They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

    From blonde to ginger, the brown that changed the way battles were fought to the white that protected against the plague, Picasso's blue period to the charcoal on the cave walls at Lascaux, acid yellow to kelly green, and from scarlet women to imperial purple, these surprising stories run like a bright thread throughout history.In this book, Kassia St. Clair has turned her lifelong obsession with colors and where they come from (whether Van Gogh's chrome yellow sunflowers or punk's fluorescent pink) into a unique study of human civilization. Across fashion and politics, art and war, the secret lives of color tell the vivid story of our culture.

    Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be. Rita, the young bahu, avoids buying personal products from the family grocer. Sonu's breakfast table on a Sunday represents global cuisines. Do you know how it is possible? Where do big corporates and MNC retailers fumble, and what helps simple DMart get its model right? What is Ching's Sercret that is not Knorr's, Maggi's, or Yippie's?

    It starts with clear explanations of the concepts and fundamentals of green, healthy and energy-efficient construction and walks the reader through the entire construction process, injecting expert advice at every decision point. Construction techniques, materials, and products are thoroughly explained, making the often vaguely understood concepts cleanly understandable. The book gives builders and architects the tools to respond to growing requests from homeowners for green and energy-efficient houses, whether new or remodeled. Homeowners can use the book to understand the concepts, process, and options, whether they're doing it themselves or working with a professional.

    Children are hyper-aware of money, and they have scores of questions about its nuances. But when parents shy away from the topic, they lose a tremendous opportunity—not just to model the basic financial behaviors that are increasingly important for young adults but also to imprint lessons about what the family truly values.Written in a warm, accessible voice, grounded in real-world experience and stories from families with a range of incomes, The Opposite of Spoiled is both a practical guidebook and a values-based philosophy. The foundation of the book is a detailed blueprint for the best ways to handle the basics: the tooth fairy, allowance, chores, charity, saving, birthdays, holidays, cell phones, checking accounts, clothing, cars, part-time jobs, and college tuition. It identifies a set of traits and virtues that embody the opposite of spoiled, and shares how to embrace the topic of money to help parents raise kids who are more generous and less materialistic.But The Opposite of Spoiled is also a promise to our kids that we will make them better with money than we are. It is for all of the parents who know that honest conversations about money with their curious children can help them become more patient and prudent, but who don’t know how and when to start.

    Book by Fay, Charles, Fay, Jim, Cline, Foster W.

    "Basics of Web Design: HTML5 and CSS3, 2e "covers the basic concepts that web designers need to develop their skills: Introductory Internet and Web concepts Creating web pages with HTML5 Configuring text, color, and page layout with Cascading Style Sheets Configuring images and multimedia on web pages Web design best practices Accessibility, usability, and search engine optimization considerations Obtaining a domain name and web host Publishing to the Web

    This is a master class in the principles and practical fundamentals of design that will appeal to a broad audience of graphic artists and designers.

    The authors identify 10 qualities, attributes, and skills that help to explain Lincoln's effectiveness, despite seemingly insurmountable odds:1. Implementing and sustaining a mission and vision with focused and profound clarity2. Communicating ideas effectively with precise and straightforward language3. Building a diverse and competent team to successfully address the mission4. Engendering trust, loyalty, and respect through humility, humor, and personal example5. Leading and serving with emotional intelligence and empathy6. Exercising situational competence and responding appropriately to implement effective change7. Rising beyond personal and professional trials through tenacity, persistence, resilience, and courage8. Exercising purposeful visibility9. Demonstrating personal growth and enhanced competence as a lifetime learner, willing to reflect on and expand ideas10. Believing that hope can become a realityChapters devoted to each element explore the historical record of Lincoln's life and actions, then discuss the implications for modern educators. End-of-chapter exercises provide a structure for reflection, analysis of current behaviors, and guidance for future work, so that readers can create their own path to success--inspired by the example of one of the greatest leaders of all time.

    96 people were crushed to death and another 766 injured in a tragedy that was later admitted to have been exacerbated by police failures.Hillsborough Voices does justice to the memory of all those who died and for all those left behind. From the tragic events of the day to what unfolded in the hours, days and eventually years that followed, the book will interweave the voices of those who were there with the families and friends of those who died, and all those who have played key roles in the long search for the truth.The author, Kevin Sampson, has a long history with Hillsborough. Not only was he there as a fan to witness the horror first-hand, he also helped organise the Hillsborough benefit concert at Anfield and has close connections with the justice campaign. He has conducted exhaustive and exclusive interviews both with people who have become familiar public figures and those who will be telling their heart-rending personal stories for the first time – to bring us the full story.The book will be fully endorsed and promoted by the Hillsborough Justice Campaign and will carry the official HJC logo.

    Supreme Court handed down a 5–4 verdict in Milliken v. Bradley, thereby blocking the state of Michigan from merging the Detroit public school system with those of the surrounding suburbs. This decision effectively walled off underprivileged students in many American cities, condemning them to a system of racial and class segregation and destroying their chances of obtaining a decent education.In Hope and Despair in the American City, Gerald Grant compares two cities—his hometown of Syracuse, New York, and Raleigh, North Carolina—in order to examine the consequences of the nation’s ongoing educational inequities. The school system in Syracuse is a slough of despair, the one in Raleigh a beacon of hope. Grant argues that the chief reason for Raleigh’s educational success is the integration by social class that occurred when the city voluntarily merged with the surrounding suburbs in 1976 to create the Wake County Public School System. By contrast, the primary cause of Syracuse’s decline has been the growing class and racial segregation of its metropolitan schools, which has left the city mired in poverty.Hope and Despair in the American City is a compelling study of urban social policy that combines field research and historical narrative in lucid and engaging prose. The result is an ambitious portrait—sometimes disturbing, often inspiring—of two cities that exemplify our nation’s greatest educational challenges, as well as a passionate exploration of the potential for school reform that exists for our urban schools today.

    This is the book Haring wanted to make, based on the outline of a monograph that was never completed due to his untimely death in 1989.

    At the turn of the twentieth century he brought his own American dream to London’s Oxford Street where, in 1909, with a massive burst of publicity, Harry opened Selfridge’s, England’s first truly modern built-for-purpose department store. Designed to promote shopping as a sensual and pleasurable experience, six acres of floor space offered what he called “everything that enters into the affairs of daily life,” as well as thrilling new luxuries—from ice-cream soda to signature perfumes. This magical emporium also featured Otis elevators, a bank, a rooftop garden with an ice-skating rink, and a restaurant complete with orchestra—all catering to customers from Anna Pavlova to Noel Coward. The store was “a theatre, with the curtain going up at nine o’clock.” Yet the real drama happened off the shop floor, where Mr. Selfridge navigated an extravagant world of mistresses, opulent mansions, racehorses, and an insatiable addiction to gambling. While his gloriously  iconic store still stands, the man himself would ultimately come crashing down.The true story that inspired the Masterpiece series on PBS • Mr. Selfridge is a co-production of ITV Studios and Masterpiece“Enthralling . . . [an] energetic and wonderfully detailed biography.”—London Evening Standard   “Will change your view of shopping forever.”—Vogue (U.K.)

    From the Pale Gold (15-0927 TPX) and Almost Mauve (12-2103 TPX) of the 1900 Universal Exposition in Paris to the Rust (18-1248 TPX) and Midnight Navy (19-4110 TPX) of the countdown to the Millennium, the 20th century brimmed with color. Longtime Pantone collaborators and color gurus Leatrice Eiseman and Keith Recker identify more than 200 touchstone works of art, products, d cor, and fashion, and carefully match them with 80 different official PANTONE color palettes to reveal the trends, radical shifts, and resurgences of various hues. This vibrant volume takes the social temperature of our recent history with the panache that is uniquely Pantone.

    Following an overview of painting fundamentals, illustrated step-by-step instructions accompanied by lessons on specific techniques lead your way. This unique book is a complete course in acrylic painting, built up from key techniques. As you progress through the sections of the book, the author demonstrates each technique with the creation of a mini painting, measuring 5-inches squared. So by the time you have worked right through to the end, you will have an amazing collection of 50 mini paintings—on board, paper, or canvas—that will be a testament to your skill and creativity. The subject matter for these squares varies from abstracts and simple color-mixing exercises, through to figurative subjects: a flower, a sunset, a busy street scene—and many more. These can be mounted, exhibited, or simply collected in a portfolio, or given away as gifts for friends to cherish. If you are coming to acrylics for the first time, or keen to improve your skills and sometimes daunted by the thought of filling a large empty canvas or blank piece of board, this is your ideal guide. Instead, it will free you from creative hang-ups and replace them with an addictive desire to create that next 5-inch square!