Instant Rapport


Michael Brooks - 1989
    The national bestseller that shows how anyone can master the proven scientific techniques of neurolinguistic programming (NLP) and forge instant relationships, instant chemistry, instant intimacy at will--now with a special chapter on sexual rapport! Trains the reader to control others' perceptions, dissolve communication barriers, create more intimate relationships, negotiate more effectively, and more.

Applied Minds: How Engineers Think


Guru Madhavan - 2015
    Equal parts personal, practical, and profound, Applied Minds charts a path to a future where we borrow strategies from engineering to find inspired solutions to our most pressing challenges.

The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice


Brendon Burchard - 2011
    In The Millionaire Messenger, Brendon Burchard pulls back the curtains on the once-secretive "expert industry" and shows how to become an influential and highly paid advice expert through websites, books, speeches, seminars, coaching, consulting, and online programs.  Blessed to receive life’s golden ticket - a second chance - after surviving a dramatic car accident, Burchard has dedicated his life to helping others find their voice, live more fully, and follow their dreams.  By following his 10-step program, average, ordinary people can learn to package their struggles, successes, research, or life’s story into advice for others and become experts on any given topic.  In the industry of people who share their advice and knowledge with the world and get paid for it, Burchard is the “guru’s guru." If you’ve ever wondered how the gurus spread their message, serve others, and build a real business, then this is a must-read.

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling


Michael Port - 2006
    It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships. If you want to take your service business to the next level, start here and "Book Yourself Solid.

NLP: The Essential Guide to Neuro-Linguistic Programming


Tom Hoobyar - 2013
    Now, from the company that created NLP: The New Technology of Achievement—one of the bestselling NLP books of all time—comes NLP: The Essential Guide to Neuro-Linguistic Programming.This user-friendly guide, written by three seasoned NLP Master Practitioners and coaches, leads you on a personal journey in using and applying NLP in everyday life. Through their real-life stories, you will experience the NLP strategies you need to achieve specific results in business and in life.As you read NLP: The Essential Guide, you'll find yourself thinking in new ways and applying the techniques to your own personal challenges and opportunities for greater satisfaction.

A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas


Warren Berger - 2014
    Questioning—deeply, imaginatively, "beautifully"—can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask "Why?"Berger's surprising findings reveal that even though children start out asking hundreds of questions a day, questioning "falls off a cliff" as kids enter school. In an education and business culture devised to reward rote answers over challenging inquiry, questioning isn't encouraged—and, in fact, is sometimes barely tolerated.And yet, as Berger shows, the most creative, successful people tend to be expert questioners. They've mastered the art of inquiry, raising questions no one else is asking—and finding powerful answers. The author takes us inside red-hot businesses like Google, Netflix, IDEO, and Airbnb to show how questioning is baked into their organizational DNA. He also shares inspiring stories of artists, teachers, entrepreneurs, basement tinkerers, and social activists who changed their lives and the world around them—by starting with a "beautiful question."Berger explores important questions, such as:- Why aren't we nurturing kids' natural ability to question—and what can parents and schools do about that?- Since questioning is a starting point for innovation, how might companies and business leaders begin to encourage and exploit it?- And most important, how can each of us re-ignite that questioning spark—and use inquiry as a powerful means to rethink and reinvent our lives?A More Beautiful Question outlines a practical Why / What If / How system of inquiry that can guide you through the process of innovative questioning—helping you find imaginative, powerful answers to your own "beautiful questions."

How to Get Your Point Across in 30 Seconds or Less


Milo O. Frank - 1985
    Learn how to get your listener’s attention, keep her interest, and make your point—all in thirty seconds!Milo Frank, America’s foremost business communications consultant, shows you how to focus your objectives, utilize the “hook” technique, use the secrets of TV and advertising writers, tell terrific anecdotes that make your point, shine in meetings and question-and-answer sessions, and more! These proven techniques give you the edge that successful people share—the art of communicating quickly, precisely, and powerfully!

Personal Development for Smart People: The Conscious Pursuit of Personal Growth


Steve Pavlina - 2008
    The truth is that hard work, courage, and self-discipline are required to achieve meaningful results—results that are not attained by those who cling to the fantasy of achievement without effort.      Personal Development for Smart People reveals the unvarnished truth about what it takes to consciously grow as a human being. As you read, you’ll learn the seven universal principles behind all successful growth efforts (truth, love, power, oneness, authority, courage, and intelligence); as well as practical, insightful methods for improving your health, relationships, career, finances, and more.You’ll see how to become the conscious creator of your life instead of feeling hopelessly adrift, enjoy a fulfilling career that honors your unique self-expression, attract empowering relationships with loving, compatible partners, wake up early feeling motivated, energized, and enthusiastic, achieve inspiring goals with disciplined daily habits and much more!      With its refreshingly honest yet highly motivating style, this fascinating book will help you courageously explore, creatively express, and consciously embrace your extraordinary human journey.

How to Read Better and Faster


Norman Lewis - 1951
    Some evidence of shelf wear on book cover, otherwise in good shape.

Conscious Leadership: Elevating Humanity Through Business


John E. Mackey - 2020
    Now, for the first time, Conscious Leadership closely explores the vision, virtues, and mindset that have informed Mackey's own leadership journey, providing a roadmap for innovative, value-based leadership--in business and in society.Conscious Leadership demystifies strategies that have helped Mackey shepherd Whole Foods through four decades of incredible growth and innovation, including its recent sale to Amazon. Each chapter will challenge you to rethink conventional business wisdom through anecdotes, case studies, profiles of conscious leaders, and innovative techniques for self-development, culminating in an empowering call to action for entrepreneurs and trailblazers--to step up as leaders who see beyond the bottom line.

Edgy Conversations: How Ordinary People Can Achieve Outrageous Success


Dan Waldschmidt - 2013
    Work Hard. Be Persistent. That's the typical success advice you can probably repeat in your sleep. The type of advice that doesn't seem to work for you -- or anyone you know, for that matter." You work your butt off, but at the end of the day, you're no closer to success than you were yesterday. The ugly truth is that it's not what you're doing that is holding you back. It's who you are. It's the baggage between your ears that keeps you from achieving your dreams and goals. That's why Dan Waldschmidt is changing the conversation about success. It's why you need to have an EDGY conversation. EDGY Conversations is a gut-wrenchingly honest, no-holds-barred discussion about what it takes to be success today. It's based on the stories of 1,000 ordinary people in business, math, politics, sports and science who achieved mind-blowing feats of extraordinary greatness. EDGY is how ordinary people become extraordinary. EDGY is how a master chef, a World War II veteran, a 15-year-old girl, a homeless retired paramedic, an Australian potato farmer and a shoe executive became amazing, did the unthinkable and forever changed their corner of the world. And EDGY is how you can achieve outrageous success, regardless of who or where you are in life right now. You don't need another book on success. You just need to be more EDGY. Let's talk about it.

The Greatest Salesman in the World


Og Mandino - 1968
    If Mandino's suggested reading structure is followed, it would take about 10 months to read the book.What you are today is not important... for in this  runaway bestseller you will learn how to change your life by applying the secrets you are about to  discover in the ancient scrolls.

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd


Allan Dib - 2016
    Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: • How to get new customers, clients, or patients and how make more profit from existing ones. • Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. • How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. • A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. • How to annihilate competitors and make yourself the only logical choice. • How to get amazing results on a small budget using the secrets of direct response marketing. • How to charge high prices for your products and services and have customers actually thank you for it.

Payoff: The Hidden Logic That Shapes Our Motivations


Dan Ariely - 2016
    Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way, much of what we do can be defined as being "motivators." From the boardroom to the living room, our role as motivators is complex, and the more we try to motivate partners and children, friends and coworkers, the clearer it becomes that the story of motivation is far more intricate and fascinating than we've assumed. Payoff investigates the true nature of motivation, our partial blindness to the way it works, and how we can bridge this gap. With studies that range from Intel to a kindergarten classroom, Ariely digs deep to find the root of motivation--how it works and how we can use this knowledge to approach important choices in our own lives. Along the way, he explores intriguing questions such as: Can giving employees bonuses harm productivity? Why is trust so crucial for successful motivation? What are our misconceptions about how to value our work? How does your sense of your mortality impact your motivation?

Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing


Ian Brodie - 2013
    This is simply the best book on email marketing I have ever read." Howard LothropEmail Persuasion: The Step-By-Step Guide to Attracting More Clients and Winning More Sales With Email MarketingBusiness fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email.Inside the book you'll discover: The Customer Insight Mapping technique for building deep understanding of what your clients need and what will motivate them to buy from you. 6 surefire subject line models that will get your emails opened and read. The "optin formula" for getting the right people to subscribe to your emails (and how to accelerate the growth of your subscriber list). How to engage AND persuade with your emails so that you build a loyal 'fan base' ready to buy from you. The advanced techniques for turning email subscribers into paying clients (and why accepted wisdom on selling in emails is almost all wrong). "We've seen a threefold increase in leads and we've won several new clients." Adrian WillmottEmail Persuasion lays out a clear blueprint for building an engaged subscriber base, building credibility and trust through your emails and converting your subscribers into paying clients.No jargon. No fluff. Just practical, real-world strategies that deliver results."Pick any one idea from this amazing collection of rock solid common sense on email marketing and just do it! Quite simply, it works!" Tony LatimerWant to know how to build a list of ideal clients as subscribers fast? Start with the Opt-In formula on page 19.How to get through spam filters, and "greymail" technology? Turn to page 43 for the most up to date advice.The best format for emails? Page 57. When to send them and how frequently? Start on page 59, but also check page 83 on why frequent emailing is often more effective?Getting your system onto autopilot? Page 95. Advanced techniques to get the right messages to the subscribers who will most value them? Page 103. Writing persuasively? Page 109."Ian gives you all the information you need to succeed in plain and simple English based on what actually works in the real business world today" Anna Letitia CookPacked full of examples, templates and clear next steps for you to do to get your own email marketing system up and running quickly and getting you results. If you've ever been overwhelmed by the complexity of email marketing or been unsure where to start to get the best results, Email Persuasion will provide you a clear path to succeeding with email.If you want to get results fast from email marketing then you need Email Persuasion. Scroll up and grab a copy now.