Scott Adams--a trained hypnotist and a lifelong student of persuasion--was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech--a hand gesture here, a phrase there--and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting--the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:- If you need to convince people that something is important, make a claim that's directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority. - Stop wasting time on elaborate presentations. Inside, you'll learn which components of your messaging matter, and where you can wing it. - Creating "linguistic kill shots" with persuasion engineering (such as "Low-energy Jeb") can be more powerful than facts and policies.Adams offers nothing less than "access to the admin passwords to human beings." This is a must-read if you care about persuading others in any field--or if you just want to resist persuasion from others.

    John Izzo. Based on a highly acclaimed public television series, this book takes the reader on a heartwarming and profound journey to find lasting happiness. Imagine for a moment that you are about to take a foreign vacation to an exotic destination. You have saved your entire life to travel there. It is a destination with almost unlimited choices of how to spend your time and you know you will not have enough time to explore every opportunity. You are fairly certain that you will never get to take a second trip to this destination; this will be your one opportunity.Now imagine that someone informs you that there are several people in your neighborhood who have been to that country, explored every corner. Some of them enjoyed the journey and have few regrets, but others wish they could take the trip again knowing what they know now. Would you not invite them over for dinner, ask them to bring their photographs, listen to their stories, and hear their advice?This is precisely the journey explored in this book. Dr. John Izzo and his colleagues interviewed over 200 people, ages 60-106, who were identified by friends and acquaintances as "the one person they knew who had found happiness and meaning." From town barbers to Holocaust survivors, from aboriginal chiefs to CEOs, these people had over 18,000 years of life experience between them. He asked them questions like, "What brought you the greatest joy? What do you wish you had learned sooner? What ultimately mattered and what didn't?"Here Izzo shares their stories--funny, moving, and thought-provoking--and the Five Secrets he learned from listening to them. This book will make you laugh, bring you to tears, and inspire you to discover what matters long before you die.

    Failure just is2. You are not your worst thoughts.3. Almost everyone feels they’ve failed at their 20s.4. Break-ups are not a tragedy5. Failure is data acquisition6. There is no such thing as a future you7. Being open about your vulnerabilities is the ultimate act of strengthPractical, inspirational and with carefully selected quotes from the podcast guests, who have insights into everything from failed exams, romantic break-ups and how to cope with severe anxiety, Failosophy is the essential guide for turning our failures into our successes, and the equivalent of having a chat with a good friend who wants to make you feel better.

    What Would Machiavelli Do?He would feast on other people's discordHe wouldn't exactly seek the company of ass-kissers and bimbos, but he wouldn't reject them out of hand eitherHe would realize that loving yourself means never having to say you're sorryHe would kill people, but only if he could feel good about himself afterwardHe would establish and maintain a psychotic level of controlHe would use other people's opinions to sell his book!

    It’s a journey to the thing that so fulfills you that, if someone told you, “It’s right outside—but watch out—it could kill you!” you’d run straight toward it, through the screen door without even opening it. Life coach and bestselling author of Finding Your Own North Star Martha Beck guides you to find out how you got to where you are now and what you should do next with clear, concrete instructions on tapping into the deep, wordless knowledge you carry in your body and soul. There are certain people who sense that they are called to do something fulfilling and significant, but who often get caught in self-destructive, unproductive cycles. This is the book that will lead you to unleash your incredible creative energy—and fulfill your life’s purpose.With her inimitable ability to translate inner life into accessible, witty, sparkling prose, Beck draws from ancient wisdom and modern science to help readers consciously embrace their skills and create the life they really want. What she’s found is that these people with great passion, empathy, and creative potential often sense a higher calling—in a society where that calling isn’t even recognized as real. They often have within them a quiet power that could change the world; they lack only the tools. Beck offers real, actionable methods to tap into that power. She shows how to find your inner identity and your external “tribe” of like-minded people. She demonstrates the four simple tools for transformation: Wordlessness, Oneness, Imagination, and Creation. With clear step-by-step instructions and guided reflections, Beck shows how to drop into the wordless state of communion with nature and self, how to experience for yourself the oneness between yourself and the universe, how to be empowered by the spark of inspiration, and, finally, how to take action and realize creative potential to make a lasting impact on the world.Compassionate and inspirational, Finding Your Way in a Wild New World is a revolutionary journey of self-discovery that leads to miraculous change.***From Finding Your Way in a Wild New World:The mother rhino paws nervously, and I feel the impact tremor in the ground beneath my own feet. She is huge. She is nervous. She could kill me as easily as I clip my fingernails. But my mind is filled only with wonder, distilled into two basic questions.Question 1: How the hell did I get here?Question 2: What the hell should I do now?Both issues seem equally mysterious. . . . But it all seems to clear now— it was my true nature that brought me face to face with a rhinoceros. . . . I’m finding out what it feels like to reclaim my true nature. It’s one of the most wonderful things I’ve ever experienced. And, because ecstasy loves company, I want you to experience it too. The wild new world of the twenty-first century is the perfect setting for reclaiming your true nature. And your life will work much, much better if you let it direct your choices. It will bring you freedom, peace, and delight; give you the optimal chance of making a good living; and help you create the best possible effect on everything around you. I’m not certain exactly how it will play out in your case, but here’s what I do know: it’s time you met your rhinoceros.

    Over the past decade, Silicon Valley executives like Eric Schmidt and Elon Musk, Special Operators like the Navy SEALs and the Green Berets, and maverick scientists like Sasha Shulgin and Amy Cuddy have turned everything we thought we knew about high performance upside down. Instead of grit, better habits, or 10,000 hours, these trailblazers have found a surprising short cut. They're harnessing rare and controversial states of consciousness to solve critical challenges and outperform the competition.New York Times bestselling author Steven Kotler and high performance expert Jamie Wheal spent four years investigating the leading edges of this revolution—from the home of SEAL Team Six to the Googleplex, the Burning Man festival, Richard Branson’s Necker Island, Red Bull’s training center, Nike’s innovation team, and the United Nations’ Headquarters. And what they learned was stunning: In their own ways, with differing languages, techniques, and applications, every one of these groups has been quietly seeking the same thing: the boost in information and inspiration that altered states provide.Today, this revolution is spreading to the mainstream, fueling a trillion dollar underground economy and forcing us to rethink how we can all lead richer, more productive, more satisfying lives. Driven by four accelerating forces—psychology, neurobiology, technology and pharmacology—we are gaining access to and insights about some of the most contested and misunderstood terrain in history. Stealing Fire is a provocative examination of what’s actually possible; a guidebook for anyone who wants to radically upgrade their life.

    Included inside are the following books:The Art of Manliness. This book is dedicated to helping men uncover what manliness means in the 21st century, from rediscovering the outdoors to dressing with panache to becoming a good father.The Art of Manliness: Manvotionals. This book contains the manliest wisdom of the ages--a myriad of poems, quotes, and essays designed to inspire men to live life to the fullest and realize their complete potential as men.Together, housed in a classic cigar box, they make the perfect gift for any man (or soon-to-be man) who is conscious of leaving his mark on this world.Also includes 6 drink coasters!

    Powerful, Life changing breakthroughs. You start this journey with the author, years ago trying to escape from a world that did not feel right. You travel with her in this magical journey to the Netherlands, where she learns the greatest lessons of her life by taking part in some amazing processes in the tradition of the ancient spiritual masters and healders who help her realize that the only place where wrong is 'rightened' is within. There is nothing wrong with the world outside if we sort out the world inside. There are some stories that everyone relates to, because they involve you through thoughts and feelings that are universal, this is such a story. A life purpose for example is something each of us is looking for. A desire to achieve more from life and live at a higher self, is something everyone wants. A spiritual inclination to seek deeper, beyond material fulfillment each of us pursues sooner or later. There are numerous places in the book where you find yourself stopping, drawing paralles to your own life and finding answers. In an honest narrative extracted from real life experience, the book takes you through struggle, overcoming and victory over self. The book deals with breakthroughs that can be used by anyone to achieve personal success in the true sense of the word. Priya, who is a corporate trainer by profession, weaves learnings into each chapter, subtly, observing the meaning behind every experience, pointing it out to the reader without being obvious and leading you to think and find meaning and purpose in your own life situation as it is now and where you desire to take it from here. A book of many lessons, many insights and many truths, it has the power to awaken you to your best self. This book will urge you to take that path you always knew was right but never had the courage to follow. It will guide you, humour you, inspire you, touch you and above all lead you to your life's calling.

    Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

    Why? Because your words are powerful and the words you speak about yourself are even more powerful. Discover what to say from God’s Word about your freedom, faith, finances, family, fitness, and your future dreams and goals. Use the sample declarations, including Terri’s personal daily pep talk, to unlock your potential and rise to new levels. Program your mind for success through positive declarations and become happier, healthier, and more productive today!

    Drawing on concepts originated by Carl Jung, this book distinguishes four categories of personality styles and shows how these qualities determine the way you perceive the world and come to conclusions about what you've seen. It then explains what they mean for your success in school, at a job, in a career and in your personal relationships. For more than 60 years, the Myers-Briggs Type Indicator (MBTI) tool has been the most widely used instrument in the world for determining personality type, and for more than 25 years, Gifts Differing has been the preeminent source for understanding it.

    He believes it's tragic and superficial to build our careers and personal lives around getting more money, bigger houses, cooler toys, and fancier job titles.What's it all worth in the end? How many outwardly successful people still feel empty inside?Clark has spent decades traveling around the world, interviewing the famous and powerful; consulting with presidents and generals and sheikhs and corporate leaders; creating a multimillion-dollar business; and (before any of the above) overcoming a paralyzing injury

    Book by Stevens, Barry

    Nice Guy! landed its author, a certified marriage and family therapist, on The O'Reilly Factor and the Rush Limbaugh radio show. Dr. Robert Glover has dubbed the "Nice Guy Syndrome" trying too hard to please others while neglecting one's own needs, thus causing unhappiness and resentfulness. It's no wonder that unfulfilled Nice Guys lash out in frustration at their loved ones, claims Dr. Glover. He explains how they can stop seeking approval and start getting what they want in life, by presenting the information and tools to help them ensure their needs are met, to express their emotions, to have a satisfying sex life, to embrace their masculinity and form meaningful relationships with other men, and to live up to their creative potential.

    Now revised for the first time since its initial publication, this groundbreaking guide will show you:How to avoid being a permissive parentHow to listen so kids will talk to you and talk so kids will listen to you        How to teach your children to "own" their problems and to solve themHow to use the "No-Lose" method to resolve conflictsUsing the timeless methods of P.E.T. will have immediate results: less fighting, fewer tantrums and lies, no need for punishment. Whether you have a toddler striking out for independence or a teenager who has already started rebelling, you'll find P.E.T. a compassionate, effective way to instill responsibility and create a nurturing family environment in which your child will thrive.