This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.

    He is ultra competitive but never forgets to have fun. An immensely likeable man.' Damon HillThe world’s foremost designer in Formula One, Adrian Newey OBE is arguably one of Britain’s greatest engineers and this is his fascinating, powerful memoir.How to Build a Car explores the story of Adrian’s unrivalled 35-year career in Formula One through the prism of the cars he has designed, the drivers he has worked alongside and the races in which he’s been involved.A true engineering genius, even in adolescence Adrian’s thoughts naturally emerged in shape and form – he began sketching his own car designs at the age of 12 and took a welding course in his school summer holidays. From his early career in IndyCar racing and on to his unparalleled success in Formula One, we learn in comprehensive, engaging and highly entertaining detail how a car actually works. Adrian has designed for the likes of Mario Andretti, Nigel Mansell, Alain Prost, Damon Hill, David Coulthard, Mika Hakkinen, Mark Webber and Sebastian Vettel, always with a shark-like purity of purpose: to make the car go faster. And while his career has been marked by unbelievable triumphs, there have also been deep tragedies; most notably Ayrton Senna’s death during his time at Williams in 1994.Beautifully illustrated with never-before-seen drawings, How to Build a Car encapsulates, through Adrian’s remarkable life story, precisely what makes Formula One so thrilling – its potential for the total synchronicity of man and machine, the perfect combination of style, efficiency and speed.

    In 1900, the Automobile Club of America sponsored the nation’s first car show in New York’s Madison Square Garden. The event was a spectacular success, attracting seventy exhibitors and nearly fifty thousand visitors. Among the spectators was  an obscure would-be automaker named Henry Ford, who walked the floor speaking with designers and engineers, trying to gauge public enthusiasm for what was then a revolutionary invention. His conclusion: the automobile was going to be a fixture in American society, both in the city and on the farm—and would make some people very rich. None, he decided, more than he.Drive! is the most complete account to date of the wild early days of the auto age. Lawrence Goldstone tells the fascinating story of how the internal combustion engine, a “theory looking for an application,” evolved into an innovation that would change history. Debunking many long-held myths along the way, Drive! shows that the creation of the automobile was not the work of one man, but very much a global effort. Long before anyone had heard of Henry Ford, men with names like Benz, Peugeot, Renault, and Daimler were building and marketing  the world’s first cars. Goldstone breathes life into an extraordinary cast of characters: the inventors and engineers who crafted engines small enough to use on a “horseless carriage”; the financiers who risked everything for their visions; the first racers—daredevils who pushed rickety, untested vehicles to their limits; and such visionary lawyers as George Selden, who fought for and won the first patent for the gasoline-powered automobile. Lurking around every corner is Henry Ford, a brilliant innovator and an even better marketer, a tireless promoter of his products—and of himself. With a narrative as propulsive as its subject, Drive! plunges us headlong into a time unlike any in history, when near-manic innovation, competition, and consumerist zeal coalesced to change the way the world moved.Advance praise for Drive!“A splendid dissection of the Selden/Ford patent face-off and its place in automotive historiography, this work will be enjoyed by business, legal, transportation, social, and intellectual historians; general readers; and all libraries.”—Library Journal (starred review)   “This book contains the great names in automotive history—the Dodge brothers, Barney Oldfield, all the French (they seemed, until Ford, to lead the Americans in development of the vehicle)—and it is fascinating. . . . An engaging new take on the history of technological innovation.”—Booklist “Business history as you have never read it before. Lawrence Goldstone tells the tale of the important but now forgotten legal fight over the patent for the automobile. With more plot twists than a murder mystery and a cast of well-known industrial titans, Drive! takes the reader down the road from the dawning age of the automobile, when Henry Ford’s dream almost turned into a nightmare.”—James McGrath Morris, author of Pulitzer: A Life in Politics, Print, and Power “Utterly compelling and filled with fascinating stories and larger-than-life characters, Drive! is a joyride. I’ll never get behind the wheel of my car again without thinking about Drive!”—Howard Blum, author of Dark Invasion and American Lightning

    So he turned to Detroit and the auto industry for help.The Arsenal of Democracy tells the incredible story of how Detroit answered the call, centering on Henry Ford and his tortured son Edsel, who, when asked if they could deliver 50,000 airplanes, made an outrageous claim: Ford Motor Company would erect a plant that could yield a “bomber an hour.” Critics scoffed: Ford didn’t make planes; they made simple, affordable cars. But bucking his father’s resistance, Edsel charged ahead. Ford would apply assembly-line production to the American military’s largest, fastest, most destructive bomber; they would build a plant vast in size and ambition on a plot of farmland and call it Willow Run; they would bring in tens of thousands of workers from across the country, transforming Detroit, almost overnight, from Motor City to the “great arsenal of democracy.” And eventually they would help the Allies win the war.Drawing on exhaustive research from the Ford Archives, the National Archives, and the FDR Library, A. J. Baime has crafted an enthralling, character-driven narrative of American innovation that has never been fully told, leaving readers with a vivid new portrait of America—and Detroit—during the war.

    It’s about the greatest pirate in history, the most powerful executive in the music business, a revolutionary invention and an illegal website four times the size of the iTunes Music Store. Journalist Stephen Witt traces the secret history of digital music piracy, from the German audio engineers who invented the mp3, to a North Carolina compact-disc manufacturing plant where factory worker Dell Glover leaked nearly two thousand albums over the course of a decade, to the high-rises of midtown Manhattan where music executive Doug Morris cornered the global market on rap, and, finally, into the darkest recesses of the Internet.Through these interwoven narratives, Witt has written a thrilling book that depicts the moment in history when ordinary life became forever entwined with the world online — when, suddenly, all the music ever recorded was available for free. In the page-turning tradition of writers like Michael Lewis and Lawrence Wright, Witt’s deeply-reported first book introduces the unforgettable characters—inventors, executives, factory workers, and smugglers—who revolutionized an entire artform, and reveals for the first time the secret underworld of media pirates that transformed our digital lives.An irresistible never-before-told story of greed, cunning, genius, and deceit, How Music Got Free isn’t just a story of the music industry—it’s a must-read history of the Internet itself.

    The opening of the Baltimore & Ohio line––the first American railroad––in the 1830s sparked a national revolution in the way that people lived thanks to the speed and convenience of train travel. Promoted by visionaries and built through heroic effort, the American railroad network was bigger in every sense than Europe’s, and facilitated everything from long-distance travel to commuting and transporting goods to waging war. It united far-flung parts of the country, boosted economic development, and was the catalyst for America’s rise to world-power status.Every American town, great or small, aspired to be connected to a railroad and by the turn of the century, almost every American lived within easy access of a station. By the early 1900s, the United States was covered in a latticework of more than 200,000 miles of railroad track and a series of magisterial termini, all built and controlled by the biggest corporations in the land. The railroads dominated the American landscape for more than a hundred years but by the middle of the twentieth century, the automobile, the truck, and the airplane had eclipsed the railroads and the nation started to forget them.  In The Great Railroad Revolution, renowned railroad expert Christian Wolmar tells the extraordinary story of the rise and the fall of the greatest of all American endeavors, and argues that the time has come for America to reclaim and celebrate its often-overlooked rail heritage.

    Having spent years building tanks and airplanes for the army, the car companies would need years more to retool their production to meet the demands of the American public, for whom they had not made any cars since 1942.    And then in stepped Preston Tucker. This salesman extraordinaire from Ypsilanti, Michigan, had built race cars before the war, and had designed prototypes for the military during it. Now, gathering a group of brilliant automotive designers, engineers, and promoters, he announced the creation of a revolutionary new car: the Tucker '48, the first car in almost a decade to be built fresh from the ground up. Tucker's car would include ingenious advances in design and engineering that other car companies could not match. With a rear engine, rear-wheel drive, a safety-glass windshielf that would pop out in case of an accident, a padded dashboard, independent suspension, and automatic transmission, it would be more attractive and aerodynamic—and safer—than any other car on the road.    But as the public eagerly awaited Tucker's car of tomorrow, powerful forces in Washington were trying to bring him down. An SEC commissioner with close ties to Detroit's Big Three automakers deliberately leaked information about an investigation the agency was conducting, suggesting that Tucker was bilking investors with a massive fraud scheme. Headlines accused him a perpetrating a hoax and claimed that his cars weren't real and his factory was a sham.  In fact, the Tucker '48 sedan was genuine, and everyone who saw it was impressed by what this upstart carmaker had achieved. But the SEC's investigation had compounded the company's financial problems and management conflicts, and a superior product was not enough to keep Tucker's dream afloat.  Here, Steve Lehto tackles the story of Tucker's amazing rise and tragic fall, relying on a huge trove of documents that has been used by no other writer to date. It is the first comprehensive, authoritative account of Tucker's magnificent car and his battles with the government. And in this book, Lehto finally answers the questions automobile aficionados have wondered about for decades: Exactly how and why was the production of such an innovative car killed?

    The cost to American taxpayers topped $100 billion—enough to buy every car and truck sold in America in the first half of 2009. With unprecedented access, Pulitzer Prize winner Paul Ingrassia takes us from factory floors to small-town dealerships to Detroit's boardrooms to the inner sanctums of the White House. He reveals why President Barack Obama personally decided to save Chrysler when many of his advisors opposed the idea. Ingrassia provides the dramatic story behind Obama's dismissal of General Motors CEO Rick Wagoner and the angry reaction from GM's board—the same people who had watched idly while the company plunged into penury.    In Crash Course, Ingrassia answers the big questions: Was Detroit's self-destruction inevitable? What were the key turning points? Why did Japanese automakers manage American workers better than the American companies themselves did? He also describes dysfunctional corporate cultures (even as GM's market share plunged, the company continued business as usual) and Detroit's perverse system of "inverse layoffs" (which allowed union members to invoke seniority to avoid work). Along the way we meet Detroit's frustrated reformers and witness the wrenching decisions that Ford executives had to make to avoid GM's fate.Informed by Ingrassia's twenty-five years of experience covering the auto industry for The Wall Street Journal, and showing an appreciation for Detroit's profound influence on our country's society and culture, Crash Course is a uniquely American and deeply instructive story, one not to be missed.

    From the Bodleian, the Folger and the Smithsonian to the fabled libraries of middle earth, Umberto Eco’s mediaeval library labyrinth and libraries dreamed up by John Donne, Jorge Luis Borges and Carlos Ruiz Zafón, Stuart Kells explores the bookish places, real and fictitious, that continue to capture our imaginations.The Library: A Catalogue of Wonders is a fascinating and engaging exploration of libraries as places of beauty and wonder. It’s a celebration of books as objects and an account of the deeply personal nature of these hallowed spaces by one of Australia’s leading bibliophiles.

    Henry Ford and Thomas Edison’s “Detroit of the South” would be ten times the size of Manhattan, powered by renewable energy, and free of air pollution. And it would reshape American society, introducing mass commuting by car, use a new kind of currency called “energy dollars,” and have the added benefit (from Ford and Edison's view) of crippling the growth of socialism. The whole audacious scheme almost came off, with Southerners rallying to support what became known as the Ford Plan. But while some saw it as a way to conjure the future and reinvent the South, others saw it as one of the biggest land swindles of all time. They were all true.Electric City is a rich chronicle of the time and the social backdrop, and offers a fresh look at the lives of the two men who almost saw the project to fruition, the forces that came to oppose them, and what rose in its stead: a new kind of public corporation called the Tennessee Valley Authority, one of the greatest achievements of the New Deal. This is a history for a wide audience, including readers interested in American history, technology, politics, and the future.

    Barnum is the greatest showman the world has ever seen. As a creator of the Barnum & Baily Circus and a champion of wonder, joy, trickery, and “humbug,” he was the founding father of American entertainment—and as Robert Wilson argues, one of the most important figures in American history. Nearly 125 years after his death, the name P.T. Barnum still inspires wonder. Robert Wilson’s vivid new biography captures the full genius, infamy, and allure of the ebullient showman, who, from birth to death, repeatedly reinvented himself. He learned as a young man how to wow crowds, and built a fortune that placed him among the first millionaires in the United States. He also suffered tragedy, bankruptcy, and fires that destroyed his life’s work, yet willed himself to recover and succeed again. As an entertainer, Barnum courted controversy throughout his life—yet he was also a man of strong convictions, guided in his work not by a desire to deceive, but an eagerness to thrill and bring joy to his audiences. He almost certainly never uttered the infamous line, “There’s a sucker born every minute,” instead taking pride in giving crowds their money’s worth and more. Robert Wilson, editor of The American Scholar, tells a gripping story in Barnum, one that’s imbued with the same buoyant spirit as the man himself. In this “engaging, insightful, and richly researched new biography” (New York Journal of Books), Wilson adeptly makes the case for P.T. Barnum’s place among the icons of American history, as a figure who represented, and indeed created, a distinctly American sense of optimism, industriousness, humor, and relentless energy.

    Now he gets personal, telling the stories behind his most exciting discoveries-including how a top-secret naval mission provided the opportunity for his Titanic discovery-and opens up about his private tragedies. He frankly recounts the struggles he has worked through, rising to prominence as a scientist whose celebrity drew academic scorn. And he reveals the triumph and agony in the years after his Titanic find: While media around the world clamored for interviews, he confronted the death of his 20-year-old son as well as the collapse of his marriage amid academic and military career demands. Finally, he addresses his late-in-life discovery of his own dyslexia, which he now sees as a gift that has shaped his life and accomplishments. Brilliant, insightful, and surprising, Into the Deep is the definitive story of the dangers and discoveries, conflicts and triumphs that have shaped the remarkable life of an American hero.

    Every concrete building and paved road on Earth, every computer screen and silicon chip, is made from sand. From Egypt's pyramids to the Hubble telescope, from the world's tallest skyscraper to the sidewalk below it, from Chartres' stained-glass windows to your iPhone, sand shelters us, empowers us, engages us, and inspires us. It's the ingredient that makes possible our cities, our science, our lives--and our future.And, incredibly, we're running out of it.The World in a Grain is the compelling true story of the hugely important and diminishing natural resource that grows more essential every day, and of the people who mine it, sell it, build with it--and sometimes, even kill for it. It's also a provocative examination of the serious human and environmental costs incurred by our dependence on sand, which has received little public attention. Not all sand is created equal: Some of the easiest sand to get to is the least useful. Award-winning journalist Vince Beiser delves deep into this world, taking readers on a journey across the globe, from the United States to remote corners of India, China, and Dubai to explain why sand is so crucial to modern life. Along the way, readers encounter world-changing innovators, island-building entrepreneurs, desert fighters, and murderous sand pirates. The result is an entertaining and eye-opening work, one that is both unexpected and involving, rippling with fascinating detail and filled with surprising characters.

    At the dawn of the Industrial Revolution in eighteenth-century England, standards of measurement were established, giving way to the development of machine tools—machines that make machines. Eventually, the application of precision tools and methods resulted in the creation and mass production of items from guns and glass to mirrors, lenses, and cameras—and eventually gave way to further breakthroughs, including gene splicing, microchips, and the Hadron Collider.Simon Winchester takes us back to origins of the Industrial Age, to England where he introduces the scientific minds that helped usher in modern production: John Wilkinson, Henry Maudslay, Joseph Bramah, Jesse Ramsden, and Joseph Whitworth. It was Thomas Jefferson who later exported their discoveries to the fledgling United States, setting the nation on its course to become a manufacturing titan. Winchester moves forward through time, to today’s cutting-edge developments occurring around the world, from America to Western Europe to Asia.As he introduces the minds and methods that have changed the modern world, Winchester explores fundamental questions. Why is precision important? What are the different tools we use to measure it? Who has invented and perfected it? Has the pursuit of the ultra-precise in so many facets of human life blinded us to other things of equal value, such as an appreciation for the age-old traditions of craftsmanship, art, and high culture? Are we missing something that reflects the world as it is, rather than the world as we think we would wish it to be? And can the precise and the natural co-exist in society?

    From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. "The Box" tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an impractical idea into a massive industry that slashed the cost of transporting goods around the world and made the boom in global trade possible.But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.