But which ones matter to startups? Let us show you how to build your brand and sell more products in a non-spammy way with this marketing book for startups.

    Meanwhile, countless entrepreneurs shot themselves in the foot with basic PR mistakes — spending far too much money hiring the wrong sort of PR people. The goal of this book is simple: to save entrepreneurs from the overpriced and ineffective PR gurus of the world — and to give them the tools they need to take on the media themselves (or at least, to hire someone who doesn't stink).

    A few years later, he transformed Valiant into the third-largest superhero entertainment company in the world after Marvel and DC Comics and sold it for $100 million.Jason then became a professional turnaround leader and went on to transform distressed. Indian Internet icons Housing.com, FreeCharge and Snapdeal, helping save billions of dollars in value, and advise giants like technology investor Softbank and real estate developer Emaar, who have invested billions of dollars in India. Irrationally Passionate reveals the inside story of how a rebel, train-wreck kid transformed himself into a successful young entrepreneur and business leader who became one of the top ten paid executives in India while only in his 30s.From getting his first job as an assistant to Jackie Chan in Hong Kong, to learningstrategy from champion Muay Thai fighters in Thailand, to tackling huge personal setbacks, to becoming a CEO in 60 seconds, among many other stories— Jason’s inspiring journey across countries, industries and companies has something for everyone, right from students to entrepreneurs to corporate CEOs to even parents of students and entrepreneurs.Irrationally Passionate is a highly personal, authentic, open and complete account of a young entrepreneur’s life. Brimming with practical advice and philosophical insights, it will force readers to reflect on how they perceive life, work, family and spirituality by giving them a fresh perspective.ABOUT THE AUTHORJason Kothari is a passionate entrepreneur and business turnaround leader. While still in college, he acquired the bankrupt US-based Valiant Entertainment and led its transformation as the CEO to the third-largest superhero entertainment company after Marvel and DC and a sale for $100 million, a record industry return.Subsequently, Jason was the CEO of Housing.com, where he led the transformation of the distressed company and a merger with News Corp’s PropTiger to create the $350 million industry leader.Following this, he was the Chief Strategy & Investment Officer of Snapdeal, where he played a lead role in transforming the distressed company from a monthly loss of over $20 million to a profit, the first for an Indian e-commerce company. Jason was also the CEO of FreeCharge, where he led the sale of the company to Axis Bank for $60 million.In addition, he has been a senior advisor to Softbank; Noon.com, a Middle Eastern e-commerce company that has raised $1 billion; and is a Board Director of Emaar India, which has over $2 billion in real estate assets. Jason holds a B.S.from The Wharton School and lives in Mumbai.He is also Executive Producer of the upcoming blockbuster movie Bloodshot (Sony Pictures) starring Vin Diesel releasing worldwide on March 13, 2020.

    Hardly anyone has heard of it, but those who do swear by it, and they tend to be some of the world's top copywriters. For example, Gary Bencivenga, who retired in 2003 as the world's most effective and highest paid copywriter, named Obvious Adams as one of the most important copywriting and business books he's ever read. Some say that Bencivenga was given the book by David Ogilvy himself, the father of modern advertising. And some even whisper that the allegorical character of Obvious Adams is a veiled reference to Claude Hopkins, whose work is studied by serious marketers to this day. So make use of this treasure that you hold in your hands. Read it once, to enjoy the story. Then read it a second time, to appreciate the wisdom that it shares. Make notes in the margins, and carefully apply what you learn - and your future customers will thank you for having done so!

    

    Addressing that gap, actionably and with attention to relevant research, is the focus of this book.In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution.With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm’s unique goals, not a generic selling formula.Cespedes shows how sales efforts affect all elements of value creation in a business, whether you’re a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm’s customer management activities and so improve selling and strategy.

    The brand they created – at first against tremendous odds and restrictive norms – injected freshness into the market and in retail spaces through its cutting-edge marketing strategy and empathetic advertising. Not only did the new watchmakers on the block transform watches from being utilitarian objects to fashion statements, but it also systematically ventured into areas untapped by corporate entities with its brands Titan, Tanishq, Titan Eyeplus, Skinn and Taneira, and established itself as a winner across multiple verticals. Titan: Inside India’s Most Successful Consumer Brand takes readers from boardrooms to back rooms to reveal how a quintessential Indian brand from the house of the Tatas, not known till then for its success in the consumer goods market, reached such remarkable heights. It is a tale of innovation and fortitude, of thinking outside the box and staying the course, of obsession with detail and the courage to acknowledge failure. A story that will inspire every reader, here is the inside account of what continues to make Titan tick.

    Since the late 19th century, the Foster family had been hand-making running shoes, supplying the likes of Eric Liddell and Harold Abrahams - later immortalised in the film Chariots of Fire - as well as providing boots to most Football League clubs. But a family feud between Foster's father and uncle about the direction of their business led to Joe and his brother Jeff setting up a new company, inspired by the success of Adidas and Puma, and so Reebok was born. At first, money was so short that Joe and his wife had to live in their rundown factory, while the machinery that made the shoes was placed around the edge of the floor, because it was so weak it could have collapsed if they'd been positioned in the middle. But, from this inauspicious start, a major new player in the sports equipment field began to emerge, inspired by Joe's marketing vision. By the 1980s, Reebok had become a global phenomenon, when they were the first to latch onto the potential of the aerobics craze inspired by Jane Fonda. Soon, Reeboks were being seen on Hollywood red carpets and even in the film Aliens , where Sigourney Weaver wore a pair of Reebok Alien Stompers.  Like the international bestseller Shoe Dog, by Nike's Phil Knight, Shoemaker is a powerful tale of triumph against all the odds, revealing the challenges and sacrifices that go into creating a world-beating brand; it is also the story of how a small local business can transform itself, with the right products and the right vision, into something much, much bigger.

    For centuries, we have learned what's not taught through our own experiences and the stories of others. Even today, only 3 per cent of leadership development occurs due to classroom training and coursework. In fact, for most managers, the penny drops only when we are at the end of our careers. R. Gopalakrishnan, author of the best-selling The Case of the Bonsai Manager, has many stories to tell. With forty-three years corporate experience across countries, each story recounted here has taught him a valuable lesson in some intuitive way. Each one is narrated here for you to allow you to reflect and learn for yourself how to improve and develop. Using the framework of the Tata Management Training Centre (TMTC) and the Center for Creative Leadership (CCL), Gopalakrishnan explores: The three worlds of the manager—the inner world, the world of relationships and the world of getting things done. *The importance of emotional quotient (EQ) to progress as well as intelligence to get ahead in your career. *The deadly personal qualities of bonsai-trapped leaders. *The deadly traps for organizations. When the Penny Drops: Learning What's Not Taught encourages you to reflect on yourself. It will help you learn by identifying the success mantras embedded in you and releasing the lessons that might be entrapped within yourself.

    There are any number of management books which provide theories and techniques on how to become rich and successful. All of them advise us to chase Lakshmi, the goddess of wealth, in order to make her our own. But the Indian approach to prosperity and fulfilment warns against the relentless pursuit of the goddess, writes noted thinker and mythologist Devdutt Pattanaik, as it will result in conflict. Rather, we have to give in order to get, we have to satisfy the hunger of others in order to satisfy our own. If we learn and practise this fundamental truth, Lakshmi will enter our homes and our lives.Derived from his acclaimed bestseller Business Sutra, this book is filled with lessons and insights into management, business and the creation of wealth and success.

    From her treatment in the US and the wonderful care provided by the oncologists there to how she rebuilt her life once she returned home, the book takes us on an emotional roller-coaster ride through her many fears and struggles and shows how she eventually came out triumphant.Today, as she completes six years of being cancer-free, she shares her story-one marked by apprehensions, disappointments and uncertainties-and the lessons she learnt along the way. Through her journey, she unravels cancer for us and inspires us to not buckle under its fear, but emerge alive, kicking and victorious.

    Palkhivala, a multi-talented personality, played diverse roles in his life—lawyer, diplomat, orator, author, political and economic thinker, and social reformer. An advocate of civil liberties, he proactively defended the Constitution and the principles enshrined in it.This book contains select quotations—classified subject-wise under various chapters—from his writings and speeches over six decades of his working life. The book introduces the man through his thoughts and ideas with the aim of inspiring readers, particularly the youth.

    Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.

    Most importantly, it's about how to avoid making these same mistakes yourself.In The San Francisco Fallacy, serial entrepreneur and venture capitalist Jonathan Siegel looks at the 10 biggest fallacies that run through startup culture. Over his many years launching companies, he's fallen victim to what he now recognizes as a series of common errors, misconceptions that bedevil startups to this day. But he also learned how to sidestep and surmount many of these challenges.After multiple eight-figure exits and other startup successes, Jonathan began to see the deeper fallacies in which his failures took root. His biggest career successes, on the other hand, seemed to come when he and his teams went against the tide and did everything "wrong."This book is an examination of the popular belief system about startups. At its heart is a series of challenges to years of accumulated startup orthodoxy. What emerges is not just a critique but an inspiring call--to anyone trying to build a successful business--for a broader kind of critical thinking.

    Before you can make a difference first you need to learn and be changed by the power of surrender. In this book you will discover everything you need to understand God’s will, increase your faith, and experience Jesus more intimately in your life. All you have to do is begin with surrender.