The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.

    A field guide to business success that combines some of the hottest business concepts with the realities of the modern workplace to help professionals everywhere harness their personal potential and take charge of their careers.

    Saylor, CEO of MicroStrategy, brings The Mobile Wave, a ground-breaking analysis of the impact of mobile intelligence--the fifth wave of computer technology. The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it's impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life. With the perspective of a historian, the precision of a technologist, and the pragmatism of a CEO, Saylor provides a panoramic view of the future mobile world. He describes how: A Harvard education will be available to anyone with the touch of a screen.Cash will become virtual software and crime proof. Cars, homes, fruit, animals, and more will be tagged so they can tell you about themselves. Buying an item will be as easy as pointing our mobile device to scan and pay.Land and capital will become more of a liability than an asset.Social mobile media will push all businesses to think and act like software companies.Employment will shift as more service-oriented jobs are automated by mobile software.Products, businesses, industries, economies, and even society will be altered forever as the Mobile wave washes over us and changes the landscape. With so much change, The Mobile Wave is a guidebook for individuals, business leaders, and public figures who must navigate the new terrain as mobile intelligence changes everything.

    Effective Planning and Time Management

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    With simple projects like these, Clutter Rehab shows how to make even the most chaotic home a well-organized, relaxed environment. Featuring quick solutions that have been tested and approved by the loyal readers of the author's popular blog, Clutter Rehab offers a plan to tackle clutter and tidy every room. And the author's light-hearted approach actually makes organizing fun and addictive! You will learn useful skills that help transform the kitchen into a chef's dream workspace and turn a cluttered bathroom into a relaxing oasis. There are fun projects and hints on how to get kids involved as well in keeping the home neat. Readers also learn how to stay on top of everyday chores to make the home run smoothly and quickly restore order when life gets hectic. #10 Remember in Pictures. Take a snapshot of sentimental keepsakes you don’t use, then donate or even sell them for cash #26 Be Grocery Smart. Save fridge and pantry space—and money!—by buying only those items on your weekly meal planner #32 Go Green. Repurpose empty cardboard, plastic and glass containers into free organizers for all your stuff #56 Childhood Archives. Sort homework, artwork and other kid creations into easy-to-shelve, keep-forever binders

    As the dynamic new authority on home and living, Melissa knows that to invest any of our precious time in cleaning, we need to see big, long-lasting results. So, she developed her method to help us get the most out of our effort and keep our homes fresh and welcoming every day. In her long-awaited debut book, she shares her revolutionary 3-step solution:- Identify the most important areas (MIAs) in your home that need attention- Select the proper products, tools, and techniques (PTT) for the job- Implement these new cleaning routines so that they stickClean My Space takes the chore out of cleaning with Melissa's incredible tips and cleaning hacks (the power of pretreating!), her lightning fast 5-10 minute "express clean" routines for every room when time is tightest, and her techniques for cleaning even the most daunting places and spaces. And a big bonus: Melissa gives guidance on the best non-toxic, eco-conscious cleaning products and offers natural cleaning solution recipes you can make at home using essential oils to soothe and refresh. With Melissa's simple, groundbreaking method you can truly live in a cleaner, more cheerful, and calming home all the time.