America, Mr. Universe, Mr. Olympia) as their gargantuan physique; whose daily lives are as rigidly defined and regulated by their obsession to mold the ideal body ... only their fellow muscle men know who they are and know the price they have paid to win their incredible bodies. Novelist Charles Gaines and photographer George Butler have spent the last two years trying to capture the essence of this strange, joyful, exotic world.

    The authors identify 10 qualities, attributes, and skills that help to explain Lincoln's effectiveness, despite seemingly insurmountable odds:1. Implementing and sustaining a mission and vision with focused and profound clarity2. Communicating ideas effectively with precise and straightforward language3. Building a diverse and competent team to successfully address the mission4. Engendering trust, loyalty, and respect through humility, humor, and personal example5. Leading and serving with emotional intelligence and empathy6. Exercising situational competence and responding appropriately to implement effective change7. Rising beyond personal and professional trials through tenacity, persistence, resilience, and courage8. Exercising purposeful visibility9. Demonstrating personal growth and enhanced competence as a lifetime learner, willing to reflect on and expand ideas10. Believing that hope can become a realityChapters devoted to each element explore the historical record of Lincoln's life and actions, then discuss the implications for modern educators. End-of-chapter exercises provide a structure for reflection, analysis of current behaviors, and guidance for future work, so that readers can create their own path to success--inspired by the example of one of the greatest leaders of all time.

    Haunted by the crimes in which he'd participated, the soldier wanted to confess to--& obtain absolution from--a Jew. Faced with the choice between compassion & justice, silence & truth, Wiesenthal said nothing. But even years after the war had ended, he wondered: Had he done the right thing? What would you have done in his place?In this important book, 53 distinguished men & women respond to Wiesenthal's questions. They are theologians, political leaders, writers, jurists, psychiatrists, human rights activists, Holocaust survivors & victims of attempted genocides in Bosnia, Cambodia, China & Tibet. Their responses, as varied as their experiences of the world, remind us that Wiesenthal's questions are not limited to events of the past. Often surprising, always thought provoking, The Sunflower will challenge you to define your beliefs about justice, compassion & responsibility.

    A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    With engaging candor, eloquence, and wit, Paramahansa Yogananda narrates the inspiring chronicle of his life: the experiences of his remarkable childhood, encounters with many saints and sages during his youthful search throughout India for an illumined teacher, ten years of training in the hermitage of a revered yoga master, and the thirty years that he lived and taught in America. Also recorded here are his meetings with Mahatma Gandhi, Rabindranath Tagore, Luther Burbank, the Catholic stigmatist Therese Neumann, and other celebrated spiritual personalities of East and West. Autobiography of a Yogi is at once a beautifully written account of an exceptional life and a profound introduction to the ancient science of Yoga and its time-honored tradition of meditation. The author clearly explains the subtle but definite laws behind both the ordinary events of everyday life and the extraordinary events commonly termed miracles. His absorbing life story thus becomes the background for a penetrating and unforgettable look at the ultimate mysteries of human existence. Considered a modern spiritual classic, the book has been translated into more than twenty languages and is widely used as a text and reference work in colleges and universities. A perennial bestseller since it was first published sixty years ago, Autobiography of a Yogi has found its way into the hearts of millions of readers around the world.

     Scott Adams--a trained hypnotist and a lifelong student of persuasion--was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech--a hand gesture here, a phrase there--and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting--the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:- If you need to convince people that something is important, make a claim that's directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority. - Stop wasting time on elaborate presentations. Inside, you'll learn which components of your messaging matter, and where you can wing it. - Creating "linguistic kill shots" with persuasion engineering (such as "Low-energy Jeb") can be more powerful than facts and policies.Adams offers nothing less than "access to the admin passwords to human beings." This is a must-read if you care about persuading others in any field--or if you just want to resist persuasion from others.

    Back then he was seen just as a founder-editor of the news satire website with no special interest in politics or ideology.The first time Rahul Roushan was called a Sanghi, he felt deeply offended. After all, he held a Bachelor’s degree in Mathematics from Patna University, a post-graduate diploma in journalism from IIMC in New Delhi, an MBA from IIM Ahmedabad and was a self-made media entrepreneur.Sanghi literally means someone who is a member of the right-wing RSS (Rashtriya Swayamsevak Sangh) or its affiliates, but the ‘liberals’ use the term liberally to deride those who differ with their political and ideological stand, or those who wear Hinduism on their sleeves. This book analyses why Hindutva as an ideology is no longer anathema and what brought about this change. Why did a country that was ruled for decades by people espousing Nehruvian secularism suddenly began to align with the ‘communal politics’ of the Bharatiya Janata Party (BJP)?The book is the story of this transformation. This is not an autobiography, though it could read like one in parts. It is not even a collection of intellectual essays, though it could read like one in parts. It is the retelling of some historical events and how those events impacted the journey of Rahul Roushan and countless people like him. The book looks at factors like education, media, technology and obviously, electoral politics, which played a key role in this transformation. The book also touches upon some of the personal experiences of the author, both as a media entrepreneur and a journalist.In author's words, ‘This book will be of special interest to readers who just want to badmouth me and the book, but I really hope the same people make an earnest effort to also understand what changed India and all those Sanghis who never went to any shakha.’

    Don’t ask her to forgive and forget.When Kim was just 22, her older brother, Ron Goldman, was brutally killed by O.J. Simpson. Ron and Kim were very close, and her devastation was compounded by the shocking not guilty verdict that allowed a smirking Simpson to leave as a free man.It wasn’t Kim’s first trauma. Her parents divorced when she was young, and she and Ron were raised by their father. Her mother kidnapped her, telling her that her father didn’t love her any more. When she was 14, she was almost blinded from severe battery acid burns on her face during an automobile accident, requiring three reconstructive surgeries.But none of these early traumas compared to the loss of her brother, the painful knowledge that his killer was free, and fact that she could not even grieve privately—her grief was made painfully public. Counseled by friends, strangers, and even Oprah to “find closure,” Kim chose a different route. She chose to fight.Repeatedly, Kim and her family pursued Simpson by every legal means. Foiled over and over again, they ultimately achieved a small measure of justice.Kim’s story is one of tragedy, but also of humanity and, often, comedy. Living life as one of America’s most famous “victims” isn’t always easy, especially as a single mother in the dating market. She often had bizarre first date experiences, with one man even breaking down into tears and inconsolable with grief after realizing who she was.Ultimately Kim’s story is that of an ordinary person thrown into extraordinary circumstances at a very young age, and who had the courage—despite the discouragement of so many—to ignore the conventional wisdom and never give up her fight for justice.

    Senator from Massachusetts and bestselling author offers a passionate, inspiring book about why our middle class is under siege and how we can win the fight to save it Senator Elizabeth Warren has long been an outspoken champion of America’s middle class, and by the time the people of Massachusetts elected her in 2012, she had become one of the country’s leading progressive voices. Now, at a perilous moment for our nation, she has written a book that is at once an illuminating account of how we built the strongest middle class in history, a scathing indictment of those who have spent the past thirty-five years undermining working families, and a rousing call to action. Warren grew up in Oklahoma, and she’s never forgotten how difficult it was for her mother and father to hold on at the ragged edge of the middle class. An educational system that offered opportunities for all made it possible for her to achieve her dream of going to college, becoming a teacher, and, later, attending law school. But now, for many, these kinds of opportunities are gone, and a government that once looked out for working families is instead captive to the rich and powerful. Seventy-five years ago, President Franklin Roosevelt and his New Deal ushered in an age of widespread prosperity; in the 1980s, President Ronald Reagan reversed course and sold the country on the disastrous fiction called trickle-down economics. Now, with the election of Donald Trump—a con artist who promised to drain the swamp of special interests and then surrounded himself with billionaires and lobbyists—the middle class is being pushed ever closer to collapse.Written in the candid, high-spirited voice that is Warren’s trademark, This Fight Is Our Fight tells eye-opening stories about her battles in the Senate and vividly describes the experiences of hard-working Americans who have too often been given the short end of the stick. Elizabeth Warren has had enough of phony promises and a government that no longer serves its people—she won’t sit down, she won’t be silenced, and she will fight back.

    It's also a book for anyone who has ever mismatched her shoes or trimmed her own bangs when a professional might have been a better choice or added too much soap to the washer and watched it overflow.(Not that KariAnne Wood has ever done any of these things.)A debut memoir from the beloved Thistlewood Farms blogger, So Close to Amazing is a collection of hilarious and heartfelt reflections on getting it almost right--and how, instead of giving up, we can choose to simply embrace our real selves right where we are. It's a story of transparency and honesty and recognizing that perfection is completely overemphasized and overrated. It's about grace and learning from mistakes and rejoicing in every victory, no matter how small. Because when you find joy in the "you" God created you to be, you'll discover the amazing that was there all along.Contains beautiful DIY project ideas anyone can do, whether you're Pinterest perfect or craft challenged! Homemade signs, centerpieces, recipe walls, and more!

     Thoughtful, inspiring, and often surprising, AND THE GOOD NEWS IS . . . traces Dana Perino's unlikely journey through politics and television. It's a remarkable American story-made up of equal parts determination and clear-eyed optimism. From facing professional challenges and confronting personal fears to stepping up to a podium for a President, Dana has come to expect the unexpected and has an uncanny ability to find the good news in any tough situation. AND THE GOOD NEWS IS . . . takes us from her Western childhood in Wyoming and Colorado to a chance meeting on an airplane that changes her life entirely. Then, with refreshing honesty and humor, she recounts her frustration with a string of unsatisfying jobs and living circumstances until a key career tip leads her back to Washington, D.C. to work for the Bush Administration. Dana also shares here her best work and life lessons-tips that will help you to get your point across convincingly while allowing your own grace and personality to shine through. As someone who still believes in working together to solve the problems our nation faces, Dana offers clear, practical advice on how to restore civility to our personal and public conversations. The result is a fascinating read that can help anyone become more successful, productive, and joyously content.

    Piero Ferrucci, one of the world's most respected transpersonal psychologists, explores the many surprising facets of kindness and argues that it is this trait that will not only lead to our own individual happiness and the happiness of those around us, but will guide us in a world that has become cold, anxious, difficult, and frightening.Piero Ferrucci warns against the dangers of "global cooling." As the pace of living grows faster and the impact of new technologies more insistent, communications become hurried and impersonal. The drive for profit overrides the heart. Warmth and genuine presence fade. In eighteen interlocking chapters, Dr. Ferrucci reveals that the kindest people are the most likely to thrive, to enable others to thrive, and to slowly but steadily turn our world away from violence, self-centeredness, and narcissism- and toward love. Writing with a rare combination of sensitivity and intellectual depth, Dr. Ferrucci shows that, ultimately, kindness is not a luxury in our world but rather a necessity for us all.

    Kennedy’s assassination has been the subject of public and cultural fascination (a film by Oliver Stone, a novel by Stephen King, endless conspiracy theories) for nearly 50 years. It’s time, this brief biography argues, to give equal consideration to Kennedy’s life.

    He is patriotic—a veteran who loves his country. He is independent—choosing his own path on his motorcycle, living life on his own terms. He is outspoken—he has boldly criticized injustices in American law and society despite the backlash this has evoked from the establishment. Yet the element that he finds most important, most sacred, most American, is freedom.In Freedom, Sonny articulates many of the principles he employs in his own life. Whether he is regarded as a leader, a rebel, a revolutionary, a criminal, or a soldier, Sonny's outlook has been influenced not just by school but by the military, prison, and his experiences riding with the world's most notorious motorcycle club. It was on these various journeys that he learned the lessons that are most important in his life and the qualities he respects when he sees them in others:IndependenceCustomize Yourself; Originals Don't Come Off an Assembly LineToughnessTemper the Steel to Forge a Strong BladeFairness Treat Me Good, I'll Treat You Better; Treat Me Bad, I'll Treat You WorsePresented in the form of fifty credos, this book gives Sonny Barger's perspective on how to live a life that embodies the most fundamental of American virtues: freedom.

    Bruce Wilkinson, president of Walk Thru the Bible Ministries, takes readers to 1 Chronicles 4:10 to discover how they can release God's miraculous power and experience the blessings God longs to give each of us. The life of Jabez, one of the Bible's most overlooked heroes of the faith, bursts from unbroken pages of genealogies in an audacious, four-part prayer that brings him an extraordinary measure of divine favor, anointing, and protection. Readers who commit to offering the same prayer on a regular basis will find themselves extravagantly blessed by God, and agents of His miraculous power, in everyday life. About the Author: Dr. Bruce H. Wilkinson is the founder and president of Walk Thru the Bible Ministries, an international organization dedicated to providing the finest biblical teaching, tools, and training. His books include Experiencing Spiritual Breakthroughs, 30 Days to Experiencing Spiritual Breakthroughs, The Prayer of Jabez and many other books. Bruce and his wife, Darlene, live in Atlanta, Georgia, and have three children.