But it’s harder to understand why we can't seem to stop eating—even when we know better. When we want so badly to say "no," why do we continue to reach for food? Dr. David Kessler, the dynamic former FDA commissioner who reinvented the food label and tackled the tobacco industry, now reveals how the food industry has hijacked the brains of millions of Americans. The result? America’s number-one public health issue. Dr. Kessler cracks the code of overeating by explaining how our bodies and minds are changed when we consume foods that contain sugar, fat, and salt. Food manufacturers create products by manipulating these ingredients to stimulate our appetites, setting in motion a cycle of desire and consumption that ends with a nation of overeaters. The End of Overeating explains for the first time why it is exceptionally difficult to resist certain foods and why it’s so easy to overindulge. Dr. Kessler met with top scientists, physicians, and food industry insiders. The End of Overeating uncovers the shocking facts about how we lost control over our eating habits—and how we can get it back. Dr. Kessler presents groundbreaking research, along with what is sure to be a controversial view inside the industry that continues to feed a nation of overeaters—from popular brand manufacturers to advertisers, chain restaurants, and fast food franchises. For the millions of people struggling with weight as well as for those of us who simply don't understand why we can't seem to stop eating our favorite foods, Dr. Kessler’s cutting-edge investigation offers new insights and helpful tools to help us find a solution. There has never been a more thorough, compelling, or in-depth analysis of why we eat the way we do.

    Runner. Marathoner. Are these words you wouldn't exactly use to describe yourself? Do you consider yourself too old or too out of shape to run a marathon? But somewhere deep inside have you always admired the people who could reach down and come up with the mental and physical strength to complete such a daunting and rewarding accomplishment? It doesn't have to be somebody else crossing the finish line. You can be a marathoner. "The Non-Runner's Marathon Trainer" is based on the highly successful marathon class offered by the University of Northern Iowa, which was featured in a "Runner's World" article titled "Marathoning 101." The class has been offered five times over 10 years, and all but one student finished the marathon. That is approximately 200 students -- all first time marathoners and many with absolutely no running background. This book follows the same 16-week, four-day-a-week workout plan. What makes the success rate of this program so much higher than any other? The special emphasis on the psychological aspects of endurance activities. You don't have to love to run -- you don't even have to like it -- but you have to realize that you are capable of more than you have ever thought possible. One participant in the program explained it like this: "I'm doing this for me -- not for others or the time clock. I just feel better when I run, plus it helps me to cope with things in general. The skills we've learned in this class don't apply just to marathoning -- they apply to life Just like you never know what the next step in a marathon will bring, so too, you never know what will happen next in life. But if you don't keep going, you're never going to find out. By staying relaxed, centered, and positive you handle just about anything that comes your way." This is marathon running for real people, people with jobs and families and obligations outside of running. "The Non-Runner's Marathon Trainer" has proven successful for men and women of all ages. Now let it work for you.

    wrestling champion Buddy Lee presents his jump rope training system used by over 25 U.S. Olympic teams.Workouts for a variety of sport skill and fitness components are included, such as endurance, strength and power, speed, agility, and balance. This second edition also includes the latest on rehabilitation of sport injuries and optimizing body composition for athletic performance. And, to get you started immediately, Jump Rope Training presents sample sport-specific training programs for more than 40 sports.If you're ready to take your workouts to the next level, turn to the system that the world's top athletes have come to rely on. Jump Rope Training will not only change the way you train but also change how you feel, look, and perform. It's the proven approach to improving fitness and performance.

    As the most comprehensive collection of exercises ever created, this book is a body-shaping power tool for both beginners and longtime lifters alike. From start to finish, this 480-page muscle manual bulges with hundreds of useful tips, the latest findings in exercise science, and cutting-edge workouts from the world's top trainers.  Inside The Men's Health Big Book of Exercises you'll find: 619 Exercises!All expertly demonstrated with color photographs, with dozens of movements for every muscle in your body, including:* More than 100 core exercises! You'll never run out of ways to sculpt your six-pack.* 74 biceps, triceps, and forearm exercises: Build your arms faster than ever before.* 64 chest exercises, and featuring dozens of variations of the pushup and bench press.* 103 back exercises, so you can carve a v-shaped torso.* 40 shoulder exercises, for a tank-top worthy torso.* 99 quadriceps and calves exercises, to help you jump higher and run faster.* 62 glutes and hamstrings exercises, for a more powerful, athletic body. Hundreds of workouts!From cover to cover, you'll quickly see that there's a training plan for every fitness goal—whether you want to shrink your hip, find your abs, or shape your arms. Highlights include:* The World's Greatest 4-Week Diet and Exercise PlanLose 10 pounds of pure fat in 30 days! This scientifically proven plan, based on research from the University of Connecticut, shows what's truly possible when you combine the right kind of diet with the right kind of exercise. You'll build muscle and lose fat faster than ever.* 64 Ways to Add Inches to Your ArmsYou'll learn how to mix-and-match the 12 best biceps exercises to create scores of sleeve-busting routines. The upshot: You'll never get stuck in a muscle-building rut again!* The Get Back In Shape (Fast!) GuideIf you've never even picked up a weight, you'll want to try this plan from Joe Dowdell, C.S.C.S. Joe makes his living training celebrities, cover models, and professional athletes, such as NBA stars Troy Murphy and Mike Dunleavy. And the strategies he uses when designing workouts for his high-profile clientele are the same ones he employs to help you burn fat, build muscle, and get back in shape.* The Ultimate Fat Loss PlanYou might call this the six-pack workout. That's because it's designed to help you finally finish off the flab that's hiding your abs. Created by Bill Hartman, P.T., C.S.C.S., a top fitness advisor to Men's Health, it's based entirely on the new science of fat loss. From the sets to the reps to the rest, every part of this workout is designed to optimize your body's ability to burn away belly-fat.And:* Boost Your Bench Press by 50 Pounds in 8 WeeksWorld-class powerlifter Dave Tate shares the strategies that helped him lift a personal best of 610 pounds    * Triple Your Chinups in 6 WeeksUse this simple routine that to master one of the world's greatest muscle-building exercises* Add 4 to 10 inches to Your Vertical LeapThis high-flying plan from strength coach Kelly Baggett will have you jumping out of the gym in no time    * The Beach Ready Body WorkoutGet-strong to get-big—this 8-week plan shows you how   * The Wedding WorkoutLook great—just in time for the big day (and your honeymoon!)* The Best Sports WorkoutTrain like an athlete, look like an athlete* The Scrawny to Brawny WorkoutPack on muscle fast: your 4-week plan    * The Best Workouts for a Crowded GymSculpt a lean, fit body—no waiting!* The Best Bodyweight WorkoutsTake your workout anywhere with these no-weight routines * The 10 Best 15-Minute WorkoutsBust stress, blast fat, and build muscle in almost no time* The 7-Minute Back-Saving WorkoutEnd low-back pain for good! Plus:Every page of The Men’s Health Big Book of Exercises is filled with the fitness and nutrition tips and tricks you need to sculpt the body you want.Throughout the book, you'll discover:* The secret to burning 40 percent more fat.* The 18 muscle mistakes you should never make* The best stretch for every muscle* The fastest cardio workout of all-time (just 4 minutes!)* The best exercises you've never done* The 8 healthiest foods you aren't eating* The 4 surprising foods that build muscle* The 25 super snacks that keep you lean* The 5 biggest nutrition myths, busted* The truth about saturated fat* The perfect foods to fuel your workouts* The complete guide to protein powders* The 20 ways lifting weights helps you look great, stay healthy, and live longer

    SuperBrain Yoga is a scientifically validated method to help super-energize the brain and enhance its sharpness and clarity. This simple and easy to do technique develops and increases intellectual capacity and sharpens memory & concentration. Included in this book are preliminary scientific studies on the SuperBrain Yoga Exercise showing dramatic improvements in children diagnosed with Autism, ADD, and ADD/ADHD. SuperBrain Yoga can be a part of an effective routine to help people with Dyslexia, Autism, ADHD, Learning Difficulties, Alzheimers and Poor Memory and Retention.

    Now in his first book he shares the fundamentals of his fitness philosophy with millions more, revealing his secrets for getting fit and healthy and melting away pounds.One-size-fits-all diets and exercise regimens just don't work--that's why Tony creates unique programs for each of his clients. In Bring It! he shows you how to build your own diet and fitness plan tailored to your individual lifestyle, preferences, and goals. With a Fitness Quotient (FQ) quiz designed to assess your likes, dislikes, and current fitness level, you can choose the program that's right for you.In photographs and easy-to-follow instructions, Tony demonstrates his unique moves and exercise combinations that include cardio fat burners, lower body blitzers, core strengthening, plyometrics, yoga, and more. You'll also discover Tony's fat-blasting eating plan and detox tips, delicious recipes, and mental motivators.Whether you've never been to the gym before, are looking to get bikini ready, or simply want to take your workout to the next level, Tony Horton can give you the results you've been looking for. A better body--and future--is possible when you commit to change. Get ready to Bring It!

    (The somewhat confusing title is from a line in Zorba the Greek in which the title character refers to the ups and downs of family life as "the full catastrophe.") But this book is also a terrific introduction for anyone who has considered meditating but was afraid it would be too difficult or would include religious practices they found foreign. Kabat-Zinn focuses on "mindfulness," a concept that involves living in the moment, paying attention, and simply "being" rather than "doing." While you can practice anything "mindfully," from taking a walk to cleaning your house, Kabat-Zinn presents several meditation techniques that focus the attention most clearly, whether it's on a simple phrase, your breathing, or various parts of your body. The book goes into detail about how hospital patients have either improved their health or simply come to feel better despite their illness by using these techniques, but these meditations can help anyone deal with stress and gain a calmer outlook on life. "When we use the word healing to describe the experiences of people in the stress clinic, what we mean above all is that they are undergoing a profound transformation of view," Kabat-Zinn writes. "Out of this shift in perspective comes an ability to act with greater balance and inner security in the world." --Ben Kallenreissue 2005

    Expert authors become personal gurus, offering insider advice and self-help techniques to readers who want to explore new paths to self-awareness.

    Expanded, enhanced, and updated, the best-selling "Stretching Anatomy" returns to show you how to increase range of motion, supplement training, enhance recovery, and maximize efficiency of movement. You'll also gain a detailed understanding of how each stretch affects your body."Stretching Anatomy, Second Edition," is like having an X-ray of each stretch, only better. Not only do you see full-color illustrations of the muscles in action, but you also see how a change in position can alter the muscle emphasis and difficulty and how variations can improve safety and effectiveness. A new Stretch Focus section details the procedure and benefits of every exercise as well as safety considerations and variations according to skill level.Each exercise describes how to stretch, when to stretch, primary and secondary muscle emphasis, and which muscles are activated for support. Stretching programs provide three levels of difficulty, including light stretching that can be used to aid in recovery from soreness and injury. A new chapter on dynamic stretches covers the most effective exercises for athletic warm-ups, while another chapter shows you how to customize a program based on your individual needs, including a program of passive static stretches proven to help lower blood glucose.Whether you seek increased flexibility, better athletic performance, or reduced muscle soreness and tension, "Stretching Anatomy" is your visual guide to proper stretching technique.

    And sugar is at the root of these, and other, critical society-wide, health-related problems. With his signature command of both science and straight talk, Gary Taubes delves into Americans' history with sugar: its uses as a preservative, as an additive in cigarettes, the contemporary overuse of high-fructose corn syrup. He explains what research has shown about our addiction to sweets. He clarifies the arguments against sugar, corrects misconceptions about the relationship between sugar and weight loss; and provides the perspective necessary to make informed decisions about sugar as individuals and as a society.

     Limited Time Bonus Inside: 5 Free Guided Meditation Audios! Do you sometimes feel stressed, anxious, lonely and depressed? Are you always up in your head, constantly dwelling on the past and worrying about the future? Do you want to live a more productive, stress-free and happier life? If so, then you've come to the right place. With The Yoga Beginner’s Bible, you will embark on an inner journey that will take you back to the state of peace, joy and happiness you were born to inhabit. From the outside yoga can seem like an esoteric, mystical endeavor exclusively reserved to Tibetan monks and spiritual adepts. This could not be further from the truth. Yoga is not only accessible to anyone, it is easy to learn if you have the right mindset and the benefits are only a few minutes away. In fact, several studies have conformed that a single yoga class for inpatients at a psychiatric hospital had the ability to significantly reduce tension, anxiety, depression, anger, hostility, and fatigue. The Yoga Beginner’s Bible will teach you : The top 30 poses you must know as a beginner What Yoga really is How to turn Yoga into a habit How to Meditate The Benefits of Yoga And Much more! If your yoga efforts have been frustrating in the past, don’t worry. This book will take you by the hand and show you step-by-step how to develop a life-changing yoga practice. This book will tell you everything you need to know about yoga so that you can get started right away! Don't hesitate. To start on a journey that could deeply transform how you relate to your world, scroll up and grab your copy right now. Check out some of the testimonials below: "Fantastic book for anyone starting their yoga journey! The break down is for each pose is perfect, easy to understand and follow along with. The chapters on mediation are great also. It goes through all the poses and the benefits as well has how to achieve them. Two thumbs up!!!!!!" "The Yoga Bible is a definitive, complete manual for rehearsing yoga and finding a mental and physical equalization in life." ---> SCROLL UP AND CLICK THE ORANGE BUTTON NOW! <---

    But when you develop resistance to your seven major metabolic hormones--cortisol, thyroid, testosterone, growth hormone, leptin, insulin, and estrogen--your body adjusts by increasingly raising your hormone levels and ultimately slowing down your metabolism. And a slower metabolism leads to weight gain and difficulty losing weight. The solution, Dr. Sara Gottfried contends, is to reset the efficiency of your hormones by repairing and growing new hormone receptors.Based on leading scientific research, The Hormone Reset Diet is her proven weight loss and energy program to reverse hormone resistance in just three weeks. It will help you: Boost your metabolism and calorie burning by growing new and fresh thyroid receptors; Increase your weight loss by re-balancing estrogen and progesterone receptors; Reverse your aging by resetting glucocorticoid receptors (for better processing cortisol).For the last twenty years, this Harvard-MIT educated physician has helped thousands of women address the root hormonal causes of what bothers them most: excess weight, lack of energy, aging, and illness. Going beyond her bestselling The Hormone Cure, this program is the next generation of her deep understanding of hormonal optimization for rapid weight loss.

    Or you have persistent pain you and your doctor can't explain. Man or woman, you may be fighting fluctuating hormone levels. Or maybe you snore like a freight train.Anything that narrows the throat and interrupts sleep, particularly breathing problems brought on by sleep position, illness, life changes, or your anatomy, may be key to understanding a host of common health issues. In this groundbreaking book, Dr. Steven Park outlines a simple, rational explanation for what s making you sick, and provides guidance for treatment options that address specific health problems.

    How did a penniless artist, a young shepherd, and a playboy poet believe they could carry out such a remarkable feat of strength and endurance, smuggling the general past thousands of Nazi pursuers, with little more than their own wits and courage to guide them?  McDougall makes his way to the island to find the answer and retrace their steps, experiencing firsthand the extreme physical challenges the Resistance fighters and their local allies faced. On Crete, the birthplace of the classical Greek heroism that spawned the likes of Herakles and Odysseus, McDougall discovers the tools of the hero—natural movement, extraordinary endurance, and efficient nutrition. All of these skills, McDougall learns, are still practiced in far-flung pockets throughout the world today. More than a mystery of remarkable people and cunning schemes, Natural Born Heroes is a fascinating investigation into the lost art of the hero, taking us from the streets of London at midnight to the beaches of Brazil at dawn, from the mountains of Colorado to McDougall’s own backyard in Pennsylvania, all places where modern-day athletes are honing ancient skills so they’re ready for anything.  Just as Born to Run inspired readers to get off the treadmill, out of their shoes, and into the natural world, Natural Born Heroes will inspire them to leave the gym and take their fitness routine to nature—to climb, swim, skip, throw, and jump their way to their own heroic feats.

    With humor, compassion, and lots of love, Jill Angie delivers the goods: overcoming the challenges of running with an overweight body and giving individuals’ self-esteem an enormous boost in the process. This isn't a guide to running for weight loss, or a simple running plan. It shows readers how a woman carrying a few (or many) extra pounds can successfully become a runner in the body she has right now. Jill Angie is a certified running coach and personal trainer who wants to live in a world where everyone is free to feel fit and fabulous at any size. She started the Not Your Average Runner movement in 2013 to show that runners come in all shapes, sizes and speeds, and, since then, has assembled a global community of revolutionaries that are taking the running world by storm. If you would like to be part of the revolution, flip to the inside and find out more!