Book picks similar to
SpaceX: Making Commercial Spaceflight a Reality by Erik Seedhouse
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The Mind Club
Daniel M. Wegner - 2016
When you consider what your boss is thinking or whether your spouse is happy, you are admitting them into the “mind club.” It’s easy to assume other humans can think and feel, but what about a cow, a computer, a corporation? What kinds of mind do they have? Daniel M. Wegner and Kurt Gray are award-winning psychologists who have discovered that minds—while incredibly important—are a matter of perception. Their research opens a trove of new findings, with insights into human behavior that are fascinating, frightening and funny. The Mind Club explains why we love some animals and eat others, why people debate the existence of God so intensely, how good people can be so cruel, and why robots make such poor lovers. By investigating the mind perception of extraordinary targets—animals, machines, comatose people, god—Wegner and Gray explain what it means to have a mind, and why it matter so much. Fusing cutting-edge research and personal anecdotes, The Mind Club explores the moral dimensions of mind perception with wit and compassion, revealing the surprisingly simple basis for what compels us to love and hate, to harm and to protect.
Titan Unveiled: Saturn's Mysterious Moon Explored
Ralph Lorenz - 2002
Titan Unveiled is one of the first general interest books to reveal the startling new discoveries that have been made since the arrival of the Cassini-Huygens mission to Saturn and Titan.Ralph Lorenz and Jacqueline Mitton take readers behind the scenes of this mission. Launched in 1997, Cassini entered orbit around Saturn in summer 2004. Its formidable payload included the Huygens probe, which successfully parachuted down through Titan's atmosphere in early 2005, all the while transmitting images and data--and scientists were startled by what they saw. One of those researchers was Lorenz, who gives an insider's account of the scientific community's first close encounter with an alien landscape of liquid methane seas and turbulent orange skies. Amid the challenges and frayed nerves, new discoveries are made, including methane monsoons, equatorial sand seas, and Titan's polar hood. Lorenz and Mitton describe Titan as a world strikingly like Earth and tell how Titan may hold clues to the origins of life on our own planet and possibly to its presence on others.Generously illustrated with many stunning images, Titan Unveiled is essential reading for anyone interested in space exploration, planetary science, or astronomy.-- "Lunar and Planetary Information Bulletin"
Success as a Real Estate Agent for Dummies
Dirk Zeller - 2006
Whether you are looking to rev up your real estate business, deciding whether to specialize in commercial or residential real estate, or just interested in refining specific skills, this book is for you. This no-nonsense guide shows you the fun and easy way to become a successful real estate agent. It provides expert advice on acquiring the skills needed to excel and the respect and recognition you'll gain through making sales and generating profit. Soon you'll have all the tools you need to:Prospect your way to listings and sales Build a referral-based clientele Work with expired and FSBO listings Plan and host a successful open house Present and close listing contracts Market yourself and your properties online and in print Negotiate contracts and avoid derailment Stake your competitive position Achieve excellent relationships with clients Spend less time to earn more money This guide features tips and tricks for working with buyers, must-haves for a successful real estate agent, and common pitfalls that can be avoided. Also included is a list of Web sites for real estate agents that are valuable resources for success. With Success as a Real Estate Agent For Dummies, you'll discover how to acquire key skills and get on track for a successful career!
Photography Night Sky: A Field Guide for Shooting After Dark
Jennifer Wu - 2014
You'll learn how to overcome the unique issues that confront nighttime photographers and capture images of which you'll be proud. Co-author Jennifer Wu, an elite Canon "Explorer of Light" professional photographer, has become renowned for her ability to capture nighttime phenomena, from quarter-phase moon rises to shooting stars to the ephemeral Milky Way. this new guide reveals her methods and concentrates on photographing four principal subjects: stars as points of light, star trails, the moon, and twilight. these subjects share common photo techniques and considerations, but each also requires a distinct approach. Once captured, your digital images must be fi nished on the computer; coauthor and author of the bestselling Photography: Outdoors, James Martin, delves into the settings and procedures that elevate an image from mundane to striking. This clear and practical guide will help photographers of all levels portray the stunning spectacle of the night sky, preserving those special memories and moments from a life outdoors.
The Concussion Crisis: Anatomy of a Silent Epidemic
Linda Carroll - 2011
On playing fields across America, lives are being derailed by seemingly innocuous jolts to the head. From the peewees to the pros, concussions are reaching epidemic proportions. This book brings that hidden epidemic and its consequences out of the shadows. As frightening as the numbers are—estimates of sports-related concussions range from 1.6 million to 3.8 million annually in the United States—they can’t begin to explain the profound impact of a hidden health problem that can strike any of us. It is becoming increasingly clear that concussions, like severe head traumas, can rob us of our memory, our mental abilities, our very sense of self. Because the damage caused by a concussion is rarely visible to the naked eye or even on a brain scan, no one knows how many millions might be living lives devastated by an invisible injury too often shrugged off as “just a bump on the head.” This book puts a human face on a huge public health crisis. Through narratives that chronicle the poignant experiences of real people struggling with this invisible and often unrecognized brain injury, Linda Carroll and David Rosner bring home its potentially devastating consequences. Among those you will meet are a high school football player whose college dreams were derailed by a series of undiagnosed concussions, a hard-driving soccer star whose own struggles with concussions pushed her to crusade for safety reform as a coach and soccer mom, and an economist who lost her career because of lingering concussion symptoms from a fender bender. The Concussion Crisis weaves these human dramas with compelling stories of scientists and doctors who are unraveling the mysteries of how an invisible injury can wreak such havoc. It takes readers into the top labs, where scientists are teasing out what goes wrong in the brain after a jolt to the head, and into the nation’s leading concussion clinic, where patients get cutting-edge management and treatment. Carroll and Rosner analyze the cultural factors that allowed this burgeoning epidemic to fester unseen and untreated. They chronicle the growing public awareness sparked by the premature retirements of superstars like NFL quarterbacks Troy Aikman and Steve Young. And they argue for an immediate change in a macho culture that minimizes the dangers inherent in repeated jolts to the head. The Concussion Crisis sounds an urgent wake-up call to parents, coaches, trainers, doctors, and the athletes themselves. The book will stand as the definitive exploration of this heretofore-silent health crisis. It should be required reading for every parent with a child playing sports—in fact, by everyone who has ever suffered a hard bump on the head.
Freud for Beginners
Richard Osborne - 1993
His influence on 20th-century thinking and issues is arguably unparalleled, affecting attitudes on sex, religion, art, culture, and more. Written for the layperson, Freud for Beginners explains the doctor's dogma with wit and clarity, all in a contemporary context.
Of Mikes and Men: A Lifetime of Braves Baseball
Pete Van Wieren - 2010
Pete Van Wieren’s legacy began in 1976, when he and a young Skip Caray were hired to call Atlanta Braves games. During the next three decades, "the Professor" and Caray became the voices of a team known nationwide as America's Team courtesy of Ted Turner's SuperStation TBS. In this heartfelt autobiography, Van Wieren shares his memories of thrilling moments in Braves history, such as the 1995 season when the Braves won the world championship; the pitching mastery of Greg Maddux, Tom Glavine, and John Smoltz; the heartbreak of the 1996 World Series loss to the Yankees; and Atlanta's unprecedented run of 14 consecutive division titles.
The Contemporary Singer: Elements of Vocal Technique
Anne Peckham - 2000
Includes lead sheets for such standard vocal repertoire pieces as: Yesterday * I'm Beginning to See the Light * and I Heard it Through the Grapevine. Maximize your vocal potential with this outstanding guide
Restaurant Owners Uncorked: Twenty Owners Share Their Recipes for Success
Wil Brawley - 2011
Yours can succeed. The owners in this book will tell you how... Restaurant Owners Uncorked is a collection of interviews with a diverse range of twenty owners, such as the legendary and colorful Phil Roberts, founder of Buca di Beppo and The Oceanaire Seafood Room; Scott Leibfried, a renowned, high-energy figure in the culinary industry who is part of the cast of the hit television show, "Hell's Kitchen"; and Chris Sommers, a former Silicon Valley technology executive who makes Chicago-style deep dish pizza (in St. Louis) so well that he was invited to the White House to cook it for President Obama and the first family. This book isn't useful only for aspiring restaurant owners. It also provides practical advice for anybody who currently owns a restaurant or who simply wants to understand and be entertained by reading the business philosophies of twenty successful entrepreneurs. As you read these interviews, you'll feel like you are sitting down with the owners over a cup of coffee or a beer, picking their brains and finding out what makes them tick. You'll learn why restaurants don't have to be risky at all, what chain restaurants' collective Achilles heel is, why having a good CPA is as important as the food you put on the plate, and much more.
The Wages of Wins: Taking Measure of the Many Myths in Modern Sport
David J. Berri - 2006
Over the years sports debates have become muddled by many myths that do not match the numbers generated by those playing the games. In The Wages of Wins, the authors use layman's language and easy to follow examples based on their own academic research to debunk many of the most commonly held beliefs about sports.In this updated version of their book, these authors explain why Allen Iverson leaving Philadelphia made the 76ers a better team, why the Yankees find it so hard to repeat their success from the late 1990s, and why even great quarterbacks like Brett Favre are consistently inconsistent. The book names names, and makes it abundantly clear that much of the decision making of coaches and general managers does not hold up to an analysis of the numbers. Whether you are a fantasy league fanatic or a casual weekend fan, much of what you believe about sports will change after reading this book.
Blue Streak: Inside Jetblue, the Upstart That Rocked an Industry
Barbara Sturken Peterson - 2004
Barbara S. Peterson has been reporting on JetBlue since the “Jet who?” days when few outsiders believed in the company. Drawing on exclusive interviews with more than seventy-five insiders, from mechanics on the tarmac to the CEO, she weaves together a dynamic story of how JetBlue has blended outstanding customer service, inspirational leadership, savvy marketing, and disciplined financial management to come out on top. “It’s fun to read about simple ideas that change the way we do things . . . and it’s always fun to watch the whoosh of good ideas hit the brick walls of habit and bureaucracy. . . .The smart, fast, little guy wins!” —Los Angeles Times “A quick, breezy read studded with mini-profiles, snippets of aviation history and amusing anecdotes.” —The Wall Street Journal “An engaging peek into the open cockpits of the airline industry, its foibles and pitfalls, written by someone who knows the industry, yet still loves to fly. This book is the chronicle of one little airline that could.” —Book Page “Peterson moves beyond personalities to detail how Neeleman crafted more of a branded travel experience than an airline.” —BusinessWeek “[Peterson] gets the inside scoop on JetBlue’s quirky corporate culture and Neeleman’s fresh approach to an antiquated business model.” —Advertising Age
A Brief Welcome to the Universe: A Pocket-Sized Tour
Neil deGrasse Tyson - 2021
Bestselling authors and acclaimed astrophysicists Neil deGrasse Tyson, Michael A. Strauss, and J. Richard Gott take readers on an unforgettable journey of exploration to reveal how our universe actually works.Propelling you from our home solar system to the outermost frontiers of space, this book builds your cosmic insight and perspective through a marvelously entertaining narrative. How do stars live and die? What are the prospects of intelligent life elsewhere in the universe? How did the universe begin? Why is it expanding and accelerating? Is our universe alone or part of an infinite multiverse? Exploring these and many other questions, this pocket-friendly book is your passport into the wonders of our evolving cosmos.
Culture is Everything: The Story And System Of A Start-Up That Became Australia's Best Place To Work
Tristan White - 2017
He had a dream to work in a job that inspired him. He didn’t find that job, so he created it. In 2004, The Physio Co (TPC) was born with one team member: Tristan White. In the thirteen years since, TPC has become a remarkable healthcare success story based upon fast growth and a thriving, systemized company culture. Tristan’s obsession with creating an inspiring place to work for himself and others has resulted in more than a decade of learning, testing and refining. If you’ve ever wondered how to build and sustain a thriving company culture, the Culture Is Everything system developed by Tristan White and The Physio Co team is your answer. The Physio Co story and Culture Is Everything system explained in this book will give you the confidence and knowledge to create a strong culture in your very own business or team.
Exit Ramp: A Short Case Study of the Profitability of Panhandling
David P. Spears II - 2013
During the summer of his senior year at college, while earning a B.A. in Economics and Political Science, David P. Spears spent eighty hours undercover as a panhandler. Systematically recording every transaction at the exit ramp, Spears captured a rarely seen picture of how modern urban charity works.This book is the record of his adventures, part economic research, part investigative journalism. Both the numbers and the stories behind the numbers provide answers to the questions we’ve all been wondering: Who gives more to panhandlers—men or women? What percentage of drivers roll down their windows to donate? And most important of all, how much can a panhandler earn per hour?Get out your bi-weekly pay stub—by the end of this book you’ll know if you make more or less than the guy with the cardboard sign.
Financial Peace University And Total Money Makeover Complete 2009 Home Study Kit By Dave Ramsey W/ Dvds Cds Books
Dave Ramsey