Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from The New Yorker over the same period. Here you'll find the bittersweet tale of the inventor of the birth control pill, and the dazzling creations of pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and why it was that employers in Silicon Valley once tripped over themselves to hire the same college graduate.

    These are today's sins of science—as deplorable as mistaken past ideas about advocating racial purity or using lobotomies as a cure for mental illness. These unwitting errors add up to seven lessons both cautionary and profound, narrated by renowned author and speaker Paul A. Offit. Offit uses these lessons to investigate how we can separate good science from bad, using some of today's most controversial creations—e-cigarettes, GMOs, drug treatments for ADHD—as case studies. For every "Aha!" moment that should have been an "Oh no," this book is an engrossing account of how science has been misused disastrously—and how we can learn to use its power for good.

     A leading expert on the place of technology in war and intelligence, Robert H. Latiff, now teaching at the University of Notre Dame, has spent a career in the military researching and developing new combat technologies, observing the cost of our unquestioning embrace of innovation. At its best, advanced technology acts faster than ever to save the lives of soldiers; at its worst, the deployment of insufficiently considered new technology can have devastating unintended or long-term consequences. The question of whether we can is followed, all too infrequently, by the question of whether we should. In Future War, Latiff maps out the changing ways of war and the weapons technologies we will use to fight them, seeking to describe the ramifications of those changes and what it will mean in the future to be a soldier. He also recognizes that the fortunes of a nation are inextricably linked with its national defense, and how its citizens understand the importance of when, how, and according to what rules we fight. What will war mean to the average American? Are our leaders sufficiently sensitized to the implications of the new ways of fighting? How are the attitudes of individuals and civilian institutions shaped by the wars we fight and the means we use to fight them? And, of key importance: How will soldiers themselves think about war and their roles within it? The evolving, complex world of conflict and technology demands that we pay more attention to the issues that will confront us, before it is too late to control them. Decrying what he describes as a "broken" relationship between the military and the public it serves, Latiff issues a bold wake-up call to military planners and weapons technologists, decision makers, and the nation as a whole as we prepare for a very different future.

    

    On March 27, 1964, at 5:36 p.m., the biggest earthquake ever recorded in North America—and the second biggest ever in the world, measuring 9.2 on the Richter scale—struck Alaska, devastating coastal towns and villages and killing more than 130 people in what was then a relatively sparsely populated region. In a riveting tale about the almost unimaginable brute force of nature, New York Times science journalist Henry Fountain, in his first trade book, re-creates the lives of the villagers and townspeople living in Chenega, Anchorage, and Valdez; describes the sheer beauty of the geology of the region, with its towering peaks and 20-mile-long glaciers; and reveals the impact of the quake on the towns, the buildings, and the lives of the inhabitants. George Plafker, a geologist for the U.S. Geological Survey with years of experience scouring the Alaskan wilderness, is asked to investigate the Prince William Sound region in the aftermath of the quake, to better understand its origins. His work confirmed the then controversial theory of plate tectonics that explained how and why such deadly quakes occur, and how we can plan for the next one.

    The classified Japanese program required developing a squadron of top secret submarines—the Sen-toku or I-400 class—which were the largest and among the most deadly subs of World War II. Incredibly, the subs were designed as underwater aircraft carriers, each equipped with three Aichi M6A1 attack planes painted to look like US aircraft. Called Seiran, the planes were concealed in a huge, watertight deck hangar and meant to appear suddenly over American cities as their Japanese name suggests: like a “storm from a clear sky.”This operation remained unknowns to the Allies despite U.S. intelligence having broken the Japanese naval codes. Even more amazing is how close the Japanese came to pulling off their mission. In spite of seemingly insurmountable obstacles, including Allied air raids, mine-laden waters, fuel shortages, and a catastrophic depth-charge attack, the Sen-toku squadron was determined to complete their mission no matter what. But when the captain of an American combat sub inadvertently crossed paths with the squadron’s flagship, what promised to be a routine sub patrol soon threatened to rekindle World War II with untold consequences for Japan’s surrender ceremony only five days away.

    Colleen Mondor spent four years running dispatch operations for a Fairbanks-based commuter and charter airline—and she knows all too well the gap between the romance and reality of small plane piloting in the wildest territory of the United States. From overloaded aircraft to wings covered in ice, from flying sled dogs and dead bodies, piloting in Alaska is about living hard and working harder. What Mondor witnessed day to day would make anyone's hair stand on end.Ultimately, it is the pilots themselves; laced with ice and whiskey, death and camaraderie, silence and engine roar—who capture her imagination. In fine detail, Mondor reveals the technical side of flying, the history of Alaskan aviation, and a world that demands a close communion with extreme physical danger and emotional toughness. The Map of My Dead Pilots is an engrossing narrative whose gritty, no-holds-barred style is reminiscent of the works of Ken Kesey and Tim O'Brien.

    He wanted to give his girlfriend the moon. Literally.  Thad convinced his girlfriend and another female accomplice, both NASA interns, to break into an impregnable laboratory at NASA—past security checkpoints, an electronically locked door with cipher security codes, and camera-lined hallways—and help him steal the most precious objects in the world: the moon rocks. But what does one do with an item so valuable that it’s illegal even to own? And was Thad Roberts—undeniably gifted, picked for one of the most competitive scientific posts imaginable, a possible astronaut—really what he seemed? Mezrich has pored over thousands of pages of court records, FBI transcripts, and NASA documents and has interviewed most of the participants in the crime to reconstruct this Ocean’s Eleven–style heist, a madcap story of genius, love, and duplicity that reads like a Hollywood thrill ride.

    The largest exporter in the US, it played a central role in the early days of commercial flight, World War II bombing missions, and moon landings. It remains a linchpin in the awesome routine of air travel today. But the two crashes of its 737 MAX 8, in 2018 and 2019, exposed a shocking pattern of malfeasance, leading to the biggest crisis in the company's history. How did things go so horribly wrong at Boeing?Flying Blind is the definitive expos� of a corporate scandal that has transfixed the world. It reveals how a broken corporate culture paved the way for disaster, losses that were altogether avoidable. Drawing from aviation insiders, as well as exclusive interviews with senior Boeing staff, past and present, it shows how in its race to beat Airbus, Boeing skimped on testing, outsourced critical software to unreliable third-parties, and convinced regulators to put planes into service without properly equipping pilots to fly them. In the chill that it cast over its workplace, it offers a parable for a corporate America that puts the interests of shareholders over customers, employees, and communities.This is a searing account of how a once-iconic company fell prey to a win-at-all-costs mentality, destabilizing an industry and needlessly sacrificing 350 lives.

    With this epic tale of one vast and controversial road project, Matt Dellinger brings to life the country's complex political, social, and economic landscape. The 1,400-mile extension of I-69 south from Indianapolis, if completed, will connect Canada to Mexico through Michigan, Indiana, Kentucky, Tennessee, Mississippi, Arkansas, Louisiana, and Texas. This so-called NAFTA highway has been in development for two decades, and while segments are under construction today, others may never be built. Eagerly anticipated by many as an economic godsend, I-69 has also been opposed by environmentalists, farmers, ranchers, anarchists, and others who question both the wisdom of building more highways and the merits of globalization. Part history, part travelogue, Interstate 69 reveals the surprising story of how this extraordinary undertaking began, introduces us to the array of individuals who have worked tirelessly for years to build the road--or to stop it--and guides us through the many places the highway would transform forever: from sprawling cities like Indianapolis, Houston, and Memphis to the small rural towns of the Midwestern rust belt, the Mississippi Delta, and south Texas. This book vividly illustrates that the story of America is indeed the story of transportation--and that story continues. In an era when bridges fall, levies fail, and states lease their toll roads to foreign-owned corporations, Americans are realizing the central importance of infrastructure, how it affects our standard of living and quality of life and how it determines which places prosper and which places fade.Matt Dellinger connects these dots with an absorbingly human, on-the-ground examination of our country's struggle with development. Interstate 69 captures the hopes, dreams, and fears surrounding what we build and what we leave behind.

    We depend more than we realize on wishful thinking and romanticized ideas of history. In the new paperback edition of this fascinating book, a book that has appeared on MSNBC, CNBC, Slashdot.org, Lifehacker.com and in The New York Times, bestselling author Scott Berkun pulls the best lessons from the history of innovation, including the recent software and web age, to reveal powerful and suprising truths about how ideas become successful innovations -- truths people can easily apply to the challenges of today. Through his entertaining and insightful explanations of the inherent patterns in how Einstein’s discovered E=mc2 or Tim Berner Lee’s developed the idea of the world wide web, you will see how to develop existing knowledge into new innovations.Each entertaining chapter centers on breaking apart a powerful myth, popular in the business world despite it's lack of substance. Through Berkun's extensive research into the truth about innovations in technology, business and science, you’ll learn lessons from the expensive failures and dramatic successes of innovations past, and understand how innovators achieved what they did -- and what you need to do to be an innovator yourself. You'll discover:Why problems are more important than solutionsHow the good innovation is the enemy of the greatWhy children are more creative than your co-workersWhy epiphanies and breakthroughs always take timeHow all stories of innovations are distorted by the history effectHow to overcome people’s resistance to new ideasWhy the best idea doesn’t often winThe paperback edition includes four new chapters, focused on appling the lessons from the original book, and helping you develop your skills in creative thinking, pitching ideas, and staying motivated."For centuries before Google, MIT, and IDEO, modern hotbeds of innovation, we struggled to explain any kind of creation, from the universe itself to the multitudes of ideas around us. While we can make atomic bombs, and dry-clean silk ties, we still don’t have satisfying answers for simple questions like: Where do songs come from? Are there an infinite variety of possible kinds of cheese? How did Shakespeare and Stephen King invent so much, while we’re satisfied watching sitcom reruns? Our popular answers have been unconvincing, enabling misleading, fantasy-laden myths to grow strong." -- Scott Berkun, from the text"Berkun sets us free to change the world." -- Guy Kawasaki, author of Art of the StartScott was a manager at Microsoft from 1994-2003, on projects including v1-5 (not 6) of Internet Explorer. He is the author of three bestselling books, Making Things Happen, The Myths of Innovation and Confessions of a Public Speaker. He works full time as a writer and speaker, and his work has appeared in The New York Times, Forbes magazine, The Economist, The Washington Post, Wired magazine, National Public Radio and other media. He regularly contributes to Harvard Business Review and Bloomberg Businessweek, has taught creative thinking at the University of Washington, and has appeared as an innovation and management expert on MSNBC and on CNBC. He writes frequently on innovation and creative thinking at his blog: scottberkun.com and tweets at @berkun.

    The subsequent investigation was a maze of politics, bizarre theories, and shrouded answers. Bill Adair, an award-winning journalist, was granted special access to the five-year inquiry by the National Transportation Safety Board (NTSB) while its investigators tried to determine if the world's most widely used commercial jet, the Boeing 737, was really safe. Their findings have had wide-ranging effects on the airline industry, pilots, and even passangers. Adair takes readers behind the scenes to show who makes decisions about airline safety--and why.

    Growing from Peter Minuit's tiny settlement of 1626 to one with more than three million immigrants today, the city has always been a magnet for transplants from all over the globe. It is only fitting that the United States, a "nation of immigrants," is home to the only world city built primarily by immigration. More immigrants have entered the United States through New York than through all other entry points combined, making New York's immigrant saga a quintessentially American story.City of Dreams is the long-overdue, inspiring, and defining account of New York's both famous and forgotten immigrants: the young man from the Caribbean who relocated to New York and became a Founding Father; an Italian immigrant who toiled for years at railroad track maintenance before achieving his dream of becoming a nationally renowned poet; Russian-born Emma Goldman, who condoned the murder of American industrialists as a means of aiding downtrodden workers; Dominican immigrant Oscar de la Renta, who dressed first ladies from Jackie Kennedy to Michelle Obama. Over ten years in the making, Tyler Anbinder's story is one of innovators and artists, revolutionaries and rioters, staggering deprivation and soaring triumphs. Today's immigrants are really no different from those who have come to America in centuries past—and their story has never before been told with such breadth of scope, lavish research, and resounding spirit.

    ˃˃˃ The Plane Truth About Flying "Meade and Ronan pull back the curtain on the airline industry and shine a bright light on the dark corners. Everyone who flies or cares about someone who flies should read this eye-opening account of the current state of commercial air travel. What you don't see can hurt you."--Capt. Chesley "Sully" Sullenberger, retired airline pilot, consultant, speaker, CBS News Aviation and Safety Expert, and author of Making a Difference: Stories of Vision and Courage from America's Leaders and Highest Duty: My Search for What Really Matters ˃˃˃ Children's Safety On Aircraft Is Second Class These revelations are made in the hope that any resulting debate will contribute to making air travel a safer experience for both crew and passengers alike.Seconds to Disaster will not only pose and answer questions as to why accidents happen, but also offer solutions as to how they can be further prevented.And it will explore a highly contentious issue: what parts do both the airline industry and the worldwide watchdog authorities responsible for governing that industry contribute in playing dice with passenger lives, through negligence and collusion. Scroll up and grab a copy today.

    Together, they ruled big business. They transformed popular culture. And they provoked a national controversy. More than anything, they lived a unique and rollicking American Dream, escaping the broken homes of their youth to produce the most notoriously successful game franchises in history—Doom and Quake— until the games they made tore them apart. This is a story of friendship and betrayal, commerce and artistry—a powerful and compassionate account of what it's like to be young, driven, and wildly creative.