Book picks similar to
The Unseen Power: Public Relations: A History by Scott M. Cutlip
political-economy
government
individual-self
knowledge
Why Size Matters: From Bacteria to Blue Whales
John Tyler Bonner - 2006
In his hallmark friendly style, he explores the universal impact of being the right size. By examining stories ranging from Alice in Wonderland to Gulliver's Travels, he shows that humans have always been fascinated by things big and small. Why then does size always reside on the fringes of science and never on the center stage? Why do biologists and others ponder size only when studying something else--running speed, life span, or metabolism? Why Size Matters, a pioneering book of big ideas in a compact size, gives size its due by presenting a profound yet lucid overview of what we know about its role in the living world. Bonner argues that size really does matter--that it is the supreme and universal determinant of what any organism can be and do. For example, because tiny creatures are subject primarily to forces of cohesion and larger beasts to gravity, a fly can easily walk up a wall, something we humans cannot even begin to imagine doing.Bonner introduces us to size through the giants and dwarfs of human, animal, and plant history and then explores questions including the physics of size as it affects biology, the evolution of size over geological time, and the role of size in the function and longevity of living things.As this elegantly written book shows, size affects life in its every aspect. It is a universal frame from which nothing escapes.
Republicans Buy Sneakers Too: How the Left Is Ruining Sports with Politics
Clay Travis - 2018
Whether it’s in the stadium or the studio, the conversation isn’t about who’s talented and who stinks. It’s about who said the right or wrong thing from the sidelines or on social media. And we know which side is playing referee in that game.Having ruined journalism and Hollywood, far left-wing activists have now turned to sports. Travis argues it’s time for right-thinking fans everywhere to put down their beers and reclaim their teams and their traditions. In Republicans Buy Sneakers, Too he replays the arguments he’s won and lays out all the battles ahead. His goal is simple: to make sports great again.Travis wants sports to remain the great equalizer and ultimate meritocracy—a passion that unites Americans of all races, genders, and creeds, providing an opportunity to find common ground and an escape from polarizing commentary. He takes readers through the recent politicization of sports, controversy by controversy and untalented-but-celebrated hero by hero, and skewers outlets like ESPN which spend more time mimicking MSNBC than covering sports.Travis hopes that if we can stop sports from being just another political battlefield, and return it to our common ground, we can come together as a country again.
Ambush at the Waterfall: Marines in Vietnam (No Safe Spaces)
Anthony H. Johnson - 2018
After the TET offensive of 1968, the North Vietnamese Army forces fled back to their base camps in the jungle covered mountains where they lived, trained and prepared their attacks. During Operation Mameluke Thrust, Marines went into those mountains in search of the NVA. The Marines were hunting and the NVA were ready for them. During several battles, the NVA and Marines fought fiercely, with heavy casualties on both sides. This is the story of one of those battles told by a 19 year old Marine who fought in those battles. As the Marines swept along a river, the point platoon rappelled down a waterfall that then separated them from the main body of the Marine force. The NVA, who had been waiting in ambush, opened fire on both the point platoon and main body. The point platoon, isolated from the main body and in an open field surrounded by a numerically superior NVA force in fortified concealed positions, fought bravely. This story is dedicated to the 21 members of 3rd platoon of Bravo Company, 1st Battalion 7th Marines, who were killed or wounded at the waterfall in the mountains near Thuong Duc in Quang Nam province.
1144 Random, Interesting & Fun Facts You Need To Know - The Knowledge Encyclopedia To Win Trivia (Amazing World Facts Book 1)
Scott Matthews - 2019
air can pass through them if a child ever swallows one? In these 1144 facts you're going to learn more than you learnt from all your high school teachers combined. It's full of interesting information that you can whip out in any conversation. You'll never be lost for words and always have the perfect ice breaker. ★★You're going to learn more about the world you live in & some of the topics include:★★-Science-Economics-Human Anatomy-Space-Animal Species-Many, Many More!What’re you waiting for? Knowledge is power! Come on in and we’ll delve into the interesting and fascinating facts about the world around us. Scroll up and click the ‘add to cart’ button now!Get the e-book absolutely FREE when you get the paperback!
Cynthia Ann Parker: The Story of Her Capture (1886)
James T. DeShields - 1886
However, of equal interest are the rare stories of those captives who did not wish to escape but were forcibly rescued. One such story is that of Cynthia Ann Parker, mother of famous Comanche Chief Quanah Parker. In 1860, Comanches led by Chief Peta Nocona conducted numerous raids on various Texas settlements, culminating in the brutal violence. Texas Ranger Captain and future governor Lawrence S. Ross responded to these raids by attacking a Comanche camp on Pease River. Caught fleeing the destroyed Comanche camp was a woman with blue eyes who could not speak English and did not remember her birth name or details of her life prior to joining the Comanche. She proved to be Cynthia Ann Parker, taken prisoner by Comanches at the fall of Parker's Fort 24 years before. She had married a young Comanche chief named Peta Nocona, and had two boys and a baby girl. One of her sons, Quanah Parker, became one of the greatest Comanche chiefs of all time. In 1886, James T. DeShields published the book "Cynthia Ann Parker: The Story of Her Capture," which recounts events he had masterfully pieced together from narratives furnished Ross, various Parker relatives, together with most of the numerous partial accounts of the fall of Parker’s Fort and subsequent relative events. In describing Parker's return to her family, DeShields writes: "But as savage-like and dark of complexion as she was, Cynthia Ann was still dear to her overjoyed uncle, and was welcomed home by relatives with all the joyous transports with which the prodigal son was hailed upon his miserable return to the parental roof. As thorough an Indian in manner and looks as if she had been so born, she sought every opportunity to escape, and had to be closely watched...." About the author James Thomas DeShields (1861-1948), was a Texas historian and author of historical works including: • Border Wars of Texas • Two months in the camp of Big Bear • They Sat in High Places: The Presidents and Governors of Texas • The Fall of Parker's Fort • The Fergusons, "Jim and Ma"
Storytelling Made Easy: Persuade and Transform Your Audiences, Buyers, and Clients — Simply, Quickly, and Profitably
Michael Hauge - 2017
HARNESS THE POWER OF HOLLYWOOD STORYTELLING MAGIC Renowned Hollywood story expert Michael Hauge’s Six Step Success Story formula gives your potential clients and buyers the emotional experience of success—and will move them to take action.
JFK and the Reagan Revolution: A Secret History of American Prosperity
Lawrence Kudlow - 2015
The Dow Jones nearly doubled between 1962 and 1966, the recurring recessions of the Eisenhower years ended, and America saw a run of economic growth that ranks among the biggest in its history. Today, the Left would have voters believe that the 1960s boom happened despite, or even because of, high taxes. In fact, America enjoyed this era of prosperity because John F. Kennedy, the great hero of liberals today, embraced the very conservative ideas of supply-side economics. To the horror of fellow liberals, he initiated tax cuts that launched America's economy into years of growth--and that later inspired Ronald Reagan to imitate them. In a blow-by-blow narrative of the tax battles within the Kennedy administration, the authors reveal how JFK assembled Keynesian advisors, only to reject their plans for loose money and big spending. Instead, Kennedy embraced ideas advanced by the non-Keynesians on his team of rivals and drew upon his own deep reading of history to opt for tax cuts and a recommitment to the gold standard. Here we meet a fascinating cast of Kennedy Administration characters, especially Treasure Secretary Douglas Dillon, the token Republican in JFK's cabinet. Dillon's opponents, such as liberal economists Paul Samuelson, Robert Solow, and James Tobin, strove to stifle the push to bring down the high tax rates--including an astonishing 91% top rate on the wealthiest earners-- that were damaging the economy. Once JFK became convinced of the power of tax cuts, he held his ground against the Keynesians. And as Kennedy made his case for the tax cut, the economy took off. After the assassination, Lyndon Johnson finally signed the tax-cut law in February 1964. The subsequent economic boom delivered the greatest prosperity the nation had ever seen. This is an eye-opening look at one of the most important yet least understood episodes in American economic history. It shatters the argument that the Republicans who believe that cutting tax rates can result in more growth and more tax revenue have moved to the extreme right. Instead, it is the Democrats who have moved so far left as to have to disown John F. Kennedy's most successful policies.
Devil's Night: And Other True Tales of Detroit
Ze'ev Chafets - 1990
The local citizens call that evening Devil's Night; tourists, sociologists and even some visiting firefighters gather to witness this outpouring of urban frustration when houses, abandoned buildings and unused factories burn to the ground in an orgy of arson.In capturing Devil's Night and other troubling Motown movements, Ze'ev Cha-fets—hailed as a "1980s de Tocqueville" by The New York Times—returns to the city of his youth. In the early 1960s Detroit seemed like the model American city. Industry was booming as both blacks and whites found steady work in the auto industry. But in 1967 the worst race riot in American history erupted; overnight, Detroit was violently jerked from an existence as a prosperous, integrated industrial center to that of a chaotic, seething ghetto. Chafets goes back to the city where he grew up and learned the facts of life, a city where his strongest friendship was an unlikely one—with a fatherless black teenager from the ghetto—a city where reality set in early when Chafets's own grandfather was killed in a holdup.Chafets leads us through the wilderness of the distinct subcultures of contemporary Detroit. He meets the black intelligentsia who view their "independent state" as progress for black America; he spends time with cops whose conflicting attitudes of pride in their work and bitterness at their city's staggering crime rate lead to frustration; he explores the growing sects in the Muslim and Christian communities that provide ecstatic, religious escape; he talks to whites from the segregated suburbs to find out why they fled and about the roots of their continuous antagonism; and he converses with Mayor Coleman Young, who, despite the abysmal social and financial conditions of his city, is convinced he is leading Detroit— and its black populace—to a better and brighter future.Poignant, perceptive, and at times hilariously funny, Devil's Night: And Other True Tales of Detroit gives an unprecedented look at what Ze'ev Chafets calls "America's first Third World City."
The One-Page Proposal: How to Get Your Business Pitch onto One Persuasive Page
Patrick G. Riley - 2002
Now, in the first book of its kind, successful entrepreneur Patrick Riley shows you how to boil all the elements of your business proposal into one persuasive page magnify your business potential in the process.
The Million Dollar Blog
Natasha Courtenay-Smith - 2016
In a world where everyone wants to blog and blog posts are ubiquitous, how do you stand out? How do you blog your way from nobody to somebody? How do you, as a business owner, use content to build your brand and drive your success?Blogging has become the ‘it’ career of the modern world and every business knows that blogging should be an integral part of their marketing and success, but it’s actually never been tougher to be shine in the digital storytelling landscape.No matter who are you – a mum at home, a budding fashion blogger or a small business owner –The Million Dollar Blog will be your ultimate guide to starting a successful blog or taking your existing blog to the next level.Through a combination of practical advice and interviews with some of the world’s most famous and successful bloggers, vloggers and content strategists, including Seth Godin, Lily Pebbles, Grant Cardone and Madeleine Shaw, entrepreneur and digital strategist Natasha Courtenay Smith shows you how to build a blog that will increase your profile, create new opportunities, earn money and change your life.
It’s Not What You Say, It’s The Way You Say It!
Michael Parker - 2014
No matter what your speaking challenge is, this inspirational, cleverly illustrated book will ensure you perform with passion, power and persuasion; at your very best.Whether you are chasing a job, planning a pitch, giving a speech at a wedding, presenting to one or one thousand people, you’ll discover how to:-Use the rule of three to win any audience over-Prepare so you can be yourself – but better-Embrace the unknown and conquer any fearCapturing a life time’s work in the art of persuasive communication, this powerful book reveals the principles, tools and tricks to help you become a courageous, memorable, stand-out speaker.
War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
Al Ries - 2009
Typical characteristics of a left brainer.What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer.These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, including:Management deals in reality. Marketing deals in perception.Management demands better products. Marketing demands different products.Management deals in verbal abstractions. Marketing deals in visual hammers.Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.
Digital Marketing: Strategy, Implementation and Practice
Dave Chaffey - 2012
Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.