Salesforce.com (more than 50%) and Twitter (more than 75% fall into this category. Ebay gets more than 8 billion API calls a month. Facebook and Google, have dozens of APIs that enable both free services and e-commerce, get more than 5 billion API calls each day. Other companies like NetFlix have expanded their service of streaming movies over the the web to dozens of devices using API. At peak times, more than 20 percent of all traffic is accounted for by Netflix through its APIs. Companies like Sears and E-Trade are opening up their catalogs and other services to allow developers and entrepreneurs to create new marketing experiences. Making an API work to create a new channel is not just a matter of technology. An API must be considered in terms of business strategy, marketing, and operations as well as the technical aspects of programming. This book, written by Greg Brail, CTO of Apigee, and Brian Mulloy, VP of Products, captures the knowledge of all these areas gained by Apigee, the leading company in supporting the rollout of high traffic APIs.

    Data Science For Dummies is the perfect starting point for IT professionals and students interested in making sense of their organization’s massive data sets and applying their findings to real-world business scenarios. From uncovering rich data sources to managing large amounts of data within hardware and software limitations, ensuring consistency in reporting, merging various data sources, and beyond, you’ll develop the know-how you need to effectively interpret data and tell a story that can be understood by anyone in your organization. Provides a background in data science fundamentals before moving on to working with relational databases and unstructured data and preparing your data for analysis Details different data visualization techniques that can be used to showcase and summarize your data Explains both supervised and unsupervised machine learning, including regression, model validation, and clustering techniques Includes coverage of big data processing tools like MapReduce, Hadoop, Dremel, Storm, and Spark It’s a big, big data world out there – let Data Science For Dummies help you harness its power and gain a competitive edge for your organization.

    Photographs, illustrations, screen shots, and images of 3D models are included for each project.This unique resource emphasizes using off-the-shelf components, readily available materials, and accessible fabrication techniques. Simple projects give you hands-on practice applying the skills covered in each chapter, and more complex projects at the end of the book incorporate topics from multiple chapters. Turn your imaginative ideas into reality with help from this practical, inventive guide.Discover how to:Find and select materialsFasten and join partsMeasure force, friction, and torqueUnderstand mechanical and electrical power, work, and energyCreate and control motionWork with bearings, couplers, gears, screws, and springsCombine simple machines for work and funProjects include:Rube Goldberg breakfast machineMousetrap powered carDIY motor with magnet wireMotor direction and speed controlDesigning and fabricating spur gearsAnimated creations in paperAn interactive rotating platformSmall vertical axis wind turbineSADbot: the seasonally affected drawing robotMake Great Stuff!TAB, an imprint of McGraw-Hill Professional, is a leading publisher of DIY technology books for makers, hackers, and electronics hobbyists.

    It is thousands of years old, and the same today as it has always been. The great traditional buildings of the past, the villages and tents and temples in which man feels at home, have always been made by people who were very close to the center of this way. It is not possible to make great buildings, or great towns, beautiful places, places where you feel yourself, places where you feel alive, except by following this way. And, as you will see, this way will lead anyone who looks for it to buildings which are themselves as ancient in their form as the trees and hills, and as our faces are.”The Timeless Way of Building is the introductory volume to Alexander’s other works, A Pattern Language and The Oregon Experiment, in the Center for Environmental Structure series.

     The average American woman is 5"4' tall, weighs 160 pounds, wears a size 14, and bears no resemblance to the typical runway model. Yet the runway model sets the standard for “ideal” wardrobes. Top L.A. designer Bradley Bayou has dressed women of all shapes and sizes and knows that every woman has her own natural combination of silhouette shape, height, and weight. Style is not about fitting into the size you think is sexy, it is about picking clothes that fit your body correctly and that create balance. Perfect balance is perfect style. In The Science of Sexy, Bayou helps readers identify their silhouette shape (triangle, inverted triangle, rectangle, or hourglass) and combines that information with a height/weight chart to determine which of forty-eight “fitting rooms” to go to in the book. Each fitting room has Bradley’s specific advice for that woman on the clothes and accessories to wear and avoid, and how to create balance using color, scale, proportions, and fabric. With a fabulous design and instructive and fun four-color illustrations throughout, The Science of Sexy takes the fear out of shopping and gives all women the gift of confidence that they deserve.

    Is it time to become a manager? Tell your boss he’s a jerk? Join that startup? Author Michael Lopp recalls his own make-or-break moments with Silicon Valley giants such as Apple, Netscape, and Symantec in Being Geek -- an insightful and entertaining book that will help you make better career decisions.With more than 40 standalone stories, Lopp walks through a complete job life cycle, starting with the job interview and ending with the realization that it might be time to find another gig. Many books teach you how to interview for a job or how to manage a project successfully, but only this book helps you handle the baffling circumstances you may encounter throughout your career.Decide what you're worth with the chapter on "The Business"Determine the nature of the miracle your CEO wants with "The Impossible"Give effective presentations with "How Not to Throw Up"Handle liars and people with devious agendas with "Managing Werewolves"Realize when you should be looking for a new gig with "The Itch"

    No longer do photographers have to be defensive because they prefer digital. Thanks to new technologies, digital cameras at all ends of the price spectrum can rival their film counterparts. If you have shifted from traditional to digital photography, and need to know what's different about shooting digital, this is the book for you. Now in its third edition, this bestseller has been fine-tuned and updated to provide you with the most current information on today's cameras that you'll find anywhere. Whether you're new to photography, or new to digital photography, you'll learn how to take the best possible shots. Even though your camera may pack an image sensor instead of film, taking good pictures still involves understanding apertures, shutter speeds, and metering techniques, as well as a few other issues that film shooters don't face. Fortunately, digital cameras also provide some unique tools to help you get the shot right the first time. Covering everything from the inner workings of your camera to the subtle intricacies of your image editing software, the book is divided into four sections. The first section provides a basic technical foundation that will prepare you for the rest of the book. It details the basics of how digital cameras work and gives you a quick photography primer. The second part explores everything you need to know to make an informed decision about which camera, computer, and software is right for you. In section three, you'll progress to the nitty gritty of shooting, including metering, choosing the right exposure, using histograms, flash photography, and much more. In the final section, you'll learn about digital editing and correction techniques, along with the various methods for outputting your images (print and electronic). If you're new to photography, you'll learn the basic theory that photographers have studied for decades, as well as the latest tools and techniques made possible by the shift to digital. If you're an experienced film photographer, you'll see how to translate the knowledge you already have into the digital realm. Features:* Includes completely revised and updated coverage* Provides new, detailed coverage of camera evaluation, including the latest technologies and affordable SLR cameras* Includes completely re-written explanations and examples of metering and exposure, including hands-on tutorials* Covers Photoshop CS and of Photoshop Elements 2.0* Includes many new tutorials on improved methods for correcting and enhancing photos, and addresses the most common types of corrections users want to make* Provides new and expanded coverage of the basic questions camera purchasers have, including how many pixels are needed, how to reduce red eye, shooting inside versus outside, etc. SYSTEM REQUIREMENTSTo work through the tutorials in the book, you will need Photoshop CS (a demo is included on the CD). WINDOWS: Intelr Pentiumr II or better; Microsoftr Windowsr 2000 with Service Pack 3, or Windows XP; 192MB of RAM (256MB recommended); 300MB of available drive space; Color monitor with 16- bit color card or better; CD-ROM drive. MACINTOSH: PowerPCr G3 or better; Mac OS X v. 10.2.4 or better; 192MB of RAM (256MB recommended); 350MB of available drive space; color monitor with 16- bit color support, or better; CD-ROM drive. Please check the individual demos for specifics

    Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void.Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. The book combines conceptual thinking and inspirational design, with insightful case studies from the world's leading brands. With slide:ology you'll learn to:Connect with specific audiencesTurn ideas into informative graphicsUse sketching and diagramming techniques effectivelyCreate graphics that enable audiences to process information easilyDevelop truly influential presentationsUtilize presentation technology to your advantageMillions of presentations and billions of slides have been produced -- and most of them miss the mark. slide:ology will challenge your traditional approach to creating slides by teaching you how to be a visual thinker. And it will help your career by creating momentum for your cause.--back cover

    You'll also learn how to make your programs interactive and how to test your code safely before adding it to a project. In the second half of the book, you'll put your new knowledge into practice with three substantial projects: a Space Invaders-inspired arcade game, data visualizations with Python's super-handy libraries, and a simple web app you can deploy online.As you work through Python Crash Course, you'll learn how to: Use powerful Python libraries and tools, including matplotlib, NumPy, and PygalMake 2D games that respond to keypresses and mouse clicks, and that grow more difficult as the game progressesWork with data to generate interactive visualizationsCreate and customize simple web apps and deploy them safely onlineDeal with mistakes and errors so you can solve your own programming problemsIf you've been thinking seriously about digging into programming, Python Crash Course will get you up to speed and have you writing real programs fast. Why wait any longer? Start your engines and code!

    But if one per year is good, how about Seven Languages in Seven Weeks? In this book you'll get a hands-on tour of Clojure, Haskell, Io, Prolog, Scala, Erlang, and Ruby. Whether or not your favorite language is on that list, you'll broaden your perspective of programming by examining these languages side-by-side. You'll learn something new from each, and best of all, you'll learn how to learn a language quickly. Ruby, Io, Prolog, Scala, Erlang, Clojure, Haskell. With Seven Languages in Seven Weeks, by Bruce A. Tate, you'll go beyond the syntax-and beyond the 20-minute tutorial you'll find someplace online. This book has an audacious goal: to present a meaningful exploration of seven languages within a single book. Rather than serve as a complete reference or installation guide, Seven Languages hits what's essential and unique about each language. Moreover, this approach will help teach you how to grok new languages. For each language, you'll solve a nontrivial problem, using techniques that show off the language's most important features. As the book proceeds, you'll discover the strengths and weaknesses of the languages, while dissecting the process of learning languages quickly--for example, finding the typing and programming models, decision structures, and how you interact with them. Among this group of seven, you'll explore the most critical programming models of our time. Learn the dynamic typing that makes Ruby, Python, and Perl so flexible and compelling. Understand the underlying prototype system that's at the heart of JavaScript. See how pattern matching in Prolog shaped the development of Scala and Erlang. Discover how pure functional programming in Haskell is different from the Lisp family of languages, including Clojure. Explore the concurrency techniques that are quickly becoming the backbone of a new generation of Internet applications. Find out how to use Erlang's let-it-crash philosophy for building fault-tolerant systems. Understand the actor model that drives concurrency design in Io and Scala. Learn how Clojure uses versioning to solve some of the most difficult concurrency problems. It's all here, all in one place. Use the concepts from one language to find creative solutions in another-or discover a language that may become one of your favorites.

    When working hand-in-hand, they serve as the standard for the rapid development of dynamic, database-driven websites. This combination is so popular, in fact, that it's attracting manyprogramming newbies who come from a web or graphic design background and whose first language is HTML. If you fall into this ever-expanding category, then this book is for you."Learning PHP and MySQL" starts with the very basics of the PHP language, including strings and arrays, pattern matching and a detailed discussion of the variances in different PHP versions. Next, it explains how to work with MySQL, covering information on SQL data access for language and data fundamentals like tables and statements.Finally, after it's sure that you've mastered these separate concepts, the book shows you how to put them together to generate dynamic content. In the process, you'll also learn about error handling, security, HTTP authentication, and more.If you're a hobbyist who is intimidated by thick, complex computer books, then this guide definitely belongs on your shelf. "Learning PHP and MySQL" explains everything--from basic concepts to the nuts and bolts of performing specific tasks--in plain English.Part of O'Reilly's bestselling Learning series, the book is an easy-to-use resource designed specifically for newcomers. It's also a launching pad for future learning, providing you with a solid foundation for more advanced development.

    Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a brave new world where seemingly meaningless data can be transformed into valuable insight to drive smart business decisions.But how does one exactly do data science? Do you have to hire one of these priests of the dark arts, the "data scientist," to extract this gold from your data? Nope.Data science is little more than using straight-forward steps to process raw data into actionable insight. And in Data Smart, author and data scientist John Foreman will show you how that's done within the familiar environment of a spreadsheet. Why a spreadsheet? It's comfortable! You get to look at the data every step of the way, building confidence as you learn the tricks of the trade. Plus, spreadsheets are a vendor-neutral place to learn data science without the hype. But don't let the Excel sheets fool you. This is a book for those serious about learning the analytic techniques, the math and the magic, behind big data.Each chapter will cover a different technique in a spreadsheet so you can follow along: - Mathematical optimization, including non-linear programming and genetic algorithms- Clustering via k-means, spherical k-means, and graph modularity- Data mining in graphs, such as outlier detection- Supervised AI through logistic regression, ensemble models, and bag-of-words models- Forecasting, seasonal adjustments, and prediction intervals through monte carlo simulation- Moving from spreadsheets into the R programming languageYou get your hands dirty as you work alongside John through each technique. But never fear, the topics are readily applicable and the author laces humor throughout. You'll even learn what a dead squirrel has to do with optimization modeling, which you no doubt are dying to know.

    Literary journals bound by magnets, or designed to look like junk mail. The sharp wit, gorgeous design, and playful why not invention of independent literary publisher McSweeney's have earned it a large and loyal following and made its journals, books, The Believer magazine, and Wholphin DVDs collectible favorites of readers and graphic designers alike. Created by the McSweeney's staff to commemorate their 11th (or 12th) anniversary, this book showcases their award-winning art and design across all the company's activities. It features hundreds of images, interviews with collaborators such as Chris Ware and Michael Chabon, and dozens of insights into McSweeney's quirky creative process and the visual experience of reading.

    Commercial game development expert Robert Nystrom presents an array of general solutions to problems encountered in game development. For example, you'll learn how double-buffering enables a player to perceive smooth and realistic motion, and how the service locator pattern can help you provide access to services such as sound without coupling your code to any particular sound driver or sound hardware. Games have much in common with other software, but also a number of unique constraints. Some of the patterns in this book are well-known in other domains of software development. Other of the patterns are unique to gaming. In either case, Robert Nystrom bridges from the ivory tower world of software architecture to the in-the-trenches reality of hardcore game programming. You'll learn the patterns and the general problems that they solve. You'll come away able to apply powerful and reusable architectural solutions that enable you to produce higher quality games with less effort than before. Applies classic design patterns to game programming. Introduces new patterns specific to game programming. Brings abstract software architecture down to Earth with approachable writing and an emphasis on simple code that shows each pattern in practice. What you'll learn Overcome architectural challenges unique to game programming Apply lessons from the larger software world to games. Tie different parts of a game (graphics, sound, AI) into a cohesive whole. Create elegant and maintainable architecture. Achieve good, low-level performance. Gain insight into professional, game development. Who this book is forGame Programming Patterns is aimed at professional game programmers who, while successful in shipping games, are frustrated at how hard it sometimes is to add and modify features when a game is under development. Game Programming Patterns shows how to apply modern software practices to the problem of game development while still maintaining the blazing-fast performance demanded by hard-core gamers. Game Programming Patterns also appeals to those learning about game programming in their spare time. Hobbyists and aspiring professionals alike will find much to learn in this book about pathfinding, collision detection, and other game-programming problem domains.

    Techniques for using simple accessories such as bounce cards and diffusers, as well as how to improve a lighting scenario by enhancing it rather than overwhelming it, show photographers how to master this challenging aspect of portraiture.