No academic analysis or bystander’s account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google’s first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company’s young, idiosyncratic partners; the evolution of the company’s famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards—a former journalist who knows how to write—captures the “Google Experience,” the rollercoaster ride of being part of a company creating itself in a whole new universe. I’m Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world’s most transformative corporation.

    No more excuses. Learn how to start something stupid—the smartest thing you can do.Drawing on years of research, including hundreds of face-to-face interviews and some of the world’s greatest success stories past and present, Richie shows you how stupid is the New Smart—the common denominator for success, creativity, and innovation in business and life.

    The story of how firmly they were bound in fetters of family, caste and society, and how fiercely they fought to escape, needs to be told. In Lady Doctors, Kavitha Rao unearths the extraordinary stories of six women from the 1860s to the 1930s, who defied the idea that they were unfit for medicine by virtue of their gender. From Anandibai Joshi, who broke caste rules by crossing an ocean, to Rukhmabai Raut, who escaped a child marriage, divorced her husband and studied to be a doctor; from Kadambini Ganguly, who took care of eight children while she worked, to child widow Haimabati Sen, who overcame poverty and hardship—these women had a profound and lasting impact. And in their forgotten lives lie many lessons for modern women.In truth, the compelling stories of these radical women have been erased from our textbooks and memories, because histories have mostly been written by men, about men. In an immensely readable narrative, and with impeccable research, Lady Doctors rectifies this omission.

    Yet most of us don't understand it, or the violent history still playing out there. In fact, India as we know it didn't exist until the map of the subcontinent was redrawn in the middle of the 20th century--the powerful repercussions of which are still being felt across South Asia.To tell the story of political borders in the subcontinent, Suchitra Vijayan spent seven years travelling India's 9,000-mile land border. Now, in this stunning work of narrative reportage, she shares what she learned on that groundbreaking journey. With profound empathy and a novelistic eye for detail, Vijayan shows us the forgotten people and places in the borderlands and brings us face-to-face with the legacy of colonialism and the stain of extreme violence and corruption. The result is the ground-level portrait of modern India we've been missing.

    To the right, Hughes fires broadsides at the populist demagogy of Pat Buchanan, Pat Robertson, Jesse Helms and especially Ronald Reagan ("with somnambulistic efficiency, Reagan educated America down to his level. He left his country a little stupider in 1988 than it had been in 1980, and a lot more tolerant of lies"). To the left, he skewers political correctness ("political etiquette, not politics itself"), Afrocentrism, and academic obsessions with theory ("The world changes more deeply, widely, thrillingly than at any moment since 1917, perhaps since 1848, and the American academic left keeps fretting about how phallocentricity is inscribed in Dickens' portrayal of Little Nell"). PC censoriousness and 'family-values' rhetoric, he argues, are only two sides of the same character, extrusions of America's puritan heritage into the present--and, at root, signs of America's difficulty in seeing past the end of the Us-versus-Them mentality implanted by four decades of the Cold War.In the long retreat from public responsibility beaten by America in the 80s, Hughes sees "a hollowness at the cultural core"--a nation "obsessed with therapies and filled with distrust of formal politics; skeptical of authority and prey to superstition; its language corroded by fake pity and euphemism." It resembles "late Rome...in the corruption and verbosity of its senators, in its reliance on sacred geese (those feathered ancestors of our own pollsters and spin-doctors) and in its submission to senile, deified emperors controlled by astrologers and extravagant wives."Culture of Complaint is fired by a deep concern for the way Hughes sees his adopted country heading. But it is not a relentless diatribe. If Hughes lambastes some aspects of American politics, he applauds Vaclav Havel's vision of politics "not as the art of the useful, but politics as practical morality, as service to the truth." And if he denounces PC, he offers a brilliant and heartfelt defence of non-ideological multiculturalism as an antidote to Americans' difficulty in imagining the rest of the world--and other Americans.Here, then, is an extraordinary cri de coeur, an outspoken call for the reconstruction of America's ideas about its recent self. It is a book that everyone interested in American culture will want to read.

    5, 1948 sell for $140 million?            Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world. Why were record prices achieved at auction for works by 131 contemporary artists in 2006 alone, with astonishing new heights reached in 2007? Don Thompson explores the money, lust, and self-aggrandizement of the art world in an attempt to determine what makes a particular work valuable while others are ignored.            This book is the first to look at the economics and the marketing strategies that enable the modern art market to generate such astronomical prices. Drawing on  interviews with both past and present executives of auction houses and art dealerships, artists, and the buyers who move the market, Thompson launches the reader on a journey of discovery through the peculiar world of modern art. Surprising, passionate, gossipy, revelatory, The $12 Million Stuffed Shark reveals a great deal that even experienced  auction purchasers do not know.

    With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of media ecology today, consumerism in America, and why we buy what we buy, helping us recognize when we're being treated like consumers instead of human beings.

    . . A superb outing from a gifted young critic that will spark joy in many readers." - Kirkus Reviews, starred review“Less is more”: Everywhere we hear the mantra. Marie Kondo and other decluttering gurus promise that shedding our stuff will solve our problems. We commit to cleanse diets and strive for inbox zero. Amid the frantic pace and distraction of everyday life, we covet silence-and airy, Instagrammable spaces in which to enjoy it. The popular term for this brand of upscale austerity, “minimalism,” has mostly come to stand for things to buy and consume. But minimalism has richer, deeper, and altogether more valuable gifts to offer.Kyle Chayka is one of our sharpest cultural observers. After spending years covering minimalist trends for leading publications, he now delves beneath this lifestyle's glossy surface, seeking better ways to claim the time and space we crave. He shows that our longing for less goes back further than we realize. His search leads him to the philosophical and spiritual origins of minimalism, and to the stories of artists such as Agnes Martin and Donald Judd; composers such as John Cage and Julius Eastman; architects and designers; visionaries and misfits. As Chayka looks anew at their extraordinary lives and explores the places where they worked-from Manhattan lofts to the Texas high desert and the back alleys of Kyoto-he reminds us that what we most require is presence, not absence. The result is an elegant new synthesis of our minimalist desires and our profound emotional needs.

    But, as it turns out, 'time immemorial' may not have been all that long ago. To tell us the story of our ancestry, journalist Tony Joseph goes 65,000 years into the past—when a band of modern humans, or Homo sapiens, first made their way from Africa into the Indian subcontinent. Citing recent DNA evidence, he traces the subsequent large migrations of modern humans into India—of agriculturalists from Iran between 7000 and 3000 BCE and pastoralists from the Central Asian Steppe between 2000 and 1000 BCE, among others. As Joseph unravels our history using the results of genetic and other research, he takes head-on some of the most controversial and uncomfortable questions of Indian history: Who were the Harappans? Did the 'Aryans' really migrate to India? Are North Indians genetically different from South Indians? And are the various castes genetically distinct groups? This book relies heavily on path-breaking DNA research of recent years. But it also presents earlier archaeological and linguistic evidence—all in an entertaining and highly readable manner. A hugely significant book, Early Indians authoritatively and bravely puts to rest several ugly debates on the ancestry of modern Indians. It not only shows us how the modern Indian population came to be composed as it is, but also reveals an undeniable and important truth about who we are: we are all migrants. And we are all mixed.

    Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo.Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity.Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.

    Stack, a stunning memoir of raising her children abroad with the help of Chinese and Indian women who are also working mothersWhen Megan Stack was living in Beijing, she left her prestigious job as a foreign correspondent to have her first child and work from home writing a book. She quickly realized that caring for a baby and keeping up with the housework while her husband went to the office each day was consuming the time she needed to write. This dilemma was resolved in the manner of many upper-class families and large corporations: she availed herself of cheap Chinese labor. The housekeeper Stack hired was a migrant from the countryside, a mother who had left her daughter in a precarious situation to earn desperately needed cash in the capital. As Stack's family grew and her husband's job took them to Delhi, a series of Chinese and Indian women cooked, cleaned, and babysat in her home. Stack grew increasingly aware of the brutal realities of their lives: domestic abuse, alcoholism, unplanned pregnancies. Hiring poor women had given her the ability to work while raising her children, but what ethical compromise had she made?Determined to confront the truth, Stack traveled to her employees' homes, met their parents and children, and turned a journalistic eye on the tradeoffs they'd been forced to make as working mothers seeking upward mobility--and on the cost to the children who were left behind.Women's Work is an unforgettable story of four women as well as an electrifying meditation on the evasions of marriage, motherhood, feminism, and privilege.

    As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history.'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'

    Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures.MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?Ignore Everybody expands on MacLeod's sharpest insights, wittiest cartoons, and most useful advice. For example:-Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.-If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.-Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.-The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.After learning MacLeod's forty keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

    In this eloquent, persuasive book, Neil Postman alerts us to the real and present dangers of this state of affairs, and offers compelling suggestions as to how to withstand the media onslaught. Before we hand over politics, education, religion, and journalism to the show business demands of the television age, we must recognize the ways in which the media shape our lives and the ways we can, in turn, shape them to serve out highest goals.

    This novel describes a day in the life of Bakha, sweeper and toilet-cleaner, as he searches for a meaning to the tragic existence he has been born into - and comes to an unexpected conclusion.