Book picks similar to
Spin: How Politics Has the Power to Turn Marketing on Its Head by Clive Veroni
politics
non-fiction
nonfiction
marketing
Courage: The Backbone of Leadership
Gus Lee - 2006
Using actual stories from Whirlpool, Kaiser Permanente, IntegWare, WorldCom and other organizations, Lee shows how highly successful executives face and overcome their fears to develop moral intelligence. These real-world examples offer practical lessons for rooting out unethical practices and behaviors by Assessing them for rightness and integrity Addressing moral failures Following through with dialogue and direct action
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell - 2000
Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.
What I Learned About Politics: Inside the Rise-and Collapse-of Nova Scotia's NDP Government
Graham Steele - 2014
Required reading, I would say, for anyone remotely considering getting involved in politics. [...] It will become course material for political science courses in this province." - Marilla Stephenson for The Chronicle-HeraldOn October 8, 2013, Nova Scotia’s NDP government went down to a devastating election defeat. Premier Darrell Dexter lost his own seat, and the party held the dubious distinction of being the first one-term majority government in over 100 years. In this new memoir, former NDP finance minister and MLA Graham Steele tries to make sense of the election result and shares what he’s learned from a fifteen-year career in provincial politics. In his trademark candid style, Steele pulls no punches in assessing what’s right—and what’s often wrong—with our current political system. Includes an insert of colour photographs and a foreword from CBC Information Morning host Don Connolly.
Canada
Mike Myers - 2016
But as he says: "no description of me is truly complete without saying I'm a Canadian." He has often winked and nodded to Canada in his outrageously accomplished body of work, but now he turns the spotlight full-beam on his homeland.His hilarious and heartfelt new book is part memoir, part history and pure entertainment. It is Mike Myers' funny and thoughtful analysis of what makes Canada Canada, Canadians Canadians and what being Canadian has always meant to him. His relationship with his home and native land continues to deepen and grow, he says. In fact, American friends have actually accused him of "enjoying" being Canadian and he's happy to plead guilty as charged.A true patriot who happens to be an expatriate, Myers is in a unique position to explore Canada from within and without. With this, his first book, Mike brings his love for Canada to the fore at a time when the country is once again looking ahead with hope and national pride. "Canada" is a wholly subjective account of Mike's Canadian experience. Mike writes, "Some might say, 'Why didn't you include this or that?' I say there are 35 million stories waiting to be told in this country, and my book is only one of them."This beautifully designed book is illustrated in colour (and "not" color) throughout, and its visual treasures include personal photographs and Canadiana from the author's own collection. Published in the lead-up to the 2017 sesquicentennial, this is Mike Myers' birthday gift to his fellow Canadians. Or as he puts it: "In 1967, Canada turned one hundred.Canadians all across the country made Centennial projects.This book is my Centennial Project. I'm handing it in a little late.... Sorry."
Social Security Made Simple: Social Security Retirement Benefits and Related Planning Topics Explained in 100 Pages or Less
Mike Piper - 2012
Find all of the following, explained in plain-English:
How your Social Security retirement benefits, spousal benefits, and widow/widower benefits are calculated
How your benefits are affected if you have a government pension or if you continue working while claiming Social Security
How to decide when is the best age for you (and your spouse, if you're married) to claim Social Security in order to get the most out of your benefits
Whether or not it makes sense to take Social Security early in order to invest the money
How to check your earnings record on the Social Security Administration's website to make sure you're getting the full benefit you deserve
How Social Security benefits are taxed and how this affects retirement tax planning
Please note that this book does not cover Social Security disability benefits or Supplemental Security Income (SSI).
Unleashing the Soul of Money: Finding Sufficiency, Freedom, and Purpose Through Your Relationship with Money
Lynne Twist - 2006
On Unleashing the Soul of Money, world-renowned fund-raiser and money mentor Lynne Twist shares from her 30 years of global research into happiness and money to reveal a surprising truth: that the size of your paycheck has little to do with fulfillment--and everything to do with getting your money aligned with your deepest commitments, values, and desires. In this workshop, listeners uncover the insights about their own relationship with money, and learn how make the transformation to a life of sufficiency, contentment, and benefit to others in the world.
Fantasyland: How America Went Haywire: A 500-Year History
Kurt Andersen - 2017
America was founded by wishful dreamers, magical thinkers, and true believers, by hucksters and their suckers. Fantasy is deeply embedded in our DNA.Over the course of five centuries--from the Salem witch trials to Scientology to the Satanic Panic of the 1980s, from P. T. Barnum to Hollywood and the anything-goes, wild-and-crazy sixties, from conspiracy theories to our fetish for guns and obsession with extraterrestrials--our love of the fantastic has made America exceptional in a way that we've never fully acknowledged. From the start, our ultra-individualism was attached to epic dreams and epic fantasies--every citizen was free to believe absolutely anything, or to pretend to be absolutely anybody. With the gleeful erudition and tell-it-like-it-is ferocity of a Christopher Hitchens, Andersen explores whether the great American experiment in liberty has gone off the rails.
Propaganda: The Formation of Men's Attitudes
Jacques Ellul - 1962
With the logic which is the great instrument of French thought, [Ellul] explores and attempts to prove the thesis that propaganda, whether its ends are demonstrably good or bad, is not only destructive to democracy, it is perhaps the most serious threat to humanity operating in the modern world."--Los Angeles Times"The theme of Propaganda is quite simply...that when our new technology encompasses any culture or society, the result is propaganda... Ellul has made many splendid contributions in this book."--Book Week"An exhaustive catalog of horrors. It shows how modern, committed man, surrounded and seized by propaganda, more often than not surrenders himself to it only too willingly, especially in democracies--because he is educated for his rule as dupe. 'The most favorable moment to seize a man and influence him,' Ellul writes, 'is when he is alone in the mass; it is at this point that propaganda can be most effective. This is the situation of the 'lonely crowd,' or of isolation in the mass, which is a natural product of modern-day society, which is both used and deepened by the mass media.' "--Los Angeles Free Press
Glass House: The 1% Economy and the Shattering of the All-American Town
Brian Alexander - 2017
Today it is damaged, discouraged, and fighting for its future. In Glass House, journalist Brian Alexander uses the story of one town to show how seeds sown 35 years ago have sprouted to give us Trumpism, inequality, and an eroding national cohesion.The Anchor Hocking Glass Company, once the world’s largest maker of glass tableware, was the base on which Lancaster’s society was built. As Glass House unfolds, bankruptcy looms. With access to the company and its leaders, and Lancaster’s citizens, Alexander shows how financial engineering took hold in the 1980s, accelerated in the 21st Century, and wrecked the company. We follow CEO Sam Solomon as he tries to rescue the company from the New York private equity firm that hired him. Meanwhile, Alexander goes behind the scenes, entwined with the lives of residents as they wrestle with heroin, politics, high-interest lenders, low wage jobs, technology, and the new demands of American life: people like Brian Gossett, the fourth generation to work at Anchor Hocking; Joe Piccolo, first-time director of the annual music festival who discovers the town relies on him, and it, for salvation; Jason Roach, who police believed may have been Lancaster’s biggest drug dealer; and Eric Brown, a local football hero-turned-cop who comes to realize that he can never arrest Lancaster’s real problems.
Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell
Mara Einstein - 2016
If you make them look like editorial pages, you will attract about 50 per cent more readers. You might think that the public would resent this trick, but there is no evidence to suggest that they do.” —David Ogilvy, founder, Ogilvy & MatherFrom Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell.Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. We are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.
The Secret Life of Groceries: The Dark Miracle of the American Supermarket
Benjamin Lorr - 2020
What does it take to run the American supermarket? How do products get to shelves? Who sets the price? And who suffers the consequences of increased convenience and efficiency? In this exposé, author Benjamin Lorr pulls back the curtain on this highly secretive industry. Combining deep sourcing and immersive reporting, Lorr leads a wild investigation in which we learn the secrets of Trader Joe's success from Trader Joe himself, why truckers call their job "sharecropping on wheels," what it takes for a product to earn certification labels like "organic" and "fair trade," the struggles entrepreneurs face as they fight for shelf space, including essential tips, tricks, and traps for any new food business, the truth behind the alarming slave trade in the shrimp industry and much more.
Strangers in Their Own Land: Anger and Mourning on the American Right
Arlie Russell Hochschild - 2016
As she gets to know people who strongly oppose many of the ideas she famously champions, Russell Hochschild nevertheless finds common ground and quickly warms to the people she meets – among them a Tea Party activist whose town has been swallowed by a sinkhole caused by a drilling accident – people whose concerns are actually ones that all Americans share: the desire for community, the embrace of family, and hopes for their children. Strangers in Their Own Land goes beyond the commonplace liberal idea that these are people who have been duped into voting against their own interests. Instead, Russell Hochschild finds lives ripped apart by stagnant wages, a loss of home, an elusive American dream – and political choices and views that make sense in the context of their lives. Russell Hochschild draws on her expert knowledge of the sociology of emotion to help us understand what it feels like to live in "red" America. Along the way she finds answers to one of the crucial questions of contemporary American politics: why do the people who would seem to benefit most from "liberal" government intervention abhor the very idea?
The Falsification of History: Our Distorted Reality
John Hamer - 2012
This has been perpetrated by the systematic, ongoing falsification of history in much the same way as perpetrated by the powers that be in the suspiciously prophetic novel ‘1984’, by George Orwell. We have all been deceived on a monumental scale by a tiny clique of people who by their own birthright and bloodlines absolutely believe that they have the divine right to rule over us by whatever method best suits their purposes. In order to achieve this they have lied, deceived, murdered and even committed genocide down the millennia in an attempt to bring their ultimate goal to fruition. Find out about the use of drugs, vaccinations, micro-chipping, mind control, trans-humanism and 24/7 distractions such as non-stop sports, entertainments and the invasive ‘celebrity culture’ that attempts to pervade our whole lives.
The Ragged Stranger: The Hero, The Hobo, And The Crime That Shocked Jazz Age Chicago
Harold Schechter - 2019
Guns are drawn, and in the ensuing hail of bullets, only the husband walks away. However, police soon find out, that what seems to be a robbery gone wrong is anything but. The Case of the Ragged Stranger, as the tabloids dubbed it, is a tale of deceit, betrayal, and depravity, a stranger-than-fiction mystery story whose shocking solution riveted the nation and made it one of the most sensational crimes of the Jazz Age.
The Third Plate: Field Notes on the Future of Food
Dan Barber - 2014
Instead, Barber proposes Americans should move to the 'third plate,' a cuisine rooted in seasonal productivity, natural livestock rhythms, whole-grains, and small portions of free-range meat.