But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.Among other things, he provides:Completely updated text and examplesGreat headline formulasNew exercises to spark creativityThe best way to use graphicsKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

    Drawing on cutting-edge research in psychology and neuroscience, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS: Step 1: Mold Their Perception Step 2: Elicit Congruent Attitudes Step 3: Trigger Social Pressure Step 4: Habituate Your Message Step 5: Optimize Your Message Step 6: Drive Their Momentum Step 7: Sustain Their Compliance This book teaches you the psychology behind each step, and it explains how you can use METHODS to influence people's thoughts, emotions, and behavior in nearly any situation.

    It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things should be designed.B & W photographs and illustrations throughout.

    So what separates the startups that get disrupted and disappear from the ones who grow to become global giants?The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion -as quickly as possible.When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company's life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more.Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.

    In The Gentle Art of Verbal Self-Defense you'll learn the skills you need to respond to all types of verbal attack. Specific strategies fro your defense include:* Twelve rules of clear, effective interaction* Recognition of five verbal modes--the Placator, Blamer, Distractor, Computer, and Leveler* Tone of voice--make yours bolder and more assertive* Alternative scripts--better approaches to common confrontation* Body language--how it supports what you say* and in special chapters directed to both men and women, the author explains how women have long been the verbal victims of men and what both sexes can do to break this destructive patternWith numerous examples of verbal confrontations and a journal to help you keep track of your progress, The Gentle Art of Verbal Self-Defense will give you the perception you need to deal confidently in any interaction.

    This title includes practical techniques and examples.

    That's where I come in. Written from the rare perspective of one who has struggled with, and eventually overcome, intense jealousy surrounding my partner's past, "Overcoming Retroactive Jealousy" is the only guide you will ever need to letting go of jealous thoughts and anxiety about your partner’s past, overcoming constant unrest and worry, and finding greater peace. You might currently feel hopeless; like retroactive jealousy is something that you’ll just be forced to “live with” until you die. You might even be severely depressed, mired in obsessive jealous thoughts and confusion. I used to feel the same way. I'm here to tell you that you are suffering needlessly. In nineteen chapters, I outline effective strategies, practices, and exercises for confronting, and eventually overcoming, jealousy regarding your partner’s past as painlessly and efficiently as possible. After reading this guidebook you will: - have access to a new multi-step program that will help you to let go of your jealousy and anxiety - begin incorporating coping exercises into your daily routine which will reduce your jealous thoughts as soon as they appear - feel a new sense of optimism and confidence in your ability to grow and overcome retroactive jealousy - understand what your jealousy is really trying to tell you Overcoming retroactive jealousy wasn’t easy, but I am undoubtedly a stronger, more confident, more loving and overall better man for having gone through it. My jealousy turned out to be a blessing in disguise -- seriously. It might not seem like it now, but you too can use jealousy to your advantage. As you progress, you will emerge a stronger, more confident, more attractive, and more loving person and partner — and it’s my pleasure to guide you every step of the way. What my readers are saying: "Thanks for writing such a great book… It’s superb. Your advice has already given me instant help. I see the problem clearly and feel empowered to start the battle." - Ryan, UK "I cannot express to you how grateful I am for your book… The help that your book has given me, and the hope you instilled in me is priceless. It would be an understatement to say I would recommend this book to sufferers of RJ. This should be compulsory reading for all sufferers of jealousy." - Jeremy, USA "Your book was better than professional therapy... I’ve gone from crying and feeling helpless all day, to functioning at about 90%, with reassurance that I WILL get back to 100%. - Nick, USA Visit http://www.retroactivejealousy.com/ov... for more testimonials. You need to know that you can move on from retroactive jealousy, and reassert control over your life. You can get a hold on your brain, and patterns of compulsive questioning and obsessive thoughts. You can be the partner you want to be — you just have to understand where retroactive jealousy comes from, and how to deal with it. So let’s get started!

    Mitnick claims that this socialengineering tactic was the single-most effective method in hisarsenal. This indispensable book examines a variety of maneuversthat are aimed at deceiving unsuspecting victims, while it alsoaddresses ways to prevent social engineering threats.Examines social engineering, the science of influencing atarget to perform a desired task or divulge informationArms you with invaluable information about the many methods oftrickery that hackers use in order to gather information with theintent of executing identity theft, fraud, or gaining computersystem accessReveals vital steps for preventing social engineeringthreatsSocial Engineering: The Art of Human Hacking does itspart to prepare you against nefarious hackers--now you can doyour part by putting to good use the critical information withinits pages.

    They provide chapter-by-chapter analysis; explanations of key themes, motifs, and symbols; a review quiz; and essay topics. Lively and accessible, SparkNotes is perfect for late-night studying and paper writing.   Includes: An A+ Essay—an actual literary essay written about the Spark-ed book—to show students how a paper should be written. 16 pages devoted to writing a literary essay including: a glossary of literary terms Step-by-step tutoring on how to write a literary essay A feature on how not to plagiarize

    

     This book will start you on your journey to stop enabling. If you just can’t maintain boundaries with your adult child/children, and you find yourself constantly taken advantage of, then this book is for you. Discover the wealth of shared experience that can exist in a parent/adult child relationship that is not dominated by unrealistic expectations, manipulations and resentment. The goal is to empower you, as you understand the enabling cycle and then learn some very practical tools to help you stop. The enabling cycle can be challenged, and change will happen. Getting your power back in your life, and feeling the freedom of being in control of your decisions is an amazingly freeing process. It does however take work, and that is where this very practical book can get you started. You may find that your needs are constantly disregarded, while your adult child expects you to continually be there to pick up the pieces and rescue them again and again. It is time to learn HOW TO put firm boundaries in place in a calm and dignified manner. This book will help you see what lies are keeping you in your current stressful and unfulfilled situation. You will learn how to start the journey towards sharing a mutually fulfilling mature relationship with your adult child. Here Is A Preview Of What You'll Learn Understanding the Enabler or Rescuer How the Enabling Cycle Continues and Grows Boundaries Are Your Friend! Dignified Assertiveness The Importance of Individuation It’s Not Cruel To Say ‘No’! Changing Your Thinking (Cognitive Behavioral Therapy) Practical Steps For Putting Your New Thinking and Boundaries Into Action Take action right away to start your empowering journey today by downloading this book, "How To Stop Enabling Your Adult Children", for a limited time discount of only $0.99! Tags: enabling adult children, rescuing, relationships, parenting, boundaries, enabling, individuation, cognitive behavioural therapy, CBT, self-talk, healthy boundaries

    Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.Eyal provides readers with:• Practical insights to create user habits that stick.• Actionable steps for building products people love.• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

    A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones.Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.

    What should we do, or leave undone, in a day or a lifetime? How much messiness should we accept? What balance of new activities and familiar favorites is the most fulfilling? These may seem like uniquely human quandaries, but they are not: computers, too, face the same constraints, so computer scientists have been grappling with their version of such issues for decades. And the solutions they've found have much to teach us.In a dazzlingly interdisciplinary work, acclaimed author Brian Christian and cognitive scientist Tom Griffiths show how the algorithms used by computers can also untangle very human questions. They explain how to have better hunches and when to leave things to chance, how to deal with overwhelming choices and how best to connect with others. From finding a spouse to finding a parking spot, from organizing one's inbox to understanding the workings of memory, Algorithms to Live By transforms the wisdom of computer science into strategies for human living.

    Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas TalebTo be brilliant, you have to be irrationalWhy is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.But we aren’t, and we don’t.In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd – from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason. The best ideas don’t make rational sense: they make you feel more than they make you think.Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational.