Straight edge created its own sound and visual style, went on to embrace vegetarianism, and later saw the rise of a militant fringe. As the 'don't drink, don't smoke' message spread from Washington, D.C., to Boston, California, New York City, and, eventually, the world, adherents struggled to define the fundamental ideals and limits of what may be the ultimate youth movement.

     That's the power of a hook. And, it just worked on you. A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more. Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest. Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he skillfully explains: • How to create a book hook • The difference between fiction and non-fiction hooks • Where to use a book hook to maximize sales Mastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook. Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.

    Annotation explaining terms and references unfamiliar to Western readers, a glossary, and a comprehensive bibliography further enhance the value of this volume for both scholars and students.

    The work of Yagyῡ Munenori from 1632 concerns martial arts and military science. It is translated by Thomas Cleary and can be found tucked behind Miyamoto Musashi‘s “the Book of five rings” from 1643. Both these texts analyse conflict between two men armed with swords and scale this up bigger battles. These important treaties on swordsmanship, and have been taken as giving lessons on life in general.

    We cling onto age-old traditions, but a holiday can alter our accent. To us, caste and community is a badge of trust, religion is a line of control and a godman is an anti-depressant.We won’t stop at a zebra crossing, but we will damn well stop on it. We build things to prove our worth and break things to prove a point. We love the concept of independence, but we need our parents to help raise our kids. And we scripted the Kamasutra. Easy to forget, since we also ruined sex.So how do we tell the real from the farcical? The farcical from the nutty? And the nutty from the downright ridiculous?Easy. We just go along.Daksh Tyagi's funny and insightful 'A Nation of Idiots' is the ideal guide to surviving the modern Indian life with your scruples intact.

    By chronicling such bravery, John Quiñones captures America's can-do spirit and shows that through the slightest good deed, each one of us harbors a hero within.Texas native and veteran ABC journalist John Quiñones has traveled the world and the country reporting on hundreds of stories during his illustrious career. Long ago he realized that the stories he was most attracted to had one thing in common—a shared focus on the goodness inherent in ordinary Americans.According to John, truly heroic individuals are people who make difficult choices, even in the face of danger, without giving in to fear. They don't expect fame or money for their efforts—they're just doing the right thing. They are compassionate and courageous, and our world would be a far worse place without them. They rarely get the recognition they deserve.Heroes Among Us means to change that.Along with reporting the many stories of heroes he's met, John also shares his own touching personal narrative of his rise from humble roots as the son of a laborer and a house cleaner to his life as a network anchor. His is one of the most American of stories.Heroes Among Us, in its stories of selflessness, strength and bravery, offers inspiration, ultimately challenging each of us to learn from the great deeds of our neighbors and, in turn, to follow in that same heroic spirit.This is a book to cherish, one whose wisdom will be felt for years to come.

    Robinson. “Good makeup reclaims you.” Robinson, whose illustrious career has included positions such as the chief marketing officer of Estée Lauder, president of Tom Ford Beauty, beauty editor of Vogue, and president of Ralph Lauren Fragrances, is the ultimate industry insider. Now, she shares her decades of experience in this honest and straightforward guide for women fifty and over.In Toss the Gloss, you will learn . . .Why the right cosmetics, not anti-aging skincare, will help you look your youthful best.How to recognize the seduction of beauty-industry tactics designed to get you to spend more money than you need to.Gimmick-free tips and easy-to-follow shortcuts to make the most of your features.Stylishly illustrated by Chesley McLaren, this inspiring book is a reader’s guide to feeling fresher, healthier, prettier, and more confident—at any age.

    Ethical Leadership and Decision Making in Education: Applying Theoretical Perspectives to Complex Dilemmas, Second Edition: *demonstrates the application of different ethical paradigms (the ethics of justice, care, critique, and the profession) through discussion and analysis of real-life moral dilemmas that educational leaders face in their schools and communities;*addresses some of the practical, pedagogical, and curricular issues related to the teaching of ethics for educational leaders;*emphasizes the importance of ethics instruction from a variety of theoretical approaches; and*provides a process that instructors might follow to develop their own ethics unit or course.Part I provides an overview of why ethics is so important, especially for today's educational leaders, and presents a multiparadigm approach essential to practitioners as they grapple with ethical dilemmas. Part II deals with the dilemmas themselves. It includes a brief introduction to how the cases were constructed, an illustration of how the multiparadigm approach may be applied to a real dilemma, and ethical dilemmas written by graduate students that represent the kinds of dilemmas faced by practicing administrators in urban, suburban, and rural settings in an era full of complexities and contradictions. Part III focuses on pedagogy and provides teaching notes for the instructor. The authors discuss the importance of self-reflection on the part of both instructors and students, and model how they thought through their own personal and professional ethical codes as well as reflected upon the critical incidents in their lives that shape their teaching and frequently determine what they privileged in class.New in the Second Edition: *A completely new chapter emphasizing religious differences and presenting the contradictions between religion and culture;*A completely new chapter on testing, juxtaposing the paradox of accountability with responsibility;*Several new dilemmas focusing on higher education, recognizing that many educational leadership training programs include students with this focus; and*Changes throughout to update the text, including a discussion of recent scholarship in the field of ethical leadership.Ethical Leadership and Decision Making in Education: Applying Theoretical Perspectives to Complex Dilemmas, Second Edition is easily adaptable for a variety of uses with a wide range of audiences. It is equally valuable as a text for university courses related to the preparation of educational leaders and as a professional reference for aspiring and practicing administrators, teacher leaders, office personnel, and educational policy makers.

    He brings their lives and ideas to life in entertaining and accessible fashion. Far from being a novelty, each book is a highly refined appraisal of the writer and his work, authoritative and clearly presented. Applause for Paul Strathern's Philosophers in 90 Minutes series: "Each of these little books is witty and dramatic and creates a sense of time, place, and character....I cannot think of a better way to introduce oneself and one's friends to Western civilization." Katherine A. Powers, Boston Globe "Well-written, clear and informed, they have a breezy wit about them....I find them hard to stop reading." Richard Bernstein, New York Times "Witty, illuminating, and blessedly concise." Jim Holt, Wall Street Journal

    Enhancing their work are four seasonally-themed groups of verse, many written by Basho’s students and associates. The translation is thoroughly readable and contemporary, and the images evocative. An enlightening introduction offers biographical information on the featured poets, background on the nature of haiku and its development within the Japanese poetic tradition, and a short account of the Buddhist practice to which most of the writers were connected.

    The men spend a week in the port city of Odessa, hoping to find true love and a Ukrainian bride to bring home. The country has a huge dating and marriage industry, but it quickly becomes apparent that all is not what it seems. Walker uncovers scams and disappointments, wounded hearts and broken lives as he journeys to the very bottom of Odessa’s sinister marriage industry. There are many twists and turns to the tale that are as shocking as they are unexpected. Odessa Dreams is by turns hilariously funny, poignantly tragic and deeply disturbing. It is a roller coaster journey that will leave the reader feeling uncomfortable for quite some time. Shaun Walker is Moscow Correspondent for The Guardian, and previously for The Independent. He studied Russian History at Oxford University and has lived in Moscow for a decade.

    Not just another famous preacher's story, this biography promises to stir readers' faith as they discover Prince's unique brand of biblical wisdom and insight as well as his legacy as a father, prophet, teacher, and leader.

    On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye.Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.

    He was a below-average student with a lackluster work ethic and a bad attitude, who hung with the wrong crowd and made a lot of bad choices. He was a kid whose life was headed for disaster—until a local coach took interest in him, suggested that he take up amateur wrestling, and offered to work with him if he promised to stay out of trouble.It was in North Dakota that Bob Backlund had the first of several chance encounters that would shape his destiny. While working out at the YMCA gymnasium in Fargo, North Dakota, where he wrestled for North Dakota State, Backlund met a well-known professional wrestler, “Superstar” Billy Graham. The men talked, and at Graham’s suggestion, Backlund was inspired to pursue a career in professional wrestling.Less than five years from that day, on February 20, 1978, Backlund would find himself halfway across the country, standing in the middle of the ring at Madison Square Garden with his hand raised in victory as the newly crowned World Wide Wrestling Federation Heavyweight Champion. The man Backlund pinned for the championship that night was none other than Superstar Billy Graham.Featuring contributions from Bruno Sammartino, Harley Race, Terry Funk, Pat Patterson, Ken Patera, Sergeant Slaughter, The Magnificent Muraco, George “The Animal” Steele, “Mr. USA” Tony Atlas, The Iron Sheik, and many others, this book tells the incredible story of the life and nearly forty-year career of one of the most famous men to ever grace the squared circle.Skyhorse Publishing, as well as our Sports Publishing imprint, is proud to publish a broad range of books for readers interested in sports—books about baseball, pro football, college football, pro and college basketball, hockey, or soccer, we have a book about your sport or your team.In addition to books on popular team sports, we also publish books for a wide variety of athletes and sports enthusiasts, including books on running, cycling, horseback riding, swimming, tennis, martial arts, golf, camping, hiking, aviation, boating, and so much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to publishing books on subjects that are sometimes overlooked by other publishers and to authors whose work might not otherwise find a home.

    A photograph of a gravely joyful crowd gathered on a Prague street in November 1989 provokes reflection on the meaning of democracy and the reunion of a people with long-banished hopes and dreams.With the luminous essays in Keeping a Rendezvous, we are given to see the world as Berger sees it -- to explore themes suggested by the work of Jackson Pollock or J. M. W. Turner, to contemplate the wonder of Paris. Rendezvous are manifold: between critic and art, artist and subject, subject and the unknown. But most significant are the rendezvous between author and reader, as we discover our perceptions informed by John Berger's eloquence and courageous moral imagination.