From Dr. Frankenstein to Dr. Jekyll, the image of the mad scientist surrounded by glass vials, copper coils, and electrical apparatus remains a popular fixture. In films and fiction, he's comically misguided, tragically misunderstood, or pathologically evil. But the origins of this stereotype can be found in the sometimes-eccentric real life men and women who challenged our view of the world and broke new scientific frontiers. They Called Me Mad recounts the amazing true stories of such historical luminaries as Archimedes, the calculator of pi and creator of the world's first death ray; Isaac Newton, the world's first great scientist and the last great alchemist; Nikola Tesla, who built the precursors of robots, fluorescent lighting, and particle beam weapons before the turn of the twentieth century-and more.

    From training to launch, from his historic spacewalk to re-entry, he reveals for readers of all ages the cutting-edge science behind his ground-breaking experiments, and the wonders of day-to-day life on board the International Space Station.The public were invited to submit questions using the hashtag #askanastronaut, and a selection are answered by Tim in the book, which will be accompanied with illustrations, diagrams and never-before-seen photos.Tim is pleased to announce that, as with his previous book, royalties received from the book will be donated to The Prince’s Trust.

     There is more to Hamer’s story than the ambush of the two outlaws. His career spanned the times of western law enforcement from horseback and Winchester days to the invention of the telephone and automobile. During that time, he built a reputation as an incorruptible lawman, fearless, a good man with a gun whether on horseback or behind the wheel of a Ford V8, or facing a violent mob. He survived 52 gunfights and 23 bullet wounds.

    After a series of catastrophes, he needed to take drastic measures to restore himself. Opting out of the rat race, he cast himself away to a deserted island off the north-east tip of Australia, as far off the grid as was humanly possible. He has lived there ever since.One annual supermarket shop, a sketchy internet connection and enough ingredients for a home-brew satisfy Dave’s material needs. He catches fish, traps rainwater and cooks on an open fire. For company he tames dingoes, meets with friends from the Aboriginal community 40 kilometres away and entertains drop-ins such as Russell Crowe sailing past on his honeymoon. Then there’s Dave’s running feud with Boxhead, an antisocial saltwater crocodile who just won’t leave him in peace.Between heartbreak and hair-raising adventures, Dave has found happiness on Restoration Island. Brimming with humour, eccentricity and hard-earned wisdom, The Millionaire Castaway will give you a whole new view on life.

    

    His inventions, patents, and theoretical work formed the basis of modern AC electricity, and contributed to the development of radio and television. Like his competitor Thomas Edison, Tesla was one of America's first celebrity scientists, enjoying the company of New York high society and dazzling the likes of Mark Twain with his electrical demonstrations. An astute self-promoter and gifted showman, he cultivated a public image of the eccentric genius. Even at the end of his life when he was living in poverty, Tesla still attracted reporters to his annual birthday interview, regaling them with claims that he had invented a particle-beam weapon capable of bringing down enemy aircraft.Plenty of biographies glamorize Tesla and his eccentricities, but until now none has carefully examined what, how, and why he invented. In this groundbreaking book, W. Bernard Carlson demystifies the legendary inventor, placing him within the cultural and technological context of his time, and focusing on his inventions themselves as well as the creation and maintenance of his celebrity. Drawing on original documents from Tesla's private and public life, Carlson shows how he was an idealist inventor who sought the perfect experimental realization of a great idea or principle, and who skillfully sold his inventions to the public through mythmaking and illusion.This major biography sheds new light on Tesla's visionary approach to invention and the business strategies behind his most important technological breakthroughs.

    Niv, according to his friends, was much the same off-screen. Both men and women were enchanted by his charisma, humour and joie-de-vivre. In addition to winning an Oscar for Separate Tables (1958), Niven was a polished writer, and published two volumes of lighthearted autobiography: THE MOON'S A BALLOON (1972) and BRING ON THE EMPTY HORSES (1975). Yet behind those twinkling eyes, Niv's life was punctuated by tragedy and he was often deeply unhappy. From the death of his father when Niven was five, to his mother's neglect and the stepfather he loathed, through to the death of his beloved first wife and his volatile and disturbing marriage to his second wife, Hjordis, tragedy and hardship were never far away. Graham Lord, using new material from Niven's private papers, manuscripts, unpublished stories and correspondence, has written a fresh, revealing, funny and poignant portrait of a brave and brilliant man. Fully authorised by Niven's family and drawing from dozens of interviews with stars, from Lauren Bacall to Roger Moore and Sir John Mills, NIV: the Authorised Biography of David Niven is a fitting tribute to one of Hollywood's greatest heroes.

    Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and colleagues--Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. Isaacson's portrait touched millions of readers. At a time when America is seeking ways to sustain its innovative edge, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. Although Jobs cooperated with the author, he asked for no control over what was written. He put nothing off-limits. He encouraged the people he knew to speak honestly. He himself spoke candidly about the people he worked with and competed against. His friends, foes, and colleagues offer an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values. Steve Jobs is the inspiration for the movie of the same name starring Michael Fassbender, Kate Winslet, Seth Rogen, and Jeff Daniels, directed by Danny Boyle with a screenplay by Aaron Sorkin.

    His world crashed down after he smashed his right ankle and causing severe damage to his left fibia and tibia. It was unclear if he would ever walk properly again, let alone ride a motorbike. Charley recounts the ambulance ride, the numerous operations in a Portugese hospital, the medivac flight back to London, and his journey of recovery. As his inability to walk for several months provokes introspection, Boorman recounts his childhood, where his passion for motorbikes began, and the formative influences in his life—from his father, a famed director, to his longtime friend Ewan McGregor, and Sean Connery’s son Jason, who introduced him to bikes. These touchstones give him strength on the long way back to health.

    But re-establishing the Reds as the most successful club in the land was an enormous task. Famously, he knew he had to knock Liverpool of their perch. At the dawn of the Premier League era, in 1992-93, United had gone twenty-six years without being champions, but that season Ferguson finally led the club to title success and in 2010-11 he finally achieved the record-breaking nineteenth title. On top of that, Sir Alex has led Manchester United to two Champions League victories and many other trophies. This fascinating book not only celebrates what Sir Alex has achieved at United, but also seeks to explain just how he has gone about creating this remarkable dynasty, constantly rebuilding the team and driving them forward to yet more glory. In an era when most managers are lucky if they last two years, Sir Alex's achievement of lasting twenty-five years at the very top is truly astonishing. This book is the club's fitting tribute to his career.

    But he was also one of its greatest gentlemen - a class act with heart, fire, wanderlust and a wild streak. Exploding out of Canvey Island in the early 1970s - an age of glam rock, post-hippy folk and pop androgyny - the Feelgoods, with Lee Brilleaux and Wilko Johnson at the helm, charged into London, grabbed the pub rock scene by the throat and sparked a revolutionary new era, proving that you didn't have to be middle class, wearing the 'right clothes' or living in the 'right place' to succeed. Lee Brilleaux: Rock'n'Roll Gentleman, while a totally different work, is a companion of sorts to the hugely popular Wilko Johnson book: Looking Back At Me (also co-authored by Howe). It is the first comprehensive appreciation of Lee Brilleaux and, with its numerous exclusive interviews and previously unseen images, is a book no Dr Feelgood fan would wish to be without.

    When they married in 1881, everyone expected that she would never concern herself with more than the traditional Prussian princess’s interests of Kirche, Küche, Kinder (church, kitchen, children). Yet within twenty years of his accession as William II, the last German Emperor, she would become in some ways the stronger character and steadying influence her increasingly neurotic and unstable husband required. This is the first biography of an often overlooked personality in modern history.

    An unvarnished view of an extraordinary man and the multimillion dollar business he built--and lost.

    With April 12, 2011, set to mark the 150th anniversary of the start of the Civil War at Fort Sumter, the time is ripe for a new assessment of the conflict

    1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.