Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
Eric Siegel - 2013
Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques.You have been predicted — by companies, governments, law enforcement, hospitals, and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die.Why? For good reason: predicting human behavior combats financial risk, fortifies healthcare, conquers spam, toughens crime fighting, and boosts sales.How? Prediction is powered by the world's most potent, booming unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.Predictive analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future — lifting a bit of the fog off our hazy view of tomorrow — means pay dirt.In this rich, entertaining primer, former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: -What type of mortgage risk Chase Bank predicted before the recession. -Predicting which people will drop out of school, cancel a subscription, or get divorced before they are even aware of it themselves. -Why early retirement decreases life expectancy and vegetarians miss fewer flights. -Five reasons why organizations predict death, including one health insurance company. -How U.S. Bank, European wireless carrier Telenor, and Obama's 2012 campaign calculated the way to most strongly influence each individual. -How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! -How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. -How judges and parole boards rely on crime-predicting computers to decide who stays in prison and who goes free. -What's predicted by the BBC, Citibank, ConEd, Facebook, Ford, Google, IBM, the IRS, Match.com, MTV, Netflix, Pandora, PayPal, Pfizer, and Wikipedia. A truly omnipresent science, predictive analytics affects everyone, every day. Although largely unseen, it drives millions of decisions, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate.Predictive analytics transcends human perception. This book's final chapter answers the riddle: What often happens to you that cannot be witnessed, and that you can't even be sure has happened afterward — but that can be predicted in advance?Whether you are a consumer of it — or consumed by it — get a handle on the power of Predictive Analytics.
Chats With Cats
Celia Haddon - 2004
Love spans the great divide between us, linking two different species in a loving relationship. Cats understand humans – enough at least to satisfy their needs. A cat can lead you to the fridge, persuade you to change the brand of cat food, wake you up in the morning to make sure its breakfast isn’t late, and share your bed in cold nights. It may even know how to move you off the most comfortable chair. Cats are experts at twisting us around their little paws. But do you understand your cat? Probably not as well as it understands you. Cats are actually communicating to us all the time. With paws, tails, meows, whiskers and body postures, they have a vast and complex language that allows them to express their feelings quite clearly. This book will help you chat to your cat – in a language it understands. It will explain the cat’s basic instincts, the way it talks and what it means; how, what and when it learns. It will outline what a cat needs to have a happy home, and some of the common misunderstandings in the cat-human relationship to help you make your cat happy. It will outline some of the special needs of pedigree cats and of cats kept indoors. And finally, it will help you pamper your elderly cat. The happiness of your cat really matters, and it is very easy to put your cat at ease. With tips on litter training, combating aggression, kitten-rearing and making your home cat-friendly this book is an essential guide if you are thinking of adding a feline friend to your family. Celia Haddon spent 20 years as the Daily Telegraph pets columnist and pet agony aunt. She gained a first class honours degree in applied animal behaviour in 2010. Celia answers cat care questions in Your Cat magazine and can be found on David the Dogman’s programme on Talk Radio Europe – most Saturdays at 10.00am CET. She works as a cat behaviour counsellor in the Oxfordshire area and runs the website www.catexpert.co.uk . Endeavour Press is the UK's leading independent digital publisher. For more information on our titles please sign up to our newsletter at www.endeavourpress.com. Each week you will receive updates on free and discounted ebooks. Follow us on Twitter: @EndeavourPress and on Facebook via http://on.fb.me/1HweQV7. We are always interested in hearing from our readers. Endeavour Press believes that the future is now.
Gardening All-In-One for Dummies
National Gardening AssociationBill Marken - 2003
From the balconies of Manhattan to the patios of Malibu to the backyards of Chicago, anybody with a few square feet of earth is doing their best to make their little corner of the world more gracious and beautiful. And the best thing is, you really don't have to be born with a green thumb to give life to a glorious garden. Anybody can do it with a little coaching. Which is where Gardening All-in-One For Dummies comes in.Puzzled by pruning? Baffled by bulbs? Can't tell a hosta from a hyacinth? Don't worry! This all-in-one reference delivers the know-how you need to transform your little patch of the outdoors into a blooming paradise. Drawing upon the expertise of the National Gardening Association, it gets you up to speed on:Basic gardening skills--from understanding your microclimate to using gardening tools to managing pests and common plant diseases How to design, plan and build a garden landscape that reflects your unique sense of style Selecting, planting and maintaining stunning roses Building a raised bed for your perennials and making them bloom in any climate Choose, grow and maintain annuals From amaryllis to spider dahlias to wood tulips--coaxing beauty from homely bulbs Enjoying nature's bounty by growing you own vegetables and herbs A veritable encyclopedia of gardening, this Gardening All-in-One For Dummies is an indispensable resource for novices and experienced gardeners alike. It brings together between the covers of a single volume seven great books covering:Gardening Basics Garden Design Roses Perennials Annuals Bulbs Vegetables and Herbs Your one-step guide to a beautiful garden, Gardening All-in-One For Dummies shows you how to experience the "purest of human pleasures" in your own backyard.
Autophagy: How to Leverage Your Body’s Natural Intelligence to Activate the Anti-Age Process, Detox Your Body and Lose Weight Faster Than Ever Before
Alaina W. Bolton - 2019
But there was nothing inherently special about them! They only knew to abide by an ancient rule of nature. Nature, in turn, rewarded them with strength, agility, and health.Your lifelong health is largely determined by what goes on inside your body at the microscopic level. Every meal you eat, beverage you drink, and moment of exertion or rest impacts your internal machinery. With the right intake of food, regular exercise, and an occasional break from both, your body begins to experience autophagy. And that is what this book is going show you!This book will teach you about:
What is Autophagy and how it works
How to age slower and be vigorous throughout your life
Which foods make you live longer and build muscle
How to promote health and longevity with intermittent fasting
the various ways to fast
the weight loss effects of fasting
How to use autophagic processes to delay or prevent signs of aging
Autophagy mistakes to avoid
This manual is for everyone who values their life and health. It is for who is young and old alike who value healthy living and would like to keep their bodies and immune systems resilient to all forms of disease attack. The teachings of this manual are your ticket to a long, good life, without the fear of your body failing you any time soon. Buy this book right now and invest in your own health. You don’t have a second to lose! Just Click on “Buy now button” And Start Your Journey Toward a Healthier You Today!
The Curse: The Colorful & Chaotic History of the LA Clippers
Mick Minas - 2016
Author Mick Minas goes behind the scenes-- interviewing players, coaches, and front office personnel--to create the first in-depth look at the history of the Clippers.The Curse is filled with drama: the unauthorized relocation of the franchise that led to the NBA filing a multi-million dollar lawsuit against the Clippers, the disruption of the team's first playoff appearance by the Los Angeles riots, the bold but unsuccessful attempt to sign Kobe Bryant at the peak of his career, and the scandal that ultimately resulted in owner Donald Sterling being banned from the NBA for life. Featuring some of basketball's biggest names, including World B. Free, Elgin Baylor, Danny Manning, Doc Rivers, Larry Brown, Dominique Wilkins, Elton Brand, Baron Davis, Blake Griffin, and Chris Paul, The Curse delves into the disasters of the past and the complications of the present. This is the definitive history of the NBA's most dysfunctional franchise.
Parkinson's Disease For Dummies
Michele Tagliati - 2007
It’s brighter than you think. In Parkinson’s Disease for Dummies, you’ll discover how to keep a positive attitude and lead an active, productive life as this user-friendly, guide pilots you through the important steps toward taking charge of your condition. It helps you: Make sure you have an accurate diagnosis Assemble and work with your health care team Inform others about your condition Choose the most effective medications Establish a diet and exercise regimen Consider surgical options, alternative therapies, and clinical trials Maintain healthy personal and professional relationships Adjust your routine as your PD progresses This one-stop resource provides proven coping skills, first-hand advice, and practical tools, such as worksheets to assess care options, questions to ask doctors, and current listings of care providers.
Everything and More: A Compact History of Infinity
David Foster Wallace - 2003
Now he brings his considerable talents to the history of one of math's most enduring puzzles: the seemingly paradoxical nature of infinity.Is infinity a valid mathematical property or a meaningless abstraction? The nineteenth-century mathematical genius Georg Cantor's answer to this question not only surprised him but also shook the very foundations upon which math had been built. Cantor's counterintuitive discovery of a progression of larger and larger infinities created controversy in his time and may have hastened his mental breakdown, but it also helped lead to the development of set theory, analytic philosophy, and even computer technology.Smart, challenging, and thoroughly rewarding, Wallace's tour de force brings immediate and high-profile recognition to the bizarre and fascinating world of higher mathematics.
My Single Mom Life: True Stories and Practical Lessons for Your Journey
Angela Thomas - 2007
In that decision, the faith she had always talked about became the faith she was going to learn how to live. In the years since, God has given Angela a passionate desire . . . to live an amazing life, even while raising four kids as a single mom. In this book she shares her hard-earned wisdom on loneliness, dating, finances, and parenting, encouraging every solo mom. "As a gift to our children," she says, "we can become healthy moms who are strong and amazing women in spite of our circumstances."
How to Count to Infinity
Marcus du Sautoy - 2020
But this book will help you to do something that humans have only recently understood how to do: to count to regions that no animal has ever reached.
By the end of this book you'll be able to count to infinity... and beyond.
On our way to infinity we'll discover how the ancient Babylonians used their bodies to count to 60 (which gave us 60 minutes in the hour), how the number zero was only discovered in the 7th century by Indian mathematicians contemplating the void, why in China going into the red meant your numbers had gone negative and why numbers might be our best language for communicating with alien life.But for millennia, contemplating infinity has sent even the greatest minds into a spin. Then at the end of the nineteenth century mathematicians discovered a way to think about infinity that revealed that it is a number that we can count. Not only that. They found that there are an infinite number of infinities, some bigger than others. Just using the finite neurons in your brain and the finite pages in this book, you'll have your mind blown discovering the secret of how to count to infinity.Do something amazing and learn a new skill thanks to the Little Ways to Live a Big Life books!
Mindstorms: Children, Computers, And Powerful Ideas
Seymour Papert - 1980
We have Mindstorms to thank for that. In this book, pioneering computer scientist Seymour Papert uses the invention of LOGO, the first child-friendly programming language, to make the case for the value of teaching children with computers. Papert argues that children are more than capable of mastering computers, and that teaching computational processes like de-bugging in the classroom can change the way we learn everything else. He also shows that schools saturated with technology can actually improve socialization and interaction among students and between students and teachers.
Zero: The Biography of a Dangerous Idea
Charles Seife - 2000
For centuries, the power of zero savored of the demonic; once harnessed, it became the most important tool in mathematics. Zero follows this number from its birth as an Eastern philosophical concept to its struggle for acceptance in Europe and its apotheosis as the mystery of the black hole. Today, zero lies at the heart of one of the biggest scientific controversies of all time, the quest for the theory of everything. Elegant, witty, and enlightening, Zero is a compelling look at the strangest number in the universe and one of the greatest paradoxes of human thought.
Companions of the Prophet - Book 1
Abdulwahid Hamid - 1995
Here the trials and triumphs of the early Muslims as individuals are well-portrayed. Their various paths to Islam - sometimes direct, sometimes long and tortuous, their devotion to the noble Prophet, their endeavours in peace time and their exploits in war - all serve to cast them in a heroic mould. This is the first of two (formerly published as a series of three) books based on original Arabic sources and written in a style that is lively and often gripping. The lives of the Sahabah or Companions of the Prophet, may God bless him and grant him peace, is a rich storehouse of knowledge, guidance and inspiration. The men and women whose stories are told here helped to lay the foundations of a new world order, and it is only fitting that they should be more widely known.
Life in Strangeways - From Riots to Redemption, My 32 Years Behind Bars
Alan Lord - 2015
He was drawn to trouble like water to a sponge.After experiencing a troubled childhood during which Alan was in and out of children's homes - after being put into care at the tender age of eighteen months old - Alan was a teenager in 1981 when he was sentenced to life in prison for murder during a robbery that had gone badly wrong. He served thirty-two years in various prisons throughout the United Kingdom. This book tells the truth of what goes on behind prison walls and exposes the level of inhumane treatment and brutality that Alan had to endure throughout his thirty-two year journey, during which he never stopped standing up for human rights.Fighting against the degrading prison system of the late twentieth century, Alan helped change the historical humiliating slop out and weekly shower that hundreds of thousands of prisoners had to adhere to throughout the centuries. The battle came at a cost though as it meant more time behind bars, time spent mainly in the segregation unit.Powerfully detailing the way prisoners are treated on a daily basis, Life in Strangeways is a gripping tale that will change the perception of Alan Lord: convicted murderer and riot leader.
Zen Jiu Jitsu - White to Blue
Oliver Staark - 2013
This is the simplest and easiest way to break down and simplify the many and varied ideas, philosophies and combinations in the Brazilian Jiu Jitsu arsenal. For both competition jiu jitsu and self defense jiu jitsu most white belts need to fully understand the concepts, but it can be VERY confusing!Here is a short list of a few of the questions students ask, that are covered in depth: What is the guard and how do we utilize it best? What options do we have from guard? Why is posture and distance important? The mount is a powerful position but how do I get there? ... And when I do get there, how do I stay there?>>>Zen Jiu Jitsu - White to Blue Answers these Questions and Many More... It covers, Core Principles, Drilling techniques, Choosing a School, Technique Concepts, Tactical Considerations and more. It even includes some technique chains and Maps for the white belt to try when doing specific training or sparring.>>>Don't forget every black belt started out as a white belt. This manual also covers the motivational strategies to keep you moving along the path and towards becoming a competent blue belt.This is a great manual for anyone just starting Brazilian Jiu Jitsu, Traditional Jiu Jitsu, MMA and Grappling.
Sick Little Monkeys: The Unauthorized Ren & Stimpy Story
Thad Komorowski - 2013
Through vigorous draftsmanship, charismatic voices, irreverent sight gags, crass humor, and stellar character acting, animation's most talented and disturbed artists created an entity for the Nickelodeon cable network that pulled the art form out of a 25-year rut. The world has never been quite the same since - and we're eternally grateful!Now you too can join the rollercoaster ride that is the fascinating, insane real-life story of art, money, and ego that gave birth to Ren Hoek and Stimpson J. Cat. History Eraser Buttons need not apply. No stone has been unturned, no magic nose goblins unpicked, in this extensively detailed history of the show that defined a generation and changed an entire medium.It's everything you wanted to know about Ren & Stimpy - but were afraid to ask!