The Book of Five Rings


Musashi Miyamoto - 2019
    There have been various translations made over the years, and it enjoys an audience considerably broader than only that of martial artists and people across East Asia: for instance, some foreign business leaders find its discussion of conflict and taking the advantage to be relevant to their work in a business context. The modern-day Hyōhō Niten Ichi-ryū employs it as a manual of technique and philosophy.Musashi establishes a "no-nonsense" theme throughout the text. For instance, he repeatedly remarks that technical flourishes are excessive, and contrasts worrying about such things with the principle that all technique is simply a method of cutting down one's opponent. He also continually makes the point that the understandings expressed in the book are important for combat on any scale, whether a one-on-one duel or a massive battle. Descriptions of principles are often followed by admonitions to "investigate this thoroughly" through practice rather than trying to learn them by merely reading.Musashi describes and advocates a two-sword fencing style (nitōjutsu): that is, wielding both katana and wakizashi, contrary to the more traditional method of wielding the katana two-handed. However, he only explicitly describes wielding two swords in a section on fighting against many adversaries. The stories of his many duels rarely refer to Musashi himself wielding two swords, although, since they are mostly oral traditions, their details may be inaccurate. Musashi states within the volume that one should train with a long sword in each hand, thereby training the body and improving one's ability to use two blades simultaneously(wikipedia)

Loserthink: How Untrained Brains Are Ruining America


Scott Adams - 2019
     If you've been on social media lately, or turned on your TV, you may have noticed a lot of dumb ideas floating around."We know when history will repeat and when it won't.""We can tell the difference between evidence and coincidences.""The simplest explanation is usually true."Wrong, wrong, and dangerous!If we're not careful, loserthink would have us believe that every Trump supporter is a bigoted racist, addicts should be responsible for fixing the opioid epidemic, and that your relationship fell apart simply because you chewed with your mouth open.Even the smartest people can slip into loserthink's seductive grasp. This book will teach you how to spot and avoid it--and will give you scripts to respond when hollow arguments are being brandished against you, whether by well-intentioned friends, strangers on the internet, or political pundits. You'll also learn how to spot the underlying causes of loserthink, like the inability to get ego out of your decisions, thinking with words instead of reasons, failing to imagine alternative explanations, and making too much of coincidences.Your bubble of reality doesn't have to be a prison. This book will show you how to break free--and, what's more, to be among the most perceptive and respected thinkers in every conversation.

Bonfire of the Brands: How I Learnt to Live Without Labels


Neil Boorman - 2006
    As a product of a generation that has been sold to since birth, Neil Boorman examines the social, historical, economic and psychological ways in which brands have gripped our society, as well as documenting his personal trials and tribulations as he tries to live a life without brands.

Education and Sociology


Émile Durkheim - 1922
    

Trying Hard Is Not Good Enough


Mark Friedman - 2005
    It has been used in over 40 states and seven countries outside the U.S. He provides practical methods for taking action together that are simple and common sense, that use plain language, produce minimum paper and are actually useful to managers, community members and decision-makers. The book's Results Accountability framework can be used to improve the quality of life in communities, cities, counties, states and nations, including everything from the well-being of children to the creation of a sustainable environment. It can help government and private sector agencies improve the performance of their programs and make them more customer-friendly and effective. Results Accountability is a common sense approach that replaces all the complicated jargon-laden methods foisted on us in the past. The methods can be learned and applied quickly, and all the materials are free for use by government and non-profit organizations and for-profit organizations of five persons or less. In addition to presenting practical methods, this book is also makes a contribution to social theory. The book makes a clear distinction between population and performance accountability. While public and private organizations bear responsibility for their own performance, no organization can claim ownership of the well-being of a whole population. Population accountability is not an extension of performance accountability but a separate, and perpetually unfinished, collective enterprise. The book clearly and completely explains the differences and connections betweenthese two forms of accountability. The Results Accountability progression of thought from results to experience, measures, baselines, story, partners, what works and action can be applied to any population challenge from the highest level consideration of world peace to the economic prosperity of nations and states to the safety of children in a particular community. The same thought progression can be applied to any performance accountability challenge from the management of whole governments to large public and private sector agencies to the smallest program and finally to our personal lives. Results accountability may be the only planning framework of this scope.

The Delusion of Passion: Why Millennials Struggle to Find Success


David Anderson - 2016
    A brilliantly written, simple, and practical guide to develop a life that you are truly excited about living!Long DescriptionWe ve all grown up hearing statements that sound like There are more important things in the world than money...follow your passion or When you find your true passion, you'll never feel like you're working a day in your life.In our culture, there is a premium placed on finding our passion, as though somehow once we've found it, our lives will finally start to come together as we've always imagined. We've held onto these beliefs about passion and have made daily and even life-changing decisions based on the principle of following our passion.Is passion important in living a fulfilled life? Absolutely. But as the famous adage goes, It s not the things that you don t know that hurt you... It's the things you think are true that aren t that really mess you up.Unfortunately, there are a number of beliefs we have about trying to find our passion that are creating more questions, frustrations and confusion in our lives. Of course, something in these beliefs must be true (or they wouldn't resonate with us so strongly), but how do we separate fact from delusion? Instead of hoping to find a life of passion, how do we CREATE a life we are passionate about living?The Delusion of Passion: Why Millennials Struggle to Find Success was written to clarify truth from delusion in our commonly held beliefs about passion, and to put people in the driver's seat, creating a life they are passionate about living. It is written for Millennials and by Millennials to help our generation tap into new levels of productivity and intentionality in everything we do, and in our pursuit of personal excellence. Even those not in our generation have gained insights from this book into the Millennial mind, on how to work with Millennials effectively, and helping to clarify their own personal journeys as well.

Amusing Ourselves to Death: Public Discourse in the Age of Show Business


Neil Postman - 1985
    In this eloquent, persuasive book, Neil Postman alerts us to the real and present dangers of this state of affairs, and offers compelling suggestions as to how to withstand the media onslaught. Before we hand over politics, education, religion, and journalism to the show business demands of the television age, we must recognize the ways in which the media shape our lives and the ways we can, in turn, shape them to serve out highest goals.

Everything is Obvious: Once You Know the Answer


Duncan J. Watts - 2011
    As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life—explanation that seem obvious once we know the answer—are less useful than they seem.Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to have been driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals.Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present—an argument that has important implications in politics, business, and marketing, as well as in science and everyday life.

This Will Change Everything: Ideas That Will Shape the Future


John Brockman - 2009
    Brockman asks 150 intellectual superstars “what game-changing scientific ideas and developments do you expect to live to see?” Their fascinating responses are collected here, from bestselling author of Atonement Ian McEwan to Nobel Prize-winning physicist Frank Wilczek to electronic music pioneer Brian Eno to writer, actor, director, and activist Alan Alda.

The Magic of Believing


Claudie Bristol - 2018
    For more than four decades success‐oriented readers have turned to the no‐nonsense, time‐tested motivational techniques described in 'The Magic of Believing' to achieve their long and short term goals. Millions have benefited from these visualization techniques, which show how to turn your thoughts and dreams into effective actions that can lead to enhanced income, happier relationships, increased effectiveness, heightened influence and improved peace of mind.

Currency


L. Todd Wood - 2011
    Currency, combines multiple historical strands that converge on the number one issue of our time, the geographic location of economic and military power in the 21st century. Economic Thriller! An incredible story of power, romance, revenge and international finance spanning three centuries. The issues could not be more timely!"Currency combines history, finance, romance and action into a timely and entertaining read on a subject that has serious economic and national security implications. My wife and I both enjoyed reading it." Hon. David M. Walker Former U.S. Comptroller General.In Currency, Wood has pulled off a first novel that captures the reader with a page-turning adventure, while it addresses head-on the most pressing and intense global economic, military and political issues of our very challenging current times.Wood's real world experience on both Wall Street and at the center of the US Military Special Operations world, combine with his love of history and command of current global issues, to create a story that is as intense and gripping as it is timely.Currency weaves the historical adventures of our US Founding Fathers who built the country's early economic structure, with current day hero Connor Murray. Connor unexpectedly finds himself thrust into a world shaped as much by greed, betrayal and violence as it by heroism, loyalty, love and the quest for personal peace.Fate forces Murray to navigate events that play out on the world stage. The United States' current economic weakness collides with its international rival's very real drive for economic, political and military influence. This collision produces an intense drama and adventure that is as scary as it is possible amidst the world's current state of affairs and balance of power.If you love a good adventure story on both the personal and international level - Currency is a must read. If you're concerned about how the United State's current economic challenges could play out for the country in a very real way - Currency is a must read. And if you want to be an early reader of a new author who has tremendous promise - Currency is definitely a must read.

Choice and Consequence


Thomas C. Schelling - 1984
    In Choice and Consequence, he ventures into the area where rationality is ambiguous in order to look at the tricks people use to try to quit smoking or lose weight. He explores topics as awesome as nuclear terrorism, as sordid as blackmail, as ineffable as daydreaming, as intimidating as euthanasia. He examines ethical issues wrapped up in economics, unwrapping the economics to disclose ethical issues that are misplaced or misidentified.With an ingenious, often startling approach, Schelling brings new perspectives to problems ranging from drug abuse, abortion, and the value people put on their lives to organized crime, airplane hijacking, and automobile safety. One chapter is a clear and elegant exposition of game theory as a framework for analyzing social problems. Another plays with the hypothesis that our minds are not only our problem-solving equipment but also the organ in which much of our consumption takes place.What binds together the different subjects is the author's belief in the possibility of simultaneously being humane and analytical, of dealing with both the momentous and the familiar. Choice and Consequence was written for the curious, the puzzled, the worried, and all those who appreciate intellectual adventure.

Meditations: Adapted for the Contemporary Reader (Harris Classics)


James Harris - 2016
     Marcus Aurelius wrote the 12 books of the Meditations as a source for his own guidance and self-improvement. These books have been carefully adapted into a contemporary form to allow for easy reading.

The Consumer Society: Myths and Structures


Jean Baudrillard - 1970
    Originally published in 1970, the book was one of the first to focus on the processes and meaning of consumption in contemporary culture. At a time when others were fixated with the production process, Baudrillard could be found making the case that consumption is now the axis of culture. He demonstrates how consumption is related to the goal of economic growth and he maps out a social theory of consumption. Many of the themes that would later make Baudrillard famous are sketched out here for the first time. In particular, concepts of simulation and the simulacrum receive their earliest systematic treatment.Written at a time when Baudrillard was moving away from both Marxism and institutional sociology, the book is more systematic than his later works. He is still pursuing the task of locating consumption in culture and society. So the reader will find here his most organized discussion of mass media culture, the meaning of leisure and anomie in affluent society. There is also a fascinating chapter on the body which shows yet again Baudrillard's extraordinary prescience in flagging the importance of vital subjects in contemporary culture long before his colleagues.Baudrillard is widely acclaimed as a key thinker in sociology, communication and cultural studies. This book makes available to English-speaking readers one of his most important works. It will be devoured by the steadily expanding circle of Baudrillard scholars, and it will also be required reading for students of the sociology of culture, communication and cultural studies.This edition is published with a long, specially prepared introductory essay written by the noted cultural commentator and social theorist, George Ritzer, author of The McDonaldization of Society.

Free Market Fantasies: Capitalism in the Real World


Noam Chomsky - 1997
    A refutation of the fantasies marketed as the "American Dream." The gulf between reality and a "free market" where entrepeneurs can compete on a level playing field is growing daily.There is endless talk about the free market and its virtues. Entrepreneurs compete on level playing fields and the public benefits. The chasm between such fantasies and reality is acute and growing wider. Mega-mergers and monopolies are limiting competition. Fewer than 10 corporations control most of the global media. The existing free market depends heavily on taxpayer subsidies and bailouts. Corporate welfare far exceeds that which goes to the poor.Economic policy is based on the dictum: take from the needy, and give to the greedy. The captains of industry of today make the robber barons of the 19th century look like underachievers. The gap between CEO and worker salaries has never been sharper. One union leader put it this way: "Workers are getting the absolute crap kicked out of them."This lecture focuses on these and other issues and Chomsky's compelling argument to change the power structure of America. His analysis is clear, concise, and thought provoking, and his advice is simultaneously pragmatic and radical.This CD was originally released by Allied records. It has been out of print for some time and since Allied have decided to close their operation, we have decided to keep it available to the growing amount of Noam Chomsky fans.This is a co-release with AK Press.