But that doesn't mean you need to passively accept whatever outcome those forces might press upon you. Instead, with these 12 fast-moving and crystal clear lectures, you can learn how to use a small handful of basic nuts-and-bolts principles to turn those same forces to your own advantage.Requiring no previous economics background, Professor Bartlett presents some of the fundamental principles and concepts that shape the lenses through which economists view the world. He then shows you how to use these simple analytical tools to understand what you see through those lenses. By learning to identify the many varied situations in which economics affects your life and how to wield the tools that can help you make the wisest choices in those situations, you'll enhance not only your understanding of daily life but your own success in living it.Packed with case studies, helpful strategies, economic insights, and more, this series will equip you with a reliable toolkit for thinking more like an everyday economist and approach the issues in your own life with a more educated, seasoned eye. And after these dozen lectures with Professor Bartlett, things really will look very different. You'll see how basic economic ideas like incentives, risks, rewards, and rationality are not just the province of professional economists, government policymakers, or your local bank's loan officer, but instead lie at the root of nearly every decision you must make in your daily life.

    But soon, Earth's isolation could come to an end. Over the past two decades, astronomers have discovered thousands of planets orbiting other stars. Some of these exoplanets may be mirror images of our own world. And more are being found all the time.Yet as the pace of discovery quickens, an answer to the universe's greatest riddle still remains just out of reach: Is the great silence and emptiness of the cosmos a sign that we and our world are somehow singular, special, and profoundly alone, or does it just mean that we’re looking for life in all the wrong places? As star-gazing scientists come closer to learning the truth, their insights are proving ever more crucial to understanding life’s intricate mysteries and possibilities right here on Earth.Science journalist Lee Billings explores the past and future of the "exoplanet boom" through in-depth reporting and interviews with the astronomers andplanetary scientists at its forefront. He recounts the stories behind their world-changing discoveries and captures the pivotal moments that drove them forward in their historic search for the first habitable planets beyond our solar system. Billings brings readers close to a wide range of fascinating characters, such as:FRANK DRAKE, a pioneer who has used the world’s greatest radio telescopes to conduct the first searches for extraterrestrial intelligence and to transmit a message to the stars so powerful that it briefly outshone our Sun.JIM KASTING, a mild-mannered former NASA scientist whose research into the Earth’s atmosphere and climate reveals the deepest foundations of life on our planet, foretells the end of life on Earth in the distant future, and guides the planet hunters in their search for alien life.SARA SEAGER, a visionary and iron-willed MIT professor who dreams of escaping the solar system and building the giant space telescopes required to discover and study life-bearing planets around hundreds of the Sun’s neighboring stars.Through these and other captivating tales, Billings traces the triumphs, tragedies, and betrayals of the extraordinary men and women seeking life among the stars. In spite of insufficient funding, clashing opinions, and the failings of some of our world’s most prominent and powerful scientific organizations, these planet hunters will not rest until they find the meaning of life in the infinite depths of space. Billings emphasizes that the heroic quest for other Earth-like planets is not only a scientific pursuit, but also a reflection of our own culture’s timeless hopes and fears.

    Every new reader's brain possesses the extraordinary capacity to rearrange itself beyond its original abilities in order to understand written symbols. But how does the brain learn to read? As world-renowned cognitive neuroscientist and scholar of reading Maryanne Wolf explains in this impassioned book, we taught our brain to read only a few thousand years ago, and in the process changed the intellectual evolution of our species.Wolf tells us that the brain that examined tiny clay tablets in the cuneiform script of the Sumerians is configured differently from the brain that reads alphabets or of one literate in today's technology.There are critical implications to such an evolving brain. Just as writing reduced the need for memory, the proliferation of information and the particular requirements of digital culture may short-circuit some of written language's unique contributions—with potentially profound consequences for our future.Turning her attention to the development of the individual reading brain, Wolf draws on her expertise in dyslexia to investigate what happens when the brain finds it difficult to read. Interweaving her vast knowledge of neuroscience, psychology, literature, and linguistics, Wolf takes the reader from the brains of a pre-literate Homer to a literacy-ambivalent Plato, from an infant listening to Goodnight Moon to an expert reader of Proust, and finally to an often misunderstood child with dyslexia whose gifts may be as real as the challenges he or she faces.As we come to appreciate how the evolution and development of reading have changed the very arrangement of our brain and our intellectual life, we begin to realize with ever greater comprehension that we truly are what we read. Ambitious, provocative, and rich with examples, Proust and the Squid celebrates reading, one of the single most remarkable inventions in history. Once embarked on this magnificent story of the reading brain, you will never again take for granted your ability to absorb the written word.

    We will soon be able to meet and exceed the basic needs of every man, woman and child on the planet. Abundance for all is within our grasp. This bold, contrarian view, backed up by exhaustive research, introduces our near-term future, where exponentially growing technologies and three other powerful forces are conspiring to better the lives of billions. An antidote to pessimism by tech entrepreneur turned philanthropist, Peter H. Diamandis and award-winning science writer Steven Kotler. Since the dawn of humanity, a privileged few have lived in stark contrast to the hardscrabble majority. Conventional wisdom says this gap cannot be closed. But it is closing—fast. The authors document how four forces—exponential technologies, the DIY innovator, the Technophilanthropist, and the Rising Billion—are conspiring to solve our biggest problems. Abundance establishes hard targets for change and lays out a strategic roadmap for governments, industry and entrepreneurs, giving us plenty of reason for optimism.Examining human need by category—water, food, energy, healthcare, education, freedom—Diamandis and Kotler introduce dozens of innovators making great strides in each area: Larry Page, Steven Hawking, Dean Kamen, Daniel Kahneman, Elon Musk, Bill Joy, Stewart Brand, Jeff Skoll, Ray Kurzweil, Ratan Tata, Craig Venter, among many, many others.

    The average young person in the UK will spend 10,000 hours gaming by the age of twenty-one. What's causing this mass exodus? According to world-renowned game designer Jane McGonigal the answer is simple: videogames are fulfilling genuine human needs. Drawing on positive psychology, cognitive science and sociology, Reality is Broken shows how game designers have hit on core truths about what makes us happy, and utilized these discoveries to astonishing effect in virtual environments. But why, McGonigal asks, should we use the power of games for escapist entertainment alone? In this groundbreaking exploration of the power and future of gaming, she reveals how gamers have become expert problem solvers and collaborators, and shows how we can use the lessons of game design to socially positive ends, be it in our own lives, our communities or our businesses. Written for gamers and non-gamers alike, Reality is Broken sends a clear and provocative message: the future will belong to those who can understand, design and play games.

    We rely on them every day of our lives. They make us who we are. And yet the truth is they are far from being the accurate record of the past we like to think they are. True, we can all admit to having suffered occasional memory lapses, such as entering a room and immediately forgetting why, or suddenly being unable to recall the name of someone we've met dozens of times. But what if our minds have the potential for more profound errors, that enable the manipulation or even outright fabrication of our memories?In The Memory Illusion, forensic psychologist and memory expert Dr Julia Shaw uses the latest research to show the astonishing variety of ways in which our brains can indeed be led astray. She shows why we can sometimes misappropriate other people's memories, subsequently believing them to be our own. She explains how police officers can imprison an innocent man for life on the basis of many denials and just one confession. She demonstrates the way radically false memories can be deliberately implanted, leading people to believe they had tea with Prince Charles, or committed crimes that never happened. And she reveals how, in spite of all this, we can improve our memory through simple awareness of its fallibility. Fascinating and unnerving in equal measure, The Memory Illusion offers a unique insight into the human brain, challenging you to question how much you can ever truly know about yourself.

    Over the past decade, the world has seen the most powerful El Ni�o ever recorded, the most devastating hurricane in two hundred years, the hottest European summer on record, and one of the worst storm seasons ever experienced in Florida. With one out of every five living things on this planet committed to extinction by the levels of greenhouse gases that will accumulate in the next few decades, we are reaching a global climatic tipping point. The Weather Makers is both an urgent warning and a call to arms, outlining the history of climate change, how it will unfold over the next century, and what we can do to prevent a cataclysmic future. Along with a riveting history of climate change, Tim Flannery offers specific suggestions for action for both lawmakers and individuals, from investing in renewable power sources like wind, solar, and geothermal energy, to offering an action plan with steps each and every one of us can take right now to reduce deadly CO2 emissions by as much as 70 percent.

    Each blockbuster has a secret history--of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience.In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable.Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century--people's attention.From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.In Hit Makers, Derek Thompson investigates: - The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses - Why Facebook is the world's most important modern newspaper - How advertising critics predicted Donald Trump - The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history - How Barack Obama and his speechwriters think of themselves as songwriters - How Disney conquered the world--but the future of hits belongs to savvy amateurs and individuals - The French collector who accidentally created the Impressionist canon - Quantitative evidence that the biggest music hits aren't always the best - Why almost all Hollywood blockbusters are sequels, reboots, and adaptations - Why one year--1991--is responsible for the way pop music sounds today - Why another year --1932--created the business model of film - How data scientists proved that "going viral" is a myth - How 19th century immigration patterns explain the most heard song in the Western Hemisphere

    Whether discussing the recent U.S. military escalation in Colombia, the bipartisan rollback of Social Security, the rise of for-profit HMOs, or growing inequality worldwide, Chomsky shows how ordinary citizens, if they work together, have the power to make meaningful change.Renowned interviewer David Barsamian showcases his unique access to Chomsky's thinking on a number of topics of contemporary and historical import. In an interview conducted after the important November 1999 "Battle in Seattle", Chomsky discusses prospects for building a movement to challenge corporate domination of the media, the environment, and even our private lives. Chomsky also engages in a discussion of his ideas on language and mind, making his important linguistic insights accessible to the lay reader.

    Robinson Crusoe. Harry Potter. What do these memorable characters have in common? Why do we turn to certain stories again and again? And what impact have they made on world history? These 24 eye-opening lectures give fresh insight into some of the greatest heroes in world literature, from warriors such as Beowulf and Odysseus to unexpected heroes such as Uncle Tom and Sancho Panza.Professor Shippey gives you an inside glimpse into the writer's process. Learn how authors "write into the gap" to flesh out-or, in some cases, reimagine altogether-old stories, making them new for new readerships with different values. By examining what makes these heroes such compelling characters, you'll see how they provide a window to better understand ourselves.From the beginnings of world literature through today's bestsellers, look at what makes characters successful-and how they reflect our changing cultural mores. For instance, after the horrors of global war in the 20th century, the world was waiting for a hero like Frodo Baggins, J.R.R. Tolkien's meek hobbit hero, someone called to duty rather than born strong and fearless.You'll also examine ways that great heroes have changed the course of history, defining nations and redefining our sense of self and our relationships. From the mythical journey of Aeneas to Jane Austen's country dances, you'll survey a wealth of memorable stories and consider why such heroes were necessary-and how they continue to influence our lives today.

    But the very existence of consciousness raises profound questions: Why would any collection of matter in the universe be conscious? How are we able to think about this? And why should we?In this wonderfully accessible book, Annaka Harris guides us through the evolving definitions, philosophies, and scientific findings that probe our limited understanding of consciousness. Where does it reside, and what gives rise to it? Could it be an illusion, or a universal property of all matter? As we try to understand consciousness, we must grapple with how to define it and, in the age of artificial intelligence, who or what might possess it. Conscious offers lively and challenging arguments that alter our ideas about consciousness—allowing us to think freely about it for ourselves, if indeed we can.

    In Rise of the Robots, Silicon Valley entrepreneur Martin Ford argues that this is absolutely not the case. As technology continues to accelerate and machines begin taking care of themselves, fewer people will be necessary. Artificial intelligence is already well on its way to making “good jobs” obsolete: many paralegals, journalists, office workers, and even computer programmers are poised to be replaced by robots and smart software. As progress continues, blue and white collar jobs alike will evaporate, squeezing working- and middle-class families ever further. At the same time, households are under assault from exploding costs, especially from the two major industries—education and health care—that, so far, have not been transformed by information technology. The result could well be massive unemployment and inequality as well as the implosion of the consumer economy itself.In Rise of the Robots, Ford details what machine intelligence and robotics can accomplish, and implores employers, scholars, and policy makers alike to face the implications. The past solutions to technological disruption, especially more training and education, aren't going to work, and we must decide, now, whether the future will see broad-based prosperity or catastrophic levels of inequality and economic insecurity. Rise of the Robots is essential reading for anyone who wants to understand what accelerating technology means for their own economic prospects—not to mention those of their children—as well as for society as a whole.

    Sophisticated beyond the Spaniards' wildest imaginings, these people were the Aztecs, the Maya, and related cultures that shared common traditions of religion, government, the arts, engineering, and trade. In many ways more advanced than European nations, these societies equaled the world's greatest civilizations of their time.Immerse yourself in this epic story with 48 exhilarating half-hour lectures that cover the scope of Mesoamerican history and culture. You'll focus mainly on the Maya, who have been in Mesoamerica for thousands of years, and the Aztecs, who mysteriously appeared late and rose swiftly to power. The Aztecs fell from power just as precipitously; their empire controlled the region for less than a century, until the arrival of the Spanish in the early 1500s. Why were the Aztecs so quickly defeated by the conquistadors, while the Maya resisted the invaders for generations?Although the Spanish eventually conquered all of Mesoamerica, much remains of the original cultures. Beautiful artifacts fill museums. Impressive ruins dot the landscape. And millions of descendants of ancient Mesoamericans still live in their ancestral homes, speaking native languages and practicing time-honored traditions. The countries from Mexico to Costa Rica include more than a dozen UNESCO World Heritage Sites related to the pre-Columbian period, plus scores of other ancient sites that are equally worth a visit. This course is the ideal way to plan an itinerary, prepare for a tour, or simply sit back and enjoy a thrilling virtual voyage. You will be surprised at the number of sites to explore - many more than you could possibly see in months of travel. Your guide is Professor Barnhart, a noted archaeologist whose exploits include the discovery of a lost Maya city.©2015 The Great Courses (P)2015 The Teaching Company, LLC

    In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives—from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture—can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends—flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning—and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly’s bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading—what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place—as this new world emerges.

    But what is grammar? In fact, it's the integral basis of how we speak and write.As such, a refined awareness of grammar opens a world of possibilities for both your pleasure in the English language and your skill in using it, in both speech and the written word. As a foundation for writing, a detailed grounding in grammar and usage will hugely expand your resources for meaningful verbal expression, for navigating the subtleties of the language, and for achieving clarity of communication and stylistic power.In English Grammar Boot Camp, linguist and popular Great Courses instructor Professor Curzan takes you on an enjoyable exploration of the essential aspects of English grammar. These 24 spirited and accessible lectures offer you a comprehensive core training - a linguistic "boot camp," by which we mean a thorough immersion in all of the key elements of English grammar and usage, in their most immediate, practical application.Here you get a breadth of perspective and context you won't find elsewhere, leaving you with a more choices and rich verbal resources for your own use of the language. In discussing the different parts of speech, Professor Curzan directs your attention to how the element at hand evolved. Highlighting reflections from 18th- and 19th-century usage guides as well as from multiple modern commentators, she guides you in examining real-world language use in a variety of contexts, helping you develop a sophisticated frame of reference and a deep awareness of the idiosyncrasies of English.This delightful and superbly insightful course offers you a unique opportunity to explore the linguistic riches of the English language, and to significantly deepen your mastery of grammar, usage, and style.