A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In today's culture... 1) Blogs like "Gawker," "Buzzfeed" and the "Huffington Post" drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch--online and off.Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media "really" works. What you choose to do with this information is up to you.

    A look at the treatment of women in India as well as possible reasons why such treatment occurs.

    To understand how millions of people have moved-from, to and within India-the book embarks on a journey laced with evidence, argument and wit, providing insights into topics like the slave trade and migration of workers, travelling business communities such as the Marwaris, Gujaratis and Chettiars, refugee crises and the roots of contemporary mass migration from Bihar and Kerala, covering terrain that often includes diverse items such as mangoes, dosas and pressure cookers.India Moving shows the scale and variety of Indian migration and argues that greater mobility is a prerequisite for maintaining the country's pluralistic traditions.

    Back then he was seen just as a founder-editor of the news satire website with no special interest in politics or ideology.The first time Rahul Roushan was called a Sanghi, he felt deeply offended. After all, he held a Bachelor’s degree in Mathematics from Patna University, a post-graduate diploma in journalism from IIMC in New Delhi, an MBA from IIM Ahmedabad and was a self-made media entrepreneur.Sanghi literally means someone who is a member of the right-wing RSS (Rashtriya Swayamsevak Sangh) or its affiliates, but the ‘liberals’ use the term liberally to deride those who differ with their political and ideological stand, or those who wear Hinduism on their sleeves. This book analyses why Hindutva as an ideology is no longer anathema and what brought about this change. Why did a country that was ruled for decades by people espousing Nehruvian secularism suddenly began to align with the ‘communal politics’ of the Bharatiya Janata Party (BJP)?The book is the story of this transformation. This is not an autobiography, though it could read like one in parts. It is not even a collection of intellectual essays, though it could read like one in parts. It is the retelling of some historical events and how those events impacted the journey of Rahul Roushan and countless people like him. The book looks at factors like education, media, technology and obviously, electoral politics, which played a key role in this transformation. The book also touches upon some of the personal experiences of the author, both as a media entrepreneur and a journalist.In author's words, ‘This book will be of special interest to readers who just want to badmouth me and the book, but I really hope the same people make an earnest effort to also understand what changed India and all those Sanghis who never went to any shakha.’

    The book deals with the structure of the Indian consumers, the reason behind why the Indian market is 'like that only' and what it takes to stay in the market. Thousands of International brands have come to the Indian market in a hope to find a billion-plus market. However, they have been faced by consumers who bargain for anything and everything. This market goes against the conventional perceptions of an emerging market. This leaves the seller with various questions about the Indian market. The answers to these questions can be found in this book. The book sheds light on the twelve key facets of the Indian consumer. It clearly explains the total earning of the Indians, and everything else about their consumption - choice, quantity, rate, and things that dictate their choices. Written with a powerful language, it presents sure-shot strategies to approach the Indian markets and the Indian consumers. This book helps the reader understand the market in a better way.Rama Bijapurkar is a famous and one of the most respected leaders of market strategy and Indian consumer behavior. She completed her MBA from IIM Ahmedabad and works as an Indian management and market research consultant. Her motto is to bring 'market focus to business strategy'. With the same goal, she works with leading Indian and global companies to provide guidance for developing their business market-strategies. Her other famous books include, Customer in the Boardroom: Crafting Customer-Based Business Strategy, and Winning in the Indian Market: Understanding the Transformation of Consumer India.

    Rajeev and Harsh, two brilliant young authors, confront these political scientists head on with a fabulous book.’-Jagdish Bhagwati, University Professor, Columbia University‘It has become fashionable to suggest that the Indian right has no intellectuals. Rajeev and Harsh set about disproving this in their well-researched and fluently written book. Though there is much I disagree with in both their premises and their conclusions, it is a pleasure to engage with their ideas and find much common ground in the defence of free speech, economic freedom, government reform and individual liberty.’-Shashi Tharoor, MP and author‘We need our own understanding to build a new idea of India. An idea of India that is actually connected to the real India. An idea of India that works. A good first step to build that is to read this wonderful book by these two young intellectuals.’-Amish Tripathi, Director, The Nehru Centre and authorFor the better part of seven decades after independence, the Nehruvian idea of India held sway in India's polity, even if it was not always in consonance with the views of Jawaharlal Nehru himself. Three key features constituted the crux of the Nehruvian way: socialism, which in practice devolved to corruption and stagnation; secularism, which boxed citizens into group membership and diluted individual identity; and non-alignment, which effectively placed India in the Communist camp.In the early nineties, India started a gradual withdrawal from this path. But it was only in 2019, with Narendra Modi’s second successive win in the general elections, that this philosophy is finally being replaced by a worldview that acknowledges India as an ancient civilisation, even if a young republic, and that sees citizens as equal for developmental and other purposes. A New Idea of India constructs and expounds on a new framework beyond the rough and tumble of partisan politics.Lucid in its laying out of ideas and policies while taking a novel position, this book is illuminated by years of research and the authors’ first-hand experiences, as citizens, entrepreneurs and investors, of the vagaries and challenges of India.

    Delving into the fascinating early history of South Asia, this original book reveals how migration, both external and internal, has shaped all Indians from ancient times. Through a first-of-its-kind and incisive study of languages, such as the story of early Sanskrit, the rise of Urdu, language formation in the North-east, it presents the astounding argument that all Indians are of mixed origins. It explores the surprising rise of English after Independence and how it may be endangering India’s native languages.

    And today, that means lifestyle photography, also referred to as "fine art wedding photography." Fine art wedding photography isn't just a catchy phrase; it's a modern approach in which design is paramount. Fine art wedding images are more graphic and stylized than traditional wedding photojournalism, as if they were pulled from the pages of a glossy wedding or lifestyle magazine. Acclaimed wedding photographer Jose Villa was a pioneer in fine art wedding photography before it became a trendy buzzword. Here, he shares his secrets for bringing a stylized sense of composition, lighting, posing, and most important, design, to your images, while still keeping them organic and narrative. You’ll learn Jose’s trademark technique of capturing the more natural moment after a pose, and tips for getting images right in-camera to avoid the need for heavy postproduction. Final chapters show you how to integrate design through the delivered product, whether an album or slideshow, and continue nurturing clients after the wedding by expanding to baby and family portraiture. Packed with real-life examples, solid techniques, and stunning images from one of the wedding industry's brightest stars, this book will both educate and inspire photographers seeking to update their work and satisfy a new generation of brides.

    Ananthamurthy is a timely reading of, and creative response to, the rise of Hindutva nationalism in India. Juxtaposing Rashtriya Swayamsevak Sangh founder V.D. Savarkar's idea of Hindutva with M.K. Gandhi's concept of Hind Swaraj, the book examines two directions that were open to India at the time of Independence. Born out of a meditation of the idea of the nation state and nationalism, and what the new power structures and centres mean for the very idea of India, the essay uses shifting tones and styles to make a deep, elegant and heartfelt point about the human cost of radicalization.

    Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future. In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland--a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed--a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay--yes, pay--to see them. Advance praise for The End of Advertising "In this dynamic little book, [Andrew] Essex challenges brands--even those of us who pride ourselves on thinking outside the box--to think bigger still. He's got me thinking."--Neil Blumenthal, co-founder of Warby Parker "Fresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with it, Essex provides a roadmap for how brands can reinvent themselves and navigate this new world."--Arianna Huffington

    By 1947, after two centuries of British rule, it had decreased six-fold. Beyond conquest and deception, the Empire blew rebels from cannons, massacred unarmed protesters, entrenched institutionalized racism, and caused millions to die from starvation. British imperialism justified itself as enlightened despotism for the benefit of the governed, but Shashi Tharoor takes on and demolishes this position, demonstrating how every supposed imperial "gift" - from the railways to the rule of law - was designed in Britain's interests alone. He goes on to show how Britain's Industrial Revolution was founded on India's deindustrialization and the destruction of its textile industry. In this bold and incisive reassessment of colonialism, Tharoor exposes to devastating effect the inglorious reality of Britain's stained Indian legacy.

    In the past decade, Hollywood has endured a cataclysm on a par with the end of silent film and the demise of the studio system. Stars and directors have seen their power dwindle, while writers and producers lift their best techniques from TV, comic books, and the toy biz. The future of Hollywood is being written by powerful corporate brands like Marvel, Amazon, Netflix, and Lego, as well as censors in China.Ben Fritz chronicles this dramatic shakeup with unmatched skill, bringing equal fluency to both the financial and entertainment aspects of Hollywood. He dives deeply into the fruits of the Sony hack to show how the previous model, long a creative and commercial success, lost its way. And he looks ahead through interviews with dozens of key players at Disney, Marvel, Netflix, Amazon, Imax, and others to discover how they have reinvented the business. He shows us, for instance, how Marvel replaced stars with “universes,” and how Disney remade itself in Apple’s image and reaped enormous profits.But despite the destruction of the studios’ traditional playbook, Fritz argues that these seismic shifts signal the dawn of a new heyday for film. The Big Picture shows the first glimmers of this new golden age through the eyes of the creative mavericks who are defining what our movies will look like in the new era.

    Pegged on the general elections that shaped today's India, Mandate: Will of the People tells the story of Indian politics in a gripping, page-turning style.Vir Sanghvi, the well-known journalist and TV anchor, draws on his personal experiences and memories as well as scores of interviews to piece together an incisive and candid account of what went on behind the scenes. Peppered with little-known details and insider information, this book tells the stories behind the story and brings alive the men and women behind the headlines.Mandate: Will of the People contains the real story of the declaration of the Emergency, the rise and fall of Sanjay Gandhi, the Punjab insurgencies, the assassination of Indira Gandhi and the bloody riots that followed her death. It tracks the emergence of Rajiv Gandhi and explains the Bofors scandal that contributed to his defeat.Many of the questions that linger over Indian politics are answered here: how did Narasimha Rao become Prime Minister? Why did he liberalise the economy? What was the Ram Mandir agitation really about? Why didn't Sonia Gandhi agree to be PM? And how did Manmohan Singh's weakness clear the way for Narendra Modi.If you have to read one book about Indian politics - then this is it.

    Ironically, it also became the chant of millions on the streets of India against the project of Hindu Nationalism.Even as Arundhati Roy began to ask what lay between these two calls for Freedom—a chasm or a bridge?—the streets fell silent. Not only in India, but all over the world. The coronavirus brought with it another, more terrible understanding of Azadi, making a nonsense of international borders, incarcerating whole populations, and bringing the modern world to a halt like nothing else ever could.In this series of electrifying essays, Arundhati Roy challenges us to reflect on the meaning of freedom in a world of growing authoritarianism.The essays include meditations on language, public as well as private, and on the role of fiction and alternative imaginations in these disturbing times.The pandemic, she says, is a portal between one world and another. For all the illness and devastation it has left in its wake, it is an invitation to the human race, an opportunity, to imagine another world.

     Once one of Silicon Valley’s greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users’ data, spreading fake news, and amplifying dangerous, polarizing hate speech. The company, many said, had simply lost its way. But the truth is far more complex. Leadership decisions enabled, and then attempted to deflect attention from, the crises. Time after time, Facebook’s engineers were instructed to create tools that encouraged people to spend as much time on the platform as possible, even as those same tools boosted inflammatory rhetoric, conspiracy theories, and partisan filter bubbles. And while consumers and lawmakers focused their outrage on privacy breaches and misinformation, Facebook solidified its role as the world’s most voracious data-mining machine, posting record profits, and shoring up its dominance via aggressive lobbying efforts. Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances and rivalries within the company to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability—this is how Facebook was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Both have been held up as archetypes of uniquely 21st century executives—he the tech “boy genius” turned billionaire, she the ultimate woman in business, an inspiration to millions through her books and speeches. But sealed off in tight circles of advisers and hobbled by their own ambition and hubris, each has stood by as their technology is coopted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In An Ugly Truth, they are at last held accountable.