Beyond the Core: Expand Your Market Without Abandoning Your Roots


Chris Zook - 2003
    In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth or even hits the wall? In Beyond the Core, Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution. These sequences of moves carry less risk than diversification, yet they can create enormous competitive advantage, because they stem directly from what the company already knows and does best. Based on extensive research on the growth patterns of thousands of companies worldwide, including CEO interviews with 25 top performers in adjacency growth, Beyond the Core 1) identifies the adjacency pattern that most dramatically increases the odds of success: "relentless repeatability;" 2) offers a systematic approach for choosing among a range of possible adjacency moves; and 3) shows how to time adjacency moves during a variety of typical business situations. Beyond the Core shows how to find and leverage the best avenues for growth--without damaging the heart of the firm.

Magic of the Heart


C.J. Harte - 2010
    People always want something for nothing from her, and she long ago decided it was better to use than be used. On a plane trip from hell, she’s seated next to an attractive woman and turns on her irresistible charm, expecting the usual weak-kneed compliance. But Susan doesn’t know who her sexy fellow traveler is and loses all interest once she finds out. The heat between them is instant, yet Susan can think of countless reasons to ignore the spark of attraction. She knows she should walk away, but when Maggie ends up stranded without her wallet and ID, she offers to help.Completely incompatible, they still can’t resist the magic that draws them together. Can they find a place between the glare of the media spotlight and the legacy of past betrayals where trust can grow and love might have a chance?

The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right)


Jeetendr Sehdev - 2017
    What can he teach us about making our own ideas, products and services break through?Jeetendr shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity that traditional marketing tactics just can't touch.From YouTube sensations like Pew Die Pie to taxi-hailing app Uber, The Kim Kardashian Principle reveals the people, products and brands that do it best. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.The Kim Kardashian Principle by Jeetendr Sehdev is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.

Top 200 Secrets of Success


Robin S. Sharma
    

Pep Talk: Learn the Language of Success through Positive Declarations


Terri Savelle Foy - 2016
    Why? Because your words are powerful and the words you speak about yourself are even more powerful. Discover what to say from God’s Word about your freedom, faith, finances, family, fitness, and your future dreams and goals. Use the sample declarations, including Terri’s personal daily pep talk, to unlock your potential and rise to new levels. Program your mind for success through positive declarations and become happier, healthier, and more productive today!

Stalling for Time: My Life as an FBI Hostage Negotiator


Gary Noesner - 2010
    A right wing survivalist amasses a cache of weapons and resists calls to surrender. A drug trafficker barricades himself and his family in a railroad car, and begins shooting. A cult leader in Waco, Texas faces the FBI in an armed stand-off that leaves many dead in a fiery blaze. A sniper, claiming to be God, terrorizes the DC metropolitan area. For most of us, these are events we hear about on the news. For Gary Noesner, head of the FBI’s groundbreaking Crisis Negotiation Unit, it was just another day on the job. In Stalling for Time, Noesner takes readers on a heart-pounding tour through many of the most famous hostage crises of the past thirty years. Specially trained in non-violent confrontation and communication techniques, Noesner’s unit successfully defused many potentially volatile standoffs, but perhaps their most hard-won victory was earning the recognition and respect of their law enforcement peers.Noesner pursued his dream of joining the FBI all the way to Quantico, where he not only became a Special Agent, but also—in the course of a distinguished thirty-year career—the FBI’s Chief Negotiator. Gaining respect for the fledgling art of crisis negotiation in the hard-boiled culture of The Bureau, where the shadow of J. Edgar Hoover still loomed large, was an uphill battle, educating FBI and law enforcement leaders on the job at an incident, and advocating the use of psychology rather than force whenever possible. Noesner’s many bloodless victories rarely garnered as much media attention as the notorious incident management blunders like the Branch Davidian disaster in Waco and the Ruby Ridge tragedy.Noesner offers a candid as well as fascinating look back at his years as a rebel in the ranks and a pioneer on the front lines. Whether vividly recounting showdowns with the radical Republic of Texas militia, the terrorist hijackers of the cruise ship Achille Lauro, and self-styled messiah David Koresh, or clashes with colleagues and superiors that expose the internal politics and power-plays of America’s premier law enforcement agency, Stalling for Time crackles with breathtaking suspense and insight in equal measure. Case by case, minute by minute, it’s a behind the scenes view of a visionary crime-fighter in action.

The FALCON Method: A Proven System for Building Passive Income and Wealth Through Stock Investing


David Solyomi - 2017
    But the biggest risks in investing are emotional and psychological. That's why you The Falcon Method is designed to force you to make good investment decisions even when you get emotional.One bad investment decision could ruin your entire financial future. With The Falcon Method, you'll learn how to protect yourself from market risk (and from your own emotions) so you never again have to face financial ruin.Risky trading strategies advertised with get-rich-quick hype may create big wins for a lucky few, but most people just end up with big losses and nothing to show for all their hard work and the emotional rollercoaster they endured.Creating and maintaining real wealth through stock investing requires a long-term investment strategy that properly manages risk and prevents emotional decision-making so that you never suffer major losses.The FALCON Method is completely different than typical stock investing strategies. The reason it beats the market, again and again, is because it uses an evidence-based stock selection process that anyone can follow. You don't need to get lucky, take big risks, or fly by the seat of your pants in order to retire wealthy from stock investing.Successful investing requires structured decision-making based on a proven process, and that's exactly how The FALCON Method was created.If you're looking for a proven, step-by-step guide to getting higher returns in the stock market with less risk, this book is for you.You'll love this book if you are a fan of How to Day Trade for a Living by Andrew Aziz, The Total Money Makeover by Dave Ramsey, The Intelligent Investor by Benjamin Graham, and How to Make Money in Stocks by William J. O'Neil.Scroll up and click the "Buy Now" button to learn more.

WTF: What have we done? Why did it happen? How do we take back control?


Robert Peston - 2017
    Brexit, Trump, the recent British and French elections saw millions of people shouting that they were sick to death of things never getting better. In WTF Robert Peston gives us his highly personal account of what those who have ruled us for years got so badly wrong, and what we need to do to mend the terrible fractures in our society.Peston wrote WTF because the elections of Trump, the Corbyn surge, the vote for Brexit all challenged how he thought the world could and should be run. With characteristic passion and clarity he looks at how and whether it is possible to make a success of leaving the EU, what the lessons should be of the appalling Grenfell Tower tragedy, whether robots can be stopped from taking our work, what can be done to staunch the widening gap between rich and poor, how to raise living standards for all, and what must happen to prevent democracy being subverted by technocratic geniuses with the ability to manipulate social media. These are the challenges of our age, because the combination of economic stagnation and a technological revolution is killing jobs, enriching the few and undermining the institutions we used to trust as the foundations of the state. What and who can we believe when it is almost impossible to know whether posts on Facebook and Twitter are hard news or the fabrication of a Russian agent?As in his bestsellers, WHO RUNS BRITAIN? and HOW DO WE FIX THIS MESS?, Robert Peston draws on his years of experience as a political, economics and business journalist, to show us what has gone bad, and gives us a manifesto to put at least some of it right. WTF is a trenchant, often entertaining account of the recent past. It is also a call to action, giving hope to all of us who believe that taking back control is not only vital, but possible.