Illustrating his ideas with examples of his own graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgements are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centrepiece of the book consists of seven design portfolios - with working drawings and ultimate choices - that Rand used to present his logos to clients such as Next, The Limited and IBM.

    What makes a photo compelling is the arrangement of that content—in other words, its composition. The right composition gives your images impact and emotion; the wrong one leaves them flat. In this handy, take-anywhere guide, renowned photographer, instructor, and bestselling author Bryan Peterson frees amateur photographers from the prejudices of what is “beautiful” or “ugly” so that they can instead focus on color, line, light, and pattern. Get the tools you need to show your distinct voice and point of view in every image you shoot. With this guide in your camera bag, you’ll be equipped not only to “see” beautiful images but to successfully shoot them each and every time.  Also available as an ebook

    Most experienced designers would quantify this "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. As designers embrace research methodologies, they share a common vernacular with their clients, and establish respect as idea people. In an increasingly crowded marketplace, embracing research practices will ensure a continued viable role for designers in business. No other books address this issue for student and professional graphic designers. Books on how to do research are usually aimed at writers, business marketers, and scientists. The ability to execute effective research methods is as important to a career in graphic design as the ability to build a grid or layout a page. Understanding the needs of the client and the client's market are essential components of creating value.

    In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past.Less well-known, but no less fascinating, is thedistillation of modernism in graphic design. With the creation of clean visual concepts, designers sought to move away from the mystique they identified with the commercial artist, and to counterbalance an increasingly complicated world with clarity.This unprecedented TASCHEN publication, authored byJens Muller, brings together approximately 6,000 trademarks, focused on the period 1940 1980, to examine howmodernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.Alongside the comprehensive catalog, the book features an introduction fromJens Mulleron the history of logos, and an essay byR. Roger Remingtonon modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries asPaul Rand, Yusaku Kamekura, andAnton Stankowski, and at such significant projects asFiat, The Daiei, Inc., and theMexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernismis equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. Text in English, French, and German "

    Extracted from an Afghan mine, the blue “ultramarine” paint used by Michelangelo was so expensive he couldn’t afford to buy it himself. Since ancient times, carmine red—still found in lipsticks and Cherry Coke today—has come from the blood of insects.

    The poster has now become a postcard and e-mail blast, leaving many to long for the lost age when posters were not only major promotional vehicles, but also artwork worthy of framing.Some of the world's best designers just could not stand idle while the poster fell by the wayside. They turned to the poster for personal expression and as an outlet from more restrictive mediums.This book showcases their breathtaking artwork, which has proven that the poster can still serve as a worthy communications tool. In doing so, they've brought the poster back to prominence. In this book, the author has compiled the world's finest new work at the height of this rebirth. There is currently no book on the market that can claim it features a "definitive" poster collection.

    Longtime skateboard artist Sean Cliver put together this staggering survey of over 1,000 skateboard graphics from the last 30 years, creating an indispensable insiders' history as he did so.Alongside his own history, Sean has assembled a wealth of recollections and stories from prominent artists and skateboarders such as: Andy Howell, Barry McGee, Ed Templeton, Steve Caballero, and Tony Hawk.The end result is a fascinating historical account of art in the skateboard subculture, as told by those directly involved with shaping its legendary creative face.

    Work in the spirit of the laws of attraction to visualize the life of your dreams. Follow the journey of twelve artists, each who will set a personal dream or intention. Witness the process that each artist takes, as they create a mixed-media piece that sows the seeds of their intention. Step-by-step techniques for a variety of mixed-media processes accompany each piece of finished art. Read about how their lives changed as a result and learn how to set intentions of your own using the bonus tear-out "dream-prompt" cards.

    It covers getting launched to running a multi-person shop to retiring comfortably, and is aimed at freelance graphic designers, art directors, illustrators, copywriters.

    With Emmy award-winning, longtime PBS host Mark Kistler as your guide, you'll learn the secrets of sophisticated three-dimensional renderings, and have fun along the way -- in just twenty minutes a day for a month. Inside you'll find:Quick and easy step-by-step instructions for drawing everything from simple spheres to apples, trees, buildings, and the human hand and faceMore than 500 line drawings, illustrating each stepTime-tested tips, techniques, and tutorials for drawing in 3-DThe 9 Fundamental Laws of Drawing to create the illusion of depth in any drawing75 student examples to encourage you in the process

    Packed with illustrations showcasing the use of wit by today’s practitioners alongside classic examples, A Smile in the Mind brings together the best projects from around the world and across the decades. The different routes designers can take are examined and illustrated with inspirational examples, exploring wit by technique (such as ambiguity, substitution and double takes), application (including posters, packaging and data visualization) and business area, spanning digital, retail, arts and culture, politics and even matters of life and death.The book also features interviews with legendary designers past and present, answering the biggest question of all: how did they get the idea? Designers offer a glimpse into their private working methods and thought processes, and reveal the inspiration behind classic pieces of work.Showcasing forty years of witty thinking and including over 1,000 projects and 500 designers and creative thinkers, A Smile in the Mind is an essential compendium of contemporary designs and a celebration of classic pieces, resulting in the definitive guide to wit in graphic design. Written with humour and insight, it offers designers a friendly read, a helpful sourcebook and a trigger for ideas.

    Plus, it helps you identify areas of weakness so you can focus your study time. Sample problems and step-by-step examples with explanations in the math and physics sections show you how to work through each problem so you understand the steps it takes to complete the equation. Practice tests with answer keys for each topic - located in the appendices for quick access - help you assess your understanding of each topic and familiarize you with the types of questions you're likely to encounter on the actual exam. HESI Hints boxes offer valuable test-taking tips, as well as rationales, suggestions, examples, and reminders for specific topics.End-of-chapter review questions help you gauge your understanding of chapter content.A full-color layout and more illustrations in the life science chapters visually reinforce key concepts for better understanding.Expanded and updated content in each chapter ensures you're studying the most current content.Basic algebra review in the math section offers additional review and practice.Color-coded chapters help you quickly find specific topic sections.Helpful organizational features in each chapter include an introduction, key terms, chapter outline, and a bulleted chapter summary to help you focus your study.A glossary at the end of the text offers quick access to key terms and their definitions.

    Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions.

    In the pages of Influence, Ashley and Mary-Kate take readers on a journey through their celebrated young lives, pausing to reflect on what has helped shape them into who they are today. Influence will be filled with never-before-seen photographs from Ashley and Mary-Kate's private collections, pages of original material by Ashley and Mary-Kate, and interviews with some of the most influential tastemakers in the world. Internationally famous photographer Rankin shot the cover image and many interior shots. The book is designed by renowned book-designer Rodrigo Corral and edited by fashion and arts writer Derek Blasberg. Influence has 4 major sections: Fashion, Environment, Art and Giving Back, as well as an introduction and conclusion. This category-breaking book will show that with an open mind and a little bit of curiosity, everyone can have INFLUENCE.

    Concrete Countertops is an essential book for architects, homeowners and contractors who want to learn how to design, form, mix, pour, color, trowel, inlay and finish decorative concrete countertops. Homeowners will be inspired by the 350 color photographs that bring this exciting medium to life.