with 27 editions since it was first published in 1941.

    The book underlines the objective of the understanding of the physical phenomena involved and the ability to formulate and to solve typical problems. With a view to help in better understanding of the phenomena of mass transfer, an effort has also been made to identify the similarities in both qualitative and quantitative approach between heat and mass transfer.The subject matter has been developed from scratch to a sufficiently advanced stage in a logical and coherent manner with neat illustrations and solved examples. Problems and solutions appended to each chapter should further help for better comprehension of the subjects. Properly designed experiments included in the book should further help in the teaching of basic principles.

    International Sports Sciences Certification Courses

    

    This Book has been designed to meet the requirement of those who want to have a good working knowledge of English.Very Simple language and very easy to understand Covers all the basics from sentences, verbs, Tense, Nouns, Pronouns and uses of Articles and Voices, Excerises have been put after each small topic

    Every complete program uses a consistent style, and as programs are analyzed, styles and standards are further explained. Whenever possible, the authors develop the principle of a subject before they introduce the language implementation so the student understands the concept before dealing with the nuances of C++. In addition, a vast array of figures and tables visually reinforce key concepts. By integrating software engineering principles and encouraging the student to resist the temptation to immediately code, the text builds a solid foundation in problem solving.

    New features of the third edition include: * 100 new student exercises, worked examples and problem exercises * An expanded chapter on nuclear magnetic resonance * Details of the latest developments in Fourier transform instrumentation.

    Providing a sound pedagogy - from basic concepts to applications - it prepares users to apply concepts learned to a variety of situations they may encounter in their future jobs. "Covers the hardware aspects of the microcomputer as a system - using a spiral approach in exploring and re-exploring topics from various perspectives; introduces programming step-by-step, beginning with 8085 instructions; examines programming techniques, program development, and software development systems; and integrates hardware and software concepts in interfacing and designing microprocessor-based products. Examines 68HC11 microcontrollers, 486 and Pentium 32-bit processors, and RISC processors, and considers the interfacing of I/Os - supporting discussions with many industrial and practical examples. Now replaces DMA controller 8257 with the 8237; shows how to interface a LCD module; replaces the Intel SDK-85 system with EMAC Primer (a stand-alone single-board microcomputer system with a Hex keyboard and LED displays which can be used with a PC); and provides complete data sheets for 8259, 8237, and a LCD panel. Both hardware and software troubleshooting problems are included.

    

    The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. With its interactive design and in-depth, real-world examples and cases, the South Asian edition of Principles of Marketing helps students learn how to create customer value, target the correct market, and build customer relationships.

    

    

    Prime Evil: New Stories by the Masters of Modern Horror

    

    This book is a riveting saga of an ingenious boy who had the acumen to duel the difficult entrance exam of IIT and clearing it with flying colours and thereupon experiencing a strenuous journey as an IITian. What could be the best way to introduce this masterpiece to the country, other than to join hands with the leading publisher and the most renowned name in the field of the IIT JEE---Arihant Publications . Arihant acknowledges the need for this book to reach the masses so that it can guide the budding aspirants with accurate step by step tips and techniques ranging from the misconceptions about IIT to the new patterns, time management, revision schedules, parental guidance, emotional equilibrium and many other necessary details . Arpit has taken out the undisclosed secrets of success from his bag and Arihant is proud to bring those secrets to you in the form of a book which is bound to act as a bible for every person aspiring to become an IITian, one day. About the Author The man needs no introductions but still for the uninformed and un-updated few, Arpit is a national level quizzes expert and a great observer. He is confident about his approach to everything. Everyone is impressed by his magnificent ideas and knowledge , be it his friends or the whole county. His various achievement s are :- AIR-1 in IIT JEE State rank 1 in AIEEE Rank 1 in advance regional mathematics Olympiad 2012 Kvpy scholar in 2011 96.4% in the CBSE exams(98% in PCM) NTSE scholar 2008 He also cleared national chemistry Olympiad MY ENCOUNTER WITH THE IIT JEE will add another feather to his cap.