The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.

    This book tells the history of the corrosive idea that whites are clean and those who are not white are dirty. From the age of Thomas Jefferson to the Memphis Public Workers strike of 1968 through the present day, ideas about race and waste have shaped where people have lived, where people have worked, and how American society's wastes have been managed.In the wake of the civil war, as the nation encountered emancipation, mass immigration, and the growth of an urbanized society, Americans began to conflate the ideas of race and waste. Certain immigrant groups took on waste management labor, such as Jews and scrap metal recycling, fostering connections between the socially marginalized and refuse. Ethnic "purity" was tied to pure cleanliness, and hygiene became a central aspect of white identity.Carl A. Zimring here draws on historical evidence from statesmen, scholars, sanitarians, novelists, activists, advertisements, and the United States Census of Population to reveal changing constructions of environmental racism. The material consequences of these attitudes endured and expanded through the twentieth century, shaping waste management systems and environmental inequalities that endure into the twenty-first century. Today, the bigoted idea that non-whites are "dirty" remains deeply ingrained in the national psyche, continuing to shape social and environmental inequalities in the age of Obama.

    Whatever you or I do personally--eat tofu in a Hummer or hamburgers in a Prius--the planet doesn't notice. In our confrontation with climate change, species preservation, and a planet going off the cliff, it is what several billion people do that makes a difference. The solution? It isn't science, politics, or activism. It's smarter economics.The hope of mankind, and indeed of every living thing on the planet, is now in the hands of the dismal science. Fortunately, we've been there before. Economists helped crack the acid rain problem in the 1990's (admittedly with a strong assist from a phalanx of lawyers and activists). Economists have helped get lead out of our gas, and they can explain why lobsters haven't disappeared off the coast of New England but tuna is on the verge of extinction. More disquietingly, they can take the lessons of the financial crisis and model with greater accuracy than anyone else the likelihood of environmental catastrophe, and they can help save us from global warming, if only we let them.

    Biomimics study nature's most successful ideas over the past 3.5 million years, and adapt them for human use. The results are revolutionizing how materials are invented and how we compute, heal ourselves, repair the environment, and feed the world.Janine Benyus takes readers into the lab and in the field with maverick thinkers as they: discover miracle drugs by watching what chimps eat when they're sick; learn how to create by watching spiders weave fibers; harness energy by examining how a leaf converts sunlight into fuel in trillionths of a second; and many more examples.Composed of stories of vision and invention, personalities and pipe dreams, Biomimicry is must reading for anyone interested in the shape of our future.

    With a new introduction, three new chapters, modernized language and methods throughout, and an appendix of challenging and enjoyable practice problems, Calculus Made Easy has been thoroughly updated for the modern reader.

    (Marginal cost is the cost of producing additional units of a good or service, if fixed costs are not counted.) While economists have always welcomed a reduction in marginal cost, they never anticipated the possibility of a technological revolution that might bring marginal costs to near zero, making goods and services priceless, nearly free, and abundant, and no longer subject to market forces.Now, a formidable new technology infrastructure—the Internet of things (IoT)—is emerging with the potential of pushing large segments of economic life to near zero marginal cost in the years ahead. Rifkin describes how the Communication Internet is converging with a nascent Energy Internet and Logistics Internet to create a new technology platform that connects everything and everyone. Billions of sensors are being attached to natural resources, production lines, the electricity grid, logistics networks, recycling flows, and implanted in homes, offices, stores, vehicles, and even human beings, feeding Big Data into an IoT global neural network. Prosumers can connect to the network and use Big Data, analytics, and algorithms to accelerate efficiency, dramatically increase productivity, and lower the marginal cost of producing and sharing a wide range of products and services to near zero, just like they now do with information goods.The plummeting of marginal costs is spawning a hybrid economy—part capitalist market and part Collaborative Commons—with far reaching implications for society, according to Rifkin. Hundreds of millions of people are already transferring parts of their economic lives to the global Collaborative Commons. Prosumers are plugging into the fledgling IoT and making and sharing their own information, entertainment, green energy, and 3D-printed products at near zero marginal cost. They are also sharing cars, homes, clothes and other items via social media sites, rentals, redistribution clubs, and cooperatives at low or near zero marginal cost. Students are enrolling in free massive open online courses (MOOCs) that operate at near zero marginal cost. Social entrepreneurs are even bypassing the banking establishment and using crowdfunding to finance startup businesses as well as creating alternative currencies in the fledgling sharing economy. In this new world, social capital is as important as financial capital, access trumps ownership, sustainability supersedes consumerism, cooperation ousts competition, and "exchange value" in the capitalist marketplace is increasingly replaced by "sharable value" on the Collaborative Commons.Rifkin concludes that capitalism will remain with us, albeit in an increasingly streamlined role, primarily as an aggregator of network services and solutions, allowing it to flourish as a powerful niche player in the coming era. We are, however, says Rifkin, entering a world beyond markets where we are learning how to live together in an increasingly interdependent global Collaborative Commons.

    To meet it, you need a fully integrated text and supplements package that sets the stage for a perfectly choreographed learning experience.

    In this disturbing new book, Lovelock guides us toward a hard reality: soon, we may not be able to alter the oncoming climate crisis. Lovelock’s influential Gaia theory, one of the building blocks of modern climate science, conceives of the Earth, including the atmosphere, oceans, biosphere and upper layers of rock, as a single living super-organism, regulating its internal environment much as an animal regulates its body temperature and chemical balance. But now, says Lovelock, that organism is sick. It is running a fever born of the combination of a sun whose intensity is slowly growing over millions of years, and an atmosphere whose greenhouse gases have recently spiked due to human activity. Earth will adjust to these stresses, but on time scales measured in the hundreds of millennia. It is already too late, Lovelock says, to prevent the global climate from “flipping” into an entirely new equilibrium state that will leave the tropics uninhabitable, and force migration to the poles. The Revenge of Gaia explains the stress the planetary system is under and how humans are contributing to it, what the consequences will be, and what humanity must do to rescue itself.

    In this book, Fred Krupp, longtime president of Environmental Defense Fund, brings a stirring and hopeful call to arms: We can solve global warming. And in doing so we will build the new industries, jobs, and fortunes of the twenty-first century.In these pages the reader will encounter the bold innovators and investors who are reinventing energy and the ways we use it. Among them: a frontier impresario who keeps his ice hotel frozen all summer long with the energy of hot springs; a utility engineer who feeds smokestack gases from coal-fired plants to voracious algae, then turns them into fuel; and a tribe of Native Americans, for two thousand years fishermen in the roughest Pacific waters, who are now harvesting the fierce power of the waves themselves.These entrepreneurs are poised to remake the world's biggest business and save the planet—if America's political leaders give them a fair chance to compete.

    The new edition is thoroughly updated, including most notably a new chapter on innate immunity, a capstone chapter on immune responses in time and space, and many new focus boxes drawing attention to exciting clinical, evolutionary, or experimental connections that help bring the material to life.See what's in the LaunchPad

    Together, we can and must act now' Al Gore, former Vice President of the United States 'Everyone's savings account and pension can meaningfully contribute. Ross tells us how in this clear, easy to understand yet transformative book' Christiana Figueres, Founding Partner, Global Optimism and Former Executive Secretary, United Nations Framework Convention on Climate Change 'I can't imagine a more important book at the moment. A detailed, action-oriented guide on how to make our money matter and save us and the planet we live on' Richard Curtis, Writer, Director, Co-Founder of Red Nose Day and UN Sustainable Development Goals Advocate Investing responsibly is one of the most powerful ways that you can fight climate change. No longer a niche sector for rebel fund managers, conscious investing has the potential to raise huge sums of money to the companies and organisations on the front line fighting the climate crisis and make investors positive returns in the process. In this essential introduction to green investing, Alice Ross shows you how you can turn your savings and pensions, however big or small, into a force for change. You will learn: - Which sectors are leading the charge by developing cutting-edge solutions; from smart farming to renewable energy- How to cut through 'alphabet soup' jargon and identify 'greenwashing' - The ways you can maximise your economic power and hold those you're investing in to account 'Changing the way that we invest is one of the most powerful levers we have for solving climate change. This hugely interesting and immensely practical book not only explains why changing how we invest is so critically important but also provides a set of powerful tools for actually doing it' Rebecca Henderson, John and Natty McArthur University Professor at Harvard University and author of Reimagining Capitalism 'Explains the power you have, through your investment choices, to accelerate the path toward a sustainable clean energy future. Read this book and be empowered to create a better future for the planet' Michael Mann, Distinguished Professor, Penn State University, author of The New Climate War

    We know it is entirely human-caused. Which means its solutions will be similarly human-led. In The Future Earth, leading climate change advocate and weather-related journalist Eric Holthaus offers a radical vision of our future, specifically how to reverse the short- and long-term effects of climate change over the next three decades. Anchored by world-class reporting, interviews with futurists, climatologists, biologists, economists, and climate change activists, it shows what the world could look like if we implemented radical solutions on the scale of the crises we face.What could happen if we reduced carbon emissions by 50 percent in the next decade?What could living in a city look like in 2030?How could the world operate in 2040, if the proposed Green New Deal created a 100 percent net carbon-free economy in the United States?This is the book for anyone who feels overwhelmed by the current state of our environment. Hopeful and prophetic, The Future Earth invites us to imagine how we can reverse the effects of climate change in our own lifetime and encourages us to enter a deeper relationship with the earth as conscientious stewards and to re-affirm our commitment to one another in our shared humanity.

    The text incorporates examples from around the world and from everyday life to make the material relevant to a wide range of students. Research methods are emphasized throughout in order to demonstrate how cultural psychologists study the close-knit relationship between culture and the ways we think and behave. Three unique chapters bring an interdisciplinary dimension to the text, examining cultural evolution, mental health, and morality from the perspective of cultural psychology.

    Manufacturing Engineering and Technology describes both time-tested and modern methods of manufacturing engineering materials, and sets the standard for introducing readers to the scope and variety of manufacturing processes.

    Enter, at this particularly challenging moment, a miraculous email: can’t go, it’s all paid for, just book a flight to Miami.Thus began a journey that would lead to the Bahamas and to David Pinder, a legendary bonefishing guide. Bonefish are prized for their elusiveness and their tenacity. And no one was better at hunting them than Pinder, a Bahamian whose accuracy and patience were virtuosic. He knows what the fish think, said one fisherman, before they think it.By the time Dombrowski meets Pinder, however, he has been abandoned by the industry he helped build. With cataracts from a lifetime of staring at the water and a tiny severance package after forty years of service, he watches as the world of his beloved bonefish is degraded by tourists he himself did so much to attract. But as Pinder’s stories unfold, Dombrowski discovers a profound integrity and wisdom in the guide’s life.