But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.Understand the essentials - your market, your proposition, and your delivery.Create a site that is seen by the right people, provides a compelling experience, and generates the desired action.Learn how to use testing to improve your site's conversion rate.Discover the holistic nature of web site optimization and why multiplicity matters.Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action. Combine creativity with analysis for the best possible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

    In The Obvious Interface, Robert Hoekman, author of Designing the Obvious, presents over 30 stories that illustrate how to put good design principles to work on real-world web application interfaces to make them obvious and compelling. From the first impression to the last, Hoekman takes a think out loud approach to interface design to show us how to look critically at design decisions to ensure that human beings, the kind that make mistakes and do things we don't expect, can walk away from our software feeling productive, respected, and smart.

     Test-Driven JavaScript Development is a complete, best-practice guide to agile JavaScript testing and quality assurance with the test-driven development (TDD) methodology. Leading agile JavaScript developer Christian Johansen covers all aspects of applying state-of-the-art automated testing in JavaScript environments, walking readers through the entire development lifecycle, from project launch to application deployment, and beyond.Using real-life examples driven by unit tests, Johansen shows how to use TDD to gain greater confidence in your code base, so you can fearlessly refactor and build more robust, maintainable, and reliable JavaScript code at lower cost. Throughout, he addresses crucial issues ranging from code design to performance optimization, offering realistic solutions for developers, QA specialists, and testers.Coverage includes - Understanding automated testing and TDD - Building effective automated testing workflows - Testing code for both browsers and servers (using Node.js) - Using TDD to build cleaner APIs, better modularized code, and more robust software - Writing testable code - Using test stubs and mocks to test units in isolation - Continuously improving code through refactoring - Walking through the construction and automated testing of fully functional softwareThe accompanying Web site, tddjs.com, contains all of the book's code listings and additional resources.

    The way the Cholas ruled the country in a straight forward manner, with Love, Valor and Piousness has been brought to our eyes through this book in a grandeur and realistic fashion by the Legend writer Kalki. In today's, internet dependent world, we just wanted to take this fantastic novel to the kids and youngsters through this initiative of Nila Comics. We are sure kids, youngsters and ardent readers of this Novel will like this.

    Relentlessly practical, the book delivers insight, not documentation, to teach developers what they need to know to build the next generation of SOAs.After explaining the advantages of service-orientation for application design and teaching the basics of how to develop SOAs using WCF, the book shows how you can take advantage of built-in features such as service hosting, instance management, asynchronous calls, synchronization, reliability, transaction management, disconnected queued calls and security to build best in class applications. "Programming WCF Services" focuses on the rationale behind particular design decisions, often shedding light on poorly-documented and little-understood aspects of SOA development. Developers and architects will learn not only the "how" of WCF programming, but also relevant design guidelines, best practices, and pitfalls. Original techniques and utilities provided by the author throughout the book go well beyond anything that can be found in conventional sources.Based on experience and insight gained while taking part in the strategic design of WCF and working with the team that implemented it, "Programming WCF Services" provides experienced working professionals with the definitive work on WCF. Not only will this book make you a WCF expert, it will make you a better software engineer. It's the Rosetta Stone of WCF.

    When Sheldon Tanner, the CEO of the company calls her to his office, she has no idea he is the ‘unnamed’ man with whom she had a one-night stand, six years ago. Will Sheldon remember Elizabeth? And if he does, will sparks fly again and ignite their path to a happily ever after?

    With this practical guide, Alex Banks and Eve Porcello deliver a clear learning path for frontend web developers, backend engineers, and project and product managers looking to get started with GraphQL.You'll explore graph theory, the graph data structure, and GraphQL types before learning hands-on how to build a schema for a photo-sharing application. This book also introduces you to Apollo Client, a popular framework you can use to connect GraphQL to your user interface.Explore graph theory and review popular graph examples in use todayLearn how GraphQL applies database querying methods to the internetCreate a schema for a PhotoShare application that serves as a roadmap and a contract between the frontend and backend teamsUse JavaScript to build a fully functioning GraphQL service and Apollo to implement a clientLearn how to prepare GraphQL APIs and clients for production

    We'll cover resources, messages, cookies, and authentication protocols. We'll look at how HTTP clients can use persistent and parallel connections to improve performance,and see how the web scales to meet demand using cache headers andproxy servers. By the end of the book you will have the knowledge tobuild better web applications and web services.

    In Toscanelli's map, used by Columbus as the basis of his voyages, “Cipango” occupies a prominent place to the east of Asia, with no American continent between it and Europe. It was the aim of Columbus, and of many subsequent explorers, to find a route to this reputedly rich island and to the eastern shores of Asia. The latitude of the most northern point of Yezo is 45° 35', and the latitude of the most southern point of Kyushu is 31°. The longitude of the most eastern point of Yezo is 146° 17', and the longitude of the most western point of Kyushu is 130° 31'. The four principal islands therefore extend through 14° 35' of latitude and 15° 46' of longitude. The empire consists of four large islands and not less than three thousand small ones. Some of these small islands are large enough to constitute distinct provinces, but the greater part are too small to have a separate political existence, and are attached for administrative purposes to the parts of the large islands opposite to which they lie. The principal island is situated between Yezo on the north and Kyushu on the south. From Omasaki, the northern extremity at the Tsugaru straits, to Tokyo, the capital, the island runs nearly north and south a distance of about 590 miles, and from Tokyo to the Shimonoseki straits the greatest extension of the island is nearly east and west, a distance of about 540 miles. That is, measuring in the direction of the greatest extension, the island is about 1130 miles long. The width of the island is nowhere greater than two hundred miles and for much of its length not more than one hundred miles. The second largest island is Yezo, lying northeast from the Main island and separated from it by the Tsugaru straits. Its longest line is from Cape Shiretoko at its northeast extremity to Cape Shira-kami on Tsugaru straits, about 350 miles; and from its northern point, Cape Soya on the La Perouse straits to Yerimosaki, it measures about 270 miles. The centre of the island is an elevated peak, from which rivers flow in all directions to the ocean. Hakodate the principal port is situated on Tsugaru straits and possesses one of the most commodious harbors of the empire

    So much so, in fact, that the 12-month design cycles cited in the last edition have shrunk to 6 or even 3 months today. Which is why, more than ever, you need a smart, practical guide that demonstrates how to plan, budget, organize, and manage your Web redesign - or even you initial design - projects from conceptualization to launch. This volume delivers! In these pages Web designer extraordinaire Kelly Goto and coauthor Emily Cotler have distilled their real-world experience into a sound approach to Web redesign workflow that is as much about business priorities as it is about good design. By focusing on where these priorities intersect, Kelly and Emily get straight to the heart of the matter. Each chapter includes a case study that illustrates a key step in the process, and you'll find a plethora of forms, checklists, and worksheets that help you put knowledge into action.This is an AIGA Design Press book published under Peachpit's New Riders imprint in partnership with AIGA.

    And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.Offers behind-the-scenes stories from current and recent Apple insiders Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.

    This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.Coverage includes: Understanding Search Engine OptimizationRelearning How You See the WebPicking the Right SEO ToolsFinding SEO ProblemsSolving SEO ProblemsSEO Best PracticesThe SEO Consulting ProcessComprehensive Site Audit (Informational Website)Comprehensive Site Audit (E-Commerce Website)Understanding the SEO IndustrySearch Engine VerticalsOptimizing for Alternative Search EnginesSetting Up a Testing PlatformSEO ResourcesAttending SEO Conferences

    However, the integrity of an outstanding lesson will always be the same and this book attempts to bottle that formula so that you can recreate it time and time again.In his first book, Twitter phenomenon and outstanding teacher, Ross Morrison McGill provides a bank of inspirational ideas that can be picked up five minutes before your lesson starts and put into practice just as they are, or embedded into your day-to-day teaching to make every lesson an outstanding lesson! In his light-hearted and enthusiastic manner Ross guides you through the ideas he uses on a daily basis for managing behaviour, lesson planning, homework, assessment and all round outstanding teaching. Whether you are an experienced teacher or someone who has little practical teaching experience, there are ideas in this book that will change the way you think about your lessons.Ideas include: Snappy starters, Open classroom, Smiley faces, Student-led homework, Monday morning mantra and the popular five minute lesson plan.The 100 ideas series offers busy secondary teachers easy to implement, practical strategies and activities to improve and inspire their classroom practice. The bestselling series has been relaunched with a brand new look, including a new accessible dip in and out layout. Features include: Teachers tips, Taking it further tips, Quotes from the Ofsted framework and teachers, Bonus ideas, Hashtags and online resouces.

    Written for Learners of English by Harry GilbertRichard is bored with the quiet life of his village. He would like to have a motor-car and drive it . . . very fast. But Richard lives in a future world where there are no cars, only bicycles and small villages and green forests.And now he is twelve years old, and like the other children, he must do his Year of Sharing. He must live alone in the forest with the wild animals. He must learn to share his world; he must learn how animals live and eat and fight . . . and die.

    This book shows you what writing and maintaining testable JavaScript for the client- or server-side actually entails, whether you’re creating a new application or rewriting legacy code.From methods to reduce code complexity to unit testing, code coverage, debugging, and automation, you’ll learn a holistic approach for writing JavaScript code that you and your colleagues can easily fix and maintain going forward. Testing JavaScript code is complicated. This book helps you simply the process considerably.Get an overview of Agile, test-driven development, and behavior-driven developmentUse patterns from static languages and standards-based JavaScript to reduce code complexityLearn the advantages of event-based architectures, including modularity, loose coupling, and reusabilityExplore tools for writing and running unit tests at the functional and application levelGenerate code coverage to measure the scope and effectiveness of your testsConduct integration, performance, and load testing, using Selenium or CasperJSUse tools for in-browser, Node.js, mobile, and production debuggingUnderstand what, when, and how to automate your development processes