Not bad for a gal who never actually existed. "Born" in 1921 in Minneapolis, Minnesota, to proud corporate parents, Betty Crocker has grown, over eight decades, into one of the most successful branding campaigns the world has ever known. Now, at long last, she has her own biography. Finding Betty Crocker draws on six years of research plus an unprecedented look into the General Mills archives to reveal how a fictitious spokesperson was enthusiastically welcomed into kitchens and shopping carts across the nation. The Washburn Crosby Company (one of the forerunners to General Mills) chose the cheery all-American "Betty" as a first name and paired it with Crocker, after William Crocker, a well-loved company director. Betty was to be the newest member of the Home Service Department, where she would be a "friend" to consumers in search of advice on baking -- and, in an unexpected twist, their personal lives. Soon Betty Crocker had her own national radio show, which, during the Great Depression and World War II, broadcast money-saving recipes, rationing tips, and messages of hope. Over 700,000 women joined Betty's wartime Home Legion program, while more than one million women -- and men -- registered for the Betty Crocker Cooking School of the Air during its twenty-seven-year run. At the height of Betty Crocker's popularity in the 1940s, she received as many as four to five thousand letters daily, care of General Mills. When her first full-scale cookbook, Betty Crocker's Picture Cook Book, or "Big Red," as it is affectionately known, was released in 1950, first-year sales rivaled those of the Bible. Today, over two hundred products bear her name, along with thousands of recipe booklets and cookbooks, an interactive website, and a newspaper column. What is it about Betty? In answering the question of why everyone was buying what she was selling, author Susan Marks offers an entertaining, charming, and utterly unique look -- through words and images -- at an American icon situated between profound symbolism and classic kitchen kitsch.

    With wit and an appreciation of raunchy insults, Dalia Jurgensen reveals the secrets to holding one's own in male-dominated kitchens, surviving after-hours staff parties and turning out perfect plates when you know you're cooking for a poorly disguised restaurant critic.

    Harris has spent much of her life researching the food and foodways of the African Diaspora. High on the Hog is the culmination of years of her work, and the result is a most engaging history of African American cuisine. Harris takes the reader on a harrowing journey from Africa across the Atlantic to America, tracking the trials that the people and the food have undergone along the way. From chitlins and ham hocks to fried chicken and vegan soul, Harris celebrates the delicious and restorative foods of the African American experience and details how each came to form such an important part of African American culture, history, and identity. Although the story of African cuisine in America begins with slavery, High on the Hog ultimately chronicles a thrilling history of triumph and survival. The work of a masterful storyteller and an acclaimed scholar, Jessica B. Harris's High on the Hog fills an important gap in our culinary history. Praise for Jessica B. Harris: "Jessica Harris masters the ability to both educate and inspire the reader in a fascinating new way." -Marcus Samuelsson, chef owner of Restaurant Aquavit

    Ubiquitous in the world’s most fabulous cuisines, butter is boss. Here, it finally gets its due. After traveling across three continents to stalk the modern story of butter, award-winning food writer and former pastry chef Elaine Khosrova serves up a story as rich, textured, and culturally relevant as butter itself. From its humble agrarian origins to its present-day artisanal glory, butter has a fascinating story to tell, and Khosrova is the perfect person to tell it. With tales about the ancient butter bogs of Ireland, the pleasure dairies of France, and the sacred butter sculptures of Tibet, Khosrova details butter’s role in history, politics, economics, nutrition, and even spirituality and art. Readers will also find the essential collection of core butter recipes, including beurre manié, croissants, pâte brisée, and the only buttercream frosting anyone will ever need, as well as practical how-tos for making various types of butter at home--or shopping for the best.

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    In the food-zealous, insular megalopolis of Tokyo, Ivan opened a ramen shop. He was a gaijin (foreigner), trying to make his name in a place that is fiercely opinionated about ramen. At first, customers came because they were curious, but word spread quickly about Ivan’s handmade noodles, clean and complex broth, and thoughtfully prepared toppings. Soon enough, Ivan became a celebrity—a fixture of Japanese TV programs and the face of his own best-selling brand of instant ramen. Ivan opened a second location in Tokyo, and has now returned to New York City to open his first US branch. Ivan Ramen is essentially two books in one: a memoir and a cookbook. In these pages, Ivan tells the story of his ascent from wayward youth to a star of the Tokyo restaurant scene. He also shares more than forty recipes, including the complete, detailed recipe for his signature Shio Ramen; creative ways to use extra ramen components; and some of his most popular ramen variations. Written with equal parts candor, humor, gratitude, and irreverence, Ivan Ramen is the only English-language book that offers a look inside the cultish world of ramen making in Japan. It will inspire you to forge your own path, give you insight into Japanese culture, and leave you with a deep appreciation for what goes into a seemingly simple bowl of noodles.

    Tuck in, and bon appetit!Featuring tales from: James Oseland, Frances Mayes, Giles Coren, Curtis Stone, Annabel Langbein, Neil Perry, Tamasin Day-Lewis, Jay Rayner, Madhur Jaffrey, Michael Pollan, Josh Ozersky, Marcus Samuelsson, Naomi Duguid, Jane and Michael Stern, Francine Prose, Ma Thanegi, Kaui Hart Hemmings, Rita Mae Brown, Monique Truong, Fuschia Dunlop, David Kamp, Mas Masumoto, Daniel Vaughn, Tom Carson, Andre Aciman, MJ Hyland, Alan Richman, Beth Kracklauer, Sigrid Nunez, Chang Rae Lee, Julia Reed, Gael GreeneAbout Lonely Planet: Since 1973, Lonely Planet has become the world's leading travel media company with guidebooks to every destination, a suite of inspiring travel pictorials, literature, and references, an award-winning website, mobile and digital travel products, and a dedicated traveller community. Lonely Planet covers must-see spots but also enables curious travelers to get off beaten paths to understand more of the culture of the places in which they find themselves.

    Those forbidden cups soon escalated to pound bags of candy corn and multiple packets of dry cocoa mix, launching the epic love affair between Hilary and all things sweet. In "Candy and Me: A Love Story," Liftin chronicles her life through candy memories and milestones. As a high school student, Hilary used candy to get through track meets, bad hair days, after-school jobs, and her first not-so-great love. Her sweet tooth followed her to college, where she tried to suppress the crackle of Smarties wrappers in morning classes. Through life's highs and lows, her devotion has never crashed -- candy has been a constant companion and a refuge that sustained her. As Liftin recounts her record-setting candy consumption, loves and friendships unfold in a funny and heartbreaking series of bittersweet revelations and restorative meditations. Hilary survives a profound obsession with jelly beans and a camp counselor, a forgettable fling with Skittles at a dot-com, and a messy breakup healed by a friendship forged over Circus Peanuts. Through thick and thin, sweet and sour, Hilary confronts the challenges of conversation hearts and the vagaries of boyfriends, searching for that perfect balance of love and sugar.Written with a fresh dry humor that will immediately absorb you into Liftin's sweet obsessions and remind you of your own, "Candy and Me" unwraps the meaning found in the universal desire for connection and confection. Treat yourself to "Candy and Me --" being bad never read so good.

    Her first dish, a tinned-tuna curry, was assembled on a tiny stove in her graduate student apartment while she pondered her first writing assignment. From there, whether her travels took her to a tent settlement in the Sahara for an afternoon interview with an old Berber woman toiling over goat stew, or to the great London restaurateur and author Yotam Ottolenghi's Notting Hill apartment, where they assembled a buttered phylo-and-cheese tower called a mutabbaq, Jane always returned from the field with a new recipe, and usually, a friend.For the first time, Jane's beloved food pieces from The New Yorker, where she has been a staff writer since 1964, are arranged in one place--a collection of definitive chef profiles, personal essays, and gastronomic history that is at once deeply personal and humane. The Reporter's Kitchen follows Jane everywhere, and throughout her career--from her summer writing retreat in Umbria, where Jane and her anthropologist husband host memorable expat Thanksgivings--in July--to the Nordic coast, where Jane and acclaimed Danish chef Rene Redzepi, of Noma, forage for edible sea-grass. The Reporter's Kitchen is an important record of culture distilled through food around the world. It's welcoming and inevitably surprising.

    Bonny Wolf, food commentator for NPR's "Weekend Edition", writes about the great regional and family food traditions in this country--birthday cake and dinner party food, hearty American breakfasts and Fourth of July picnic dishes. In Talking with My Mouth Full, she writes stories about food, and also about the people who eat it. This book gives a snapshot of the American traditions that have contributed to what and how we eat. Food trends come and go, but many delightful national treasures--bundt cake, barbecue, roast chicken, fair food--are timeless. Each of Bonny Wolf's chapters, whether she's writing about true regional specialties like Minnesota's wild rice, Texas' Blue Bell ice cream or Maryland's famous crab cakes or about family favorites like noodle pudding or Irish raisin soda bread, ends with a perfectly chosen group of recipes, tantalizing and time-tested. In the tradition of Laurie Colwin's Home Cooking, Talking with My Mouth Full is a book you will turn to over and over for wonderful food writing and recipes for comfort food, a great nosh, or the ideal covered dish to take to a potluck supper.

    Gaiter and John Brecher, who have merged their journalism careers with their love of wine. She grew up in the all-black environment of Florida A&M University in Tallahassee, and he was raised in Jacksonville, where his was one of a handful of Jewish families. Follow Dottie and John from their June 4, 1973, meeting in the newsroom of The Miami Herald to their first "Open That Bottle Night," which put them on the road to becoming full-time wine columnists. From the Andr� Cold Duck that accompanied their first date to the bottle of Taittinger Champagne smuggled into the delivery room to wet the lips of their newborn second daughter, lovers of books as well as lovers of wine can now join the wine world's favorite couple as they embark on the ultimate quest for the perfect grape.

    But in today's treadmill, take-out world -- our fast-food nation -- does pie still have a place?As she traveled across the United States in an old Volvo named Betty, Pascale Le Draoulec discovered how merely mentioning homemade pie to strangers made faces soften, shoulders relax, and memories come wafting back. Rambling from town to town with Le Draoulec, you'll meet the famous, and sometimes infamous, pie makers who share their stories and recipes, and find out how a quest for pie can lead to something else entirely.

    At the same time, she can't shake the fact that she is the daughter of two back-to-the-land hippies who taught her to love nature and eat vegetables. Ambivalent about repeating her parents' disastrous mistakes, yet drawn to the idea of backyard self-sufficiency, Carpenter decided that it might be possible to have it both ways: a homegrown vegetable plot as well as museums, bars, concerts, and a twenty-four-hour convenience mart mere minutes away. Especially when she moved to a ramshackle house in inner city Oakland and discovered a weed-choked, garbage-strewn abandoned lot next door. She closed her eyes and pictured heirloom tomatoes, a beehive, and a chicken coop.What started out as a few egg-laying chickens led to turkeys, geese, and ducks. Soon, some rabbits joined the fun, then two three-hundred-pound pigs. And no, these charming and eccentric animals weren't pets; she was a farmer, not a zookeeper. Novella was raising these animals for dinner. Novella Carpenter's corner of downtown Oakland is populated by unforgettable characters. Lana (anal spelled backward, she reminds us) runs a speakeasy across the street and refuses to hurt even a fly, let alone condone raising turkeys for Thanksgiving. Bobby, the homeless man who collects cars and car parts just outside the farm, is an invaluable neighborhood concierge. The turkeys, Harold and Maude, tend to escape on a daily basis to cavort with the prostitutes hanging around just off the highway nearby. Every day on this strange and beautiful farm, urban meets rural in the most surprising ways.For anyone who has ever grown herbs on their windowsill, tomatoes on their fire escape, or obsessed over the offerings at the local farmers' market, Carpenter's story will capture your heart. And if you've ever considered leaving it all behind to become a farmer outside the city limits, or looked at the abandoned lot next door with a gleam in your eye, consider this both a cautionary tale and a full-throated call to action. Farm City is an unforgettably charming memoir, full of hilarious moments, fascinating farmers' tips, and a great deal of heart. It is also a moving meditation on urban life versus the natural world and what we have given up to live the way we do.(jacket)

    A family story, an immigrant story, a love story, and an epic meal, Savage Feast explores the challenges of navigating two cultures from an unusual angle. A revealing personal story and family memoir told through meals and recipes, Savage Feast begins with Boris’s childhood in Soviet Belarus, where good food was often worth more than money. He describes the unlikely dish that brought his parents together and how years of Holocaust hunger left his grandmother so obsessed with bread that she always kept five loaves on hand. She was the stove magician and Boris’ grandfather the master black marketer who supplied her, evading at least one firing squad on the way. These spoils kept Boris’ family—Jews who lived under threat of discrimination and violence—provided-for and protected.Despite its abundance, food becomes even more important in America, which Boris’ family reaches after an emigration through Vienna and Rome filled with marvel, despair, and bratwurst. How to remain connected to one’s roots while shedding their trauma? The ambrosial cooking of Oksana, Boris’s grandfather’s Ukrainian home aide, begins to show him the way. His quest takes him to a farm in the Hudson River Valley, the kitchen of a Russian restaurant on the Lower East Side, a Native American reservation in South Dakota, and back to Oksana’s kitchen in Brooklyn. His relationships with women—troubled, he realizes, for reasons that go back many generations—unfold concurrently, finally bringing him, after many misadventures, to an American soulmate.Savage Feast is Boris’ tribute to food, that secret passage to an intimate conversation about identity, belonging, family, displacement, and love.

    An Edible History of Humanity is a pithy, entertaining account of how a series of changes—caused, enabled, or influenced by food—has helped to shape and transform societies around the world. The first civilizations were built on barley and wheat in the Near East, millet and rice in Asia, and corn and potatoes in the Americas. Why farming created a strictly ordered social hierarchy in contrast to the loose egalitarianism of hunter-gatherers is, as Tom Standage reveals, as interesting as the details of the complex cultures that emerged, eventually interconnected by commerce. Trade in exotic spices in particular spawned the age of exploration and the colonization of the New World. Food's influence over the course of history has been just as prevalent in modern times. In the late eighteenth century, Britain's solution to food shortages was to industrialize and import food rather than grow it. Food helped to determine the outcome of wars: Napoleon's rise and fall was intimately connected with his ability to feed his vast armies. In the twentieth century, Communist leaders employed food as an ideological weapon, resulting in the death by starvation of millions in the Soviet Union and China. And today the foods we choose in the supermarket connect us to global debates about trade, development, the environment, and the adoption of new technologies. Encompassing many fields, from genetics and archaeology to anthropology and economics—and invoking food as a special form of technology—An Edible History of Humanity is a fully satisfying discourse on the sweep of human history.