In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true cross-functional collaboration, and, most importantly, applying a rigorous process for making sound business decisions at every step-from idea generation to launch.

    The creative possibilities are as unlimited as the world around you!

    Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.

    Taking advantage of the absolute latest advances in wood pulp technology, Building Stories is a book with no deliberate beginning nor end, the scope, ambition, artistry and emotional prevarication beyond anything yet seen from this artist or in this medium, probably for good reason.

    He uses numerous examples to convey applications in practice - from product design via signaletics and graphic design to Corporate Design. By doing this he is making an important manual available to young designers that in its clarity both in terms of subject matter and visually is entirely committed to Vignelli's modern design.

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    The 14 project-based lessons in this book show readers step-by-step the key techniques for working in Photoshop CS5. In addition to learning the key elements of the Photoshop interface, this completely revised CS5 edition shows readers how to edit images with precise selection control, correct a wide range of lens-based errors, interactively transform their images with the new Puppet Warp tool, and easily remove or replace image elements with the new Content-Aware Fill mode. The book also covers new powerful painting effects to artistically enhance images and shows how to combine multiple exposures into a single HDR image.

    • A bestselling photography book with over 300,000 copies sold! • Learn top photography tips from 50 famous photographers • A must–have guide for amateur photographers and professional photographersRead This if You Want to Take Great Photographs contains no graphs, no techie diagrams and no camera–club jargon. Instead, it inspires readers through iconic images and playful copy, packed with hands–on tips.Split into five sections, the book covers composition, exposure, light, lenses and the art of seeing. Masterpieces by acclaimed photographers – including Henri Cartier–Bresson, Sebastião Salgado, Fay Godwin, Nadav Kander, Daido Moriyama and Martin Parr – serve to illustrate points and encourage readers to try out new ideas.Today's aspiring photographers want immediacy and see photography as an affordable way of expressing themselves quickly and creatively. This handbook meets their needs, teaching them how to take photographs using professional techniques.Read This If You Want to Take Great Photographs is part of the internationally–bestselling 'Read This' series, which has sold over half–a–million books worldwide and has been translated into over 20 languages.More titles in the 'Read This' series:Read This if You Want to Take Great Photographs of People by Henry Carroll (9781780676241)Read This if You Want to Take Great Photographs of Places by Henry Carroll (9781780679051)Use This if You Want to Take Great Photographs: A Photo Journal by Henry Carroll (9781780678887)Read This if You Want to Be Great at Drawing by Selwyn Leamy (9781786270542)Use This if You Want to Be Great at Drawing by Selwyn Leamy (9781786274052)Read This if You Want to Be Great at Drawing People by Selwyn Leamy (9781786275127)Read This if You Want to Be a Great Writer by Ross Raisin (9781786271976)Read This if You Want to Be Instagram Famous edited by Henry Carroll (9781780679679)Read This If You Want to Be YouTube Famous by Will Eagle (9781786275134)

    In the Company of Women profiles over 100 of these influential and creative women from all ages, races, backgrounds, and industries. Chock-full of practical, inspirational advice for those looking to forge their own paths, these interviews detail the keys to success (for example, going with your gut; maintaining meaningful and lasting relationships), highlight the importance of everyday rituals (meditating; creating a daily to-do list), and dispense advice for the next generation of women entrepreneurs and makers (stay true to what you believe in; have patience). The book is rounded out with hundreds of lush, original photographs of the women in their work spaces.

    From brides who want to address their wedding invitations to do-it-yourselfers who want to prepare certificates or make a family tree, and even for art journalers and scrapbookers who like creative text in their works, calligraphy books and classes are hot.This new-in-hardcover book will spark the interest of the calligraphy novice by introducing a new approach to lettering, one that combines a lively combination of traditional lettering styles, fun and scripty modern styles, and artsy street-style lettering, along with project ideas that incorporate creative lettering.The book demonstrates the uses of traditional and cutting edge lettering tools, from classic calligraphy pens to bling-producing metallic foils and glue pens. It introduces a wide array of lettering styles with complete alphabets sample artworks that show an application. Fully stepped-out illustrations break down each letterform, taking the reader through each stroke and a large collection of gallery images provides further inspiration for how to use creative lettering in artwork.

    However, the very features that define the beauty of the medium can make it difficult to master. This complete guide to understanding the relationships between color, value, wetness, and composition unravels the mysteries of watercolor to help your practice evolve.  Experienced teacher and acclaimed artist Tom Hoffmann offers a unique, inquiry-based approach that shows you how to translate any subject into the language of watercolor. With Hoffmann as your guide, you’ll learn the key questions to ask yourself at every turn and time-tested methods to help you reach solutions.  Hoffmann’s thorough explanations and step-by-step demonstrations delineate the process of composing a painting in watercolor, while art from more than thirty-five past and present masters, including John Singer Sargent, Ogden Pleissner, George Post, Emil Kosa, Jr., Mary Whyte, Trevor Chamberlain, Lars Lerin, Torgeir Schjølberg, Piet Lap, Leslie Frontz, and Alvaro Castagnet serve to illustrate and inspire. Whether you’re a serious beginner or a seasoned practitioner, this book will guide you toward the all-important balance between restraint and risk-taking that every watercolorist seeks.

    This book covers topics which include the secrets of how the pros retouch portraits; how to color correct any photo without breaking a sweat (you'll be amazed at how they do it!); how to unlock the power of Photoshop CS' new features for digital photo pros; and others.

    A plan for school reform that respects the best traditions of secondary schooling and urges us to do far more in preparing adolescents for the future.

    Longtime skateboard artist Sean Cliver put together this staggering survey of over 1,000 skateboard graphics from the last 30 years, creating an indispensable insiders' history as he did so.Alongside his own history, Sean has assembled a wealth of recollections and stories from prominent artists and skateboarders such as: Andy Howell, Barry McGee, Ed Templeton, Steve Caballero, and Tony Hawk.The end result is a fascinating historical account of art in the skateboard subculture, as told by those directly involved with shaping its legendary creative face.

    Her method begins with action-filled exercises that demonstrate how to play with paint, following no rules. Subsequent step-by-step projects add planning to the mix, demonstrating how to turn loose washes into light-filled watercolors with textural effects achieved by spraying, sprinkling, pouring, squirting, or stamping paint. Engle's approach, and her results, are dramatic and dynamic; now watercolor artists can create their own exciting paintings with help from How to Make a Watercolor Paint Itself.