The most up-to-date and beautifully illustrated text on the market, it has a strong molecular and cellular approach, firmly relating the molecular and cellular biological underpinnings of physiology to the study of human physiology and disease. Contributions from leading physiologists ensure authoritative, cutting-edge information, and thorough and consistent editing have produced a readable and student-friendly text.The smart way to study!Elsevier titles with STUDENT CONSULT will help you master difficult concepts and study more efficiently in print and online! Perform rapid searches. Integrate bonus content from other disciplines. Download text to your handheld device. And a lot more. Each STUDENT CONSULT title comes with full text online, a unique image library, case studies, USMLE style questions, and online note-taking to enhance your learning experience.

    For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    This is one of those funny, grotesque books you won’t forget that’s written by a nurse with a penis (you’re going to have to be able to take a joke that’s racial, bigoted, or otherwise extreme). Interested? Read on. Most “humorous” nursing books out there are injected with weak humor in an attempt to make the nursing profession look good. I, on the other hand, inject nursing with black humor. I don’t pretend there’s anything special about nursing, and I don’t try to sell this profession. In fact, once you’re done reading you’ll likely think twice before enrolling in a nursing school. I just tell it how it is. I follow only one rule: go to where the pain is. Through ten stories, I reveal the inner thoughts of male nurses and the unique challenges they face being minorities in a backdrop of vaginas and estrogen. At the end of each story, I share coaching tips. I've been a male nurse for several years and want to share my most interesting adventures and insights. I've also asked the following questions as guide posts: What do men really need to know about nursing? What can I share to add value to people considering nursing as a career? What would I have wanted to know when I was 18 years old? How could I express what people need to know, not what they want to know? Whether you’re a nursing student struggling with touching anuses or a 40 year old thinking that becoming a nurse will make life meaningful, you will find value in this book. Heck, even a nurse practitioner with a business practice will find timeless advice. I quit nursing, only to come back again. Here are some stories and lessons along the way.

    Drawing partly on his own career—from young scientist in awe of his elders to crotchety elder statesman—Tattersall offers an idiosyncratic look at the competitive world of paleoanthropology, beginning with Charles Darwin 150 years ago, and continuing through the Leakey dynasty in Africa, and concluding with the latest astonishing findings in the Caucasus.The book's title refers to the 1856 discovery of a clearly very old skull cap in Germany's Neander Valley. The possessor had a brain as large as a modern human, but a heavy low braincase with a prominent brow ridge. Scientists tried hard to explain away the inconvenient possibility that this was not actually our direct relative. One extreme interpretation suggested that the preserved leg bones were curved by both rickets, and by a life on horseback. The pain of the unfortunate individual's affliction had caused him to chronically furrow his brow in agony, leading to the excessive development of bone above the eye sockets.The subsequent history of human evolutionary studies is full of similarly fanciful interpretations. With tact and humor, Tattersall concludes that we are not the perfected products of natural processes, but instead the result of substantial doses of random happenstance.

    W. Bush explores exposes the economic, political, and cultural cracks that wealthy nations face and makes the case for transforming those same vulnerabilities into sources of strength—and the foundation of a national renewal.America and other developed countries, including Germany, Japan, France, and Great Britain are in desperate straits. The loss of community, a contracting jobs market, immigration fears, rising globalization, and poisonous partisanship—the adverse price of unprecedented prosperity—are pushing these nations to the brink. Acclaimed author, economist, hedge fund manager, and presidential advisor Todd G. Buchholz argues that without a sense of common purpose and shared identity, nations can collapse. The signs are everywhere: Reckless financial markets encourage people to gamble with other people’s money. A coddling educational culture removes the stigma of underachievement. Community traditions such as American Legion cookouts and patriotic parades are derided as corny or jingoistic. Newcomers are watched with suspicion and contempt. As Buchholz makes clear, the United States is not the first country to suffer these fissures. In The Price of Prosperity he examines the fates of previous empires—those that have fallen as well as those extricated from near-collapse and the ruins of war thanks to the vision and efforts of strong leaders. He then identifies what great leaders do to fend off the forces that tear nations apart. Is the loss of empire inevitable? No. Can a community spirit be restored in the U.S. and in Europe? The answer is a resounding yes. We cannot retrieve the jobs of our grandparents, but we can embrace uniquely American traditions, while building new foundations for growth and change. Buchholz offers a roadmap to recovery, and calls for a revival of national pride and patriotism to help us come together once again to protect the nation and ensure our future.

    As corporations seek to save money and government agencies aim to increase constituent access, minimum qualifications for the guardians of our nation’s healthcare continue to decline—with deadly consequences. This is a story that has not yet been told, and one that has dangerous repercussions for all Americans.

    Examines America's dismal welfare state and challenges the church to return to its biblical role as guardian of the poor.

    You meet one when life doesn't go as planned. Survival requires immediate dependence and trust in a stranger in a white coat. As soon as the imminent danger has passed— they are off to the next case. Many patients don't realize that their stories stay with those that served them. Patients have the most to teach about humility and humanity."Compassion Amidst the Chaos" is brimming with the tension, anguish, exhaustion, relief, gratitude, and compassion that are all part of a typical day at work in the ER. Travel with Dr. Chris Davis through the cases he remembers most from his 35-year career as an emergency medicine doctor.

    Naturalist. Warrior. President. There are so many sides to Theodore Roosevelt that it is easy to overlook one of his most enduring contributions to American public life: the use of fame to fuel his political career.In this concisely written, enlightening book, presidential historian Lewis L. Gould goes beyond the bully pulpit stereotypes to reveal how Roosevelt used his celebrity to change American politics. Based on research gleaned from the personal papers of Roosevelt and his contemporaries, TheodoreRoosevelt recaptures its subject's bold activism and irrepressible, larger-than-life personality. Beginning with his privileged childhood in New York City, the narrative traces his election to the New York Assembly, where he quickly rose through the ranks of the Republican Party. It is here that hefirst applied his shrewd ability to keep himself in the spotlight--a skill that served him well as commander of a volunteer regiment (dubbed Roosevelt's Rough Riders) in the Spanish-American War. Gould shows how Roosevelt rode a wave of popular acclaim at the war's end, assuming the governorshipof New York and serving as president from 1901 to 1909. While covering his major accomplishments as chief executive, including his successes as a trust-buster, labor mediator, and conservationist, Gould explains how fame both sustained and limited Roosevelt when he ran for president in 1912 andopposed Woodrow Wilson's policies during World War I.Theodore Roosevelt delivers the most insightful look yet at a pioneer of political theater--a man whose vigorous idealism as a champion of democracy serves as a counterpoint to the cynicism of today's political landscape. The book will coincide with the 100th anniversary of Roosevelt's third partyrun for the Progressive or Bull Moose Party.

    Confident America has been conquered, Satan prepares to initiate the final stage of his master plan, but it requires a willing partner—will she say yes?Convinced his demon general Lord Nefarious has successfully conquered America, Satan himself now decides it’s time for him to step out of the shadows and complete his master plan. But for it to succeed, he must find a willing partner… On the run, frightened, and alone, Rae is cornered one fateful night in a rundown motel room by the devil himself. He has a once-in-eternity offer for her—the chance to change the world forever. But to convince her to freely accept it, Satan needs to connect with Rae’s past, present, and future to prove to her he can be trusted after all. A showdown for the ages is officially on, and humanity hangs in the balance.

    The Seven Deadly Virtues sits down next to readers at the bar, buys them a drink, and an hour or three later, ushers them into the revival tent without them even realizing it.   The book’s contributors include Sonny Bunch, Christopher Buckley, David “Iowahawk” Burge, Christopher Caldwell, Andrew Ferguson, Jonah Goldberg, Michael Graham, Mollie Hemingway, Rita Koganzon, Matt Labash, James Lileks, Rob Long, Larry Miller, P. J. O’Rourke, Joe Queenan, Christine Rosen, and Andrew Stiles. Jonathan V. Last, senior writer at the Weekly Standard, editor of the collection, is also a contributor. All eighteen essays in this book are appearing for the first time anywhere.   In the book’s opening essay, P. J. O’Rourke observes: “Virtue has by no means disappeared. It’s as much in public view as ever. But it’s been strung up by the heels. Virtue is upside down. Virtue is uncomfortable. Virtue looks ridiculous. All the change and the house keys are falling out of Virtue’s pants pockets.”   Here are the virtues everyone (including the book’s contributors) was taught in Sunday school but have totally forgotten about until this very moment.  In this sanctimony-free zone:   • Joe Queenan observes: “In essence, thrift is a virtue that resembles being very good at Mahjong. You’ve heard about people who can do it, but you’ve never actually met any of them.” • P. J. O’Rourke notes: “Fortitude is quaint. We praise the greatest generation for having it, but they had aluminum siding, church on Sunday, and jobs that required them to wear neckties or nylons (but never at the same time). We don’t want those either.” • Christine Rosen writes: “A fellowship grounded in sociality means enjoying the company of those with whom you actually share physical space rather than those with whom you regularly and enthusiastically exchange cat videos.” • Rob Long offers his version of modern day justice: if you sleep late on the weekend, you are forced to wait thirty minutes in line at Costco. • Jonah Goldberg offers: “There was a time when this desire-to-do-good-in-all-things was considered the only kind of integrity: ‘Angels are better than mortals. They’re always certain about what is right because, by definition, they’re doing God’s will.’ Gabriel knew when it was okay to remove a mattress tag and Sandalphon always tipped the correct amount.” • Sonny Bunch dissects forbearance, observing that the fictional Two Minutes Hate of George Orwell’s 1984 is now actually a reality directed at living, breathing people. Thanks, in part, to the Internet, “Its targets are designated by a spontaneously created mob—one that, due to its hive-mind nature—is virtually impossible to call off.”   By the time readers have completed The Seven Deadly Virtues, they won’t even realize that they’ve just been catechized into an entirely different—and better—moral universe.

    Think your body is your own to control and dispose of as you wish? Think again. The United States Patent Office has granted at least 40,000 patents on genes controlling the most basic processes of human life, and more are pending. If you undergo surgery in many hospitals you must sign away ownership rights to your excised tissues, even if they turn out to have medical and fiscal value. Life itself is rapidly becoming a wholly owned subsidiary of the medical- industrial complex. Deadly Monopolies is a powerful, disturbing, and deeply researched book that illuminates this “life patent” gold rush and its harmful, and even lethal, consequences for public health. It examines the shaky legal, ethical, and social bases for Big Pharma’s argument that such patents are necessary to protect their investments in new drugs and treatments, arguing that they instead stifle the research, competition, and innovation that can drive down costs and save lives. In opposing the commodification of the body, Harriet Washington provides a crucial human dimension to an often all-too-abstract debate. Like the bestseller The Immortal Life of Henrietta Lacks, Deadly Monopolies reveals in shocking detail just how far the profit motive has encroached in colonizing human life and compromising medical ethics. It is sure to stir debate—and instigate change.

    The best part is that you don’t need to have lots of capital to invest, a prestigious degree or years of experience.Whether you are just starting out in business or an experienced entrepreneur, this book will give you powerful ideas and strategies that will multiply your business sales and profits exponentially. What You Will Master in this Book• Why 90% of Businesses Fail…and how the 10% Succeed• The Mindset & Habits of Successful Entrepreneurs • Develop the million-dollar idea that will blow away the competition • A Step-by Step Guide on building a business system that works without you• How to start a business with very little capital and turn in millions within 16 months• Build a Powerful Brand & Establish Yourself As the Market Leader• Powerful Marketing Strategies that Will Kill the Competition • Build a championship team of employees and partners• Master the Art of Cash Flow… How to Roll Millions with just a Few Thousand Dollars

    Since establishing her practice in Canada twelve years ago, Dr. Xiaolan Zhao has treated thousands of women suffering from fatigue, PMS, infertility, depression, menopausal symptoms and other gynecological disorders — health problems that are all too common in the West but less so in China, where traditional Chinese medicine (TCM) has been an integral part of women’s lives for thousands of years. As a physician originally trained in Western medicine who later took up the practice of TCM, Dr. Zhao has seen how effective the Chinese approach is for her patients, and she’d like to see more Canadian women incorporating its wisdom and practices in their own lives, as a complement to their regular health care.In Reflections of the Moon on Water, she explains the unique philosophy behind the healing tradition, a way of thinking that is liberating and empowering for women. Sharing stories from her own life and the lives of her patients, Dr. Zhao shows that we have nothing to reject about our feminine selves, and explains how we can develop new relationships with our bodies and our emotions. There is so much every woman can do in terms of ongoing and preventative self-care to improve her health and vitality and prevent illness. By making simple changes in diet, exercise routine, sex life and the way we deal with stress and our emotions, we can profoundly improve our health now and into the future."Many Westerners think Chinese medicine sounds too complicated or too esoteric. They find discussions of yin and yang, or the life energy known as qi intimidating. In fact, Chinese medicine is very simple and accessible. Many of the herbs we use are ordinary ones. Sometimes, I might treat a patient’s sinus condition with eucalyptus or other familiar herbs, and she’ll say, "Oh that smells just like what my grandmother used to give me." So much of Chinese medicine is based on intuition and common sense. Although the history behind TCM is 5,000 years old — 4,500 years older than our scientific traditions — it is knowledge open to anyone."—excerpt from Reflections of the Moon on WaterFrom the Hardcover edition.

    While philanthropy continues to be a transformative force for good, global philanthropic funds, even when combined with the development or aid budgets of many national governments, add up to mere billions of dollars. Meanwhile, the cost of solving the world’s problems runs into the trillions.In The Power of Impact Investing, Rockefeller Foundation president Judith Rodin and Margot Brandenburg, two of the foremost experts in the field, explain what impact investing is, how it compares to philanthropy and traditional investments, where opportunities are evolving around the world, and how to get started.By sharing moving stories of impact investors and the exciting social enterprises benefiting from these investments, Rodin and Brandenburg offer a compelling resource for anyone interested in better understanding the power of impact investing—including retail investors, high-net-worth individuals, and heads of family offices, foundations, banks, and pension funds—while also offering experienced impact investors an opportunity to deepen their knowledge and benefit from the perspectives of other investors.