On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye.Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.

    'Crow Planet' richly weaves Haupt's own 'crow stories' as well as scientific and scholarly research and the history and mythology of crows, culminating in a book that is sure to make readers see the world around them in a very different way.

    But with confusing things like GDP and interest rates, it's often hard to get you head around.So What do you really need to know about economics? Find out:What economic growth is and why it matters How inflation happens How jobs are created and lost How the property market works What central banks do and how it affects the rest of us The impact of government spending on the economy What You Need to Know About Economics cuts through the theory to help you to do your job and understand the world around you better.Read More in the What You Need to Know Series and Ger Up to Speed on The Essentials... Fast.

    On the heels of the most recent economic crisis, America is headed toward another: high inflation and dollar devaluation. Charles Goyette reveals the governmental errors that led to the current economic crisis and the bumpy road ahead. The signs are clear: Federal debt is compounding while growth has stalled, and America's foreign creditors are questioning the dollar's reserve currency status. Meanwhile, the "hidden" federal debt, much larger than the official debt, makes things even worse. So what can you do to safeguard your assets when the dollar heads south? This book is the essential guide for protecting yourself--and even profiting--in this time of financial turbulence. In clear detail, Goyette explains the alternative investments--from gold and silver to oil and agriculture-- that will remain strong in the face of mounting inflation. The Dollar Meltdown gives you the tools to maintain the value of your savings and captilize on the coming opportunities. Don't get left holding the bag after decades of government irresponsibility. The Dollar Meltdown shows you how to take the safety of your finances into your own hands.

    one of the most important and readable works on the human past published in recent years."Winner of the Pulitzer Prize and a national bestseller: the global account of the rise of civilization that is also a stunning refutation of ideas of human development based on race.In this "artful, informative, and delightful" (William H. McNeill, New York Review of Books) book, Jared Diamond convincingly argues that geographical and environmental factors shaped the modern world. Societies that had a head start in food production advanced beyond the hunter-gatherer stage, and then developed writing, technology, government, and organized religion—as well as nasty germs and potent weapons of war—and adventured on sea and land to conquer and decimate preliterate cultures. A major advance in our understanding of human societies, Guns, Germs, and Steel chronicles the way that the modern world came to be and stunningly dismantles racially based theories of human history.Winner of the Pulitzer Prize, the Phi Beta Kappa Award in Science, the Rhone-Poulenc Prize, and the Commonwealth Club of California's Gold Medal

    But as Ocean Guardian founder William McKeever reveals, sharks are evolutionary marvels essential to maintaining a balanced ecosystem. We can learn much from sharks, he argues, and our knowledge about them continues to grow. The first book to reveal in full the hidden lives of sharks, Emperors of the Deep examines four species—Mako, Tiger, Hammerhead, and Great White—as never before, and includes fascinating details such as:Sharks are 50-million years older than trees;Sharks have survived five extinction level events, including the one that killed off the dinosaurs;Sharks have electroreception, a sixth-sense that lets them pick up on electric fields generated by living things;Sharks can dive 4,000 feet below the surface;Sharks account for only 6 human fatalities per year, while humans kill 100 million sharks per year.McKeever goes back through time to probe the shark’s pre-historic secrets and how it has become the world’s most feared and most misunderstood predator, and takes us on a pulse-pounding tour around the world and deep under the water’s surface, from the frigid waters of the Arctic Circle to the coral reefs of the tropical Central Pacific, to see sharks up close in their natural habitat. He also interviews ecologists, conservationists, and world-renowned shark experts, including the founders of Greenpeace’s Rainbow Warrior, the head of the Massachusetts Shark Research Program, and the self-professed “last great shark hunter.”At once a deep-dive into the misunderstood world of sharks and an urgent call to protect them, Emperors of the Deep celebrates this wild species that hold the key to unlocking the mysteries of the ocean—if we can prevent their extinction from climate change and human hunters.

    This unique budgetary survival guide will enhance your instructional, technical, and managerial skills not only as the school′s leader but also as the school′s visionary, planning coordinator, and budgeting manager.

    The first was that we were still alive. . . ."In 1967, death was the constant companion of the Marines of Hotel Company, 2/5, as they patrolled the paddy dikes, mud, and mountains of the Arizona Territory southwest of Da Nang. But John Culbertson and most of the rest of Hotel Company were the same lean, fighting Marines who had survived the carnage of Operation Tuscaloosa. Hotel's grunts walked over the enemy, not around him. In graphic terms, John Culbertson describes the daily, dangerous life of a soldier fighting in a country where the enemy was frequently indistinguishable from the allies, fought tenaciously, and thought nothing of using civilians as a shield. Though he was one of the top marksmen in 1st Marine Division Sniper School in Da Nang in March 1967--a class of just eighteen, chosen from the division's twenty thousand Marines--Culbertson knew that against the VC and the NVA, good training and experience could carry you just so far. But his company's mission was to find and engage the enemy, whatever the price. This riveting, bloody first-person account offers a stark testimony to the stuff U.S. Marines are made of.

    Going back to the beginnings of human history, Mabey shows how flowers, trees, and plants have been central to human experience not just as sources of food and medicine but as objects of worship, actors in creation myths, and symbols of war and peace, life and death.Writing in a celebrated style that the Economist calls “delightful and casually learned,” Mabey takes readers from the Himalayas to Madagascar to the Amazon to our own backyards. He ranges through the work of writers, artists, and scientists such as da Vinci, Keats, Darwin, and van Gogh and across nearly 40,000 years of human history: Ice Age images of plant life in ancient cave art and the earliest representations of the Garden of Eden; Newton’s apple and gravity, Priestley’s sprig of mint and photosynthesis, and Wordsworth’s daffodils; the history of cultivated plants such as maize, ginseng, and cotton; and the ways the sturdy oak became the symbol of British nationhood and the giant sequoia came to epitomize the spirit of America.Complemented by dozens of full-color illustrations, The Cabaret of Plants is the magnum opus of a great naturalist and an extraordinary exploration of the deeply interwined history of humans and the natural world.

     A powerful true story revealing a remarkable relationship between a dying son - and a mother that refuses to let him go. At the age of 10, Deryn was diagnosed with Leukaemia. Then 18 months later he developed another rare form of cancer called Langerhan’s cell sarcoma. Only five other people in the world have it. He is the youngest of them all and the only person in the world known to be fighting it alongside another cancer, making him one in seven billion. Told there was no hope of survival, after four years of intensive treatment, exhausted by his fight and with just days left to live, Deryn planned his own funeral. But, Deryn’s desperate mother, Callie would not let him give in. Battling medical errors, impossible odds and years of hardship as the cancer consumed his body and their world, they looked for more answers. After making some startling discoveries and taking massive chances - something began to change… Would their lives as a family ever be the same again?

    Paul Slack assesses its causes, which have often been disputed and are now being illuminated by microbiologists and archaeologists, and he looks at possible reasons for its periodic disappearance from whole continents. He shows what plague meant for those who suffered from it, and how governments began to fight against it and in doing so invented modern notions of public health. His focus throughout the book is on how people coped with death and disease in epidemic crises.

    Conservatively, Rs. 15 lakh crore (10 per cent of Rs. 150 lakh crore, our GDP in 2016-17). As for Indian money in tax havens around the world? Around Rs. 65 lakh crores. Truly astounding figures. Black money or kala dhan is a topic that has elicited much debate in recent times. The debate has been mostly marked by mud-slinging and name-calling and the discussions that have ensued often have no basis in fact. While most people have a hazy notion of black money, only a few understand it in its entirety. The issue of tax havens is perhaps even more misunderstood. Most people fail to see the connection between tax havens and black money. Black Money and Tax Havens is the first work that discusses both of these issues in depth and offers a 360-degree view to the reader. In this work, Prof. R. Vaidyanathan provides the reader with a brief overview of black money—its generation, its estimates and how and why it is spirited away to tax havens. He also lays bare the danger that is posed to world financial well-being on account of the lack of political will to tackle them. A unique and timely work that packs in much information in an accessible manner.

    They are particularly known for their evocative calls which embody wild places; they provoke a range of emotions that many have expressed in poetry, art and music.There is a wildlife spectacle that can transport the soul to a place of yearning and beauty, to an experience that has inspired generations of thinkers and dreamers. Imagine if you will, a blustery, cold day in December. Bitterly cold. A bird stands alone on the edge of a mudflat, some distance from where you are standing. Its silhouette is unmistakable. A plump body sits atop long, stilty legs. The long neck arcs into a small head, which tapers further into a long curved bill. The smooth, convex outlines of this curlew are alluring. They touch some ancestral liking we all have for shapes that are round and smooth. The curved curlew’s outline is anomalous in this planar, uniform landscape, but its colour blends well. The mud is gunmetal grey, the curlew brown and the water murky. The sky is dull with a hint of drab. The air is infused with the smells of decay.Over the last thirty years curlew numbers have fallen by an alarming 20 per cent across the European continent, and in their most western reaches in the Irish Republic there is nothing short of a disaster unfolding. In the 1980s there were around 5,000 pairs of nesting curlews, today there are fewer than 130, a staggering drop of 99 per cent. So alarming are the figures that curlews were made a species of highest conservation concern in the UK in December 2015, and put onto the red list of threatened species by the IUCN, the worldwide union of conservation bodies which monitors the status of animals and plants throughout the globe. They are now in the same category as jaguars, ‘near threatened,’ which means extinction is likely in the future.This transition of curlews to high conservation status made it clear they were slipping away for problems that could be addressed with the public and political will to solve them. It was then that the idea of a 500-mile journey by foot began to crystallise in Mary Colwell’s mind and became a concrete plan. Colwell decided to take time out to walk from the West coast of Ireland through Wales to the East coast of England to raise awareness about its plight, and to raise funds to protect this beautiful bird and its habitat.Colwell started walking in the early spring when birds were first arriving on their breeding grounds in the west of Ireland, walking through to Wales when they incubated their eggs. She then travelled through England to coincide with the time when the chicks were hatching. Six weeks after setting out she arrived in East Anglia as the fledglings were beginning to try out their wings. By finishing on the east coast, she marked the place where many curlews would come to spend the winter.Colwell chronicles her impressive journey in this beautifully illustrated book, weaving a wonderfully told story of the experiences on her walk, interspersed with the natural history of this most impressive of birds that has fascinated us for millennia.

    This book shows how easy it is to fill our gardens with everything from foxes, frogs and mice, to butterflies, ladybirds and thousands of fascinating creepy-crawlies.

    But scientists in the late 20th century have found patterns in things formerly thought to be chaotic; their theories help explain the unstable irregular yet highly structured features of everyday experience. It now seems likely that randomness and chaos play an essential role in the evolution of the living world-and of intelligence itself. Script by Dr. Roger White.