Book picks similar to
A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence by Dan Nelken
writing
non-fiction
marketing
canadian
Finding My Feet CLAIRE LOMAS
Claire Lomas - 2014
I was being brave, although inside I felt very scared; absolutely petrified. My body felt battered, well the bits I could feel did. The rest felt dead. Two thirds of me was dead." This is the incredible battle to rebuild a life that was shattered in a split second. When Claire was 27 she suffered a devastating spinal injury in a freak accident whilst eventing. In April 2012 Claire made worldwide headlines when she walked the London Marathon in a pioneering robotic suit taking 17 days. 'FINDING MY FEET' is the moving true story of how one determined, courageous young woman had to fight through the darkest days to go on and have the best days of her life. Claire has already raised over £300,000 to help find a cure for paralysis, and this book will help provide more vital funds for the Nicholls Spinal Injury Foundation. "Claire is a distillation of all that we should find motivational- intensely driven, positive and an achiever despite the horrendous times which she has had to endure" Sir Matthew Pinsent "Claire has to be the most incredible person I have ever met. She simply lights up a room. To think of the difficulties she has had to overcome is mind blowing. She is an absolute inspiration to us all" Melanie C "Claire is a force of nature. Give her a challenge that seems impossible and she will smash it to bits. She knows no limits, sets no boundaries and never takes 'no' for an answer. Unless you ask her 'have you finished?' In which case, 'no' is the answer because she is never finished." Clare Balding
Amazon Ads Unleashed: Advanced Publishing and Marketing Strategies for Indie Authors
Robert J. Ryan - 2019
But how do you get them to work?Have you bought books that promised answers, or paid hundreds of dollars for courses, yet still struggle to profit? Do you belong to a secret Facebook group . . . but fear you're being ripped off?Amazon ads are hard to master. But if you do, they’ll reward you. They tap into an audience hungry for books, and willing to pay full price.The ads follow a standard pay per click advertising model. Marketers have had two decades to figure out how that model works. There’s a skillset for the job.This book explains it.If you’re tired of rumors, guesses and secret strategies, this book shows you:
How to tap into a buying audience
The neuroscience behind clicks that don’t convert (and how to get more that do)
The tactics of expert optimization
Ad types to avoid (and why)
Why scaling is so hard
This book gives you the knowledge to advertise at profit. It’ll surprise you, and bust the myths holding you back.You’ll never look at advertising the same way again. Are you ready to unleash your Amazon ads?
What writers think about this series…
“This is, by far, the best indie how-to guide I have read.”“Best advice I’ve seen yet.”“Brilliant!”“This author's expertise is truly awesome, as is his flair for communicating complex concepts painlessly.”“This guy SO knows what he's talking about.”“Wow, powerful stuff. Loving this series!”“Game changer.”
31 Days to Finding Your Blogging Mojo
Bryan Allain - 2011
The secret to getting a 'YES' to your guest post request. How Cheater Posts can keep you from burning out as a blogger. Why people aren't commenting on your blog posts and how to compel them to do so. The trick to using your older content to help generate new ideas. How blogging for 30 minutes a day can get you 6-pack abs, whiter teeth, and healthier hair. (I'm kidding...please don't sue me for false advertising.) ...and many more.In addition to the blogging knowledge, you'll also get a steady dose of the humor and nonsense that has made Bryan's blog a favorite among people who like to spit out mouthfuls of coffee while laughing, at no extra cost to you!This will be the funniest book on blogging you'll ever read. At least until Jerry Seinfeld and Louis CK co-write one of their own.If you're frustrated because it feels like you're no closer to achieving your blogging goals than you were 3 months ago, the principles and strategies in 31 Days to Finding Your Blogging Mojo will help you make progress like never before from Day 1.It's time to focus your content and your voice on the things that move you. It's time to extend the reach of your blog. It's time to build a strong community with readers who resonate with you and your message.
Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience
Dan Blank - 2017
They follow “best practices” in marketing that never seem to pan out, don’t produce results, and make them feel lost and oftentimes, frustrated. Be the Gateway offers a powerful way to have an impact. If you want to share your voice and inspire people with your writing, art, craft, or creative idea, you have to be the gateway for them. Instead of throwing “products” out into the marketplace, you open them up to a new way of looking at the world, of knowing themselves, and connecting with others. You unlock new experiences for them -- not just through what you create, but through the unique way you share it with the world. Too often we think about the creative process as separate from the marketing process. Instead, view them as the same. Replace the inclination to “promote” with the desire to share and engage. How and why you create is a story — and your best asset to truly engage people. Be the Gateway shows you how to use that gift with joy and with confidence.
Political Mysteries
K.R. Malkani - 2016
in Economics & Politics, Bombay University (D.G. National College. Hyderabad, Sindh; Fergusson College, Pune and School of Economics & Sociology, Bombay).Joined RSS in 1941. Lecturer, D.G. National College: 1945-47; sub-editor. Hindustan Times: 1948: Editor, The Motherland daily: 1971-75; MISA detenu: June 1975-March 1977.Nieman Fellow, Harvard University: 1961-62; General Secretary, Editors Guild of India: 1978-79; Member, Press delegation of China: 1978; Vice-Chairman, Deendayal Research Institute, Delhi: 1983-91; Vice-President, BJP: 1991-94; Member, Rajya Sabha: 1994-2000; Lt-Governor of Pondicherry: 2002-03.Death: Pondicherry. October 27,2003.Publications: The Midnight Knock (1977), The RSS Story (1980), The Sindh Story (1984), Ayodhya and Hindu-Muslim Relations (1993), India First (2002).
Amazon Ads for Authors: Tips and Strategies to Sell Your Books
Deb Potter - 2019
Learn to monitor, analyze, and optimize. Packed with tips and strategies to improve the quality of your advertising. This book explains the latest Amazon Advertising tools since significant upgrades throughout 2019. Last updated January 2020.
How My Blog Got 1 Million Visits In 7 Months: A practical and straightforward guide to increasing traffic to your blog in your spare time - and without having to pay for advertising
Patric Morgan - 2015
For some, blogging is a pastime, a hobby, something to fulfil a creative need. But some take blogging one step further. Many individuals, with no special training, are using their blog/s as a part-time or even a full-time job. You may already have a blog that could do with a few more visitors. Or maybe you’re thinking of setting up a blog but are not sure where to start. The question most people ask me is ‘How do I get visitors to my blog?’ It’s like setting up a shop on the High Street and facing the challenge of getting people in the door. The good news is – I have answers that will see your visitor count lift substantially. All you need is a computer, an internet connection and a brain (your own preferably). Here’s what you don’t need: money. This book answers your blogging questions in a practical and straightforward way. How My Blog Got 1 Million Visits In 7 Months has been designed to show you how to drive people to your blog – and how to keep them coming back, time after time. It’s designed for bloggers and for those who have websites that could do with more traffic. I’m a multi-award winning blogger and publisher and have been for over eight years. When I first started blogging, I got very excited to see that one person kept visiting my site. That was until I realised that the analytics was, in fact, counting me as a visitor. I’ve learned a lot since. My latest blog broke through the 1,000,000 visit mark after just 7 months. As a result, my blog is now a profitable business. I haven’t spent a penny on advertising and I spend about 30 minutes a day blogging at most. I’ve picked up a large-scale book deal as a direct result of my blog. In this book, I’ll show you the basics of setting up your blog; how to write content that people will just want to click on and share with their friends; how to create viral posts that will see your visitor statistics balloon; how to write content for your website that will sell your services or products; how to optimise your posts for search engines and how to make money from your blog. My promise to you is this - if you use the tips and tricks that I am about to show you, your site will get more traffic and you can start making money from it. These are proven techniques that you can start implementing on your blog straight away. Run the kind of blog that other bloggers envy. Be the kind of blogger that people marvel at. It’ll make you feel pretty good, I guarantee it. Find out how right now. *** “Patric Morgan's How My Blog Got 1 Million Visitors in 7 Months makes me sick! I've got 15,000+ people on my combined social media and I've never gotten even close to a million visits on my site. Screw you, Patric! However – I have read through his book and have found some cool tricks to steal and apply. Shh...don't tell him.” Vicki Abelson, Author of ‘Don't Jump’, published October '15 from Carl Reiner's Random Content. “What an absolutely incredible 'How to Guide'. This book will give you the tools you need to increase your web traffic and create a viral sensation from your blog or website. Follow the common sense approach within these pages and maybe you'll be writing your own success story very soon. A must read for any avid blogger trying to step up into the big leagues. Buy it now!” Nigel Shinner, Author of the critically acclaimed novel ‘From Within’ “It’s good to read something that actually delivers on the title of the book.
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Donald Miller - 2017
This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Rumors of Water: Thoughts on Creativity & Writing
L.L. Barkat - 2011
Aspiring and accomplished writers will find a place to breathe, in both the memoir-stories and tips that seamlessly address major aspects of creative life—from inspiration to individual voice; from helpful habits, networking and publishing, to reasons we create and write. Says the first chapter, "There are so many things standing in my way this morning, I can hardly begin. Yet I've heard there are rumors of water. Maybe that is enough." And apparently it is
Where Have I Gone?
Pauline Quirke - 2012
Yes, the 'F' word. Tipping the scales at nearly 20 stone, with creaking knees and a dodgy ankle to boot, at the beginning of 2011 Pauline had reached a crisis point. Something had to change, and fast. It was never going to be an easy ride, but with her trademark warmth and sense of humour, Pauline recounts the highs and lows of the rollercoaster year in which she whips herself, and her life, into shape - with a fair few tales from her celebrated forty-year acting career thrown into the bargain. She reveals all: from the strain of working long hours away from home on one of Britain's most popular soaps to renewing her wedding vows and reuniting with her Birds of a Feather co-stars; from battling the bulge and facing the naysayers to rediscovering the joys of airline travel . . . without a seatbelt extension.Honest and revealing, Where Have I Gone? is brimming with brilliantly funny anecdotes and truly moving moments. So put your feet up and join Pauline as she embarks on the most incredible year of her life.
Nicely Said: Writing for the Web with Style and Purpose
Nicole Fenton - 2014
You’ll learn how to write web copy that addresses your readers’ needs and supports your business goals.Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Randy J. Hunt of Etsy, Sarah Richards of GOV.UK, and more.Topics:* Write marketing copy, interface flows, blog posts, legal policies, and emails* Develop behind-the-scenes documents like mission statements, survey questions, and project briefs* Find your voice and adapt your tone for different situations* Build trust and foster relationships with readers* Make a simple style guide and collaborate with your team
This is Gail
Gail O'Brien - 2016
In 2008, inspirational surgeon Chris O'Brien published his bestselling memoir of his battle with brain cancer, NEVER SAY DIE. But he wasn't the only person in the O'Brien household with a powerful story to tell. Since Chris passed away in 2009, his wife Gail has gone on a journey of her own: from a busy surgeon's wife and mother of a picture-perfect family to a widow in her mid-50s, grieving not only her husband but also her son Adam, who died as a result of epilepsy a short time after Chris's death. Yet in the midst of her grief, Gail discovered resolve and strength deep within herself. When Chris was alive, Gail was the woman behind the great man. But after his death, she stepped forward to make her own mark on the world. While coming to terms with both a public and private loss, Gail took on Chris's legacy as steward of the Chris O'Brien Lifehouse cancer centre, navigating the often bruising politics of boards and committees to ensure his vision was realised. She also went back to work as a physio after being out of the workforce for 20 years, while still holding her shattered family together. She reinvented herself and found that she could survive and even thrive in a world without her soul mate. A moving, inspiring, deeply poignant and often joyous story of family, love and loss - and ultimately, about finding your purpose in the world.
On Writing Well: The Classic Guide to Writing Nonfiction
William Zinsser - 1976
It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and the Internet. Whether you want to write about people or places, science and technology, business, sports, the arts or about yourself in the increasingly popular memoir genre, On Writing Well offers you fundamental priciples as well as the insights of a distinguished writer and teacher. With more than a million copies sold, this volume has stood the test of time and remains a valuable resource for writers and would-be writers.
Public Speaking Essentials: Six Steps to Sizzle on Stage
Ramakrishna Reddy - 2015
You may be overloaded with too much of information. There are loads of information in form of books and articles out there that can help you. However, would it be nice to have an easy and simple process to follow to handle this area of your life? Discover The Easy Guide To Public Speaking: “Public Speaking Essentials” will reveal 6 steps that’ll help you overcome your fear and speak like a PRO. These are easy to understand and implement solutions coming from someone who was in the trenches and who's now an active and successful public speaker. Since he was a shy kid as he was growing up, Rama ventured into Public Speaking to handle this area of his life. As a result of his learning from mentors, toastmasters and contests, Ramakrishna Reddy has won more than 25 Public Speaking Contests and written 3 books related to Public Speaking. He speaks regularly to people ranging from few dozens to few hundreds. Ramakrishna is dedicated to sharing the lessons he’s learned to help others become confident in public speaking. Public Speaking Revealed in Six Simple Steps: How to overcome Public Speaking Anxiety How to master three pillars of Public Speaking How to Practice for Presentation Day How to Handle the Presentation Day How to create a connection with the audience How to handle glitches during the presentation day Download now to know more about this 'no clutter' guide.
MAKE MONEY WRITING: 5-Minute Marketing for Authors: Get More Sales for Your Books in Just 5 Minutes a Day
Barb Asselin - 2015
Inside you will find: - an explanation of book promotion strategies that can take only 5 minutes a day to perform - a list of "to do" items that are recommended to be completed before you start the 5-minute marketing plan - a 90-day marketing plan for your book that only takes 5 minutes a day to complete, and - a customizable Word template so that you can create your own 90-day, 5-minute marketing plan! Scroll up to download your copy today and sell more books in just 5 minutes a day!