Book picks similar to
Nawabs, Nudes, Noodles: India through 50 Years of Advertising by Ambi Parameswaran
non-fiction
india
marketing
business
Ignited Minds: Unleashing the Power Within India
A.P.J. Abdul Kalam - 2002
What is it that we as a nation are missing? At the heart of the book is the belief that the people of a nation have the power, by dint od hard work, to realize their dream of a truly good life. Lalam takes up different issues and themes that struck him on his pilgrimage around the country as he met thousands of schoolchildren, teachers, scientists saints and seers in the course of two years. The result is a book that motivates usto get back on the winning track and unleash the energy within a nation that has not allowed itself full rein. Ignited minds will fire the minds of the young to whom it is promarly addressed Khuswant Singh in Outlook.
Plutocrats: The Rise of the New Global Super Rich and the Fall of Everyone Else
Chrystia Freeland - 2012
Forget the 1%; it's the wealthiest .01% who are fast outpacing the rest of us. Today's colossal fortunes are amassed by the diligent toiling of smart, perceptive businessmen who see themselves as deserving victors in a cutthroat international competition. Cracking open this tight-knit world is Chrystia Freeland, an acclaimed business journalist. At ease in Davos or Dubai, Freeland has reported on the lives and minds of these new super-elites for nearly a decade. Grounding her interviews in the economics and history of modern capitalism, she provides examples of the new wealth and its consequences. She showcases the $3 million birthday party of a New York financier months before the financial meltdown; details the closed-door 2005 SEC meeting where the US government allowed investment banks to write their own regulatory laws; and tells how the Bank of Canada's Mark Carney became a key figure in the central battle between the plutocracy and the rest of us. Brightly written and powerfully researched, Freeland's Plutocrats will be a lightning rod event in the midst of the US election season.
Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
Anita Elberse - 2013
Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works—and how to navigate today's high-stakes business world at large.
India: A History
John Keay - 2000
In a tour de force of narrative history, Keay blends together insights from a variety of scholarly fields and weaves them together to chart the evolution of the rich tapestry of cultures, religions, and peoples that makes up the modern nations of Pakistan, India, and Bangladesh. Authoritative and eminently readable, India: A History is a compelling epic portrait of one of the world's oldest and most richly diverse civilizations.
Calling Sehmat
Harinder Sikka - 2008
It is a story of a Kashmiri woman who married a Pakistani Army Officer so as to provide the Indian intelligence with invaluable information during the Indo-Pak War of 1971. Sehmat devised unique ways in her quest to get closer to the top brass in Pakistan. She almost single-handedly torpedoed Pakistans war plans through indefinable courage, wit and determination and was responsible for saving lives of scores of Indian soldiers. The story gives rare insight to the humble yet brave people of Kashmir who not only swear by India but also are willing to sacrifice their very being for the service of our nation.
Black Rednecks and White Liberals
Thomas Sowell - 2005
As late as the 1940s and 1950s, he argues, poor Southern rednecks were regarded by Northern employers and law enforcement officials as lazy, lawless, and sexually immoral. This pattern was repeated by blacks with whom they shared a subculture in the South. Over the last half century poor whites and most blacks have moved up in class and affluence, but the ghetto remains filled with black rednecks. Their attempt to escape, Sowell shows, is hampered by their white liberal friends who turn dysfunctional black redneck culture into a sacrosanct symbol of racial identity. In addition to Black Rednecks and White Liberals, the book takes on subjects ranging from Are Jews Generic? to The Real History of Slavery.
The Science of Storytelling
Will Storr - 2019
They drive us to act out our dreams and ambitions, and shape our politics and beliefs. We use them to construct our relationships, to keep order in our law courts, to interpret events in our newspapers and social media. Storytelling is an essential part of what makes us human.There have been many attempts to understand what makes a good story – from Joseph Campbell’s well-worn theories about myth and archetype to recent attempts to crack the ‘Bestseller Code’. But few have used a scientific approach. This is curious, for if we are to truly understand storytelling in its grandest sense, we must first come to understand the ultimate storyteller – the human brain.In this scalpel-sharp, thought-provoking book, Will Storr demonstrates how master storytellers manipulate and compel us, leading us on a journey from the Hebrew scriptures to Mr Men, from Booker Prize-winning literature to box set TV. Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories – and make sense of our chaotic modern world.
The Design of Everyday Things
Donald A. Norman - 1988
It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things should be designed.B & W photographs and illustrations throughout.
A Short Book About Art
Dana Arnold - 2015
Introducing art in its international context, this accessible book explores core issues about how art is made, interpreted, and displayed, without any of the unnecessary terminology. Divided into themes, A Short Book About Art presents new ways of thinking about the relationship between artists and their work, as well as fresh comparisons between works of art from different periods and places. Thought-provoking and stimulating, it is the ideal companion for anyone who wants to learn about art without a dictionary in their hands.
Ogilvy on Advertising in Digital Age
Miles Young - 2019
Enriched with examples from previous Ogilvy campaigns for international brands such as Coca-Cola Louis Vuitton IBM and American Express this book reveals the secrets of successful advertising in the twenty-first century.
Bobos in Paradise: The New Upper Class and How They Got There
David Brooks - 2000
Their hybrid lifestyle is the atmosphere we breathe, and in this witty and serious look at the cultural consequences of the information age, Brooks has defined a new generation.Do you believe that spending $15,000 on a media center is vulgar, but that spending $15,000 on a slate shower stall is a sign that you are at one with the Zenlike rhythms of nature? Do you work for one of those visionary software companies where people come to work wearing hiking boots and glacier glasses, as if a wall of ice were about to come sliding through the parking lot? If so, you might be a Bobo.
The Airbnb Story: How Three Ordinary Guys Disrupted an Industry, Made Billions . . . and Created Plenty of Controversy
Leigh Gallagher - 2017
At first just the wacky idea of cofounders Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, Airbnb has disrupted the $500 billion hotel industry, and its $30 billion valuation is now larger than that of Hilton and close to that of Marriott. Airbnb is beloved by the millions of members in its “host” community and the travelers they shelter every night. And yet, even as the company has blazed such an unexpected path, this is the first book solely dedicated to the phenomenon of Airbnb.Fortune editor Leigh Gallagher explores the success of Airbnb along with the more controversial side of its story. Regulators want to curb its rapid expansion; hotel industry leaders wrestle with the disruption it has caused them; and residents and customers alike struggle with the unintended consequences of opening up private homes for public consumption. This is also the first in‑depth study of Airbnb's leader, Brian Chesky, the quirky and curious young CEO, as he steers the company into new markets and increasingly uncharted waters.
The Coddling of the American Mind: How Good Intentions and Bad Ideas Are Setting Up a Generation for Failure
Jonathan Haidt - 2018
These three Great Untruths are part of a larger philosophy that sees young people as fragile creatures who must be protected and supervised by adults. But despite the good intentions of the adults who impart them, the Great Untruths are harming kids by teaching them the opposite of ancient wisdom and the opposite of modern psychological findings on grit, growth, and antifragility. The result is rising rates of depression and anxiety, along with endless stories of college campuses torn apart by moralistic divisions and mutual recriminations. This is a book about how we got here. First Amendment expert Greg Lukianoff and social psychologist Jonathan Haidt take us on a tour of the social trends stretching back to the 1980s that have produced the confusion and conflict on campus today, including the loss of unsupervised play time and the birth of social media, all during a time of rising political polarization. This is a book about how to fix the mess. The culture of “safety” and its intolerance of opposing viewpoints has left many young people anxious and unprepared for adult life, with devastating consequences for them, for their parents, for the companies that will soon hire them, and for a democracy that is already pushed to the brink of violence over its growing political divisions. Lukianoff and Haidt offer a comprehensive set of reforms that will strengthen young people and institutions, allowing us all to reap the benefits of diversity, including viewpoint diversity. This is a book for anyone who is confused by what’s happening on college campuses today, or has children, or is concerned about the growing inability of Americans to live and work and cooperate across party lines.
I Do What I Do
Raghuram G. Rajan - 2017
Rajan took charge as Governor of the Reserve Bank of India in September 2013, the rupee was in free fall, inflation was high, India had a large current account deficit and India’s exchange reserves were falling. As measure after measure failed to stabilize markets, speculators sensed a full-blown crisis and labelled India one of the Fragile Five economies. Rajan’s response was to go all out, not just to tackle the crisis of confidence, but also to send a strong message about the strength of India’s institutions and the country’s ongoing programme of reform. He outlined a vision that went beyond the immediate crisis to focus on long-term growth and stability, thus restoring investor confidence. Boldness and farsightedness would be characteristic of the decisions he took in the ensuing three years.Rajan’s commentary and speeches in I Do What I Do convey what it was like to be at the helm of the central bank in those turbulent but exciting times. Whether on dosanomics or on debt relief, Rajan explains economic concepts in a readily accessible way. Equally, he addresses key issues that are not in any banking manual but essential to growth: the need for tolerance and respect to assure India’s economic progress, for instance, or the connection between political freedom and prosperity. I Do What I Do offers a front-row view into the thinking of one of the world’s most respected economists, one whose commitment to India’s progress shines through in the essays and speeches here. It also brings home what every RBI Governor discovers for himself when he sits down at his desk on the 18th floor: the rupee stops here. Right here!
Behold, I Shine: Narratives of Kashmir's Women and Children
Freny Manecksha - 2017
Set in the once-fabled land of Kashmir, Behold, I Shine moves beyond male voices and focuses, instead, on what the struggle means for the Valley’s women and children—those whose husbands remain untraceable; whose mothers are half-widows; those who have confronted the wrath of ‘Ikhwanis’, or the scrutiny of men in uniform, and what it means to stand up to it all.This book also brings to focus the resilience of the Valley’s women and children—of activists like Parveena Ahangar and Anjum Zamrud Habib, who, after debilitating losses, start human rights organizations; of ordinary homemakers like Munawara who have taken on the judiciary; and of a young generation of thinkers like Uzma Falak and Essar Batool who foreground the interaction of gender, politics and religion, and won’t let Kashmir forget.Stitching together their narratives, Behold, I Shine not only memorializes women’s voices—thus far forgotten, unwritten, suppressed or sidelined—but also celebrates the mighty spirit of the Valley.