The book discusses environmental issues including pollution control, reducing environmental damage, global climate change policies, questions about how we should balance environmental and economic considerations, and what form government policies should take. In recent years, Smith reveals, many economists have argued for greater use of incentives such as pollution charges and emissions trading rather than more traditional direct regulation of polluters. Including many illustrative case studies, this book offers an illuminating introduction to an exciting field of economics.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    Not only are galaxies fascinatingastronomical structures in themselves, but their study has revealed much of what we know today about the cosmos, providing a window on the Big Bang and the origins of the Universe. Gribben looks at our own Milky Way Galaxy in detail, from the different kinds of stars that are born within it, tothe origins of its magnificent spiral structure. Perhaps most interesting, Gribben describes the many exciting discoveries have been made about our own galaxy and about those beyond: how a supermassive black hole lurks at the center of every galaxy, how enormous forces are released when galaxiescollide, how distant galaxies provide a window on the early Universe, and how the formation of young galaxies shed needed light on the mysteries of Cold Dark Matter.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundredsof key topics, from philosophy to Freud, quantum theory to Islam.

    This Very Short Introduction chronicles Mao's journey from peasant child to ruler of the most populous nation on Earth. Delia Davin provides an invaluable portrait of Mao, showing him in all his complexity--ruthless, brutal, and ambitious, a man of enormous talent and perception, yet a leader who is still detested by some and venerated by others. She shows how he helped found both the Chinese Communist Party and the Red Army, and how for many years he fought on two fronts, for control of the Party and in an armed struggle for the Party's control of the country. His revolution unified China and began its rise to world power status. He was the architect of the Great Leap Forward that he hoped would make China both prosperous and egalitarian, but instead ended in economic disaster resulting in millions of deaths. It was Mao's growing suspicion of his fellow leaders that led him to launch the Cultural Revolution, and his last years were dogged by ill-health and his despairing attempts to find a successor. Davis also looks at the years of his death, when the reform leadership abandoned Mao's revolutionary goals and embraced the market. About the Series: Oxford's Very Short Introductions series offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, Literary Theory to History, and Archaeology to the Bible. Not simply a textbook of definitions, each volume in this series provides trenchant and provocative--yet always balanced and complete--discussions of the central issues in a given discipline or field. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how the subject has developed and how it has influenced society. Eventually, the series will encompass every major academic discipline, offering all students an accessible and abundant reference library. Whatever the area of study that one deems important or appealing, whatever the topic that fascinates the general reader, the Very Short Introductions series has a handy and affordable guide that will likely prove indispensable.

    As of 2004 an estimated 40 million people were living with the disease, and about 20 million had died. Despite rapid scientific advances there is still no cure and the drugs are expensive and toxic. In the developing world, especially in parts of Africa, life expectancy has plummeted to below 35 years, causing a serious decline in economic growth, a sharp increase in orphans, and the imminent collapse of health care systems. The news is not all bleak though. There have been unprecedented breakthroughs in understanding diseases and developing drugs. Because the disease is so closely linked to sexual activity and drug use, the need to understand and change behavior has caused us to reassess what it means to be human and how we should operate in the globalizing world. This Very Short Introduction tackles the science, the international and local politics, the fascinating demographics, and the devastating consequences of the disease, and suggests how we must respond.About the Series: Oxford's Very Short Introductions offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, and Literary Theory to History. Not simply a textbook of definitions, each volume provides trenchant and provocative--yet always balanced and complete--discussions of the central issues in a given topic. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how it has developed and influenced society. Whatever the area of study, whatever the topic that fascinates the reader, the series has a handy and affordable guide that will likely prove indispensable.

    However, their impact has not been limited to debates about geology and evolution: attempts to explain their existence has shaken religion at its very roots, and they have remained a subject of ceaseless fascination for people of all ages and backgrounds. In this readable and wide-ranging book, Keith Thomson provides a remarkably all-encompassing explanation of fossils as a phenomenon. How did Darwin use fossils to support his theory of evolution? What are living fossils? What fossils will we leave behind for future generations to examine? Beyond the scientific aspects, Thomson highlights the impact of fossils on philosophy and mythology, our concept of time, and today's popular culture. From the black market to the Piltdown Man, and from mythological dragons to living dinosaurs, fossils hold a permanent place in the popular imagination.

    We all have a mental picture of ancient Egypt, but is it the right one? How much do we really know about this once great civilization?In this absorbing introduction, Ian Shaw, one of the foremost authorities on Ancient Egypt, describes how our current ideas about Egypt are based not only on the thrilling discoveries made by early Egyptologists but also on fascinating new kinds of evidence produced by modern scientific and linguistic analyses. He also explores the changing influences on our responses to these finds, by examining the impact of Egyptology on various aspects of popular culture such as literature, cinema, opera, and contemporary art. He considers all aspects of ancient Egyptian culture, from tombs and mummies to the discovery of artifacts and the decipherment of hieroglyphs, and from despotic pharaohs to animal-headed gods. From the general reader interested in Ancient Egypt, to students and teachers of ancient history and archaeology, to museum-goers, this Very Short Introduction will not disappoint.

    Despite this, and perhaps in part because of its prevalence in the media, it is often denigrated as trivial and superficial, as a sign of vanity and narcissism. Written by a highly regarded authority on twentieth-century fashion, this Very Short Introduction offer a wide-ranging and revealing look at fashion that discusses everything from production and design, to couture and retailing, to the wider role of fashion in society. This lively book illuminates the structure of the fashion industry and the range of professionals involved in its creation, and it provides cogent insight into its historical, social and cultural contexts. It also sheds light on how fashion has developed, while raising questions about its ethical and controversial aspects, such as the use of fur, exploitative trading, and poor working conditions for laborers.

    In this Very Short Introduction, Geoffrey Hosking discusses all aspects of Russian history, from thestruggle by the state to control society to the transformation of the nation into a multi-ethnic empire, Russia's relations with the West, and the post-Soviet era. Hosking, a leading international authority, examines Russian history in an impartial way, arguing that Good Russia and Bad Russiaare one and the same. He also evaluates important individuals in Russian history, from Peter the Great and Catherine II to Lenin and Stalin.

    He discusses the social and political background of India in the Buddha's time and traces the development of his thought. He also assesses the rapid and widespread assimilation of Buddhism and its contemporary relevance. Well-paced and informative, this introduction will enlighten not only those who study Buddhism and comparative religion but anyone intrigued by the remarkable philosophy of one of the greatest religious thinkers.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    Still fewer understand the role played by political parties in the electoral process or the ironies within the system. Participation in elections in the United States is much lower than in the vast majority of mature democracies. Perhaps this is because of the lack of competition in a country where only two parties have a true chance of winning, despite the fact that a large number of citizens claim allegiance to neither and think badly of both. Or perhaps it is because in the U.S. campaign contributions disproportionately favor incumbents in most legislative elections, or that largely unregulated groups such as the now notorious 527s have as much impact on the outcome of a campaign as do the parties or the candidates' campaign organizations. These factors offer a very clear picture of the problems that underlay our much trumpeted electoral system. The second edition of this Very Short Introduction introduces the reader to these issues and more. Drawing on updated data and new examples from the 2016 presidential nominations, L. Sandy Maisel provides an insider's view of how the system actually works while shining a light on some of its flaws. He also illustrates the growing impact of campaigning through social media, the changes in campaign financing wrought by the Supreme Court recent decisions, and the Tea Party's influence on the sub-presidential nominating process. As the United States enter what is sure to be yet another highly contested election year, it is more important than ever that Americans take the time to learn the system that puts so many in power.

    Written by Terryl Givens, a leading authority on Mormonism, this compact volume offers the only concise, accessible introduction to this extraordinary work.Givens examines the Book of Mormon first and foremost in terms of the claims that its narrators make for its historical genesis, its purpose as a sacred text, and its meaning for an audience which shifts over the course of the history it unfolds. The author traces five governing themes in particular--revelation, Christ, Zion, scripture, and covenant--and analyzes the Book's central doctrines and teachings. Some of these resonate with familiar nineteenth-century religious preoccupations; others consist of radical and unexpected takes on topics from the fall of Man to Christ's mortal ministries and the meaning of atonement. Givens also provides samples of a cast of characters that number in the hundreds, and analyzes representative passages from a work that encompasses tragedy, poetry, sermons, visions, family histories and military chronicles. Finally, this introduction surveys the contested origins and production of a work held by millions to be scripture, and reviews the scholarly debates that address questions of the record's historicity.Here then is an accessible guide to what is, by any measure, an indispensable key to understanding Mormonism. But it is also an introduction to a compelling and complex text that is too often overshadowed by the controversies that surround it.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    But how can it be defined? In this highly readable introduction the mysteries of this most elusive of concepts are unraveled, casting a critical light upon the way we live now, from the politicizing of museumculture to the cult of the politically correct. The key postmodernist ideas are explored and challenged, as they figure in the theory, philosophy, politics, ethics and artwork of the period, and it is shown how they have interacted within a postmodernist culture.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundredsof key topics, from philosophy to Freud, quantum theory to Islam.

    Growing understanding of the immune system, and especially the creation of immune memory (long lasting protection), which can be harnessed in the design of vaccines, have been major breakthroughs in medicine.In this Very Short Introduction, Paul Klenerman describes the immune system, and how it works in health and disease. In particular he focuses on the human immune system, considering how it evolved, the basic rules that govern its behavior, and the major health threats where it is important. Theimmune system comprises a series of organs, cells and chemical messengers which work together as a team to provide defence against infection. Klenerman discusses these components, the critical signals that trigger them and how they exert their protective effects, including so-called innate immuneresponses, which react very fast to infection, and adaptive immune responses, which have huge diversity and a capacity to recognize and defend against a massive array of micro-organisms. Klenerman also considers what happens when our immune systems fail to be activated effectively, leading toserious infections, problems with inherited diseases, and also HIV/AIDS. At the opposite extreme, as Klenerman shows, an over-exaggerated immune response leads to inflammatory diseases such as Multiple Sclerosis and Rheumatoid Arthritis, as well as allergy and asthma. Finally he looks at the Immunesystem v2.o - how immune therapies and vaccines can be advanced to protect us against the major diseases of the 21st century.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, andenthusiasm to make interesting and challenging topics highly readable.

    The relics of their power, in traditions and behavior, in architecture and the arts, are still all around us. This engaging Very Short Introduction shows how ideas of aristocracy originated in ancient times, were transformed in the middle ages, and have only fallen apart over the last two centuries, following the outbreak of the American and French Revolutions. William Doyle, an authority on eighteen-century European history, here strips away the myths in which aristocracies have always sought to shroud themselves, but he also astutely delineates the true sources of their enduring power. Their outlook and behavior affected the rest of society in innumerable and sometimes surprising ways, but perhaps most surprising was the way in which the centuries-old aristocratic hegemony crumbled away. In this Very Short Introduction William Doyle considers why this happened and what is left today.

    Emerging in England in the 1650s as a radical sect challenging the status quo, the Quakers are now best known for their anti-slavery activities, their principled stance against war, and their pioneering work in penal reform. Famous Quakers include Thomas Paine, Walt Whitman, Lucretia Mott, Herbert Hoover, James Dean, Judi Dench, and A.S. Byatt. And while the group still maintains a distinctive worship method to achieve a direct encounterwith God, which has been at the heart of the movement since its beginning, Quakers today are highly diverse: some practice a protestant evangelicalism, others are no longer Christian. In this generously illustrated book, Pink Dandelion, the leading expert on Quaker Studies, draws on the latestscholarship to chart the history of the sect and its present-day diversity around the world, exploring its unique approach to worship, belief, theology and language, and ecumenism. It concludes by placing the Quakers in the wider religious picture and predicting its future.About the Series: Oxford's Very Short Introductions offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, and Literary Theory to History. Not simply a textbook of definitions, each volume provides trenchant and provocative--yet alwaysbalanced and complete--discussions of the central issues in a given topic. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how it has developed and influenced society. Whatever the area of study, whatever the topic that fascinates the reader, theseries has a handy and affordable guide that will likely prove indispensable.