Book picks similar to
The Unseen Power: Public Relations: A History by Scott M. Cutlip


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Bubble Of American Supremacy


George Soros - 2003
    Bush administration. In The Bubble of American Supremacy, Soros warns that American efforts to be the ultimate global superpower will not only be unsuccessful but will make America and the world infinitely more unstable. Bush and company, he says, have callously used the events of September 11th for their own political gain and misled the world about the threat posed by Iraq. In previous American presidential elections, billionaires Steve Forbes and Ross Perot have tried to run for president themselves to address the country's problems, but Soros--while no less zealous about his convictions--sees his role a little differently. "I have made it my primary objective to persuade the American public to reject President Bush in the upcoming elections," he writes, "We have been deceived." The arguments he makes and the evidence he presents are interesting enough, although there really isn't anything here that hasn't been written in scores of other anti-Bush books released around the same time. What sets Soros's book apart from all the others is the recurring presence of Soros himself, frequently citing previous books he's written, speeches he's made, and highlights of his career. The pronoun "I" is never far away. Granted, it's been an interesting career; his financial success coupled with his passionate political convictions would make for a terrific memoir, but at times in this book Soros's ego gets almost comically in the way. Referring to his long-held support for open societies, he says this philosophy "could almost be called the Soros doctrine" only to renounce propriety over it a page later. Soros is a capable writer and a clear thinker, and he ably articulates his views. Readers interested in criticisms of Bush and company have several options but readers interested in George Soros will find plenty to satisfy them here. --John Moe

Ditch the Pitch: The Art of Improvised Persuasion


Steve Yastrow - 2014
    In his breakthrough handbook, Ditch the Pitch, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. Steve’s advice: tear up your sales pitch and instead improvise persuasive conversations.Ditch the Pitch is an essential read for salespeople, business managers, and anyone wishing to persuade those around them. Organized into six habits, with each habit consisting of three practices necessary for mastery, Ditch the Pitch is designed to teach Yastrow's approach to fresh, spontaneous, persuasive conversations. These new skills will show the reader how to identify the details that make each customer unique and subsequently navigate a conversation that focuses on the right message for the right customer at the right time.Throughout the book, the author quotes well-known improv comedians and musicians. He translates the techniques these artists use when improvising to create persuasive situations with customers. With the new confidence Ditch the Pitch offers, you will become master of the art of on-the-spot, engaging, and effective customer interactions. Let go of pre-written scripts and embrace Yastrow's guidelines for effortlessly enabling spontaneous conversations that persuade customers to say "yes."

The Case Against the Fed


Murray N. Rothbard - 1994
    This work begins with a mini-treatment of money and banking theory, and then plunges right in with the real history of the Federal Reserve System. Rothbard covers the struggle between competing elites and how they converged with the Fed. Rothbard calls for the abolition of the central bank and a restoration of the gold standard. His popular treatment incorporates the best and most up-to-date scholarship on the Fed's origins and effects.

The Best Democracy Money Can Buy


Greg Palast - 2002
    From East Timor to Waco, he has exposed some of the most egregious cases of political corruption, corporate fraud, and financial manipulation in the US and abroad. His uncanny investigative skills as well as his no-holds-barred style have made him an anathema among magnates on four continents and a living legend among his colleagues and his devoted readership. This excitingcollection, now revised and updated, brings together some of Palast's most powerful writing of the past decade. Included here are his celebrated Washington Post expose on Jeb Bush and Katherine Harris's stealing of the presidential election in Florida, and recent stories on George W. Bush's payoffs to corporate cronies, the payola behind Hillary Clinton, and the faux energy crisis. Also included in this volume are new and previously unpublished material, television transcripts, photographs, and letters.

Diffusion of Innovations


Everett M. Rogers - 1982
    It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

The American West: Cowboys


Grayson Wyatt - 2016
    But behind it were real men whose hard work and hard play, stoic toughness, and code of honor helped tame the American West. The epic cattle drives that were so much a part of the cowboys' heyday lasted only an astonishingly brief two decades. But the cowboy is still a basic part of the American character. Here, from historian Grayson Wyatt, is their surprising and little-told story.

Secret Formulas of the Wizard of Ads


Roy H. Williams - 1999
    It contains useful tips and advice on how to market products, manage staff and remember that which is important in life.

The Backlash: Right-Wing Radicals, High-Def Hucksters, and Paranoid Politics in the Age of Obama


Will Bunch - 2010
    From health care reform to immigration policies, The Backlash is a gripping investigation into the emerging voice of the dangerous American right wing.

Networking Is a Contact Sport: How Staying Connected and Serving Others Will Help You Grow Your Business, Expand Your Influence -- or Even Land Your Next Job


Joe Sweeney - 2010
    Networking.In this New York Times, Wall Street Journal, and USA TODAY bestseller, master networker Joe Sweeney shares his networking secrets from a long and successful career as a business owner, sports agent and executive and investment banking consultant. His first secret: master networkers are focused on giving, not getting.With today’s difficult economy and uncertain workplace, networking has never been more important. Sweeney’s simple but effective 5/10/15 networking plan will give you a leg up in the current job market, help you stay employed, or, if you’ve been laid off, find your next job. The cliché that who you know is more important than what you know has never been truer. Sweeney illustrates his insights with dozens of helpful examples from his own life (along with a few fascinating insider sports stories).With special sections on networking for women and minorities, insights into the usefulness (and handicaps) of social networking sites, how to get (and why you need) a wingman and profiles of other master networkers, Networking Is a Contact Sport is a practical and essential guide for anyone who wants to get ahead in today’s economy.

Capitol Punishment: The Hard Truth About Washington Corruption From America's Most Notorious Lobbyist


Jack Abramoff - 2011
    His memoir will serve as a corrective - an engrossing, informative work of political nonfiction that is also a gripping real-life thriller. The biggest surprise twist comes in the form of Abramoff himself, a smart, funny, charming, clear-eyed narrator who confounds every expectation of the media's villainous portrait. He's a perfect bundle of contradictions: an Orthodox Jew and upstanding family man with a staunch moral streak, caught in multiple scandals of bribery and corruption with an undercurrent of murder. Abramoff represented Indian tribes whose lucrative casinos were constantly under threat from proposed changes in law; though he charged the tribes many millions, he saved them billions by ensuring votes to support the livelihoods of their reservations. Much of Jack's share was funneled not into his own coffers, but to charities. Abramoff on the front pages could not be further from the Jack Abramoff who's ready to tell his honest and compelling story.

Thinking in Time: The Uses of History for Decision-Makers


Richard E. Neustadt - 1986
    "An illuminating guide to the use and abuse of history in affairs of state".--Arthur Schlesinger.

Superpower Showdown: How the Battle Between Trump and Xi Threatens a New Cold War


Bob Davis - 2020
    didn’t start with Trump and won’t end with him, argue Bob Davis and Lingling Wei. The two countries have a long and fraught political and economic history which has become more contentious over the past three years—an escalation that has negatively impacted both countries' economies and the world at large—and holds the potential for even more uncertainty and disruption. How did this stand-off happen? How much are U.S. presidents and officials who haven't effectively confronted or negotiated with China to blame? What role have Chinese leaders, and U.S. business leaders who for decades acted as Beijing’s lobbyists in Washington, played in driving tensions between the two countries?Superpower Showdown is the story of a romance gone bad. Uniquely positioned to tell the story, Davis and Wei have conducted hundreds of interviews with government and business officials in both nations over the seven years they have worked together writing for the Wall Street Journal. Analyzing U.S.–China relations, they explain how we have reached this tipping point, and look at where we could be headed. Vivid and provocative, Superpower Showdown will help readers understand the context of the trade war and prepare them for what may come next.

How to Get People to Do Stuff: Master the Art and Science of Persuasion and Motivation


Susan M. Weinschenk - 2013
    Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner--a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do.In this book you'll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here's just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON'T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don't include praise.

Breaking the News: How the Media Undermine American Democracy


James M. Fallows - 1996
    Or because, increasingly, the profession treats issues as complex as health-care reform and foreign policy as exercises in political gamesmanship. These are just a few of the arguments that have made Breaking the News so controversial and so widely acclaimed. Drawing on his own experience as a National Book Award-winning journalist--and on the gaffes of colleagues from George Will to Cokie Roberts--Fallows shows why the media have not only lost our respect but alienated us from our public life. "Important and lucid...It moves smartly beyond the usual attacks on sensationalism and bias to the more profound problems in modern American journalism...dead-on."--Newsweek

Unstoppable: The Emerging Left-Right Alliance to Dismantle the Corporate State


Ralph Nader - 2014
    He strongly believes that—contrary to conventional political wisdom regarding extreme partisanship—significant change can be accomplished by focusing on issues that most Americans, regardless of political labels, agree are important and need to be addressed. This book is about the emerging political re-alignment that is combining the Left and the Right against corporate tyranny. One of the most urgent issues of our time is the dominant corporate control of the United States economy and political process. Large segments from the progressive, conservative, and libertarian political camps find themselves aligned on a variety of issues, such as opposing the destruction of civil liberties, the draining corporate welfare state, the expansion of America's aggressive wars, and the growing intensity of Wall Street crimes. All of these issues can be traced back to the growing influence of corporate goliaths and their ability to combine forces with indentured government against the interests of the broader public.Nader urges Americans to fight back with unlikely allies. He draws on half a century of his own experience working at the grassroots and in Congress and tells of many surprising victories that have united progressive and conservative forces. As a participator and active observer of these budding alliances, he breaks new ground in showing how these coalitions can expand to achieve power on Capitol Hill, in the courts, and in the arena of public opinion. These examples provide a blueprint for how Americans on both sides of the aisle can fight against the corporate agenda, and reclaim their right to consume safe foods and drugs, breathe clean air, become fairly rewarded for their daily work, regain control of taxpayer assets, and obtain greater voice in the decisions that affect them.This book shows how corporatist strategies of divide-and-rule can be overcome through a united front, in order to enact long overdue changes in our country. Far from espousing “let’s meet half-way” type compromises, Nader argues that it is in the interest of citizens of different political labels to join in the struggle against the corporate state that is ruining the Republic, trampling our constitution, and pushing the American people into the ground.