Book picks similar to
A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence by Dan Nelken
writing
non-fiction
marketing
self-help-business
Change: Realizing Your Greatest Potential
Ilchi Lee - 2013
Both personally and globally, change drives our lives. Despite the new opportunities change can bring, many of us resist and fear it, even as we long for a healthier lifestyle or agree we need a more sustainable culture. Change: Realizing Your Greatest Potential turns this unavoidable condition of life from something fearsome to something empowering by revealing a new perspective on reality. The way we were taught to think of the world is not the way it really is. We are not a mosaic of separate beings in competition for resources. Instead, each of us is an integral part of a whole that encompasses all creation. We are an intrinsic driver behind the force of change. As such, our creative potential is limitless. That potential comes from what author Ilchi Lee discovered over the course of his inner explorations that each of us has a beautiful mind that desires to benefit all beings. This inherent nature is our true greatness and the true power to solidify the changes we envision in our personal lives and the world. Change is urgently needed; the current course of our civilization is no longer tenable. But major changes are not feasible, Lee says, unless we begin with changing ourselves. He says we can start a big change, no matter how daunting it is, with changing our personal attitudes and energy. Change tells you how.
Only Fools and Horses - The Official Inside Story
Steve Clark - 2011
It also contains material from the BBC archives and reveals how the show was rejected when it was first offered to the BBC, how David Jason nearly missed out on the starring role and the tragedy of the death of one of its stars during filming.Steve Clark was the only author on set for the filming of Only Fools and Horses, spin-off The Green Green Grass and prequel Rock & Chips and his book gives a fascinating and unique insight into this legendary series. Dragon's Den star Theo Paphitis a long-time fan of the series - has written a foreword to the book, which also includes rare photographs and other exclusive material.
NZ Frenzy: New Zealand South Island
Scott Cook - 2010
This guidebook is not meant to replace a Lonely Planet/Frommers/Rough Guide, but rather to compliment them. In NZ Frenzy you'll find info about all the South's must-see spots, plus detailed info about the lesser-known and unheralded off-the-beaten-path wonder spots. This guidebook goes WAY beyond the vague outdoor info in the mainstream travel guidebooks. NZ Frenzy is about giving you the details you'll need to find the "real" NZ, the one without lines of tour buses, the one without brochures of pay-to-see commercialized natural "attractions". NZ Frenzy, unlike any of the other mainstream guidebooks, will deliver you to the New Zealand that you've been planning for and fantasizing about. I guarantee it. Please read the reviews of NZ Frenzy North Island to see what travelers think of my info. Are you going to NZ to be a tourist at touristy crowded places or do you want to find the "Real" New Zealand that you'll tell stories about?? When you have an NZ Frenzy in hand, you'll leave the other guidebooks in the glove box and you'll leave the tourists behind!! The South Island has natural wonders beyond compare, but the mainstream media only promotes the commercialized stuff. Don't waste your precious time while in NZ waiting in line at the tourist visitor centers...get NZ Frenzy and go experience the Real New Zealand, the Fabled New Zealand. You can have the trip of a lifetime, you will have the trip of a lifetime!!
One of the Family: 40 Years with the Krays
Maureen Flanagan - 2015
Told with humour and insight, it looks back across the decades at the life of this close knit, notorious East End family. Maureen Flanagan, a then 20 year old hairdresser started visiting the Kray family home in Vallance Road each week to give the twins’ mother, Violet, her weekly shampoo and set. Over the cups of tea and the rollers and hairpins, Violet began to confide in ‘Flan’ about her life, her incredible pride in her twins, the celebrities who visited her at their humble East End home - and her troubled relationship with her husband.
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Ed Catmull - 2009
Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. • Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.
Content That Converts: How to Build a Profitable and Predictable B2B Content Marketing Strategy
Laura Hanly - 2016
This book provides that system — a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing. In Content That Converts, you'll learn: - How to get clear on your audience, offers and messaging (and why those three elements are so important) - How to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader - How to distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales - How to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result “Laura is a content machine that pumps out excellence onto paper.” Jeff Root, SellTermLife and #1 Amazon Bestseller “Using your strategies, we’re getting more sales and people are much more engaged. Good work!” Scott Desgrosseilliers, Wicked Reports "Laura has a great ability to draw out the nuances of how things are done in any business. Her writing is fantastic and the delivery is spot on." Tristan King, owner of Blackbelt Commerce, top-rated Shopify agency in the world
Sell: The Art, The Science, The Witchcraft
Subroto Bagchi - 2017
It is an empathy-led, process-driven, knowledge-intensive discipline.’ - Subroto BagchiIn his new book, Sell – the first book on the subject by an Indian practitioner of business – bestselling author and inspiration to generations of entrepreneurs, Subroto Bagchi presents the concepts of selling and salesmanship from his unique perspective.Elaborating on the essential skills required to be a successful seller – whether of a product, a service, an idea, an organization, or even of personal skills – Bagchi crystallizes his on-the-ground knowledge about salesmanship through stories and anecdotes from his vast repertoire of experiences and extensive reading to provide wise and profound insights and advice on making an impact on others and acquiring the power to influence their decisions. A comprehensive and contemporary treatise on the art, science and ‘witchcraft’ behind selling, Sell will redefine the meaning of salesmanship.
The Short Story Romance Handbook: How I Make Over $1,000 a Month Writing Short Story Romance (and it only took me 3 months)
Hope Ford - 2018
Since then I have had three best sellers in the short romance category and am now making over $1,000 a month. I went from making $10.64 for January (my first month) to making $1297.72 for March (my third month). I am projected, by looking at sales, to make $1800+ for April (my fourth month). This book is a tell-all of exactly what I did and how I did it. This is a short book. I guarantee there is no fluff here. I get straight to the point and tell you exactly what I did. I truly want to help you become a bestselling author and help you make money writing books. Please, I encourage you to follow the steps outlined in this book. Happy Writing! #1 bestselling short romance author Hope Ford writes short, steamy, sweet romances. There is always an alpha male (because who doesn’t love an alpha male) and a woman he makes his queen. Sit back, grab a glass of wine, and get lost in this happily ever after story – that’s also a little naughty.
Author Publicity Pack: Resources to Help You Take Your Book Marketing To The Next Level
Shelley Hitz - 2013
Join us and take your marketing to the next level by publicizing your book.What is included in this book:* 29 Places to Promote Your Book For Free* 8 Free Press Releases Submission Sites* 4 Places to Get Book Reviews* 25 Book Awards For Which You Can Submit Your Book* 7 Media Sources for Authors* 36 Paid Advertising Resources* 6 Virtual Bookshelves and ForumsAnd More!Because we have personally published many Christian books, we have also included 39 additional resources specifically for Christian authors.And in the back of the book, you get access to our bonus 20-page PDF, "Places to Submit Your Free KDP Select Promotion." We have been using the KDP Select program since January 2011 and have seen our book royalties increase tremendously. This PDF shares the process I take for each of my free promotions.Join us and take your marketing to the next level by publicizing your book!
A Guarded Life: My story of the dark side of An Garda Síochána
Majella Moynihan - 2020
Negotiating with the Dead
Margaret Atwood - 2002
A fascinating collection of six essays, written for the William Empson Lectures in Oxford, each exploring an aspect of writerly contemplation.
Accidental Agent: Behind Enemy Lines with the French Resistance
John Goldsmith - 2017
Not easily deterred he eventually became a tank driving instructor in the ranks.In 1942 accidental circumstances saw his recruitment into Buckmaster s F Section of the Special Operations Executive. His faultless French and upbringing in Paris were to prove invaluable. Commissioned overnight and after intensive training he was parachuted into France for the first of his three missions.His adventures included crossing the Pyrenees, sabotage, forming his own circuits, being captured by the Gestapo, a daring escape and black-marketeering. In 1944, now a Major, he was advisor to the Maquis in the Mont Ventoux area where they fought the Germans in pitched battles and won.Although this refreshingly modest account does not admit to it, Goldsmith s extraordinary war is best summed up by his DSO, MC, three Croix de Guerre and Legion d honneur.Accidental Agent is as thrilling an account of war behind enemy lines as has ever been written. The author s descriptions of his experiences and the many colorful characters he came across are a joy to read."
Breakdown: The Inside Story of the Rise and Fall of Heenan Blaikie
Norman Bacal - 2017
When it collapsed in February 2014, lawyers across Canada and the business community were stunned. What went wrong? Why did so many lawyers run for the exit? How did it implode? What is it that holds professional partnerships together?This is the story of the rise and fall of a great company by the ultimate insider, Norman Bacal, who served as managing partner until a year before the firm's demise. Breakdown takes readers into the boardroom offices during the heady growth of a legal empire built from the ground up over 40 years. We see how after a change of leadership tensions erupted between the Toronto and Montreal offices, and between the hard-driving lawyers themselves. It is a story about the extraordinary fragility of the legal partnership, but it's also a classic business story, a cautionary tale of the perils of ignoring a firm's culture and vision.Normal0falsefalsefalseEN-USJAX-NONE<!--StartFragment--><!--EndFragment--><!--EndFragment-->