Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by", metaphors that can shape our perceptions and actions without our ever noticing them.In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.

    A student of Anton Rubinstein and a leading exponent of the works of Chopin, Liszt, and Schumann, he always balanced his virtuoso playing with a firm adherence to the piece as written. It is this balanced approach to piano playing that he advocates in this highly regarded volume on piano technique.The first section of the book contains a discussion of the rules and tricks of correct piano playing: touch, methods of practicing, the use of the pedal, playing the piece as it is written, "How Rubinstein Taught Me to Play," and indispensables in pianistic success. The second, much longer, section contains Hofmann's answers to specific questions sent to him by piano students and amateurs: questions on positions of the body and hand, actions of the wrist and arm, stretching, staccato, legato, precision, fingering, octaves, the pedals, practice, marks and nomenclature, phrasing, rubato, theory, transposing, and much more.Full of important background information that is highly useful to every piano player, this book will set students on the right track in their studies and allow every amateur to measure the level of his commitment and the quality of the instruction he is receiving. For insight into many facets of playing the piano, there is no better guide than Josef Hofmann.

    Pricing Strategies is about making the most from your work by understanding what your genre will support. It’s not hard, but you have to have a plan. Over the course of a year, you might change your book’s price five or ten times. That’s perfectly fine, when done for the right reasons as part of an overall marketing strategy. What is one reader worth to you as an entry point into your author world? What is that reader worth if they stay on board?Pricing Strategies explains why and how you would vary price points, whether you are exclusive to Amazon or distribute on multiple platforms. Book pricing is about getting the most money from your book or box set, not just one time but for the long term. It is how you can be a successful indie author. Without buyers for your books, self-publishing is just a hobby. Look at your words as your profession and earn your just desserts by pricing your books appropriately and intentionally to improve your bottom line.That’s what Pricing Strategies is all about. Understand the why and let the money flow. Pricing Strategies. The book you need.

    It's a strange language, a little like English. Without it, how would our intrepid journalists be able to describe a world in which innocent bystanders look on in horror, where tots in peril are saved by have-a-go heroes, and where troubled stars lash out in foul-mouthed tirades?Robert Hutton has been working around native journalese speakers for two decades, living as one of them and learning their ways, and now he has made their secrets available to the public for the first time. When he first began collecting examples online, he provoked a 'Twitter storm', and was 'left reeling' by the 'scores' of examples that 'flooded in'. He realized that phrases which started as shorthand to help readers have become a dialect that is often meaningless or vacuous to non-journalese speakers.In a courageous attempt both to wean journalists off their journalese habit, and provide elucidation for the rest of us, Romps, Tots and Boffins catalogues the highs and lows of this strange language, celebrating the best examples ('test-tube baby', 'mad cow disease'), marvelling at the quirky ('boffins', 'frogmen') and condemning the worst ('rant', 'snub', 'sirs'). It's a 'must-read' 'page-turner' that may 'cause a stir', 'fuel controversy', or even 'spark' 'tough new rules' in newsrooms.Shortlisted for the Political Humour Book of the Year at the PaddyPower Political Book Awards 2014 "great joy from Robert Hutton's Romps, Tots and Boffins. Never has the weird language of headlines been so wittily defined."--Libby Purves, 'books of the year', The Times"Robert Hutton...has set himself up as the Dr Johnson of this strange, widely read, hardly spoken, language."--Matthew Engel, Financial Times"I'm loving a little book just out by my fellow political journalist Rob Hutton. It's called Romps, Tots and Boffins: The Strange Language of News but is so much more than a hilarious compendium of the ghastly cliché to which our trade is prone. "--Matthew Parris, The Times"An essential guide to finding out what you are reading about. Some people may dismiss this as a 'loo book' but, actually, it's so much more."--Ann Treneman, The Times"A right romp"--Paul Dietrich, The Metro"A fascinating code-breaker of the cliches, inanities and banalities which fill our newspapers. Or, if you prefer, 'News Secrets Revealed Leaving Bosses Shamefaced'. I'm not sure I dare write another word."--Nick Robinson"Finally, I understand what my fellow journalists are writing about."--Simon Hoggart"Long journey to Lib Dem Conference enlivened by Robert Hutton's journalese book, Romps, Tots + Boffins - hilarious, wonderful, + very true - a mini classic"--Andrew Sparrow, Guardian Politics blogger"Very funny new book by Robert Hutton - "Romps, Tots + Boffins: the strange language of news" - a must-read page-turner"--Iain Martin, former editor of the Scotsman and Scotland on Sunday"For readers, it promises to explain what journalists really mean. And for journalists, it also provides a guide to some of the hackneyed, arcane and clichéd phrases that are probably best avoided."--Axegrinder, Press Gazette"an amusing dictionary of arcane hack-speak"--Michael Deacon, The Telegraph"The world of journalism was rocked to its foundations last night as a top newsman claimed to have discovered the secret of 'journalese'." --John Rentoul, The Independent

    Some years before that, in 1977, Eco published a little book for his students, "How to Write a Thesis," in which he offered useful advice on all the steps involved in researching and writing a thesis -- from choosing a topic to organizing a work schedule to writing the final draft. Now in its twenty-third edition in Italy and translated into seventeen languages, "How to Write a Thesis "has become a classic. Remarkably, this is its first, long overdue publication in English.Eco's approach is anything but dry and academic. He not only offers practical advice but also considers larger questions about the value of the thesis-writing exercise. "How to Write a Thesis" is unlike any other writing manual. It reads like a novel. It is opinionated. It is frequently irreverent, sometimes polemical, and often hilarious. Eco advises students how to avoid "thesis neurosis" and he answers the important question "Must You Read Books?" He reminds students "You are not Proust" and "Write everything that comes into your head, but only in the first draft." Of course, there was no Internet in 1977, but Eco's index card research system offers important lessons about critical thinking and information curating for students of today who may be burdened by Big Data."How to Write a Thesis" belongs on the bookshelves of students, teachers, writers, and Eco fans everywhere. Already a classic, it would fit nicely between two other classics: "Strunk and White" and "The Name of the Rose."This MIT Press edition will be available in three different cover colors.ContentsThe Definition and Purpose of a ThesisChoosing the TopicConducting ResearchThe Work Plan and the Index CardsWriting the ThesisThe Final Draft

    Rules of style and technique are covered, with examples of expert prose from the masters. An Appendix covers punctuation and grammar.

    Mixed-up, mangled expressions; foreign-language faux pas; confused and confusing terms; commonly mispronounced words - they're all explained in this useful guide.

    It's about falling in love with books again and discovering the habits to help you read more. Author Kevin D. Hendricks read 137 books in 2012 without giving up TV, a day job or becoming completely antisocial. He shares what worked for him, including carrying a book everywhere (including church), reclaiming idle moments (software loading), and not being ashamed of genre (he's partial to post-apocalyptic sci-fi). It's a quick read so you can absorb the ideas, figure out what might work for you and fall in love with reading again.

    You'll never be lost for words again.

    Teachers create intellectual environments that produce not only technically competent students, but also caring, secure, actively literate human beings.Choice Words shows how teachers accomplish this using their most powerful teaching tool: language. Throughout, Peter Johnston provides examples of apparently ordinary words, phrases, and uses of language that are pivotal in the orchestration of the classroom. Grounded in a study by accomplished literacy teachers, the book demonstrates how the things we say (and don't say) have surprising consequences for what children learn and for who they become as literate people. Through language, children learn how to become strategic thinkers, not merely learning the literacy strategies. In addition, Johnston examines the complex learning that teachers produce in classrooms that is hard to name and thus is not recognized by tests, by policy-makers, by the general public, and often by teachers themselves, yet is vitally important.This book will be enlightening for any teacher who wishes to be more conscious of the many ways their language helps children acquire literacy skills and view the world, their peers, and themselves in new ways.

    Each chapter starts out with a chapter focus that contains CEC Knowledge and Skills Standards that show you what you are expected to master in the chapter. Concepts are presented in a step-by-step manner followed by exercises that help you understand each step. Portions of assessment instruments, protocols, and scoring tables are provided to help you with the practice exercises. Additionally, you will participate in the educational decision-making process using data from classroom observations, curriculum-based assessment, functional behavior assessment, and norm-referenced assessment. New to the seventh edition: An emphasis on progress monitoring, including progress monitoring applied to the acquisition of knowledge and skills presented in this text The assessment process according to the regulations of IDEA 2004 A separate chapter on transition issues and assessment A separate chapter on assessment in infancy and early childhood A new chapter on the measurement aspects of Response to Intervention Increased consideration of students from culturally and linguistically diverse backgrounds in the assessment process

    Vocabulary is clearly presented and contextualized on left-hand pages with practice activities on facing right-hand pages. This top-selling vocabulary book is now available with CD-ROM offering hundreds of completely new exercises. The CD-ROM has a built-in dictionary with full definitions and example sentences of key vocabulary. Students can listen to audio recordings, create their own tests and make personal notes within the dictionary. This edition 'with answers' is ideal for self-study.

    It combines explanations of English grammar with information on how, when and why we use different structures. It shows the differences between spoken and written grammar and includes frequency information of the most common forms.

    This definitive anthology enables you to learn from some of the genre's biggest names as they share their wisdom on developing horror that will shock and excite readers and editors alike.

    The cases in the 15th edition are excerpted and edited by the authors. The syntax is not altered, therefore retains the language of the courts. As in recent previous editions, the 15th edition includes a mix of actual AND hypothetical cases. This text is our most research-based Business Law text.