For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    Eric Jaffe captures the progress of people and culture along the road through four centuries, from its earliest days as the king of England’s “best highway” to the current era. Centuries before the telephone, radio, or Internet, the Boston Post Road was the primary conduit of America’s prosperity and growth. News, rumor, political intrigue, financial transactions, and personal missives traveled with increasing rapidity, as did people from every walk of life.From post riders bearing the alarms of revolution, to coaches carrying George Washington on his first presidential tour, to railroads transporting soldiers to the Civil War, the Boston Post Road has been essential to the political, economic, and social development of the United States. Continuously raised, improved, rerouted, and widened for faster and heavier traffic, the road played a key role in the advent of newspapers, stagecoach travel, textiles, mass-produced bicycles and guns,  commuter railroads, automobiles—even Manhattan’s modern grid. Many famous Americans traveled the highway, and it drew the keen attention of such diverse personages as Benjamin Franklin, Franklin D. Roosevelt, P. T. Barnum, J. P. Morgan, and Robert Moses. Eric Jaffe weaves this entertaining narrative with a historian’s eye for detail and a journalist’s flair for storytelling. A cast of historical figures, celebrated and unknown alike, tells the lost tale of this road.Revolutionary printer William Goddard created a postal network that united the colonies against the throne. General Washington struggled to hold the highway during the battle for Manhattan. Levi Pease convinced Americans to travel by stagecoach until, half a century later, Nathan Hale convinced them to go by train. Abe Lincoln, still a dark-horse candidate in early 1860, embarked on a railroad speaking tour along the route that clinched the presidency. Bomb builder Lester Barlow, inspired by the Post Road’s notorious traffic, nearly sold Congress on a national system of expressways twenty-five years before the Interstate Highway Act of 1956. Based on extensive travels of the highway, interviews with people living up and down the road, and primary sources unearthed from the great libraries between New York City and Boston—including letters, maps, contemporaneous newspapers, and long-forgotten government documents—The King’s Best Highway is a delightful read for American history buffs and lovers of narrative everywhere.

    It has been developed in response to the need for a text that supports the mastery of this difficult subject. Therefore, in addition to presenting electromagnetics in a concise and logical manner, the text includes end-of-section review questions, worked examples, boxed remarks that alert students to key ideas and tricky points, margin notes, and point-by-point chapter summaries. Examples and applications invite students to solve problems and build their knowledge of electromagnetics. Application topics include: electric motors, transmission lines, waveguides, antenna arrays and radar systems.

    

    Naturalist. Warrior. President. There are so many sides to Theodore Roosevelt that it is easy to overlook one of his most enduring contributions to American public life: the use of fame to fuel his political career.In this concisely written, enlightening book, presidential historian Lewis L. Gould goes beyond the bully pulpit stereotypes to reveal how Roosevelt used his celebrity to change American politics. Based on research gleaned from the personal papers of Roosevelt and his contemporaries, TheodoreRoosevelt recaptures its subject's bold activism and irrepressible, larger-than-life personality. Beginning with his privileged childhood in New York City, the narrative traces his election to the New York Assembly, where he quickly rose through the ranks of the Republican Party. It is here that hefirst applied his shrewd ability to keep himself in the spotlight--a skill that served him well as commander of a volunteer regiment (dubbed Roosevelt's Rough Riders) in the Spanish-American War. Gould shows how Roosevelt rode a wave of popular acclaim at the war's end, assuming the governorshipof New York and serving as president from 1901 to 1909. While covering his major accomplishments as chief executive, including his successes as a trust-buster, labor mediator, and conservationist, Gould explains how fame both sustained and limited Roosevelt when he ran for president in 1912 andopposed Woodrow Wilson's policies during World War I.Theodore Roosevelt delivers the most insightful look yet at a pioneer of political theater--a man whose vigorous idealism as a champion of democracy serves as a counterpoint to the cynicism of today's political landscape. The book will coincide with the 100th anniversary of Roosevelt's third partyrun for the Progressive or Bull Moose Party.

    Now, in this provocative and powerfully argued book, he takes on the most controversial issue of our time—the war against the global network of terrorists that attacked us on 9/11.From the Trade Paperback edition.

     Meet Daniel Sullivan, a man with a complicated life. A New Yorker living in the wilds of Ireland, he has children he never sees in California, a father he loathes in Brooklyn and a wife, Claudette, who is a reclusive ex-film star given to shooting at anyone who ventures up their driveway.He is also about to find out something about a woman he lost touch with twenty years ago, and this discovery will send him off-course, far away from wife and home. Will his love for Claudette be enough to bring him back?Maggie O'Farrell's seventh novel is a dazzling, intimate epic about who we leave behind and who we become as we search for our place in the world.

    Twelve year-old Biddy has survived an intolerable life of indenture by remembering two things: adults can’t be trusted, and it’s best to be invisible. Due to an early trauma, she’s mute with no memory of her past. The man who holds her contract for indenture has evil plans for her, and he will stop at nothing to ensure his schemes come to fruition. Things look hopeless for Biddy until she meets two school teachers, Brenna and Emily. From that moment on, these three lives become intricately entwined. Biddy’s new champions take desperate measures to ensure her safety. Life and death choices are made and these accelerate into an unanticipated conclusion. As is often the case in life, what was wished for is granted in a most unexpected way. Victoria Murata has again embraced history to tell an enduring story of love and loss in our country’s not too distant past.

    You are a deniable asset. Betrayal is punished by death.'A writer of almost cinematic talent' DAILY EXPRESSAlex Reeve was Operative 66. A former special-ops soldier and one of the UK's most lethal weapons, he was a member of SC9 - an elite covert unit with a remit to assassinate the country's most dangerous enemies.Falsely accused of treason, Reeve was condemned to live in the shadows as the merciless killers he once trained alongside were ordered to terminate the 'rogue asset'.But tricked into revealing himself, Reeve is dragged into a deadly international conspiracy involving the British state, shadowy Russian agents... and his own father, a violent murderer newly released from prison.But if there's one man who can survive... it is Operative 66.From the internationally bestselling author of the Wilde & Chase series comes an explosive new thriller - the perfect pulse-racing read for fans of LEE CHILD, VINCE FLYNN and GREGG HURWITZ., ,

    Musical Theatre: A History presents a comprehensive history of stage musicals from the earliest accounts of the ancient Greeks and Romans, for whom songs were common elements in staging, to Jacques Offenbach in Paris during the 1840s, to Gilbert and Sullivan in England, to the rise of music halls and vaudeville traditions in America, and eventually to "Broadway's Golden Age" with George M. Cohan, Victor Herbert, Jerome Kern, George and Ira Gershwin, Rodgers and Hart, Oscar Hammerstein, Leonard Bernstein, and Andrew Lloyd Webber. The 21st century has also brought a popular new wave of musicals to the Broadway stage, from The Producers to Spamalot, and Mamma Mia! to The Drowsy Chaperone. Musical Theatre: A History covers it all, from the opening number to the curtain call, offering readers the most comprehensive and up-to-date history of the art form. As informative as it is entertaining, Musical Theatre is richly illustrated with anecdotes of shows and show people. It is cause for celebration for those working in the theatre as well as its legion of devoted fans.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    Human waste, once considered a gift to the soil, has become toxic material that has broken the essential cycle of decay and regeneration. Here, award-winning author Derrick Jensen and activist Aric McBay weave historical analysis and devastatingly beautiful prose to remind us that life--human and nonhuman--will not go on unless we do everything we can to facilitate the most basic process on earth, the root of sustainability: one being's waste must always become another being's food.

    Marcus Rashford. Jan Morris. Diana Dors. Bob Geldof. David Olusoga. Elizabeth David. Zaha Hadid. Frank Crichlow. Quentin Crisp. Dusty Springfield. Captain Tom.Who made modern Britain the country it is today? How do we sum up the kind of people we are? What does it mean to be the new Elizabethans?In this wonderfully told history, spanning back to when Queen Elizabeth became queen in 1953, Andrew Marr traces the people who have made Britain the country it is today. From the activists to the artists, the sports heroes to the innovators, these people pushed us forward, changed the conversation, encouraged us to eat better, to sing, think and to protest. They got things done. How will our generation be remembered in a hundred years’ time? And when you look back at Britain’s toughest moments in the past seventy years, what do you learn about its people and its values?In brilliantly entertaining style and with unexpected insights into some of our sung and unsung heroes, Andrew Marr offers up a first draft of the history we are all living. This is our story as the new Elizabethans – the story of how 1950s Britain evolved into the diverse country we live in today. In short, it is the history of modern Britain.

    Whether you want to retire as soon as possible or are looking forward to continuing to work in some form for as long as you can, Retirement 101 guides you through each step as you approach this important milestone. From how to save for the day when you stop—or scale back—working to smart investment strategies to the best states to retire in to how to calculate your benefits, Retirement 101 helps you create a retirement plan to accomplish your goals, whatever they are.

    Its inspiring, down-to-earth nine-step program has empowered hundreds of thousands to transform their relationship with money, reorder material priorities, achieve financial freedom, and live well for less. Now, in Getting a Life, authors Jacqueline Blix and David Heitmiller, a married couple, explain how they gradually transformed their lives over the past six years by using the program. Jacque and David tell how they left their hectic, fast-track lives - two corporate jobs, expensive cars, exotic trips, thoughtless overspending - for an existence that reflects their true values and life purpose. These self-styled "reformed yuppies" are joined by more than two dozen individuals and families of diverse backgrounds who share their own stories of frugality and fulfillment. Here, with an inspiring introduction by the authors of Your Money or Your Life, are dispatches from the front on such issues as paying for health care, raising children in a materialistic world, and breaking the link between what you do for a living and who you are. Here too are proven, practical ideas on how to use each step of the program: the toughest challenges, the most common pitfalls. And here are frank insights into some of the deepest philosophical issues that arise when one adopts this wholeness of livelihood and lifestyle called Getting a Life.