Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.

    With his own research as well as that of some of the most distinguished scientists of our time, Schäfer moves us from a reality of Darwinian competition to cooperation, a meaningless universe to a meaningful one, and a disconnected, isolated existence to an interconnected one. In so doing, he shows us that our potential is infinite and calls us to live in accordance with the order of the universe, creating a society based on the cosmic principle of connection, emphasizing cooperation and community.

    That's the point of it. So, what do you want to achieve following your communication? Do you want someone to answer 'yes'? Do you want to improve your relationships? Do you want people to understand exactly what you're talking about, first time? Whatever you want to achieve, you'll need decent communication to get there, and expert and bestselling author Andy Bounds shows us exactly how to nail our communication. Using the same conversational style that made "The Jelly Effect" so popular, "The Snowball Effect" is packed with short, rapid fire sections complete with visuals and special features to help us get serious results from our communication.The "Snowball Effect" explains how to: - Persuade people to say "yes" more quickly, more often - Enjoy your job more - because you'll be calling the shots for a change - Remove the communication frustrations you feel all too often - Get more done, more quickly - because you're getting people on your side faster (these techniques have saved people at least one month every year).

    But he will give you a sizeable piece of his mind on Election 2000. This plain-talking, name-naming, podium-pounding populist zeros in on everything that ails us, from the global economy and media to big business and election winners everywhere. In his hard hitting commentary and hilarious anecdotes, Hightower spares no one, including the scared cows -- and especially the politicians -- who helped steer us into this mess in the first place. An equal opportunity muckrucker and a conscientious agitator for "We the People", Hightower inspires us to take charge again, build a new politics for a better tommorow -- and have a lot of laughs along the way

    Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic.Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.

    Veteran journalist Pete Hamill never covered just politics. Or just sports. Or just the entertainment business, the mob, foreign affairs, social issues, the art world, or New York City. He has in fact written about all these subjects, and many more, in his years as a contributor to such national magazines as Esquire, Vanity Fair, and New York, and as a columnist at the New York Post, the New York Daily News, the Village Voice, and other newspapers. Seasoned by more than thirty years as a New York newspaperman, Hamill wrote on an extraordinarily wide variety of topics in powerful language that is personal, tough-minded, clearheaded, always provocative. Piecework is a rich and varied collection of Hamill's best writing, on such diverse subjects as what television and crack have in common, why winning isn't everything, stickball, Nicaragua, Donald Trump, why American immigration policy toward Mexico is all wrong, Brooklyn's Seventh Avenue, and Frank Sinatra, not to mention Octavio Paz, what it's like to realize you're middle-aged, Northern Ireland, New York City then and now, how Mike Tyson spent his time in prison, and much more. This collection proves him once again to be among the last of a dying breed: the old-school generalist, who writes about anything and everything, guided only by passionate and boundless curiosity. Piecework is Hamill at his very best.

     Now, the author of many best-selling books on raising children has combined his two most successful volumes into a single revised and updated edition for new parents -- and those who need new ideas. John Rosemond's New Parent Power!, presents the renowned family psychologist's complete philosophy and methodology from the original Parent Power! supported by the details of his Six-Point Plan For Raising Happy, Healthy Children. As always, Rosemond delivers with a highly readable and refreshing tone, urging parents to listen to their hearts and their gut.

    It runs the gambit from a wide-eyed rookie in Commercial Driving school to the eventual embracing of a new lifestyle at a dusty little truck stop in Crab Orchard, Tennessee. Having made the transition to trucking after spending 20 years in television broadcasting, the author sets a comical tone from the very first chapter in a “fish-out-of-water” story. However, the dangers and challenges of life in a big truck are very real, and the book takes on a more somber tone to describe this aspect of road life. The reader is also introduced to little-known, funny, or unusual historical facts about some of the places visited while they are along for the ride. The objective of this book is to give the reader an entertaining, yet candid, picture of the life of a long haul trucker with a little slice of Americana on the side. This book always keeps the reader in mind, and strives to both inform and entertain. Another unique feature is the inclusion of a “traveling cat” in the story. The comical and, sometimes, poignant adventures of “Kitty” are interwoven throughout the book and promises to hold appeal for pet lovers. The trucking lifestyle has been depicted in various television series and movies and, as with any job that holds a degree of adventure and danger, it sparks the interest of the general public. The life of the American trucker still holds a bit of the rugged explorer’s lifestyle. The trucker is usually far from home and uncertain what lies around the next bend. Curiosity about the unknown is an attractive feature to the general reader. Spirit of the Road: The Life of an American Trucker is a book that touches into a cornerstone of a lifestyle that few people know about, but that hides a passionate group that bears further study, namely, truck drivers.

    A powerful wake-up call to Americans, A Letter to America, forces us to take a bold, objective look at ourselves.In A Letter to America, Boren explains with unsparing clarity why the country is at a crossroads and why decisive action is urgently needed and offers us an ambitious, hopeful plan.What the country needs, Boren asserts, are major reforms to restore the ability of our political system to act responsibly. By relying on our shared values, we can replace cynicism with hope and strengthen our determination to build a better future. We must fashion a post–Cold War foreign policy that fits twenty-first-century realities—including multiple contending superpowers. We must adopt campaign finance reform that curbs the influence of special interests and restores political power to the voters. Universal health care coverage, budget deficit reduction, affordable higher education, and a more progressive tax structure will strengthen the middle class.Boren also describes how we can renew our emphasis on quality primary and secondary education, revitalize our spirit of community, and promote volunteerism. He urges the teaching of more American history and government, for without educated citizens our system cannot function and our rights will not be preserved. Unless we understand how we became great, we will not remain great.The plan Boren puts forward is optimistic and challenges Americans to look into the future, decide what we want to be and where we want to go, and then implement the policies and actions we need to take us there.

    Charging customers on a monthly basis, firms with this model have to play by an entirely new set of rules, rules which generally favor the customer over the seller. But this new model also opens up fantastic opportunities to provide and extract more value from the relationship as well. To create that value business needs to move away from a hunting mindset to a farming mindset. That change is the new paradigm of Customer Success.Many business leaders have heard of Customer Success but few understand what it really means to run their business from the Customer Success standpoint. Even fewer have the experience to build the Customer Success function and optimize its performance.As a pioneer in the field of Customer Success, Guy Nirpaz is acknowledged as one of the earliest proponents of this business realignment.In “Farm Don’t Hunt” Guy breaks down the intellectual underpinnings of Customer Success as a theory and quickly moves to providing pragmatic, actionable advice for orienting your business around this new model.

    Relive Daredevil's heartwarming and heartbreaking debut! Then, Peter Parker and Gwen Stacy want to spend the rest of their lives together...but first, Spider-Man must run a gauntlet of his greatest foes. And no matter how powerful the incredible Hulk becomes, his heart can still be shattered by Betty Ross...the daughter of his greatest enemy!COLLECTING: DAREDEVIL: YELLOW 1-6, SPIDER-MAN: BLUE 1-6, HULK: GRAY 1-6

    "Life's a Campaign "is like no other book on success. Famous for demanding the truth from his "Hardball" guests, Chris Matthews now reveals what the people running this country rarely confess: the secrets of how they got to the top. Here is the first book on power with insight snatched from those who wield it. "Life's a Campaign" exposes the tactics, tricks, and truths that help people get ahead-and can help you, too, whatever your field of ambition. Written in the assertive, good-natured style that is Matthews's trademark, " Life's a Campaign" is the most useful kind of investigative reporting. You'll benefit from his insider's scrutiny of the Congress, the White House, and the national news media. Here are the methods, showcased in fascinating anecdotes and case histories, that presidents, senators, and other powerful people use to persuade others and win-and the" "life lessons they provide for the rest of us. You'll learn about Bill Clinton's laser-focused ability to" "listen to those he wants to seduce-and how he's been teaching that craft to his wife, Hillary; how Ronald Reagan employed his basic optimism to win history to his side; the simple steps in" "human diplomacy that the first President Bush exploited to assemble a worldwide posse to attack Saddam Hussein and gain global approval in a way his son has failed to do; how Nancy Pelosi became the first woman Speaker of the House by practicing the most fundamental of human qualities: hardnosed loyalty. You'll also find out, for the first time, about Matthews's own wild ride through the turbulent, converging rapids of politics and journalism. The big payoff in" Life's a Campaign "is what you'll learn about human nature: - People would rather" "be listened to than listen.- People don't mind being used; what they mind is being discarded. - People are more loyal to the people they've helped than the people they've helped are loyal to them.- Not everyone's going to like you. - No matter what anybody says, nobody wants a level playing field. Knowing such truths is the successful person's number one advantage in life. As you'll learn in" Life's a Campaign, "mastering-and employing-these truths separates the leaders from the followers.

    When you create a connection, it's an indicator that that prospect, or that customer, or that individual wants to continue the online relationship, which may lead to real business. Graduate from social media to business social media by creating value that others will perceive as important to fulfilling their needs. As you go through each aspect of this foundation-building, platform-building book, you will learn about the business social media tactics that author Jeffrey Gitomer and other experts are using right now. None of the ideas are random. All of them are fully tested and can be implemented by you, too. None of the ideas contain solicitation (buy my product, make a lot of money). All of them get you and your brand out there in a systematic way that will bring in dollars. Best of all, the strategies are presented in a way that will allow you to put them into practice immediately.

    From Sex, Drugs, and Cocoa Puffs; Chuck Klosterman IV; and Eating the Dinosaur, these essays are now available in this ebook collection for fans of Klosterman’s writing on pop music.

    All the usual ingredients were there—well-worn gloves, freshly cut grass, and new uniforms. But the addition of a coach who was “new to the area” is what made this season truly unforgettable for young Andy.Baseball fans and both current and former Little Leaguers will love the funny story, the age-old baseball wisdom quoted from some of the game’s greatest players, and the vintage baseball photography.