It features a novel way of teaching interactive designers how to create and improve their designs to incorporate the highest degree of fun. As the book shows, designing for fun is all about making interactive products like games highly entertaining, engaging, and addictive. The book's unique approach of providing a highly visual storyboard approach combined with a narrative on the art and practice of designing for fun is sure to be a hit with game and interactive designers.At first glance A Theory of Fun for Game Design is a book that will truly inspire and challenge game designers to think in new ways; however, its universal message will influence designers from all walks of life. This book captures the real essence of what drives us to seek out products and experiences that are truly fun and entertaining. The author masterfully presents his engaging theory by showing readers how many designs are lacking because they are predictable and not engaging enough. He then explains how great designers use different types of elements in new ways to make designs more fun and compelling. Anyone who is interested in design will enjoy how the book works on two levels--as a quick inspiration guide to game design, or as an informative discussion that details the insightful thinking from a great mind in the game industry.

    For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.

    His jackets were tailored to hold his machete. His drug deals earned him thousands of pounds. Penthouse apartment, luxury cars, designer clothes and women. John Pridmore had everything he wanted. Until one night outside a London club he nearly killed a man.

    Though the answers may seem simple, their profound implications make the prisoner's dilemma one of the great unifying concepts of science. Watching players bluff in a poker game inspired John von Neumann--father of the modern computer and one of the sharpest minds of the century--to construct game theory, a mathematical study of conflict and deception. Game theory was readily embraced at the RAND Corporation, the archetypical think tank charged with formulating military strategy for the atomic age, and in 1950 two RAND scientists made a momentous discovery.Called the prisoner's dilemma, it is a disturbing and mind-bending game where two or more people may betray the common good for individual gain. Introduced shortly after the Soviet Union acquired the atomic bomb, the prisoner's dilemma quickly became a popular allegory of the nuclear arms race. Intellectuals such as von Neumann and Bertrand Russell joined military and political leaders in rallying to the preventive war movement, which advocated a nuclear first strike against the Soviet Union. Though the Truman administration rejected preventive war the United States entered into an arms race with the Soviets and game theory developed into a controversial tool of public policy--alternately accused of justifying arms races and touted as the only hope of preventing them.A masterful work of science writing, Prisoner's Dilemma weaves together a biography of the brilliant and tragic von Neumann, a history of pivotal phases of the cold war, and an investigation of game theory's far-reaching influence on public policy today. Most important, Prisoner's Dilemma is the incisive story of a revolutionary idea that has been hailed as a landmark of twentieth-century thought.

    The history of Europe is rich, complex, vibrant, and at times violent; it has influenced many countries throughout the world and has itself been influenced by many countries. In the light-hearted European History For Dummies, historian Sean Lang explores the countries, conflicts, people, institutions, disasters, and triumphs that have helped shape modern-day Europe, packing in tons of facts alongside the fun. Chapters range from "Celts without Kilts" and "What a Way to Run a Republic!" to "I Capture Quite a Few Castles," "Reformation Ruckus," and "The War to End All Wars."Sean Lang, the author of British History For Dummies (0-7645-7021-8), is also a history lecturer, examiner, and writer.

    Following the success of The Complete Worst-Case Scenario Survival Handbook (more than 150,000 copies sold!), this ruggedly handsome hardcover collection brings together new and classic advice from Worst-Case experts to help readers master the manly arts from wrestling an alligator to calming a crying child to extinguishing backyard barbeque fires with all the contents fully searchable on an accompanying CD.

    Marvin Meyer, premier scholar of Gnostic and other Christian literature outside the New Testament, presents every Gnostic Gospel and Jesus text with a brilliant overall introduction, introductions to each text, and notes that explain everything the reader needs to know to understand the text. He includes his latest translations of not only the Gospel of Thomas, the Gospel of Philip, the Gospel of Mary, but other texts such as the Secret Book of John, which some scholars regard as the second part of the New Testament Gospel of John. The material is largely from the discovery at Nag Hammadi, freshly translated and introduced, but also includes texts found elsewhere. The texts, especially taken together, present an image of Jesus as the ultimate wisdom teacher, a kind of mysterious Jewish Zen master, who scandalized listeners by his radical egalitarianism (regarding women, slaves, the poor, the marginalized as of equal status, or more, with establishment male believers) and his insistence on living the message, spiritual experience, vs. outer observance only. For those wanting to learn more after reading The Da Vinci Code. This book provides the definitive next book for those looking for expert presentation of the alternative Gnostic stream of Christianity, in which there is no talk of crucifixion and Mary Magdalene is presented as the disciple that Jesus loved best. "Marv is one of the original secret gospels scholars who has done an enormous amount of work to bring these texts to light. All of his research on the Nag Hammadi texts is having an incredible impact on our knowledge of early Christian history--it is virtually redefining it." --Dr. Elaine Pagels, Princeton University

    You might run for speed. But ultimately, running is about much more than the physical act itself. It is about the challenges we face in life, and how we measure up to them. It is about companionship, endurance, ambition, hope, conviction, determination, self-respect and inspiration. It is about how we choose to live our lives, and what it means to share our values with other people. In this year-long memoir, which might be described as a historian’s take on Haruki Murakami’s What I Talk About When I Talk About Running, the celebrated historian Ian Mortimer considers the meaning of running as he approaches his fiftieth birthday. From injuries and frustrated ambitions to exhilaration and empathy, it is a personal and yet universal account of what running means to people, and how it helps everyone focus on what really matters.

    History of Medieval India studies this interesting period in Indian history when the land underwent drastic changes and was deeply influenced by the invading armies, religious movements, and the vicissitudes of the changing political, economic and cultural scene. To tell the history of a land spanning the geographical dimensions and the political divisions of the Indian subcontinent is in itself a formidable task. Satish Chandra executes this difficult mission withthe eye of an enquirer and the pen of a scholar.

    This text provides a clear explanation of higher states of consciousness, or 'awakening experiences'.

    Like civilization, play requires structure and participants willing to create within limits. Starting with Plato, Huizinga traces the contribution of Homo Ludens, or "Man the player" through Medieval Times, the Renaissance, and into our modern civilization. Huizinga defines play against a rich theoretical background, using cross-cultural examples from the humanities, business, and politics. Homo Ludens defines play for generations to come."A happier age than ours once made bold to call our species by the name of Homo Sapiens. In the course of time we have come to realize that we are not so reasonable after all as the Eighteenth Century with its worship of reason and naive optimism, though us; "hence moder fashion inclines to designate our species asHomo Faber Man the Maker. But though faber may not be quite so dubious as sapiens it is, as a name specific of the human being, even less appropriate, seeing that many animals too are makers. There is a third function, howver, applicable to both human and animal life, and just as important as reasoning and making--namely, playing. it seems to me that next to Homo Faber, and perhaps on the same level as Homo Sapiens, Homo Ludens, Man the Player, deserves a place in our nomenclature. "--from the Foreward, by Johan Huizinga

    s/t: Essays on Shakespeare and Goethe; Hegel and Kierkegaard; Nietzsche, Rilke and Freud; Jaspers, Heidegger and ToynbeeExplores such themes as philosophy versus poetry, post-World War II German thought, art, tradition, and truth in a collection of essays.

    Augustine said that babies deserve to go to hell. Berkeley asserted that matter doesn’t exist. Bentham would have argued that Dan Brown is better than Shakespeare. All these statements stem from philosophy’s greatest minds. What were they thinking? Overflowing with compelling arguments for the downright strange – many of which are hugely influential today – popular philosopher Gary Hayden shows that just because something is odd, doesn’t mean that someone hasn’t argued for it. Spanning ethics, logic, politics, sex and religion, this unconventional introduction to philosophy will challenge your assumptions, expand your horizons, infuriate, entertain and amuse you. Gary Hayden is a journalist and popular philosopher. He has a master’s degree in philosophy and has written for The Times Educational Supplement. He is the author of This Book Does Not Exist: Adventures in the Paradoxical.

    It quickly covers the essentials, and then focuses on the how-to instead of theory. It covers:Fundamental concepts such as circuits, schematics, voltage, safety, and more Tools of the trade, including multimeters, oscilloscopes, logic probes, and more Common electronic components (e.g. resistors, capacitors, transistors) Making circuits using breadboards and printed circuit boards Microcontrollers (implementation and programming) Author Gordon McComb has more than a million copies of his books in print, including his bestselling Robot Builder's Bonanza and VCRs and Camcorders For Dummies. He really connects with readers! With lots of photos and step-by-step explanations, this book will have you connecting electronic components in no time! In fact, it includes fun ideas for great projects you can build in 30 minutes or less. You'll be amazed! Then you can tackle cool robot projects that will amaze your friends! (The book gives you lots to choose from.)Students will find this a great reference and supplement to the typical dry, dull textbook. So whether you just want to bone up on electronics or want to get things hooked up, souped up, or fixed up, ...whether you're interested in fixing old electronic equipment, understanding guitar fuzz amps, or tinkering with robots, Electronics For Dummies is your quick connection to the stuff you need to know.

    Some mammoths were smaller than children. Owls are the dumbest birds in the world. Very few people with Tourette's syndrome swear. You can't get a six-pack from doing sit-ups. King Arthur's sword wasn't called Excalibur. Milk doesn't make your bones strong. There's no bones in your fingers. The Bible states that humans can't become angels. Humans have more than two nostrils. It's impossible to slide down a bannister. At a wedding, the bride doesn't walk down the aisle. Ties were invented for war, not fashion. Most Disney classics made almost no money. Slavery has only been illegal in the UK since 2010. George Washington wasn't the first American President. Velcro doesn’t exist. Nobody knows why we sleep.