Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising


Lisa Fortini-Campbell - 2001
    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

Built to Win: Inside Stories and Leadership Strategies from Baseball's Winningest GM


John Schuerholz - 2006
    Baseball is John Schuerholz's world--everyone is just playing in it. Now, in BUILT TO WIN, the legendary manager takes readers behind the scenes of the most successful franchise in recent history--and shows how his unique philosophies and leadership have helped the Atlanta Braves achieve something no team has ever come close to accomplishing. He candidly peels back the curtain, from his first World Series with the Kansas City Royals to his departure for the struggling Braves. No sooner did Schuerholz arrive than they won their first title in 1991...and the rest is history.

My Life: Based on the Book Gifted Hands


Ben Carson - 2015
    Carson’s philosophies of serving one’s country, becoming role models for people with disadvantaged backgrounds, using the talents God has given you, embracing what success really is, and believing, youths and adults alike, that with hard work and perseverance, “you can do it.” And on May 4, 2015, Dr. Ben Carson declared himself a candidate for the Presidency of the United States of America.

A Goomba's Guide to Life


Steven R. Schirripa - 2002
    Schirripa, The Sopranos’ own Bobby Bacala, exposes the inner mysteries of this unique Italian-American hybrid in A Goomba’s Guide to Life so that anyone can walk, talk, and live like a guy “from the neighborhood.”Über-goomba Steve Schirripa shows how being a goomba made him what he is today, offering lessons learned on his own journey from Bensonhurst to Vegas, and to his current gig as Bobby Bacala on one of TV’s most popular shows. Along the way, he shares secrets that will help you get in touch with your own inner goomba. You’ll learn what music to enjoy (Sinatra, yes; Snoop Dogg, no), what movies to watch (Raging Bull, yes; Titanic, never), which sports to follow (baseball is good; golf and tennis, fuhgeddaboudit), and even tips on goomba etiquette. Ever wonder how a real goomba gets the best seat in the house? (Hint: It involves tipping, jewelry, and intimidation.) Schirripa even includes goomba do’s and don’ts (never, ever criticize a goomba’s mother or her gravy; always wear more jewelry than you think you need).With knockout photographs of Schirripa and his compares, and insider information on how to think goomba, speak goomba, cook and eat goomba, and even how to behave at goomba weddings and funerals, A Goomba’s Guide to Life will show any wiseguy wannabe how to sing like a Soprano.

David The Great: Deconstructing the Man After God's Own Heart


Mark Rutland - 2018
    But too often he is viewed as an Americanized shepherd boy on a Sunday school felt board or a New Testament saint alongside the Virgin Mary. Not only does this neglect one of the Bible’s most complex stories of sin and redemption; it also bypasses the gritty life lessons inherent in the amazing true story of David.  Mark Rutland shreds the felt-board character, breaks down the sculpted marble statue, and unearths the real David of the Bible. Both noble and wretched, neither a saint nor a monster, at times victorious and other times a failure, David was through it all a man after God’s own heart.

Def Leppard: The Definitive Visual History


Ross Halfin - 2011
    This fully authorized visual history of the band follows them from the new wave of British heavy metal to their massive Pyromania and Hysteria albums to the sustained power of their records and tours today. Legendary rock photographer Ross Halfin has been shooting Def Leppard since 1978, and his candid and definitive pictures have helped capture and shape the image of the band. Def Leppard includes more than 450 classic and unseen photographs, along with text from Halfin and stories and commentary by the band members and others. The book's publication coincides with the release of an all-new Def Leppard album in the spring and a worldwide tour in the summer.

America (The Book): A Citizen's Guide to Democracy Inaction


Jon StewartScott Jacobson - 2004
    But what is American democracy? In America (The Book), Jon Stewart and The Daily Show writing staff offer their insights into our unique system of government, dissecting its institutions, explaining its history and processes, and exploring the reasons why concepts like one man, one vote, government by the people, and every vote counts have become such popular urban myths. Topics include: Ancient Rome: The First Republicans; The Founding Fathers: Young, Gifted, and White; The Media: Can it Be Stopped?; and more!

Total Baseball: The Ultimate Baseball Encyclopedia


John Thorn - 1989
    the eighth edition of Total Baseball: the ultimate baseball encyclopedia is the most striking, compelling and comprehensive single volume ever devoted to America's pastime.

The Boats of Cherbourg: The Navy That Stole Its Own Boats and Revolutionized Naval Warfare


Abraham Rabinovich - 1988
    The boats, ordered by Israel from a local shipyard, had been embargoed for more than a year by French President Charles de Gaulle. In a brazen caper, the Israelis were now running off with them. As the boats raced for home and Paris fumed, the world media chortled at Israel’s hutspa. But the story was far bigger than they knew.Eight years before, the commander of the Israeli navy had assembled senior officers for a brainstorming session. The navy faced downgrading to a coast guard unless it could reconstitute itself as a fighting force on a starvation budget. What to do? A desperate proposal emerged from the two-day meeting.Israel’s fledgling military industries had developed a crude missile which was rejected by both the army and air force. The navy would now try adapting it. If placed on small patrol boats, the missiles, with their large warheads, could give these cheap vessels the punch of a heavy cruiser.Over the next decade, engineers working virtually round-the-clock developed the first missile boats in the West. Of a dozen boat platforms ordered in Cherbourg seven sailed before the embargo. The five that escaped completed the flotilla. But the Soviets had meanwhile also developed missile boats which they distributed to their Arab allies. Their powerful and accurate missiles had twice the range of Israel’s. To secure Israel’s sea lanes, the navy devised electronic countermeasures that would hopefully divert the enemy missiles.On the first night of the Yom Kippur War, an Israeli squadron engaged three Syrian missile boats in the first ever missile-to-missile battle at sea. The Syrian boats fired first but all three were sunk. Two nights later, three Egyptian missile boats were sunk. The electronic umbrella had worked and no Israeli boat was hit. A new naval age had dawned.

The Man with the Golden Touch: How The Bond Films Conquered the World


Sinclair McKay - 2008
    This is the story of how, with the odd misstep along the way, the owners of the Bond franchise, Eon Productions, have contrived to keep James Bond abreast of the zeitgeist and at the top of the charts for 45 years, through 21 films featuring six Bonds, three M’s, two Q’s and three Moneypennies. Thanks to the films, Fleming’s original creation has been transformed from a black sheep of the post-war English upper classes into a figure with universal appeal, constantly evolving to keep pace with changing social and political circumstances. Having interviewed people concerned with all aspects of the films, Sinclair McKay is ideally placed to describe how the Bond ‘brand’ has been managed over the years as well as to give us the inside stories of the supporting cast of Bond girls, Bond villains, Bond cars and Bond gadgetry. Sinclair McKay, formerly assistant features editor of the Daily Telegraph, works as a freelance writer and journalist. He is also the author of A Thing of Unspeakable Horror: The History of Hammer Films, which the Guardian called ‘A splendid history’ and the Independent on Sunday described as ‘Brisk, cheerful and enthusiastic.’

The Official Dick Van Dyke Show Book


Vince Waldron - 1994
    It ran for five years, won 15 Emmys and set the pace for the sophisticated sitcom. Written with the full cooperation of Dick Van Dyke, Carl Reiner and Mary Tyler Moore, The Official Dick Van Dyke Show Book is the first and only authorized backstage history of TV's most enduring comedy, an ultimate viewer guide to the dhow, both on and off camera. The book reads like a great dramatic script itself, beginning with the task of getting the show on its feet, moving on to the struggles to keep it alive.The first and only complete, fully authorized "biography" of one of TV's most beloved sitcoms, including the first complete viewer's guide to all 158 episodes, including a rare look at Carl Reiner's Head of the Family, the pilot film that started it all, as well as special behind-the-scenes trivia and a full chapter concordance. 50 black and white photos.

Deadly Harvest: The Intimate Relationship Between Our Health and Our Food


Geoff Bond - 2007
    But what if our foods were doing more harm than good, and fad diets made matters worse? Deadly Harvest examines how the foods we eat today have little in common with those of our ancestors, and why this fact is important to our health. It also offers a proven program to enhance health and improve longevity.Using the latest scientific research and studies of primitive lifestyles, the author first explains the diet that our ancestors followed—one in harmony with the human species. He then describes how our present diets affect our health, leading to disorders such as cancer, diabetes, heart disease, and more. Most important, he details measures we can take to improve our diet, our health, and our quality of life.

Rock and the Pop Narcotic: Testament for the Electric Church


Joe Carducci - 1990
    This experience gave Carducci a unique perspective on music and "Rock And The Pop Narcotic" is perhaps the only book of popular music criticism that attempts to achieve a genuine aesthetic of rock music. The content runs the gamut of music, touching on everything from the Allman Brothers to Husker Du to Black Flag.

Harry Potter Smart Talk


James W. Thomas - 2010
    the three literary mavens on the wildly popular PotterCast of The Leaky Cauldron. Four transcripts of Harry Potter fandom's favorite podcasts along with two talks each from James Thomas, Travis Prinzi, and John Granger make this a reading experience that will delight the casual Hogwarts reader and 'wow' even the most serious Potter maniac. From the secret code of Harry Potter names - why all those doubled letters and initials - to the real world Muggles and Seekers of the English Civil War that are the historical backdrop to Harry's adventures, with sidetrips to discuss Christmas at Hogwarts and the esoteric meaning of Luna Lovegood's lovable lunancy, 'Harry Potter Smart Talk' is a must-have guide to the world's best selling books by three geeks who love to laugh almost as much as they love a great book. The Perfect Gift for your favorite Potter-phile! As Melissa Anelli, author of 'Harry, A History, ' wrote in the Foreword to 'Smart Talk, ' "here is the Ivory Tower in Hagrid's Hut

Your Baby’s Bottle-feeding Aversion: Reasons and Solutions


Rowena Bennett - 2017
    Baby becomes distressed at feeding times and refuses to feed or eats very little despite obvious hunger. Why won’t he/she eat? This is a question parents ask numerous health professionals while searching for a solution. Babies are typically diagnosed with one, two or three medical conditions to explain their aversive feeding behavior during brief appointments. Consequently, many parents don’t receive an effective solution from the health professionals they consult. This is why this book is so necessary. Rowena Bennett is an Australian nurse who holds professional qualifications in various nursing fields including pediatrics, midwifery, child health, mental health and lactation consultant. She has over 20 years experience advising parents how to resolve infant feeding and sleeping problems. Rowena has helped over 1000 babies get over their aversion to bottle-feeding and enjoy feeding once again. Parents claim the relief is life changing. In Your Baby’s Bottle-feeding Aversion, Rowena describes the various reasons babies display aversive feeding behavior, explains how the reader can identify the cause, and describes effective solutions. Included are step-by-step instructions on how to resolve a behavioral feeding aversion that occurs as a result of being repeatedly pressured to feed - the most common of all reasons for babies to become averse to feeding. Your Baby’s Bottle-feeding Aversion provides practical professional feeding advice that not only makes good sense, it works!