Book picks similar to
Spin: How Politics Has the Power to Turn Marketing on Its Head by Clive Veroni
non-fiction
politics
nonfiction
marketing
The Awakening Course: The Secret to Solving All Problems
Joe Vitale - 2010
This thought-provoking book builds on everything Vitale has written and recorded to date, taking you to a whole new level of personal and professional transcendence.This book offers a proven step-by-step approach for finding and achieving your goals and desires through a complete mind, body, and spiritual transformation.Discover new perspectives on money, role models, and the power of your unconscious Re-state complaints into positive life-changing intentions, and turn your fears into a catalyst for success 5 steps for attracting anything or anyone into your life Joe Vitale is the author of the bestselling The Attractor Factor and The KeyLet The Awakening Course take you to a place of transcendence.
You Are a Badass at Making Money: Master the Mindset of Wealth
Jen Sincero - 2017
Drawing on her own transformation—over just a few years—from a woman living in a converted garage with tumbleweeds blowing through her bank account to a woman who travels the world in style, Jen Sincero channels the inimitable sass and practicality that made You Are a Badass an indomitable bestseller. She combines hilarious personal essays with bite-size, aha concepts that unlock earning potential and get real results. Learn to: • Uncover what's holding you back from making money • Give your doubts, fears, and excuses the heave-ho • Relate to money in a new (and lucrative) way • Shake up the cocktail of creation • Tap into your natural ability to grow rich • Shape your reality—stop playing victim to circumstance • Get as wealthy as you wanna be“This book truly crystallizes the concept that financial abundance is an inside job—in that it all begins with your mindset—and Sincero gets serious (in the funniest ways possible) about helping you identify your particular limiting beliefs surrounding money.” —PopSugar
Red River Girl: The Life and Death of Tina Fontaine
Joanna Jolly - 2019
It was wrapped in material and weighted down with rocks. Red River Girl is a gripping account of that murder investigation and the unusual police detective who pursued the killer with every legal means at his disposal. The book, like the movie Spotlight, will chronicle the behind-the-scenes stages of a lengthy and meticulously planned investigation. It reveals characters and social tensions that bring vivid life to a story that made national headlines. Award-winning BBC reporter and documentary maker Joanna Jolly delves into the troubled life of Tina Fontaine, the half-Ojibway, half-Cree murder victim, starting with her childhood on the Sagkeeng First Nation Reserve. Tina's journey to the capital city is a harrowing one, culminating in drug abuse, sexual exploitation, and death. Aware of the reality of missing and murdered Indigenous women and girls, Jolly has chronicled Tina Fontaine's life as a reminder that she was more than a statistic. Raised by her father, and then by her great-aunt, Tina was a good student. But the violent death of her father hit Tina hard. She ran away, was found and put into the care of Child and Family Services, which she also sought to escape from. That choice left her in danger. Red River Girl focuses not on the grisly event itself, but on the efforts to seek justice. In December 2015, the police charged Raymond Cormier, a drifter, with second-degree murder. Jolly's book will cover the trial, which resulted in an acquittal. The verdict caused dismay across the country. The book is not only a true crime story, but a portrait of a community where Indigenous women are disproportionately more likely to be hurt or killed. Jolly asks questions about how Indigenous women, sex workers, community leaders and activists are fighting back to protect themselves and change perceptions. Most importantly, the book will chronicle whether Tina's family will find justice.
What's Happened to Politics?
Bob Rae - 2015
Endless repetition of sound bites and vanity videos with little substance. Billions of dollars spent on lobbying. It’s clear that Canadian politics is in a bad state. Through increasingly low voter turnouts and a general lack of engagement in the political process, Canadians have shown that they are dissatisfied and fed up with present-day politics. In What’s Happened to Politics?, Canadians finally get an definitive account of the problems plaguing their national politics. Touching on everything from polling to issues of social justice to the way in which political parties package their candidates, Rae identifies the shortcomings of the current Canadian political framework, and what we, as citizens, can do to remedy that. With remarkable insight and startling accuracy, Rae speaks as the voice of reason as he imagines a political forum where citizens are inspired to participate instead of feeling disenfranchised. Filled with real-world examples and told from the point of view of an experienced statesman, What’s Happened to Politics? is necessary reading for every Canadian, regardless of their political affiliation. Erudite, engaged, and keenly attuned to the frustrations expressed by Canadians across the political spectrum, Rae shows why he is the leading voice on Canadian politics.
Brandwashed
Martin Lindstrom - 2011
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals: • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb! • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends). • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles. • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. • And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.
Chasing Aphrodite: The Hunt for Looted Antiquities at the World's Richest Museum
Jason Felch - 2011
The monetary value is estimated at over half a billion dollars. Why would they be moved to such unheard-of generosity? The answer lies at the Getty, one of the world’s richest and most troubled museums, and scandalous revelations that it had been buying looted antiquities for decades. Drawing on a trove of confidential museum records and frank interviews, Felch and Frammolino give us a fly-on-the-wall account of the inner workings of a world-class museum and tell the story of the Getty’s dealings in the illegal antiquities trade. The outlandish characters and bad behavior could come straight from the pages of a thriller—the wealthy recluse founder, the cagey Italian art investigator, the playboy curator, the narcissist CEO—but their chilling effects on the rest of the art world have been all too real, as the authors show in novelistic detail. Fast-paced and compelling, Chasing Aphrodite exposes the layer of dirt beneath the polished façade of the museum business.
The Wisdom of Crowds
James Surowiecki - 2004
With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.
The Family: The Secret Fundamentalism at the Heart of American Power
Jeff Sharlet - 2007
They consider themselves the new chosen—congressmen, generals, and foreign dictators who meet in confidential cells, to pray and plan for a "leadership led by God," to be won not by force but through "quiet diplomacy." Their base is a leafy estate overlooking the Potomac in Arlington, Virginia, and Jeff Sharlet is the only journalist to have reported from inside its walls.The Family is about the other half of American fundamentalist power—not its angry masses, but its sophisticated elites. Sharlet follows the story back to Abraham Vereide, an immigrant preacher who in 1935 organized a small group of businessmen sympathetic to European fascism, fusing the far right with his own polite but authoritarian faith. From that core, Vereide built an international network of fundamentalists who spoke the language of establishment power, a "family" that thrives to this day. In public, they host Prayer Breakfasts; in private, they preach a gospel of "biblical capitalism," military might, and American empire. Citing Hitler, Lenin, and Mao as leadership models, the Family's current leader, Doug Coe, declares, "We work with power where we can, build new power where we can't."Sharlet's discoveries dramatically challenge conventional wisdom about American fundamentalism, revealing its crucial role in the unraveling of the New Deal, the waging of the cold war, and the no-holds-barred economics of globalization. The question Sharlet believes we must ask is not "What do fundamentalists want?" but "What have they already done?"Part history, part investigative journalism, The Family is a compelling account of how fundamentalism came to be interwoven with American power, a story that stretches from the religious revivals that have shaken this nation from its beginning to fundamentalism's new frontiers. No other book about the right has exposed the Family or revealed its far-reaching impact on democracy, and no future reckoning of American fundamentalism will be able to ignore it.
Opportunity Knocks: The Story of How Hope and Opportunity Can Change Everything
Tim Scott - 2020
As the son of a single mother from North Charleston, South Carolina, he struggled to get through school and had his dreams of a college football career shattered by a car wreck. But thanks to his mother and a few mentors along the way, he learned that "failure isn't failure unless you quit." He also learned that it's hard work and perseverance, not a government handout, that will get you ahead in life.Today, Senator Scott is the only black Republican in the Senate, and he believes that investment and commerce are the best ways to rebuild our most impoverished communities. This is the idea behind his signature piece of legislation, the "opportunity zones" program, which President Trump has strongly endorsed. The program provides tax incentives for businesses that invest in low-income urban areas, seeking to replace things like welfare and government assistance. In Opportunity Knocks, Senator Scott will tell his life story with a focus on adversity and opportunity. He will teach readers about the principles of hard work and hope while addressing the dangers of veering too far toward socialist policies. The book will also not shy away from discussions of racism and racial inequality in the United States, and will recount some of Senator Scott's own brushes with racism as well as the many discussions he's had with people who want to help, including President Trump.
Who Cooked Adam Smith's Dinner? A Story About Women and Economics
Katrine Marçal - 2012
It might seem easy, but it is actually very complicated.When Adam Smith proclaimed that all our actions were motivated by self-interest and the world turned because of financial gain he laid the foundations for 'economic man'. Selfish and cynical, 'economic man' has dominated our thinking ever since, the ugly rational heart of modern day capitalism. But every night Adam Smith's mother served him his dinner, not out of self-interest, but out of love.Even today, the unpaid work of mothering, caring, cleaning and cooking is not part of our economic models. All over the world, there are economists who believe that if women are paid less, then that's because their labour is worth less.In this engaging, popular look at the mess we're in, Katrine Marçal charts the myth of 'economic man', from its origins at Adam Smith's dinner table to its adaptation by the Chicago School and finally its disastrous role in the 2008 Global Financial Crisis.
Microeconomics Made Simple: Basic Microeconomic Principles Explained in 100 Pages or Less
Austin Frakt - 2014
Macroeconomics1. Maximizing UtilityDecreasing Marginal Utility | Opportunity Costs2. Evaluating Production PossibilitiesProduction Possibilities Frontiers | Absolute and Comparative Advantage3. DemandDeterminants of Demand | Elasticity of Demand | Change in Demand vs. Change in Quantity Demanded4. SupplyDeterminants of Supply | Elasticity of Supply | Change in Supply vs. Change in Quantity Supplied5. Market EquilibriumHow Market Equilibrium is Reached | The Effect of Changes in Supply and Demand6. Government InterventionPrice Ceilings and Price Floors | Taxes and Subsidies7. Costs of ProductionMarginal Cost of Production | Fixed vs. Variable Costs | Short Run vs. Long Run | Sunk Costs | Economic Costs vs. Accounting Costs8. Perfect CompetitionFirms Are Price Takers | Making Decisions at the Margin | Consumer and Producer Surplus9. MonopolyMarket Power | Deadweight Loss with a Monopoly | Monopolies and Government10. OligopolyCollusion | Cheating the Cartel | Government Intervention in Oligopolies11. Monopolistic CompetitionCompeting via Product Differentiation | Loss of Surplus with Monopolistic CompetitionConclusion: The Insights and Limitations of Economics
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
Rajat Paharia - 2013
And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Can you blame them?Silicon Valley start-up Bunchball, the pioneer and innovator in gamification, is light years ahead when it comes to the concept of loyalty--and using it to drive business profits and growth. Focusing not only on customer loyalty, but also the loyalty of employees and partners, Bunchball combines behavioral economics, big data, social media, and gamification to inspire loyalty that lasts--from everyone involved in the success of a business.Now, in Loyalty 3.0, Bunchball founder Rajat Paharia reveals how you can use these same techniques to seize the competitive edge for your business.Paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. Loyalty 3.0 arms you with everything you need to know in order to build a loyalty and engagement program that drives a sustainable advantage for your business, including:The building blocks of motivation, big data, and gamification necessary for creating a powerful strategy that drives long-term loyaltyCase studies from today's most innovative companies that are already driving customer engagement, learning and skill development, and employee motivation with Loyalty 3.0 methodsStep-by-step guidance on how to plan, design, build, and optimize your programNow is the time to abandon your traditional loyalty programs and start taking all your stakeholders seriously--so they will take your company seriously.Loyalty 3.0 is the game-changing leap you've been waiting for. When you create true loyalty among customers, employees, and business partners, you will generate a sustainable competitive advantage and win in your industry.Praise for Loyalty 3.0"Relationships are the single greatest asset for all organizations. Relationships with customers, relationships with employees, relationships with partners. In Loyalty 3.0, Rajat Paharia reveals the new science of relationship building through big data and gamification." --TIM BROWN, CEO, IDEOLoyalty 3.0 is filled with major insights and does a brilliant job of grounding the reader in fundamental concepts around motivation, big data, and gamification--building on these concepts through real-world case studies that bring the combinations to life. It finishes with actionable ideas and next steps that enable you to test and operationalize these ideas in your own workplace and personal life. -- BRAD SMITH, CEO, IntuitA fascinating insight into how companies are exploiting big data. -- MARK READ, CEO, WPP DigitalRajat pioneered the business use of big data and game mechanics to transform the customer experience. A decade before anyone else, he saw that the same techniques that video game designers had used for years--fast feedback, badges, competition, goals, and leveling up--were also incredibly powerful for motivating behavior outside of games, and an industry was born. This book shares his secrets. -- CLARA SHIH, CEO of Hearsay Social, author of The Facebook Era, and board member at StarbucksRajat Paharia comprehensively explains how to create loyalty in the modern world full of data and connectivity. If you want to learn how to motivate and inspire employees, you must read this book. -- DAVE KERPEN, New York Times bestselling author of Likeable Social Media and Likeable BusinessIn this powerful and groundbreaking book, Rajat Paharia clearly demonstrates how big data, motivation, and gamification can be utilized to create true engagement and loyalty. We believe Loyalty 3.0 will be a game changer for our associates and guests. -- RAY BENNETT, Chief Lodging Services Officer, Marriott International"The journey to Loyalty 3.0 is real. Rajat's vision shows why right time relevancy and context will transform how organizations engage with customers and truly craft relationships."---R. RAY WANG, Principal Analyst and CEO at Constellation Research"Adoption is a critical component when creating an exceptional customer experience or smarter workforce, and gamification has proven to be a powerful driver for success. The insights Rajat shares in Loyalty 3.0 will help guide the next wave of deeper relationships across the enterprise."---SANDY CARTER, IBM Vice President, Social Business Evangelism and Sales
Bright-Sided: How the Relentless Promotion of Positive Thinking Has Undermined America
Barbara Ehrenreich - 2009
But more than a temperament, being positive, we are told, is the key to success and prosperity. In this utterly original take on the American frame of mind, Barbara Ehrenreich traces the strange career of our sunny outlook from its origins as a marginal nineteenth-century healing technique to its enshrinement as a dominant, almost mandatory, cultural attitude. Evangelical mega-churches preach the good news that you only have to want something to get it, because God wants to "prosper" you. The medical profession prescribes positive thinking for its presumed health benefits. Academia has made room for new departments of "positive psychology" and the "science of happiness." Nowhere, though, has bright-siding taken firmer root than within the business community, where, as Ehrenreich shows, the refusal even to consider negative outcomes—like mortgage defaults—contributed directly to the current economic crisis.With the myth-busting powers for which she is acclaimed, Ehrenreich exposes the downside of America’s penchant for positive thinking: On a personal level, it leads to self-blame and a morbid preoccupation with stamping out “negative” thoughts. On a national level, it’s brought us an era of irrational optimism resulting in disaster. This is Ehrenreich at her provocative best—poking holes in conventional wisdom and faux science, and ending with a call for existential clarity and courage.
A Nation Worth Ranting About
Rick Mercer - 2012
Illustrated throughout with photos and snatches of dialogue from Rick’s encounters and exploits across Canada. “[Mercer’s] trademark one-camera rants against the Canadian parliamentary machine are more concise, and more believable, than any campaign ads.” —The Globe and Mail “The comedian of choice for viewers who read.” —Toronto Life “Canada’s hottest TV comic.” —Maclean’s "Week after week, Mercer continues to delight with his alternately giddy and cutting political humour.” —The Canadian Press “Canada’s leading political satirist.” —The New York Times “A good rant is cathartic. Ranting is what keeps me sane.They always come from a different place. Take the prime minister, for example. Sometimes when I rant about him, I am angry; other times, I am just severely annoyed—it’s an important distinction.”—Rick Mercer, from his introduction Within these pages you’ll find every rant that Rick has so brilliantly and blisteringly delivered since the publication of his previous bestseller, Rick Mercer Report: The Book. Together these rants form a chronicle of human folly, mostly featuring politicians, of course, but with honorable mentions going to people who don’t know how to use escalators and Canadian drivers who don’t think they need snow tires. Is Mercer getting better or are the fools among us getting worse? Whatever the inspiration—Rick Mercer’s ranting has never been stronger or more on target. There is a loud, cathartic laugh to be found on almost every page here—with the exception of Rick’s impassioned rant on bullying in schools, words that touched thousands of Canadians, went viral and helped widen the debate on a major problem. Also reprinted here is the rant encouraging students to vote, which resulted directly in a campus ballot and outrage in Ottawa. (People still are still standing on the left on escalators, and the prime minister is still very much the man he was, but you can’t win them all.) In addition, Rick has authored three new essays specially for this book: the hilarious behind-the-scenes story of his meeting with Rick Hansen, a hero who absolutely was not a disappointment in real life; a heartfelt reflection on public reaction to his bullying rant; and an account of his response—mystified, followed by delighted—to the news that he’d inspired a “vote mob.” Illustrated throughout with photographs and dialogue from Rick’s travels across Canada, A Nation Worth Ranting About will make you proud, will make you think, will make you almost as angry as Rick, and over and over again will make you laugh out loud.
Capital in the Twenty-First Century
Thomas Piketty - 2013
But satisfactory answers have been hard to find for lack of adequate data and clear guiding theories. In Capital in the Twenty-First Century, Thomas Piketty analyzes a unique collection of data from twenty countries, ranging as far back as the eighteenth century, to uncover key economic and social patterns. His findings will transform debate and set the agenda for the next generation of thought about wealth and inequality.Piketty shows that modern economic growth and the diffusion of knowledge have allowed us to avoid inequalities on the apocalyptic scale predicted by Karl Marx. But we have not modified the deep structures of capital and inequality as much as we thought in the optimistic decades following World War II. The main driver of inequality—the tendency of returns on capital to exceed the rate of economic growth—today threatens to generate extreme inequalities that stir discontent and undermine democratic values. But economic trends are not acts of God. Political action has curbed dangerous inequalities in the past, Piketty says, and may do so again.