers.

    From recreation areas and trails to historic sites, from nature hikes to seashores, this comprehensi....

    The author captures the dynamics of the evolving debates about European unity and examines the factors that led to today's union.