Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together.When you have Americans who precede anything negative with three nice comments; French, Dutch, Israelis, and Germans who get straight to the point (“your presentation was simply awful”); Latin Americans and Asians who are steeped in hierarchy; Scandinavians who think the best boss is just one of the crowd—the result can be, well, sometimes interesting, even funny, but often disastrous.Even with English as a global language, it’s easy to fall into cultural traps that endanger careers and sink deals when, say, a Brazilian manager tries to fathom how his Chinese suppliers really get things done, or an American team leader tries to get a handle on the intra-team dynamics between his Russian and Indian team members.In The Culture Map, Erin Meyer provides a field-tested model for decoding how cultural differences impact international business. She combines a smart analytical framework with practical, actionable advice for succeeding in a global world.

    Memetics is the science of memes, the invisible but very real DNA of human society.

    They're a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks--and how you can, too. Powell's wide-ranging research, including coverage on Barack Obama's successful online strategy in his bid for the presidency, focuses on technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today's social networks as never before. Through them, Powell introduces new best practices, shows how to avoid crucial pitfalls, and helps you prepare for the newest trends in online social networking. Drawing on the latest research, Powell connects the dots, uncovering the human dynamics and patterns that consistently underlie successful social networking initiatives. Along the way, she offers practical tools and advice for optimizing every stage of your own social networking initiative--from planning through measurement, and beyond. Getting on, getting started, and making social networks work for youDefining and implementing your optimal social networking strategyLeveraging the amazing power of the microcelebrityAchieving worldwide impact in the niche that matters to youTransforming social and cultural capital into financial capitalBe generous, build your trusted personal network--and discover all you get in returnProfiting from the knowledge you never knew you hadOpening your organization's own social networking channels-- inside and out

    Talent and inspiration can't be taught, but Frey does provide scores of helpful suggestions and sensible rules and principles.An international bestseller, How to Write a Damn Good Novel will enable all writers to face that intimidating first page, keep them on track when they falter, and help them recognize, analyze, and correct the problems in their own work.

    The book explores key concepts and illustrates them through numerous figures, photographs, and tables.Divided into four parts, the first part elaborates Western cuisine (cold section) and covers larder, charcuterie and pates, appetizers and garnishes, sandwiches, use of herbs and wines in cooking. The second part throws light on a variety of international cuisines such as Italian, Mediterranean, Mexican, French, British, Scandinavian, German, Chinese, Japanese, and Thai, and also discusses Western plated food and health food. The third part discusses advance confectionary and includes cakes and pastries, chocolates, desserts, sauces and coulis, cookies and biscuits. The final part discusses production management and research & new product development.The book would be very useful to hotel management students in understanding international food production and bakery. It will also serve as a handy tool for chefs with its coverage of topics and the various recipes.

    In this witty, often terrifying work of cultural criticism, the author of Amusing Ourselves to Death chronicles our transformation into a Technopoly: a society that no longer merely uses technology as a support system but instead is shaped by it--with radical consequences for the meanings of politics, art, education, intelligence, and truth.

    An artist and a showman he was always willing to take the difficult fight: his gruelling encounters with Roberto Duran, Thomas Hearns and Marvin Hagler have become legendary.Ruthlessly honest and inspiring, Ray's autobiography lets you get into the ring - with the mind games, brutality and euphoria. But, outside of the ring, Ray's biggest opponent of all was himself. From early domestic violence and experience of sexual abuse, he began a determined rise to Olympic champion and national icon, before losing control of his life at the height of his career in the blur of fame, sex, greed, drink and drug addiction that cost him so much.The Big Fight is a remarkable portrait of the rise, fall and final redemption of a true fighter in every sense.

    M. Bakhtin. Toward a Philosophy of the Act contains the first occurrences of themes that occupied Bakhtin throughout his long career. The topics of authoring, responsibility, self and other, the moral significance of "outsideness," participatory thinking, the implications for the individual subject of having "no-alibi in existence," the difference between the world as experienced in actions and the world as represented in discourse—all are broached here in the heat of discovery. This is the "heart of the heart" of Bakhtin, the center of the dialogue between being and language, the world and mind, "the given" and "the created" that forms the core of Bakhtin's distinctive dialogism.A special feature of this work is Bakhtin's struggle with the philosophy of Immanuel Kant. Put very simply, this text is an attempt to go beyond Kant's formulation of the ethical imperative. mci will be important for scholars across the humanities as they grapple with the increasingly vexed relationship between aesthetics and ethics.

    Based on groundbreaking research, these twenty-four lectures address dynamics and customs related to working, socializing, dining, marriage and family--all the areas necessary to help you function with a greater level of respect and effectiveness wherever you go. You'll also encounter practical tips and crucial context for greeting, interacting with, and even managing people from other parts of the world.In the first half, you'll analyze ten cultural value dimensions researchers have identified as helpful for comparing cultures, and you'll see how these "archetypes" play out in day-to-day lives. In the second half, you'll examine ten cultural clusters around the world that, when combined with your understanding of the ten cultural dimensions, provide strategic insight into how to be more effective as you live, work, and travel in the globalized world.

    Unlike a novel, history book, or scientific publication, essays provide you with the versatility to express all the various facets that make you you. The concise and direct nature of an essay means that you may tap into your sense of wit, share your individual point of view, persuade others to your perspective, and record a part of your memories for future generations in as many distinct essay forms as you wish.Hide Full DescriptionDiscover the keys to unlocking your potential in essay writing with Becoming a Great Essayist. These 24 illuminating lectures explore numerous genres or types of essays, challenge you with stimulating writing prompts, and provide insights into how to get to know yourself like never before so that you may write honest, compelling, and GREAT essays. And because essays are so flexible in their style and function, the skills you build writing great essays may be applied to almost all other forms of writing.Dr. Jennifer Cognard-Black, Professor of English at St. Mary’s College of Maryland, is your expert guide. Professor Cognard-Black—who is an award-winning author, a 2012 Fulbright Scholar, and a former student of the renowned author Jane Smiley—has an intimate, honest, and direct approach. She teaches you that the versatility and expressiveness of the essay make it an ideal medium for crafting stories and drawing perspectives out of even the most reluctant writers. As Professor Cognard-Black notes, “The essay has no fixed parameters apart from including a first-person narrator who is intent on telling the truth. An essay’s form and style is entirely dependent upon your purpose—and your audience. You get to create a new form, and adopt a new style, with each essay that you write.… Essays explore. Essays imagine. Essays digress. Their structures don’t have to have fixed rules.” The goal of a great essay is to connect a personal experience, an idea, or a memory to the world outside of yourself—and the first step is to look deep within your memories, knowledge, and opinions to find that experience. When mastered, the ability to write a great essay provides a solid foundation that allows you to move into other forms of writing with both confidence and skill.The first step in your journey with Professor Cognard-Black is to redefine what the essay means. For many, the word “essay” brings flashbacks of the schoolroom. Whether you were the kind of student who couldn’t wait to get started or one who faced each writing assignment with a feeling of dread, this course will change how you think about and approach the essay. From the very first lecture, you’ll see how the five-paragraph essay you might remember is vastly different from the master-level essays you’ll review, analyze, and learn to create. You’ll get instrumental insight into what makes an essay great; learn how to work your own stories, perspectives, and memories into a compelling piece; and investigate what to do once you’ve crafted an essay that you want to share.Essay Types: From Personal to PublicSince the 16th century, essays have served as a means of connection: a way to persuade others to a certain perspective, a medium to tell a story, and a written record of individual and national histories. The word “essay” comes from the French essai, meaning an attempt or a trial, which speaks to the flexibility of the form in both delivery and outcomes. The essay itself is a thought experiment which can employ a variety of lengths, styles, and genres, including political, personal, humorous, and historical approaches. Further, a well-written essay may evoke an assortment of emotions or reactions. These works, often short yet profoundly poignant, have the power to make readers laugh, cry, think, or change their opinions or actions. Even the delivery platforms are versatile—essays are published in journals and newspapers, anthologies and collections, blogs and web pages, and more.When it comes to crafting a great piece of writing, Professor Cognard-Black begins with well-established principles derived from Aristotle, who believed that writers are most convincing when they create a strong ethos (or credibility), and then support this ethos with appeals to reason (logos) and emotion (pathos). Similar rhetorical strategies are still utilized today in creating compelling stories and arguments. Most importantly, essays use a convincing and honest first-person voice because the writer has a deep connection to the material that comes from living, witnessing, or caring profoundly about an experience. By merging what Aristotle calls the artistic proofs (the pathos of the essay, or the personal experience and thoughts, and the logos of the essay, or rationality) with the inartistic proofs (or research and data), your essay will come across as credible even to skeptical readers.Over these 24 enlightening lectures, you’ll delve into the various genres of the essay.Epistolary essays originated in the politics, philosophy, and theology of Greco-Roman rhetoricians. Letters or “epistles” are unlike any other means of communication, which is exactly what draws essay writers to them. Epistolary essays adopt elements that define the genre of the letter—its intimacy, immediacy, and materiality.Polemical essays are essays that strongly support one side of an argument.Historical essays draw from historical artifacts and scholars, as well as a writer’s ideas within her or his own historical moment.Humorous essays, more often than not, focus on a predicament or a situation where something goes wrong. As Aristotle noted, laughing at tragedy may be cathartic for the writer and the audience.Memoirs recall and meditate on the writer’s past, using that contemplation for self-reflection. A memoir essay must evolve from a writer’s intimate recollections of the past brought together with thoughtful reflections on those memories.And because understanding what makes a great essay requires that you read great essayists, this course also contains a treasure trove of selections from famous and lesser-known writers. You’ll be introduced to some of the greatest essayists of the ages who have pushed the limits of how essays are defined, including:Michel de Montaigne, whose 1580 collection Les Essais established the essay as a literary genreJoseph Addison and Sir Richard Steele, 18th-century British wits and protégées of Montaigne, who circulated their essays about manners and society in highly popular and somewhat scandalous periodicalsRalph Waldo Emerson, an American philosopher-poet, who wrote some of the first essays on nature and the environmentRainer Maria Rilke, an Austrian poet, who created intimate essays through personal letters, often on the topic of what it means to be an artistVirginia Woolf, an author who is widely considered one of the finest essayists of the 20th century, who wrote episodic pieces which have a dreamlike qualityMary McCarthy, an American author, critic, and political activist, who used essays to articulate sharply observant and often self-scrutinizing pointsYou’ll also sample contemporary essayists hailing from diverse backgrounds, such as Naomi Shihab Nye, Annie Dillard, Joan Didion, Barbara Kingsolver, David Sedaris, and Maya Angelou. In addition, you’ll have the unique opportunity to dig into the process of essay writing by looking at drafts of works in progress, including some from Professor Cognard-Black’s own students. Finally, each chapter will give you a chance to put into practice everything you’ve just learned.The Right and Wrong Ways to WriteAs you attempt to start writing your own essay, looking at a blank computer screen or piece of paper might be daunting. Professor Cognard-Black invites you to overcome this common stumbling block by considering that, unlike other forms of writing that are often strictly plotted or outlined, essays create their own forms as they go along. Aristotle called this process inventio or invention. This method means that you explore what the essay wants to say as you draft your piece. Rather than focusing on how precisely you want to form your thoughts into a specific structure on the page, you get to discover what happens as you get the raw material down—and this explosion of ideas and words becomes your first draft. As Professor Cognard-Black puts it, “The purpose of invention—of that first attempt to get your thoughts down on paper and give them a shape—is to explore and to discover what your essay wants to be about.”The process of invention is specific to each writer, and so with each essay, there’s a certain version of truth or memory that is created. But striving for the truth is essential. Sometimes that truth will reveal flaws in a precious idea or shine a light on the imperfect sides of humanity—people you know, people you care about, even members of your own family—but maintaining the intention of honesty will help you create and sustain a strong ethos or credibility. Keep in mind that your truth is only one version of events; each situation you write about contains many possible truths.Once the central purpose of each essay you write is clear, you then need a sense of direction as you revise. Opening sentences that preview the place, people, perspective, and purpose of your essays give your reader an invitation to join you on a journey into your chosen subject.While the essay is a very flexible form, there are mistakes that will weaken your writing, which Professor Cognard-Black explains in depth. Known to rhetorical theorists as logical fallacies, these potential pitfalls are easy to fall into and will ruin your essay’s credibility. They include:Faulty generalizations: when a writer makes a sweeping comment, reaches a decision based on too little evidence, or makes claims that are impossible to validateAd hominem arguments: its literal translation meaning “against the man,” this fallacy occurs when a writer attacks a person, rather than the idea under discussion, and occurs often in American popular culture and politicsAppeals to bandwagonism: when a writer attempts to win readers over to a specific opinion by claiming that it’s the most popular positionAnother factor to consider is the length of your essay. While essays don’t necessarily have length requirements, they do tend to cut to the chase. To keep your writing concise, clear, and to the point, Professor Cognard-Black recommends cutting everything you’ve written in half between the first and second draft. If your essay is 6,000 words, cut it to 3,000. Don’t discard the excess copy, but do revisit your edited version after a few days. You may be surprised at how often you don’t need that extra text.As you examine many types of essays, build a toolbox of abilities to help you polish and perfect your writing, and analyze samples of masterfully composed essays, you’ll find yourself exploring your own memories, opinions and stories in an entirely new way. The essay is, above all else, one of the most profoundly personal outlets for writing.While the goal of this course is to provide you with fundamental abilities that will improve your essays, the skills you will learn also provide a foundation to develop any writing project you undertake. Becoming a Great Essayist is an unrivalled opportunity to advance your critical and creative thinking skills, enhance your ability to master a strong and persuasive style, and most importantly, allow you to get to know your own inner voice.

     Stories have the power to captivate listeners and to ignite their imaginations. Our brains crave stories - it's how history was recorded before people learned how to write - but what makes a great story? How can you create and deliver stories which keep your listeners transfixed? Based on Intensive Research on Brain Science, Storytelling, Screenwriting and Public Speaking I spent the last four years studying and evaluating thousands of speakers - some great ones, and others who (to put it mildly) needed a lot of help. I read over two hundred books on the art of public speaking, storytelling and screenwriting, attended countless seminars on the subject and devoured every piece of information I could get on the art of presenting. This book is the result of my intensive research. In it, you will find powerful storytelling and speaking techniques that are used by some of the world’s best speakers to help win audiences over to their way of thinking. If you want to master the art of public speaking, you must master the art of storytelling. In this book, you will discover the public speaking and storytelling techniques used by some of the best public speakers in the world. More specifically, you will learn how to: •Create an opening that instantly hooks your audience into your speech •Keep your audience on the edge of their seats with a spellbinding story •Use the suspended story to keep your audience intrigued •Bring your characters to life •Turn your stories into mental movies for your audience •Create and deliver a speech your audience will remember and talk about for years •Keep ratcheting up the suspense by increasing the intensity of your conflicts •Customize your speech (and your story) for your audience •Add organic humor to your speeches and stories without resorting to jokes •Use anchors to make your points memorable •Use tough-watch logic to inspire your audience •Create smooth transitions to ensure your speech flows logically •Create analogies and metaphors to make your message memorable •Give your audience dialogue to build rapport with them •Add a you-focused check-in to relate with your audience •Use vocal variety to spice up your speech •Create a memorable and repeatable catch-phrase using “the rule of opposites” •Add credibility to your speeches and stories •Take an element out of your story and put it into your audience’s lives •Creatively summarize your main points •Tell a story and deliver a speech that your audience will remember and talk about for years What Makes This Book Different? This book is unlike most books on the subjects of public speaking and storytelling.

    As she traces the metaphor through Scripture, Beth uncovers how every part of our own lives—even the rockiest, most difficult soil—is used by God to make a difference for His Kingdom.Great for small groups or individual study, the Chasing Vines Group Experience is a journey you don’t want to miss.

    "Brisk pacing . . . and genuinely brilliant world-building".--ALA Booklist.

    Besides differences in food and fashion, we face significant contrasts of cultural orientation and patterns of thinking. As we travel across cultures, what should we expect? How do we deal with culture shock? And can we truly connect with those we meet? Experienced cross-cultural specialist Duane Elmer provides a compass for navigating through different cultures. He shows us how to avoid pitfalls and cultural faux pas, as well as how to make the most of opportunities to build cross-cultural relationships. Filled with real-life illustrations and practical exercises, this guide offers the tools needed to reduce apprehension, communicate effectively, and establish genuine trust and acceptance. Above all, Elmer demonstrates how we can avoid being cultural imperialists and instead become authentic ambassadors for Christ. Whether you are embarking on a short-term mission trip or traveling for business or pleasure, this book is both an ideal preparation and a handy companion for your journey.

    This provocative book undertakes a new and challenging reading of recent semiotic and structuralist theory, arguing that films, novels, and poems cannot be studied in isolation from their viewers and readers.