The #1 International Bestseller now in trade paperback—with 16 pages of photos.Number-one bestselling author Ken Follett tells the inspiring, true story of the Middle East hostage crisis that began in 1979, and of the unconventional means Ross Perot used to save his countrymen.

    The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

    With the logic which is the great instrument of French thought, [Ellul] explores and attempts to prove the thesis that propaganda, whether its ends are demonstrably good or bad, is not only destructive to democracy, it is perhaps the most serious threat to humanity operating in the modern world."--Los Angeles Times"The theme of Propaganda is quite simply...that when our new technology encompasses any culture or society, the result is propaganda... Ellul has made many splendid contributions in this book."--Book Week"An exhaustive catalog of horrors. It shows how modern, committed man, surrounded and seized by propaganda, more often than not surrenders himself to it only too willingly, especially in democracies--because he is educated for his rule as dupe. 'The most favorable moment to seize a man and influence him,' Ellul writes, 'is when he is alone in the mass; it is at this point that propaganda can be most effective. This is the situation of the 'lonely crowd,' or of isolation in the mass, which is a natural product of modern-day society, which is both used and deepened by the mass media.' "--Los Angeles Free Press

    

    Before Hitler was finally defeated, he had murdered six million Jews and nearly as many other Europeans. At war’s end, both the German and the Soviet killing sites fell behind the iron curtain, leaving the history of mass killing in darkness.Bloodlands is a new kind of European history, presenting the mass murders committed by the Nazi and Stalinist regimes as two aspects of a single history, in the time and place where they occurred: between Germany and Russia, when Hitler and Stalin both held power. Assiduously researched, deeply humane, and utterly definitive, Bloodlands will be required reading for anyone seeking to understand the central tragedy of modern history.From BooklistIf there is an explanation for the political killing perpetrated in eastern Europe in the 1930s and 1940s, historian Snyder roots it in agriculture. Stalin wanted to collectivize farmers; Hitler wanted to eliminate them so Germans could colonize the land. The dictators wielded frightening power to advance such fantasies toward reality, and the despots toted up about 14 million corpses between them, so stupefying a figure that Snyder sets himself three goals here: to break down the number into the various actions of murder that comprise it, from liquidation of the kulaks to the final solution; to restore humanity to the victims via surviving testimony to their fates; and to deny Hitler and Stalin any historical justification for their policies, which at the time had legions of supporters and have some even today. Such scope may render Snyder’s project too imposing to casual readers, but it would engage those exposed to the period’s chronology and major interpretive issues, such as the extent to which the Nazi and Soviet systems may be compared. Solid and judicious scholarship for large WWII collections.

    The Chickenshit Club—an inside reference to prosecutors too scared of failure and too daunted by legal impediments to do their jobs—explains why in “an absorbing financial history, a monumental work of journalism…a first-rate study of the federal bureaucracy” (Bloomberg Businessweek).Jesse Eisigner begins the story in the 1970s, when the government pioneered the notion that top corporate executives, not just seedy crooks, could commit heinous crimes and go to prison. He brings us to trading desks on Wall Street, to corporate boardrooms and the offices of prosecutors and FBI agents. These revealing looks provide context for the evolution of the Justice Department’s approach to pursuing corporate criminals through the early 2000s and into the Justice Department’s approach to pursuing corporate criminals through the early 2000s and into the Justice Department of today, including the prosecutorial fiascos, corporate lobbying, trial losses, and culture shifts that have stripped the government of the will and ability to prosecute top corporate executives.“Brave and elegant….a fearless reporter…Eisinger’s important and profound book takes no prisoners (The Washington Post). Exposing one of the most important scandals of our time, The Chickenshit Club provides a clear, detailed explanation as to how our Justice Department has come to avoid, bungle, and mismanage the fight to bring these alleged criminals to justice. “This book is a wakeup call…a chilling read, and a needed one” (NPR.org).

    Read the newspapers, and you'll be convinced war is worse than it's ever been: more civilian deaths, more rapes, more armed conflicts all around the world. But as leading scholar and writer Joshua Goldstein shows in this vivid, dramatic book, the reality is just the opposite. The commonly quoted statistic that "a century ago 90 percent of war deaths were military, but nowadays 90 percent are civilian" is based on one error in a little-read, twenty-year-old report. The truth is that the military-civilian death ratio has remained at around 50-50 for centuries. Most amazingly, we are in the midst of a general decline in armed conflict that is truly extraordinary in human history."Winning the War on War" is filled with startling observations, including: 2010 had one of the lowest death rates from war, relative to population, of any year, ever. No national armies are currently fighting one another-all current wars are civil wars. UN peacekeeping actually works very well, and 67 percent of Americans support the UN, according to a recent poll.Goldstein compiled evidence ranging from the histories of UN peacekeeping missions to the latest Swedish data on armed conflicts. He tells the stories of peacekeeping failures such as Bosnia and Rwanda, but also the less heralded success stories such as Mozambique and El Salvador. In this "boots on the ground" account, Goldstein shows why global peacekeeping efforts are working-how large-scale looting, sexual assault, and genocidal atrocities are being stopped-and how we can continue winning the war on war.

    The reality of being poor brings out a survival mentality, and turns attention away from opportunities taken for granted by everyone else. If you work with people from poverty, some understanding of how different their world is from yours will be invaluable. Whether you're an educator--or a social, health, or legal services professional--this breakthrough book gives you practical, real-world support and guidance to improve your effectiveness in working with people from all socioeconomic backgrounds. Since 1995 A Framework for Understanding Poverty has guided hundreds of thousands of educators and other professionals through the pitfalls and barriers faced by all classes, especially the poor. Carefully researched and packed with charts, tables, and questionnaires, Framework not only documents the facts of poverty, it provides practical yet compassionate strategies for addressing its impact on people's lives.

    Erin recounts her path of achievement starting as a promising young student and athlete and, ultimately, how she allowed her career and its demands to become the center of her life. She sacrificed all other priorities and relationships along the way, throwing work-life balance to the wind. The story reveals the subtleties of the everyday decisions that led collectively to a work-centric existence over a twenty-year career. Set against the backdrop of the dramatic circumstances at Lehman Brothers in 2008, Erin discloses her own struggle as events spiraled out of control. Ultimately, her resignation from her executive role prior to the Lehman bankruptcy resulted in a devastating personal crisis as her career crumbled revealing no foundation beneath it. We learn of the journey back to change her life with a semblance of present day peace and happiness. Full Circle provides a unique inside and emotional perspective of the sacrifices Erin made to achieve extreme career success and the self-awareness required to return to being the fundamentally grounded person she was as a child.

    Forever.

    And in Memphis, two white men and a white woman are planning to capitalize on the confrontation between the races by kidnapping the grandson of a wealthy black entrepreneur and pinning the crime on white supremacists. The problem is that Podjo, Rufus, and Reeny have only an amateur's understanding of what a kidnapping entails -- and a total, terrifying incomprehension of their victims.In September September a magisterial historian of the Civil War charts its distant repercussions in the streets of the contemporary South. By turns wryly comic, ribald, and chilling, Shelby Foote's novel is at once a convincing thriller and a powerful tragicomedy of race.September September has been adapted by Larry McMurtry for the Turner Network Television film Memphis, starring Cybill Shepherd.

    This is the gripping tale of Britain's top investor's fall from grace and the shattering consequences. The proud owner of a sprawling £14m estate in the Cotswolds, boasting a stable of eventing horses, a fleet of supercars and neighbouring the royal family, Neil Woodford was the most celebrated and successful British investor of his generation. He spent years beating the market; betting against the dot com bubble in the 1990s and the banks before the financial crash in 2008, making blockbuster returns for his investors and earning himself a reputation of 'the man who made Middle England rich'. As famous for his fleet of fast cars and ostentatious mansions, he was the rockstar fund manager that had the lifestyle to match. But, in 2019, after a stream of poorly-judged investments, Woodford's asset management company collapsed, trapping hundreds of thousands of rainy-day savers in his flagship fund and hanging £3.6bn in the balance. In Built on a Lie, Financial Times reporter Owen Walker reveals the disastrous failings of Woodford, the greed and opulence at the heart of his operation, the flaws of an industry in thrall to its star performers and the dangers of limited regulation. With exclusive access to Woodford's inner circle, Walker will reveal the full, jaw-dropping story of Europe's biggest investment scandal in a decade.

    Vasili Mitrokhin, a secret dissident who worked in the KGB archive, smuggled out copies of its most highly classified files every day for twelve years. In 1992, a U.S. ally succeeded in exfiltrating the KGB officer and his entire archive out of Moscow. The archive covers the entire period from the Bolshevik Revolution to the 1980s and includes revelations concerning almost every country in the world. But the KGB's main target, of course, was the United States. Though there is top-secret material on almost every country in the world, the United States is at the top of the list. As well as containing many fascinating revelations, this is a major contribution to the secret history of the twentieth century. Among the topics and revelations explored are: The KGB's covert operations in the United States and throughout the West, some of which remain dangerous today. KGB files on Oswald and the JFK assassination that Boris Yeltsin almost certainly has no intention of showing President Clinton. The KGB's attempts to discredit civil rights leader in the 1960s, including its infiltration of the inner circle of a key leader. The KGB's use of radio intercept posts in New York and Washington, D.C., in the 1970s to intercept high-level U.S. government communications. The KGB's attempts to steal technological secrets from major U.S. aerospace and technology corporations. KGB covert operations against former President Ronald Reagan, which began five years before he became president. KGB spies who successfully posed as U.S. citizens under a series of ingenious disguises, including several who attained access to the upper echelons of New York society.

    One world had ended and a new, uncertain one was beginning. Regime change had come on a global scale: across Asia (including China, Korea, Indochina, and the Philippines, and of course Japan) and all of continental Europe. Out of the often vicious power struggles that ensued emerged the modern world as we know it.In human terms, the scale of transformation is almost impossible to imagine. Great cities around the world lay in ruins, their populations decimated, displaced, starving. Harsh revenge was meted out on a wide scale, and the ground was laid for much horror to come. At the same time, in the wake of unspeakable loss, the euphoria of the liberated was extraordinary, and the revelry unprecedented. The postwar years gave rise to the European welfare state, the United Nations, decolonization, Japanese pacifism, and the European Union. Social, cultural, and political "reeducation" was imposed on vanquished by victors on a scale that also had no historical precedent. Much that was done was ill advised, but in hindsight, as Ian Buruma shows us, these efforts were in fact relatively enlightened, humane, and effective.A poignant grace note throughout this history is Buruma's own father's story. Seized by the Nazis during the occupation of Holland, he spent much of the war in Berlin as a laborer, and by war's end was literally hiding in the rubble of a flattened city, having barely managed to survive starvation rations, Allied bombing, and Soviet shock troops when the end came. His journey home and attempted reentry into "normalcy" stand in many ways for his generation's experience.A work of enormous range and stirring human drama, conjuring both the Asian and European theaters with equal fluency, Year Zero is a book that Ian Buruma is perhaps uniquely positioned to write. It is surely his masterpiece.

    With blazing originality, The Fourth Turning illuminates the past, explains the present, and reimagines the future. Most remarkably, it offers an utterly persuasive prophecy about how America's past will predict its future.Strauss and Howe base this vision on a provocative theory of American history. The authors look back five hundred years and uncover a distinct pattern: Modern history moves in cycles, each one lasting about the length of a long human life, each composed of four eras--or turnings--that last about twenty years and that always arrive in the same order. In The Fourth Turning, the authors illustrate these cycles using a brilliant analysis of the post-World War II period.First comes a High, a period of confident expansion as a new order takes root after the old has been swept away. Next comes an Awakening, a time of spiritual exploration and rebellion against the now-established order. Then comes an Unraveling, an increasingly troubled era in which individualism triumphs over crumbling institutions. Last comes a Crisis--the Fourth Turning--when society passes through a great and perilous gate in history. Together, the four turnings comprise history's seasonal rhythm of growth, maturation, entropy, and rebirth.The Fourth Turning offers bold predictions about how all of us can prepare, individually and collectively, for America's next rendezvous with destiny.