- Business is Fun, the book that goes behind the company that was synonymous with the popularization of 'video games.'Nearly 8 years in the making, Atari Inc. - Business is Fun is comprised of thousands of researched documents, hundreds of interviews, and access to materials never before available.An amazing 800 pages (including nearly 300 pages of rare, never before seen photos, memos and court documents), this book details Atari's genesis from an idea between an engineer and a visionary in 1969 to a nearly $2 billion dollar juggernaut, and ending with a $538 million death spiral during 1984. A testament to the people that worked at this beloved company, the book is full of their personal stories and insights. Learn about topics like:* All the behind the scenes stories surrounding the creation of the company's now iconic games and products.* The amazing story of Atari's very own "Xerox PARC" research facility up in the foothills of the Sierra Mountains* The full recounting of Steve Jobs's time at Atari, with comments from the people he worked with on projects and the detailed story of the creation of Atari Breakout, including input by Steve Wozniak on his development of the prototype, and how it couldn't be used and another Atari engineer would have to make the final production Breakout arcade game instead.* The creation of "Rick Rats Big Cheese Restaurants" which later became "Chuck E. Cheese's"* How Atari Inc. faltered and took down an entire industry with it before being put on the chopping block.If you've ever wanted to learn about the truth behind the creation of this iconic company told directly by the people who made FUN for a living, then this is the book for you!

     Funded by his considerable wealth, he formed the Hughes Aircraft Company in 1932 and spent the remainder of the decade setting multiple world air speed records. The enigma that was Howard Hughes and the saga of the mighty airline he ruled ruthlessly for two decades are combined in this unique corporate history that reads like a thrilling work of aviation fiction. Movie stars and moguls; airline chieftains and staff, from pilots to skycaps — these are the colourful characters that grace the pages of this anecdote-filled book that pulls no punches. In the course of researching the TWA story, author Robert J Serling interviewed more than one hundred individuals, many of whom knew Hughes personally. The result – a portrayal of the eccentric billionaire that has never been seen before. This is the first full account of the great air carrier that the moody, mysterious Hughes first saved from extinction and then nearly destroyed in the process… Praise for Robert J Serling ‘Aviation buffs will revel in this thoroughgoing chronicle’ – Kirkus Robert J Serling (1918-2010) wrote aviation fiction, as well as some non-fiction, his whole adult life and received the 1988 Lauren D. Lyman Award for distinguished achievement in the field of aviation and aerospace journalism. Formerly residents of Washington, D.C., he and his wife moved to Tucson, Arizona. He passed away in 2010 at the age of 92.

    prefer socialism to capitalism. But after being declared dead and buried for decades, socialism has come to mean little more than something vaguely less cruel and stupid than what we have now. That's not exactly going to inspire millions to storm the barricades. Danny Katch brings together the two great Marxist traditions of Karl and Groucho to provide an entertaining and insightful introduction to what the socialist tradition has to say about democracy, economics and the potential of human beings to be something more than being bomb-dropping, planet-destroying racist fools.

    Dre, and Jay-Z. Being successful musicians was simply never enough for the three kings of hip-hop. Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over $2 billion made them the three richest American musicians, period. Yet their fortunes have little to do with selling their own albums: between Diddy's Ciroc vodka, Dre's $3 billion sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming service and other assets, these artists have transcended pop music fame to become lifestyle icons and moguls. Hip-hop is no longer just a musical genre; it's become a way of life that encompasses fashion, film, food, drink, sports, electronics and more -- one that has opened new paths to profit and to critical and commercial acclaim. Thanks in large part to the Three Kings -- who all started their own record labels and released classic albums before moving on to become multifaceted businessmen -- hip-hop has been transformed from a genre spawned in poverty into a truly global multibillion-dollar industry. These men are the modern embodiment of the American Dream, but their stories as great thinkers and entrepreneurs have yet to be told in full. Based on a decade of reporting, and interviews with more than 100 sources including hip-hop pioneers Russell Simmons and Fab 5 Freddy; new-breed executives like former Def Jam chief Kevin Liles and venture capitalist Troy Carter; and stars from Swizz Beatz to Shaquille O'Neal, 3 Kings tells the fascinating story of the rise and rise of the three most influential musicians in America.

    This 50th Anniversary edition contains a new foreword by his publisher and friend, Jay Shore, and an introduction by his sister, Diane Craddock, as well as a selection of photos, drawings and other writings by Craddock."Superb in the tradition of Kerouac’s On The Road, with overtones of Ken Kesey and Hunter Thompson’s Hell’s Angels, but Craddock’s style is all his own." — Robert Kirsch, Los Angeles Times"The definitive book of the acid-freak movement. A psychedelic pilgrim’s progress of beauty, intelligence, sensitivity." — Joseph Haas, Chicago Daily News"An astounding book, so good it defies praise. The writing is superb. Craddock is a born writer with an iceberg of talent." — Shane Stevens, Chicago Sun Times"Willam J. Craddock’s masterpiece, legendary to those in the know, is as exhilarating now as ever." — Elizabeth McKenzie, author of The Portable Veblen, long listed for the 2016 National Book AwardMostly autobiographical, Be Not Content begins with the 16-year-old Craddock riding his beloved Harley Davidson with the Hells Angels, the outlaw motorcycle club, and getting into brawls and being chased by the cops. It’s an unexpected anomaly for this bright, middle-class kid from Los Gatos, California. Craddock then takes us through his college days publishing an underground newspaper, attending poetry readings with Alan Ginsberg, tripping at one of the first acid tests, and taking for days on end the strongest, most pure doses LSD. All of it done for the purpose of Craddock discovering the meaning of life.Barely 21 when he finished writing it, Doubleday bought the book in 1968 but held up publication until 1970. The first edition sold out with collectors prizing the few copies available, and copies going for as much as $950 on the Internet. Be Not Content is a powerful literary coming of age narrative that millions of Americans can personally identify with – an unforgettable time in the cultural and sociological history of America.

    Using irreverent wit, an engagingly personal style, and a battery of examples, Chang blasts holes in the "World Is Flat" orthodoxy of Thomas Friedman and other liberal economists who argue that only unfettered capitalism and wide-open international trade can lift struggling nations out of poverty. On the contrary, Chang shows, today's economic superpowers—from the U.S. to Britain to his native Korea—all attained prosperity by shameless protectionism and government intervention in industry. We have conveniently forgotten this fact, telling ourselves a fairy tale about the magic of free trade and—via our proxies such as the World Bank, International Monetary Fund, and World Trade Organization—ramming policies that suit ourselves down the throat of the developing world.Unlike typical economists who construct models of how the marketplace should work, Chang examines the past: what has actually happened. His pungently contrarian history demolishes one pillar after another of free-market mythology. We treat patents and copyrights as sacrosanct—but developed our own industries by studiously copying others' technologies. We insist that centrally planned economies stifle growth—but many developing countries had higher GDP growth before they were pressured into deregulating their economies. Both justice and common sense, Chang argues, demand that we reevaluate the policies we force on nations that are struggling to follow in our footsteps.

    The book combines scholarship and observations to illuminate the life and career of one of Britain's most controversial post-war statesmen. Wilson is one of the most enigmatic personalities of recent British history. He held office as Prime Minister for longer than any other Labour leader, and longer than any other premier in peacetime apart from Mrs Thatcher. His success at winning General Elections - four in all - has so far not been matched. His grasp of economic policy was better than that of any other Prime Minister, and he enjoyed a high reputation among foreign leaders. Yet, in retrospect, he seems a master tactician rather than a strategiest - and he is regarded today with more curiosity than respect, when he is not treated with contempt.

    In the golden age of light, bland and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs and status as one of the 20 biggest breweries in the United States, Goose Island became an American success story and was a champion of craft beer. Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer’s mainstream appeal and a popularity few envisioned. Josh Noel broke the news of the sale in the Chicago Tribune, and he covered the resulting backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Anheuser-Busch has since bought nine other craft breweries, and from among the outcry rises a question that Noel addresses through personal anecdotes from industry leaders: how should a brewery grow?

    At the head of this effort was Junípero Serra, an ambitious Franciscan who hoped to convert California Indians to Catholicism and turn them into European-style farmers. For his efforts, he has been beatified by the Catholic Church and widely celebrated as the man who laid the foundation for modern California. But his legacy is divisive. The missions Serra founded would devastate California's Native American population, and much more than his counterparts in colonial America, he remains a contentious and contested figure to this day.Steven W. Hackel's groundbreaking biography, Junípero Serra: California's Founding Father, is the first to remove Serra from the realm of polemic and place him within the currents of history. Born into a poor family on the Spanish island of Mallorca, Serra joined the Franciscan order and rose to prominence as a priest and professor through his feats of devotion and powers of intellect. But he could imagine no greater service to God than converting Indians, and in 1749 he set off for the new world. In Mexico, Serra first worked as a missionary to Indians and as an uncompromising agent of the Inquisition. He then became an itinerant preacher, gaining a reputation as a mesmerizing orator who could inspire, enthrall, and terrify his audiences at will. With a potent blend of Franciscan piety and worldly cunning, he outmaneuvered Spanish royal officials, rival religious orders, and avaricious settlers to establish himself as a peerless frontier administrator. In the culminating years of his life, he extended Spanish dominion north, founding and promoting missions in present-day San Diego, Los Angeles, Monterey, and San Francisco. But even Serra could not overcome the forces massing against him. California's military leaders rarely shared his zeal, Indians often opposed his efforts, and ultimately the missions proved to be cauldrons of disease and discontent. Serra, in his hope to save souls, unwittingly helped bring about the massive decline of California's indigenous population.On the three-hundredth anniversary of Junípero Serra's birth, Hackel's complex, authoritative biography tells the full story of a man whose life and legacies continue to be both celebrated and denounced. Based on exhaustive research and a vivid narrative, this is an essential portrait of America's least understood founder.

    . . It takes a skillful journalist to weave data and anecdotes together so effectively." —Carolyn Kellogg, Los Angeles TimesAn award-winning journalist investigates Amazon’s impact on the wealth and poverty of towns and cities across the United States.In 1937, the famed writer and activist Upton Sinclair published a novel bearing the subtitle A Story of Ford-America. He blasted the callousness of a company worth “a billion dollars” that underpaid its workers while forcing them to engage in repetitive and sometimes dangerous assembly line labor. Eighty-three years later, the market capitalization of Amazon.com has exceeded one trillion dollars, while the value of the Ford Motor Company hovers around thirty billion. We have, it seems, entered the age of one-click America—and as the coronavirus makes Americans more dependent on online shopping, its sway will only intensify.Alec MacGillis’s Fulfillment is not another inside account or exposé of our most conspicuously dominant company. Rather, it is a literary investigation of the America that falls within that company’s growing shadow. As MacGillis shows, Amazon’s sprawling network of delivery hubs, data centers, and corporate campuses epitomizes a land where winner and loser cities and regions are drifting steadily apart, the civic fabric is unraveling, and work has become increasingly rudimentary and isolated.Ranging across the country, MacGillis tells the stories of those who’ve thrived and struggled to thrive in this rapidly changing environment. In Seattle, high-paid workers in new office towers displace a historic black neighborhood. In suburban Virginia, homeowners try to protect their neighborhood from the environmental impact of a new data center. Meanwhile, in El Paso, small office supply firms seek to weather Amazon’s takeover of government procurement, and in Baltimore a warehouse supplants a fabled steel plant. Fulfillment also shows how Amazon has become a force in Washington, D.C., ushering readers through a revolving door for lobbyists and government contractors and into CEO Jeff Bezos’s lavish Kalorama mansion.With empathy and breadth, MacGillis demonstrates the hidden human costs of the other inequality—not the growing gap between rich and poor, but the gap between the country’s winning and losing regions. The result is an intimate account of contemporary capitalism: its drive to innovate, its dark, pitiless magic, its remaking of America with every click.

    Now, critics, sports writers and fans across America are cheering The NEW Thinking Man's Guide to Pro Football as the worthy heir to Zimmerman's 1971 classic The Thinking Man's Guide to Pro Football, which Howard Cosell called "the best book of its kind I've ever read." Far more than a revision, The NEW Thinking Man's Guide to Pro Football is virtually a brand-new book (in 1984) prompted by, as Zimmerman writes in his introduction, "a whole new generation of players and coaches (who have) given rise to a new set of reflections about a world that is ever changing." Zimmerman examines positions, tactics, the great players and moments of peak performance, football scouting, broadcasting, minor leagues, the rule changes of the pst decade and how they have inspired new playing stategies (crisply illustrated with diagrams). And with characteristic verve, insight and no-nonsense prose, Zimmerman pays close attention to the effect of football''s pounding nose-to-nose competition on the everyday player's personality.

    Though no large financial institution has recently gone bust in this country, white-collar criminals, scam artists, Ponzi schemers and organized crime, from the Hells Angels to the Russian mafia, know that Canada is the place in the Western world to rip off investors. And the fraudsters do so with little fear of being caught and punished. Thieves of Bay Street investigates Canada's biggest financial scandals of recent years. Readers will learn what banks do with investors' money and what happens when they lose it. They will meet the bogus investment gurus, the brokers who lose money with both reckless abandon and impunity, the bankers who squander money in toxic investments, the lawyers who protect them and the regulators who do nothing to keep them from doing it again. And most importantly, they'll meet the victims who are demanding that our vaunted banking sector finally come clean on its dirtiest secret.

    Past the ever-popular monkey house and lion cages, Boston University law professor Jay Wexler leads us on a tour of the lesser-known clauses of the Constitution, the clauses that, like the yeti crab or platypus, rarely draw the big audiences but are worth a closer look. Just as ecologists remind us that even a weird little creature like a shrew can make all the difference between a healthy environment and an unhealthy one, understanding the odd clauses offers readers a healthier appreciation for our constitutional system. With Wexler as your expert guide through this jurisprudence jungle, you’ll see the Constitution like you’ve never seen it before.   Including its twenty-seven amendments, the Constitution contains about eight thousand words, but the well-known parts make up only a tiny percentage of the entire document. The rest is a hodgepodge of provisions, clauses, and rules, including some historically anachronistic, some absurdly detailed, and some crucially important but too subtle or complex to get popular attention. This book is about constitutional provisions like Section 2 of the Twenty-first Amendment, the letters of marque and reprisal clause, and the titles of nobility clauses—those that promote key democratic functions in very specific, and therefore seemingly quite odd, ways. Each of the book’s ten chapters shines a much-deserved light on one of the Constitution’s odd clauses—its history, its stories, its controversies, its possible future.  The Odd Clauses puts these intriguing beasts on display and allows them to exhibit their relevance to our lives, our government’s structure, and the integrity of our democracy.

    Freeman tells the story of the factory and examines how it has reflected both our dreams and our nightmares of industrialization and social change. He whisks readers from the early textile mills that powered the Industrial Revolution to the factory towns of New England to today’s behemoths making sneakers, toys, and cellphones in China and Vietnam. Behemoth offers a piercing perspective on how factories have shaped our societies and the challenges we face now.

    In the twentieth century, that middle class provided the workforce, the educated skills, and the demand that gave life to the world’s greatest consumer economy. It was innovative and dynamic; it eclipsed old imperial systems and colonial archetypes. It gave rise to a dream: that if you worked hard and followed the rules you would prosper in America, and your children would enjoy a better life than yours. The American dream was the lure to gifted immigrants and the birthright opportunity for every American citizen. It is as important a part of the history of the country as the passing of the Bill of Rights, the outcome of the battle of Gettysburg, or the space program. Incredibly, however, for more than thirty years, government and big business in America have conspired to roll back the American dream. What was once accessible to a wide swath of the population is increasingly open only to a privileged few. The story of how the American middle class has been systematically impoverished and its prospects thwarted in favor of a new ruling elite is at the heart of this extraordinarily timely and revealing book, whose devastating findings from two of the finest investigative reporters in the country will leave you astonished and angry.