Citizen Marketers: When People Are the Message


Jackie Huba - 2006
    They clarify the context and importance of technological and societal shifts that are changing the nature of customer expectations and relationships.

The Cluetrain Manifesto


Rick Levine - 2000
    A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

The People's Platform: Taking Back Power and Culture in the Digital Age


Astra Taylor - 2012
    But how true is this claim? In a seminal dismantling of techno-utopian visions, "The People's Platform" argues that for all that we "tweet" and "like" and "share," the Internet in fact reflects and amplifies real-world inequities at least as much as it ameliorates them. Online, just as off-line, attention and influence largely accrue to those who already have plenty of both.What we have seen so far, Astra Taylor says, has been not a revolution but a rearrangement. Although Silicon Valley tycoons have eclipsed Hollywood moguls, a handful of giants like Amazon, Apple, Google, and Facebook remain the gatekeepers. And the worst habits of the old media model--the pressure to seek easy celebrity, to be quick and sensational above all--have proliferated online, where "aggregating" the work of others is the surest way to attract eyeballs and ad revenue. When culture is "free," creative work has diminishing value, and advertising fuels the system. The new order looks suspiciously like the old one.We can do better, Taylor insists. The online world does offer a unique opportunity, but a democratic culture that supports diverse voices and work of lasting value will not spring up from technology alone. If we want the Internet to truly be a people's platform, we will have to make it so.

The Wealth of Nations


Adam Smith - 2010
    First published in 1776, Adam Smith's groundbreaking theories provide a recipe for national prosperity that has not been bettered since. It assumes no prior knowledge of its subject, and over 200 years on, still provides valuable lessons on the fundamentals of economics.This keepsake edition is a selected abridgement of all five books, and includes an Introduction by Tom Butler-Bowdon, drawing out lessons for the contemporary reader, a Foreword from Eamonn Butler, Director of the Adam Smith Institute, and a Preface from Dr. Razeen Sally of the London School of Economics.

Economics in the Age of COVID-19


Joshua Gans - 2020
    

Spam Nation: The Inside Story of Organized Cybercrime — from Global Epidemic to Your Front Door


Brian Krebs - 2014
    Tracing the rise, fall, and alarming resurrection of the digital mafia behind the two largest spam pharmacies and countless viruses, phishing, and spyware attacks he delivers the first definitive narrative of the global spam problem and its threat to consumers everywhere.Blending cutting-edge research, investigative reporting, and firsthand interviews, this terrifying true story reveals how we unwittingly invite these digital thieves into our lives every day. From unassuming computer programmers right next door to digital mobsters like "Cosma" who unleashed a massive malware attack that has stolen thousands of Americans' logins and passwords, Krebs uncovers the shocking lengths to which these people will go to profit from our data and our wallets.Not only are hundreds of thousands of Americans exposing themselves to fraud and dangerously toxic products from rogue online pharmacies, but even those who never open junk messages are at risk. As Krebs notes, spammers can—and do—hack into accounts through these emails, harvest personal information like usernames and passwords, and sell them on the digital black market. The fallout from this global epidemic doesn't just cost consumers and companies billions, it costs lives too.Fast-paced and utterly gripping, Spam Nation ultimately proposes concrete solutions for protecting ourselves online and stemming this tidal wave of cybercrime, before it's too late."Krebs's talent for exposing the weaknesses in online security has earned him respect in the IT business and loathing among cybercriminals. His track record of scoops has helped him become the rare blogger who supports himself on the strength of his reputation for hard-nosed reporting." Bloomberg Businessweek

A People's History of Computing in the United States


Joy Lisi Rankin - 2018
    But throughout the 1960s and 1970s a diverse group of teachers and students working together on academic computing systems conducted many of the activities we now recognize as personal and social computing. Their networks were centered in New Hampshire, Minnesota, and Illinois, but they connected far-flung users. Joy Rankin draws on detailed records to explore how users exchanged messages, programmed music and poems, fostered communities, and developed computer games like The Oregon Trail. These unsung pioneers helped shape our digital world, just as much as the inventors, garage hobbyists, and eccentric billionaires of Palo Alto.By imagining computing as an interactive commons, the early denizens of the digital realm seeded today's debate about whether the internet should be a public utility and laid the groundwork for the concept of net neutrality. Rankin offers a radical precedent for a more democratic digital culture, and new models for the next generation of activists, educators, coders, and makers.

The Collapse Of Globalism: And The Reinvention Of The World


John Ralston Saul - 2005
    Perhaps it is already a spent force, argues John Ralston Saul - the prize-winning author of Voltaire's Bastards, and On Equilibrium, among others - in this groundbreaking new book. The Collapse of Globalism follows globalization from its promising beginnings in the 1970s through to the increasing deregulation in industry, and into the 1990s, when regional economic collapses and concern for the environment and for the rights of workers led to widespread protest and disillusionment. In the wake of globalism's collapse, nationalism of the best and worst sort, Saul demonstrates, shows signs of making a remarkable, unexpected recovery.

Blockchain Revolution: How the Technology Behind Bitcoin Is Changing Money, Business, and the World


Don Tapscott - 2016
    But it is much more than that, too. It is a public ledger to which everyone has access, but which no single person controls. It allows for companies and individuals to collaborate with an unprecedented degree of trust and transparency. It is cryptographically secure, but fundamentally open. And soon it will be everywhere.In Blockchain Revolution, Don and Alex Tapscott reveal how this game-changing technology will shape the future of the world economy, dramatically improving everything from healthcare records to online voting, and from insurance claims to artist royalty payments. Brilliantly researched and highly accessible, this is the essential text on the next major paradigm shift. Read it, or be left behind.

Life After Google: The Fall of Big Data and the Rise of the Blockchain Economy


George Gilder - 2018
    Gilder says or writes is ever delivered at anything less than the fullest philosophical decibel... Mr. Gilder sounds less like a tech guru than a poet, and his words tumble out in a romantic cascade." “Google’s algorithms assume the world’s future is nothing more than the next moment in a random process. George Gilder shows how deep this assumption goes, what motivates people to make it, and why it’s wrong: the future depends on human action.” — Peter Thiel, founder of PayPal and Palantir Technologies and author of Zero to One: Notes on Startups, or How to Build the Future The Age of Google, built on big data and machine intelligence, has been an awesome era. But it’s coming to an end. In Life after Google, George Gilder—the peerless visionary of technology and culture—explains why Silicon Valley is suffering a nervous breakdown and what to expect as the post-Google age dawns. Google’s astonishing ability to “search and sort” attracts the entire world to its search engine and countless other goodies—videos, maps, email, calendars….And everything it offers is free, or so it seems. Instead of paying directly, users submit to advertising. The system of “aggregate and advertise” works—for a while—if you control an empire of data centers, but a market without prices strangles entrepreneurship and turns the Internet into a wasteland of ads. The crisis is not just economic. Even as advances in artificial intelligence induce delusions of omnipotence and transcendence, Silicon Valley has pretty much given up on security. The Internet firewalls supposedly protecting all those passwords and personal information have proved hopelessly permeable. The crisis cannot be solved within the current computer and network architecture. The future lies with the “cryptocosm”—the new architecture of the blockchain and its derivatives. Enabling cryptocurrencies such as bitcoin and ether, NEO and Hashgraph, it will provide the Internet a secure global payments system, ending the aggregate-and-advertise Age of Google. Silicon Valley, long dominated by a few giants, faces a “great unbundling,” which will disperse computer power and commerce and transform the economy and the Internet. Life after Google is almost here.   For fans of "Wealth and Poverty," "Knowledge and Power," and "The Scandal of Money."

Free Culture: The Nature and Future of Creativity


Lawrence Lessig - 2004
    Never before have the cultural powers- that-be been able to exert such control over what we can and can't do with the culture around us. Our society defends free markets and free speech; why then does it permit such top-down control? To lose our long tradition of free culture, Lawrence Lessig shows us, is to lose our freedom to create, our freedom to build, and, ultimately, our freedom to imagine.

Democracy Against Capitalism: Renewing Historical Materialism


Ellen Meiksins Wood - 1995
    In this book she sets out to renew the critical program of historical materialism by redefining its basic concepts and its theory of history in original and imaginative ways, using them to identify the specificity of capitalism as a system of social relations and political power. She goes on to explore the concept of democracy in both the ancient and modern world, examining the concept's relation to capitalism.

Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech


Sara Wachter-Boettcher - 2017
    But few of us realize just how many oversights, biases, and downright ethical nightmares are baked inside the tech products we use every day. It’s time we change that.In Technically Wrong, Sara Wachter-Boettcher demystifies the tech industry, leaving those of us on the other side of the screen better prepared to make informed choices about the services we use—and to demand more from the companies behind them.

Invisible Hands: The Making of the Conservative Movement from the New Deal to Reagan


Kim Phillips-Fein - 2008
    These nearly unknown, larger-than-life, and sometimes eccentric personalities--such as GE's zealous, silver-tongued Lemuel Ricketts Boulware and the self-described "revolutionary" Jasper Crane of DuPont--make for a fascinating, behind-the-scenes view of American history.The winner of a prestigious academic award for her original research on this book, Kim Phillips-Fein is already being heralded as an important new young American historian. Her meticulous research and narrative gifts reveal the dramatic story of a pragmatic, step-by-step, check-by-check campaign to promote an ideological revolution--one that ultimately helped propel conservative ideas to electoral triumph.

Saving Capitalism: For the Many, Not the Few


Robert B. Reich - 2004
    Reich, and now he reveals the cycles of power and influence that have perpetuated a new American oligarchy, a shrinking middle class, and the greatest income inequality and wealth disparity in eighty years. He makes clear how centrally problematic our veneration of the "free market" is, and how it has masked the power of the moneyed interests to tilt the market to their benefit. He exposes the falsehoods that have been bolstered by the corruption of our democracy by big corporations and the revolving door between Washington and Wall Street-- that all workers are paid what they're "worth," a higher minimum wage equals fewer jobs, corporations must serve shareholders before employees. Ever the pragmatist, Reich sees hope for reversing our slide toward inequality and diminished opportunity by shoring up the countervailing power of everyone else. Here is a revelatory indictment of our economic status quo and an empowering call to civic action.