The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

    Offers students with the tools necessary to do ethical research in psychology and to understand the research they learn about in psychology courses and in the media.

    Unlike other texts, it begins with a detailed picture of the atom then builds toward chemistry's frontier, continually demonstrating how to solve problems, think about nature and matter, and visualize chemical concepts in the same ways as working chemists. The new edition incorporates features that extend the book's emphasis on modern techniques and applications while strengthening its problem solving approach. Atkins/Jones is the only book for this course featuring integrated book specific media that provides students with effective study help via a variety of electronic tools. The website at http: //www.whfreeman.com/chemicalprinciples3e has been developed simultaneously with the text and offers a range of tools for problem solving and chemical exploration

    They have brains that are huge for their body size and exhibit an avian kind of eloquence. They mate for life and associate with relatives and neighbors for years. And because they often live near people—in our gardens, parks, and cities—they are also keenly aware of our peculiarities, staying away from and even scolding anyone who threatens or harms them and quickly learning to recognize and approach those who care for and feed them, even giving them numerous, oddly touching gifts in return. With his extraordinary research on the intelligence and startling abilities of corvids—crows, ravens, and jays—scientist John Marzluff teams up with artist-naturalist Tony Angell to tell amazing stories of these brilliant birds in Gifts of the Crow. With narrative, diagrams, and gorgeous line drawings, they offer an in-depth look at these complex creatures and our shared behaviors. The ongoing connection between humans and crows—a cultural coevolution—has shaped both species for millions of years. And the characteristics of crows that allow this symbiotic relationship are language, delinquency, frolic, passion, wrath, risk-taking, and awareness—seven traits that humans find strangely familiar. Crows gather around their dead, warn of impending doom, recognize people, commit murder of other crows, lure fish and birds to their death, swill coffee, drink beer, turn on lights to stay warm, design and use tools, use cars as nutcrackers, windsurf and sled to play, and work in tandem to spray soft cheese out of a can. Their marvelous brains allow them to think, plan, and reconsider their actions. With its abundance of funny, awe-inspiring, and poignant stories, Gifts of the Crow portrays creatures who are nothing short of amazing. A testament to years of painstaking research and careful observation, this fully illustrated, riveting work is a thrilling look at one of nature’s most wondrous creatures.

    Reviewed by 27 of the field's leading experts, Corey's Seventh Edition covers the major concepts of counseling theories, shows students how to apply those theories in practice, and helps them learn to integrate the theories into an individualized counseling style. Incorporating the thinking, feeling, and behaving dimensions of human experience, Corey offers an easy-to-understand text that helps students compare and contrast the therapeutic models. This book is the center of a suite of products that include a revised student manual, a revised casebook, a companion text, and an all-new CD-ROM.

    Explaining how, why, and when the techniques can be expected to work, the Seventh Edition places an even greater emphasis on building readers' intuition to help them understand why the techniques presented work in general, and why, in some situations, they fail. Applied problems from diverse areas, such as engineering and physical, computer, and biological sciences, are provided so readers can understand how numerical methods are used in real-life situations. The Seventh Edition has been updated and now addresses the evolving use of technology, incorporating it whenever appropriate.

    Some years before that, in 1977, Eco published a little book for his students, "How to Write a Thesis," in which he offered useful advice on all the steps involved in researching and writing a thesis -- from choosing a topic to organizing a work schedule to writing the final draft. Now in its twenty-third edition in Italy and translated into seventeen languages, "How to Write a Thesis "has become a classic. Remarkably, this is its first, long overdue publication in English.Eco's approach is anything but dry and academic. He not only offers practical advice but also considers larger questions about the value of the thesis-writing exercise. "How to Write a Thesis" is unlike any other writing manual. It reads like a novel. It is opinionated. It is frequently irreverent, sometimes polemical, and often hilarious. Eco advises students how to avoid "thesis neurosis" and he answers the important question "Must You Read Books?" He reminds students "You are not Proust" and "Write everything that comes into your head, but only in the first draft." Of course, there was no Internet in 1977, but Eco's index card research system offers important lessons about critical thinking and information curating for students of today who may be burdened by Big Data."How to Write a Thesis" belongs on the bookshelves of students, teachers, writers, and Eco fans everywhere. Already a classic, it would fit nicely between two other classics: "Strunk and White" and "The Name of the Rose."This MIT Press edition will be available in three different cover colors.ContentsThe Definition and Purpose of a ThesisChoosing the TopicConducting ResearchThe Work Plan and the Index CardsWriting the ThesisThe Final Draft

    The authors’ expert narrative guides you through each of the essential building blocks of information science offering a concise introduction and expertly chosen further reading and resources. Among the critical topics covered: Foundations, including the information society, historical perspectives and concepts Organizing and retrieving information Information behavior and digital literacies Technologies and digital libraries Information research and methods Changing contexts including publishing, e-science and digital humanities The future of the professionThis is the definitive textbook for students of information science, information and knowledge management, librarianship, archives, and records management worldwide. It’s also an invaluable guide for students of other information-related disciplines such as museum studies, publishing, and information systems. It’s a useful sourcebook for practitioners in all of these disciplines.

    Demystifying DSM-5 criteria without sacrificing accuracy, the book includes ICD-10-CM codes for each disorder. More than 130 detailed case vignettes illustrate typical patient presentations; down-to-earth discussions of each case demonstrate how to arrive at the diagnosis and rule out other likely possibilities. Providing a wealth of diagnostic pointers, Morrison writes with the wisdom and wit that made his guide to the prior DSM a valued resource for hundreds of thousands of clinicians and students. His website (www.guilford.com/jm) offers additional discussion and resources related to psychiatric diagnosis and DSM-5. See also Morrison's Diagnosis Made Easier, Second Edition, which offers principles and decision trees for integrating diagnostic information from multiple sources; The First Interview, Fourth Edition, which presents a framework for conducting thorough, empathic initial evaluations; and The Mental Health Clinician's Workbook, which uses in-depth cases and carefully constructed exercises to build the reader's diagnostic skills.

    This book is intended for use in a one- or two-semester course in environmental science, human ecology, or environmental studies at the college or advanced placement high school level.The goal of this book is to provide an up-to-date, introductory global view of essential themes in environmental science along with emphasis on details and case studies that will help students process and retain the general principles. Because most students who will use this book are freshman or sophomore non-science majors, the authors make the text readable and accessible without technical jargon or a presumption of prior science background. At the same time, enough data and depth are presented to make this book suitable for many upper-division classes and a valuable resource for students who will keep it in their personal libraries after their formal studies are completed.

    He tells of the large science-steeped family who fostered his early fascination with chemistry. There follow his years at boarding school where, though unhappy, he developed the intellectual curiosity that would shape his later life. And we hear of his return to London, an emotionally bereft ten-year-old who found solace in his passion for learning. Uncle Tungsten radiates all the delight and wonder of a boy’s adventures, and is an unforgettable portrait of an extraordinary young mind.

    Carefully structured to cover relevant information in a manageable format and in a presentation that is interesting and contemporary, renowned author Larry J. Siegel continues to incorporate his hallmark balanced and unbiased presentation of theory, policy, high-interest examples, and cutting-edge and seminal research. This market-leading brief Criminology text is also the best value for your students CRIMINOLOGY: THE CORE, Second Edition now includes the most student-friendly and useful technology package available, including a FREE Student CD-ROM and robust Companion Web Site.

    Drawing on recent scientific breakthroughs and the current cross-pollination among geology, biology, astrophysics, and cosmology, Origins explains the soul-stirring leaps in our understanding of the cosmos. From the first image of a galaxy birth to Spirit Rover's exploration of Mars, to the discovery of water on one of Jupiter's moons, coauthors Neil deGrasse Tyson and Donald Goldsmith conduct a galvanizing tour of the cosmos with clarity and exuberance.

    Colin Tudge argues that we are entering a new phase of biology in which, for the first time, biologists are achieving profound insight into life's true diversity and developing the tools to keep track of it. The Variety of Life heralds this new phase. The first part of the book describes why biologists now feel that there could have been as many as 4,000 billion species on Earth since life began. It then discusses the need for classification, beginning with the most basic principles--the strictly practical classification of fishmongers and foresters, who speak of "shellfish" and differentiate "hardwood" from "softwood"--and moves on to explore the intriguing deliberations of the modern "transformed cladists" and the novel contributions of molecular genetics. Part II describes the creatures themselves. It is divided into 24 sections, each describing a different group, illustrated by nearly 50 double-page spreads which present genealogical "trees" that summarize the evolutionary relationships between the creatures in each group. Some sections describe large, comprehensive groups such as the kingdoms of the Animals or the Plants. Others treat similar sub-groups in more detail, such as the Mammals, a class, or the Hominids, a family. In lively and accessible prose, all the significant groups of creatures--both alive and extinct--are described and their relationships clarified. For general readers and serious biologists alike, The Variety of Life offers an unprecedented storehouse of knowledge of life on earth.

    This Eighth Edition redefines the high standard set by previous editions. It offers the best balance of rigor and accessibility, the most current research, and the most thorough technology integration available for your course--all presented within a unique modular format that supports student mastery and provides instructors with maximum teaching flexibility. In every chapter, Kalat accurately portrays biopsychology as a dynamic and empirical field in which fascinating new discoveries are constantly being made. He captures readers' interest with the latest biological psychology findings, such as how gingko biloba claims to aid memory and coverage of the hypothesis that humans' mate choice patterns are influenced by natural selection. Throughout, the author's goal is not only to convey information, but also to convey his excitement about and dedication to the subject.