Each blockbuster has a secret history--of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience.In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable.Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century--people's attention.From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.In Hit Makers, Derek Thompson investigates: - The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses - Why Facebook is the world's most important modern newspaper - How advertising critics predicted Donald Trump - The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history - How Barack Obama and his speechwriters think of themselves as songwriters - How Disney conquered the world--but the future of hits belongs to savvy amateurs and individuals - The French collector who accidentally created the Impressionist canon - Quantitative evidence that the biggest music hits aren't always the best - Why almost all Hollywood blockbusters are sequels, reboots, and adaptations - Why one year--1991--is responsible for the way pop music sounds today - Why another year --1932--created the business model of film - How data scientists proved that "going viral" is a myth - How 19th century immigration patterns explain the most heard song in the Western Hemisphere

    I thought of us going all over the world doing interviews—we’ve signed for three interviews a day for six weeks.”—Al Pacino, in an interview with Lawrence GrobelHighly respected in journalist circles and hailed as “the Interviewer’s Interviewer,” Lawrence Grobel is the author of well-received biographies of Truman Capote, Marlon Brando, James Michener, and the Huston family, with bylines from Rolling Stone and Playboy to the New York Times. He has spent his thirty-year career getting tough subjects to truly open up and talk. Now, in The Art of the Interview, he offers step-by-step instruction on all aspects of nailing an effective interview and provides an inside look on how he elicted such colorful responses as:“I don’t like Shakespeare. I’d rather be in Malibu.” —Anthony Hopkins“Feminists don’t like me, and I don’t like them.”—Mel Gibson“I hope to God my friends steal my body out of a morgue and throw a party when I’m dead.”—Drew Barrymore“I want you out of here. And I want those goddamn tapes!”—Bob Knight“I smoked pot with my father when I was eleven in 1973. . . . He thought he was giving me a mind-extending experience just like he used to give me Hemingway novels and Woody Allen films.”—Anthony KiedisIn The Art of the Interview, Grobel reveals the most memorable stories from his career, along with examples of the most candid moments from his long list of famous interviewees, from Oscar-winning actors and Nobel laureates to Pulitzer Prizewinning writers and sports figures. Taking us step by step through the interview process, from research and question writing to final editing, The Art of the Interview is a treat for journalists and culture vultures alike.

    In this unique guide for writers of all levels, Gail Sher—a poet who is also a widely respected teacher of creative writing—combines the inspirational value of Julia Cameron's The Artist's Way with the spiritual focus of Zen Mind, Beginner's Mind. Here she introduces a method of discipline that applies specific Zen practices to enhance and clarify creative work. She also discusses bodily postures that support writing, how to set up the appropriate writing regimen, and how to discover one's own "learning personality." In the tradition of such classics as Writing Down the Bones and If You Want to Write, One Continuous Mistake will help beginning writers gain access to their creative capabilities while serving as a perennial reference that working writers can turn to again and again for inspiration and direction.

    But like all adventures, running a nonprofit organization is a real challenge.Nonprofit Kit for Dummies, Second Edition shows you the fun-and-easy way to get your nonprofit up-and-running. It contains savvy advice from the experts on everything from incorporating and managing your nonprofit to unbeatable tactics for raising money and managing public relations. This hands-on, no-nonsense guide is packed with tons of useful information that will give you everything you need to: Plan your nonprofit for the community Write a buy-in guaranteed mission statement Incorporate and apply tax exemption Build your board of directors with the right people Design a volunteer program Have a paid staff run your nonprofit Create budgets and financial reports Craft the perfect fundraising plan Write a great grant proposal Raise money from individuals Included in this must-have resource is a bonus CD-ROM that contains sample grant proposals, over a dozen budget and cash flow projections, multiple fundraising plans to choose from, and a list of indispensable Web resources to keep your nonprofit on track. Nonprofit Kit for Dummies, Second Edition is the ultimate nuts-and-bolts guide to getting your nonprofit off the ground and giving back to your community!

    Mel is especially excited by the colors that he’ll be able to use, since color is a very expensive Pleasure, strictly controlled by the sinister Fifth Mystery.Mel can’t wait to enjoy the wonders of the grand city and begin his important work for Blenk. Instead, his dreams are quickly crushed by the reality of days filled with unimportant tasks and bullying by the other apprentices whose wealthy families have purchased their positions. Still, the promise of working under the great Blenk and studying his legendary paintings makes the misery bearable.But when Mel and his new friends, Ludo and Wren, inadvertently stumble into a battle between the Fifth Mystery and the Rainbow Rebellion, an underground band fighting to make Pleasures affordable for all, the trio must step through Blenk’s paintings into the Mirrorscape. In this alternative world, the friends encounter monsters, mazes, talking houses, angels, and more. Hugely original and deeply compelling, Mirrorscape is a thrilling adventure filled with the beautiful and the bizarre, the fantastical and the frightening, and entry into an incredibly visual, secret world, where the ultimate weapons are pigment, a paintbrush, and the power of imagination.

    (Gerard addresses such ethical and legal questions as libel, privacy, "off the record"); and revise your work in light of what you know now ... re-envision what the story really is. Throughout, you'll find examples, advice and inspiration from some of today's greatest nonfiction writers - such as Terry Tempest Williams, Annie Dillard, Barry Lopez and Ron Powers.

    On days when there’s no sprinkler to comb through her curls, no rain pouring in glorious torrents from the gutters, no dew in the grass for her to nuzzle with her nose, not even a mud puddle in the kiddie pool, she wonders how much longer she can bear this life. The front yard thud of the newspaper every morning. Singing songs to the unresponsive push mower in the garage. Wriggling under fence after fence to reach the house four down which has an aquarium in the back window. She wants to get lost in that sad glowing square of blue. Don’t you?            —from “The Backyard Mermaid”Prose poems introduce deeply untraditional mermaids alongside mer-tool silhouettes. A text by Ray Bradbury is erased into a melancholy meeting with a Martian. The Michelin Man is possessed by William Shakespeare. Antonio Meucci’s invention of the telephone is chronicled next to embroidered images of his real and imagined patents. If the Tabloids Are True What Are You? combines Matthea Harvey’s award-winning poetry with her fascinating visual artwork into a true hybrid book, an amazing and beautiful work by one of our most ingenious creative artists.

    

    Some are arcane, some simply hilarious—and one editor, Carol Fisher Saller, reads every single one of them. All too often she notes a classic author-editor standoff, wherein both parties refuse to compromise on the "rights" and "wrongs" of prose styling: "This author is giving me a fit." "I wish that I could just DEMAND the use of the serial comma at all times." "My author wants his preface to come at the end of the book. This just seems ridiculous to me. I mean, it’s not a post-face."In The Subversive Copy Editor, Saller casts aside this adversarial view and suggests new strategies for keeping the peace. Emphasizing habits of carefulness, transparency, and flexibility, she shows copy editors how to build an environment of trust and cooperation. One chapter takes on the difficult author; another speaks to writers themselves. Throughout, the focus is on serving the reader, even if it means breaking "rules" along the way. Saller’s own foibles and misadventures provide ample material: "I mess up all the time," she confesses. "It’s how I know things."Writers, Saller acknowledges, are only half the challenge, as copy editors can also make trouble for themselves. (Does any other book have an index entry that says "terrorists. See copy editors"?) The book includes helpful sections on e-mail etiquette, work-flow management, prioritizing, and organizing computer files. One chapter even addresses the special concerns of freelance editors.Saller’s emphasis on negotiation and flexibility will surprise many copy editors who have absorbed, along with the dos and don’ts of their stylebooks, an attitude that their way is the right way. In encouraging copy editors to banish their ignorance and disorganization, insecurities and compulsions, the Chicago Q&A presents itself as a kind of alter ego to the comparatively staid Manual of Style. In The Subversive Copy Editor, Saller continues her mission with audacity and good humor.

    Michener tackles the most ambitious subject of his career: space, the last great frontier. This astounding novel brings to life the dreams and daring of countless men and women—people like Stanley Mott, the engineer whose irrepressible drive for knowledge places him at the center of the American exploration effort; Norman Grant, the war hero and U.S. senator who takes his personal battle not only to a nation, but to the heavens; Dieter Kolff, Hitler’s rocket scientist, whose specialty is a rare commodity in this new era; Randy Claggett, the astronaut who meets his destiny on a mission to the far side of the moon; and Cynthia Rhee, the reporter whose determined crusade brings their story to a breathless world.

    Journey deeper into the magical world of the hobbit, Bilbo Baggins, through exclusive interviews with director Peter Jackson, Martin Freeman, Ian McKellen, Orlando Bloom and principal filmmakers and cast, including Benedict Cumberbatch, who reveals film-making secrets about playing both the evil Necromancer and the dragon, Smaug.Richly illustrated with hundreds of behind-the-scenes photos of the actors, locations, creatures and costumes, this special collector’s edition hardback is an essential guide to the final film in the award-winning trilogy.‘In our adaptation of The Hobbit we have done something that Tolkien didn’t succeed in doing in print and, hopefully, this will come fresh to people who will have never seen the full story playing out in chronological order.’PETER JACKSON

    He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

    In How to Write a Dirty Story she reveals her tricks of the trade and shows you how to heat up sex scenes in everything from traditional novels and romances to science fiction and humor. Easing the aspiring writer into the creative process, she tells you how to write the steamy plots and sensual characters that publishers and readers are looking for. Bright makes it easy to: Produce unique ideas * Master erotic language Climax the story * Sell your work to the right place Each chapter features practical writing exercises and suggestions for nonwriting activities that will galvanize the imagination and raze any creative or psychological hurdle. When it's time to go public, Bright draws on her own writing and publishing experiences and explains the most effective ways to find an agent, work with an editor, and grow a loyal audience. As irreverent as it is practical, How to Write a Dirty Story is the only book an erotica author -- novice or seasoned -- needs.

    Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, “There must be a better way.”With Shawn Welch, a tech wizard, I wrote APE to help people take control of their writing careers. APE’s thesis is powerful yet simple: filling the roles of Author, Publisher and Entrepreneur yields results that rival traditional publishing. We call this "artisanal publishing"--that is, when writers who love their craft control the publishing process and produce high-quality books.APE is 300 pages of tactical and practical inspiration. People who want a hype-filled, get-rich-quick book should look elsewhere. On the other hand, if they want a comprehensive and realistic guide to self-publishing,APE is the answer.

    But she was too busy to look at men from her own century. Then a kooky old lady sold her a book of spells, and before Ivy could say abracadabra, she was living in a crumbling castle with a far-from-decayed knight.Stripped of his land, wealth, and title, Julian Ramsden was still arrogant enough to lord it over Ivy. But the saucy wench had powers over him that he could not deny. Whether the flame-haired stranger was a thief, a spy, or a witch, Julian was ready to steal a love that was unquestionably magic.